Vogue Downloads & RevenueVogue: Fashion & Shopping · App Store
Vogue: Fashion & Shopping is #35 in Magazines & Newspapers Free in United States and charting in 11 of 30 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
DeveloperAdvance Magazine Publishers Inc.
CategoryMagazines & Newspapers
PriceFree
Released
Rating★ 3.7 (1.8k)
Version12.77.1
Age rating12+
First seen by us
24 Sep 2026
24 Sep 2026Installs (est.)100k+ worldwide
Vogue: Fashion & Shopping update history & changes
Last change · 23 events since 12 Feb 2019Full timeline ↓📦Updated to version 12.77.1📦Updated to version 12.77.0📈Entered the top 10✏️Added hidden keywords: fingertips✏️Added hidden keywords: collections📈Entered the top 10🆕First spotted by AppInsider🆕Its developer released another app: WIRED
Full timeline · 23 events
- 📦Vogue: Fashion & Shopping updated to version 12.77.1The Vogue app is updated regularly to improve your experience. This release includes performance improvements and bug fixes.
- 📦Vogue: Fashion & Shopping updated to version 12.77.0The Vogue app is updated regularly to improve your experience. This release includes performance improvements and bug fixes.
- 📈Vogue: Fashion & Shopping entered the top 10Top Free · Magazines & Newspapers · IT
- ✏️Vogue: Fashion & Shopping added hidden keywords: fingertipswords in the App Store's hidden keyword field (found by probing search)
- ✏️Vogue: Fashion & Shopping added hidden keywords: collectionswords in the App Store's hidden keyword field (found by probing search)
- ✏️Vogue: Fashion & Shopping added hidden keywords: modelswords in the App Store's hidden keyword field (found by probing search)
- 📈Vogue: Fashion & Shopping entered the top 10Top Free · Magazines & Newspapers · GB
- ✏️Vogue: Fashion & Shopping: new iPad screenshots· 11 countries
- ✏️Vogue: Fashion & Shopping: new screenshots10 screenshots (was 10) · 11 countries
- 📦Vogue: Fashion & Shopping updated to version 12.76.0The Vogue app is updated regularly to improve your experience. Discover more of what you love with a more personalized home feed and recommendations selected for you. This update also brings faster startup and smoother video playback, plus we've fixed issues with audio interruptions.… more
- 📈Vogue: Fashion & Shopping entered the top 10 in 3 chartsTop Free · Magazines & Newspapers · AU · Top Free · Magazines & Newspapers · DE · Top Free · Magazines & Newspapers · IN
- 📈Vogue: Fashion & Shopping entered the top 10Top Free · Magazines & Newspapers · CA
- ✏️Vogue: Fashion & Shopping added hidden keywords: modelswords in the App Store's hidden keyword field (found by probing search)
- ✏️Vogue: Fashion & Shopping added hidden keywords: modelswords in the App Store's hidden keyword field (found by probing search)
- ✏️Vogue: Fashion & Shopping added hidden keywords: modelswords in the App Store's hidden keyword field (found by probing search)
- ✏️Vogue: Fashion & Shopping added hidden keywords: week-by-weekwords in the App Store's hidden keyword field (found by probing search)
- 📈Vogue: Fashion & Shopping entered the top 10Top Free · Magazines & Newspapers · KR
- 📈Vogue: Fashion & Shopping entered the top 10Top Grossing · Magazines & Newspapers · GB
- 📈Vogue: Fashion & Shopping entered the top 10Top Grossing · Magazines & Newspapers · ID
- 🆕Vogue: Fashion & Shopping first spotted by AppInsider#21 in Top Grossing · Magazines & Newspapers · Australia
- 🆕Vogue: Fashion & Shopping: its developer released another app: WIRED
- 📦Vogue: Fashion & Shopping version 12.75.0No release notes
- 🆕Vogue: Fashion & Shopping released on the App Store
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
3.7 ★
1.8k ratings
Measured
Best rank now
#35
Magazines & Newspapers FreeMeasured
New ratings a week
1.8
App Store, 4-week average
Measured
Vogue: Fashion & Shopping at a glance
AI summary written from our chart and store data, 2026-10-26. It can be wrong: check the numbers above.
A digital companion to Vogue magazine offering fashion news, editor-curated shopping, and an extensive runway archive for style enthusiasts. The app demonstrates strong monetization potential in Asian markets, ranking #3 in South Korea and #6 in Indonesia on the Magazines & Newspapers Grossing charts.
Similar apps: Harper's BAZAAR, Elle Magazine, WWD
Vogue: Fashion & Shopping on the App Store
App details
App ID
289380413
Publisher
Advance Magazine Publishers Inc.
Minimum OS
iOS 16.6+
iPhone 8 and later
Devices
iPhone · iPad
Universal purchase
Content rating
12+
2 content notes below
Languages
1
EN
Size
155 MB
Also listed in
Entertainment
Content notesInfrequent/Mild Mature/Suggestive ThemesInfrequent/Mild Sexual Content and Nudity
Vogue: Fashion & Shopping downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where Vogue: Fashion & Shopping's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Business model: Ad-led
How Vogue: Fashion & Shopping makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchasesAds · 23 ad networks
Subscriptions
/mo
of revenue
Ads
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Vogue - Monthly Subscription subscription | |
| 2 | Vogue - Yearly Subscription subscription | |
| 3 | Vogue Business - Standard Plan subscription | |
| 4 | Vogue Business - Professional Plan subscription | |
| 5 | Vogue Business - Executive Plan subscription |
Hidden keywords
Vogue: Fashion & Shopping shows up in App Store search (US) for 1 word that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | Magazines & NewspapersFree | #35 |
 South Korea | Magazines & NewspapersGrossing | #11 |
 Japan | Magazines & NewspapersGrossing | #26 |
| United States | Magazines & NewspapersGrossing | #45 |
| South Korea | Magazines & NewspapersFree | #14 |
| Japan | Magazines & NewspapersFree | #41 |
 United Kingdom | Magazines & NewspapersGrossingMagazines & NewspapersFree | #32 |
 India | Magazines & NewspapersGrossing | #20 |
 France | Magazines & NewspapersGrossing | #31 |
 Germany | Magazines & NewspapersGrossing | #49 |
| France | Magazines & NewspapersFree | #30 |
 Italy | Magazines & NewspapersGrossing | #22 |
| Germany | Magazines & NewspapersFree | #53 |
 Canada | Magazines & NewspapersFree | #34 |
| Canada | Magazines & NewspapersGrossing | #40 |
| Australia | Magazines & NewspapersFree | #35 |
| Italy | Magazines & NewspapersFree | #29 |
 Indonesia | Magazines & NewspapersGrossing | #28 |
| Australia | Magazines & NewspapersGrossing | #56 |
| India | Magazines & NewspapersFree | #73 |
Apps near Vogue: Fashion & Shopping on the chart
Magazines & Newspapers Free, around #35.
Ratings
App Store, worldwide.
Rating
3.7 ★
1.8k ratings
Measured
Ratings
1.8k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
1.8
4-week average
Written reviews a week
under 1
US App Store
Lifetime rating
3.7★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
72/100
faster than 86% of Magazines & Newspapers apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Vogue: Fashion & Shopping
From the 53 most recent App Store reviews in the US.
Users report that the app is largely unusable due to broken subscription validation and login errors, preventing access to paid content. There is widespread anger over aggressive paywalls for previously free features like runway images and a lack of customer support resolution.
Mostly negative (8% of recent reviews give 4–5 stars). The main complaints are about price and subscriptions, and login and account problems.
Common complaints
- Price & subscription: “You charged me for a year”
- Login & account: “I can’t even sign in to access my subscription”
- Crashes & bugs: “Paid Subscription Doesn’t Work”
- Features & content: “Now nearly all of the content is subscription based”
About Vogue: Fashion & Shopping
Everything you love about Vogue - anytime, anywhere. Get the news, shop the latest trends, and connect with fellow fashion obsessives from around the world with the Vogue app.
On the Vogue app, you can:
- Get the inside line on the top stories from Vogue editors.
- Engage with fellow fashion enthusiasts in discussions on your favorite topics.
- Shop editor-approved buys and the latest trends all within the app.
- Test your runway IQ with our daily Runway Genius quiz.
- Discover new topics to join the conversation across the globe.
- Never miss a story by following Vogue editors and contributors and exploring their latest posts.
- Take a front row seat at every international show.
- Explore our archive of 20,000+ fashion shows by designer, season, location and type
- Browse 1 million+ runway images— dating back to 1988—with AI-powered image search.
- Vote on your favorite looks, then see how your selects stack up to the Vogue community.
- Save looks and collections to your mood boards, with advanced organizational tools.
- Get a close-up look at all the details from Dior, Chanel, Louis Vuitton, and so much more.
- Follow your favorite brands and topics so you never miss a Vogue moment.
- Share your favorite looks and collections with others via email, text, and social media.
- Browse thousands of photos capturing street style worldwide, shot by our renowned photographers.
- Read reviews from Vogue’s internationally recognized writers for our insider take.
The app is free to download. Subscribers receive unlimited digital access to Vogue Runway. Users need to be logged in and subscribed to access Vogue Runway content. All Vogue subscribers will have unlimited digital access to the app as part of their existing subscription. App subscribers have full access to the Web site. Users who have trouble accessing stories can e-mail [email protected] for assistance.
You can choose from two subscription options:
- Monthly subscription: $4.99. Non-refundable. Cancel anytime.
- Annual subscription: $19.99. Non-refundable. Cancel anytime.
Prices above are shown in USD and they’ll be shown in your local currency at the time of purchase.
Subscriptions may be managed by the user, and auto-renewal may be turned off by updating the user’s App Store Subscription settings after purchase. Payment will be charged to iTunes account at confirmation of purchase.
Please note: Users can cancel their subscription anytime from App Store settings.
Information about our Terms of Service & Privacy Policy can be found at:
Privacy Policy: http://www.condenast.com/privacy-policy
App User Agreement: https://www.condenast.com/app-terms-of-use
On the Vogue app, you can:
- Get the inside line on the top stories from Vogue editors.
- Engage with fellow fashion enthusiasts in discussions on your favorite topics.
- Shop editor-approved buys and the latest trends all within the app.
- Test your runway IQ with our daily Runway Genius quiz.
- Discover new topics to join the conversation across the globe.
- Never miss a story by following Vogue editors and contributors and exploring their latest posts.
- Take a front row seat at every international show.
- Explore our archive of 20,000+ fashion shows by designer, season, location and type
- Browse 1 million+ runway images— dating back to 1988—with AI-powered image search.
- Vote on your favorite looks, then see how your selects stack up to the Vogue community.
- Save looks and collections to your mood boards, with advanced organizational tools.
- Get a close-up look at all the details from Dior, Chanel, Louis Vuitton, and so much more.
- Follow your favorite brands and topics so you never miss a Vogue moment.
- Share your favorite looks and collections with others via email, text, and social media.
- Browse thousands of photos capturing street style worldwide, shot by our renowned photographers.
- Read reviews from Vogue’s internationally recognized writers for our insider take.
The app is free to download. Subscribers receive unlimited digital access to Vogue Runway. Users need to be logged in and subscribed to access Vogue Runway content. All Vogue subscribers will have unlimited digital access to the app as part of their existing subscription. App subscribers have full access to the Web site. Users who have trouble accessing stories can e-mail [email protected] for assistance.
You can choose from two subscription options:
- Monthly subscription: $4.99. Non-refundable. Cancel anytime.
- Annual subscription: $19.99. Non-refundable. Cancel anytime.
Prices above are shown in USD and they’ll be shown in your local currency at the time of purchase.
Subscriptions may be managed by the user, and auto-renewal may be turned off by updating the user’s App Store Subscription settings after purchase. Payment will be charged to iTunes account at confirmation of purchase.
Please note: Users can cancel their subscription anytime from App Store settings.
Information about our Terms of Service & Privacy Policy can be found at:
Privacy Policy: http://www.condenast.com/privacy-policy
App User Agreement: https://www.condenast.com/app-terms-of-use
Latest updates
12.77.1
The Vogue app is updated regularly to improve your experience. This release includes performance improvements and bug fixes.
12.77.0
The Vogue app is updated regularly to improve your experience. This release includes performance improvements and bug fixes.
12.76.0
The Vogue app is updated regularly to improve your experience. Discover more of what you love with a more personalized home feed and recommendations selected for you. This update also brings faster startup and smoother video playback, plus we've fixed issues with audio interruptions.
Store changes
What Vogue: Fashion & Shopping changed on its store page: name, icon, screenshots, price, size, languages, requirements.
New iPad screenshots
New screenshots
10 screenshots (was 10)
More from Advance Magazine Publishers Inc.
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