WhatsApp Business Downloads & RevenueWhatsApp Business · App Store & Google Play
WhatsApp Business gets 500k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
WhatsApp Business by WhatsApp Inc. is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Full timeline · 86 events
- 🔎WhatsApp Business reached Top 10 for “telegram”Android#8 in Vietnam search · popularity 96
- 🔎WhatsApp Business reached Top 10 for “du”iOS#9 in United Arab Emirates search · popularity 94
- 🔎WhatsApp Business reached Top 10 for “max мессенджер”Android#9 in Russia search · popularity 94
- 🔎WhatsApp Business reached Top 10 for “wechat”Android#10 in Thailand search · popularity 96
- 🔎WhatsApp Business reached Top 10 for “facebook”iOS#8 in United Arab Emirates search · popularity 98
- 🔎WhatsApp Business reached Top 10 for “botim”iOS#8 in United Arab Emirates search · popularity 96
- 🔎WhatsApp Business reached Top 10 for “imo”Android#5 in Mexico search · popularity 93
- 📦WhatsApp Business updated to version 26.43.77iOSWe update the app regularly to fix bugs, optimize performance and improve the experience. Thanks for using WhatsApp!
- 🆕WhatsApp Business: its developer released another app: Stickers, una app de WhatsAppiOS
- ✏️WhatsApp Business added hidden keywords: what's, recover, self, software +1 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎WhatsApp Business reached Top 10 for “my jio”iOS#5 in Mexico search · popularity 92
- ✏️WhatsApp Business added hidden keywords: recoveriOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎WhatsApp Business reached Top 10 for “hp pay”iOS#10 in Colombia search · popularity 93
- 🔎WhatsApp Business reached Top 10 for “messenger”Android#10 in Indonesia search · popularity 91
- 🔎WhatsApp Business reached Top 10 for “telegram”Android#9 in Canada search · popularity 96
- ✏️WhatsApp Business added hidden keywords: accountsiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦WhatsApp Business updated to version 26.43.75iOSWe update the app regularly to fix bugs, optimize performance and improve the experience. Thanks for using WhatsApp!
- ✏️WhatsApp Business added hidden keywords: dateiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎WhatsApp Business reached Top 10 for “messenger”iOS#8 in United Arab Emirates search · popularity 96
- ✏️WhatsApp Business added hidden keywords: signaliOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎WhatsApp Business reached Top 10 for “facebook lite”iOS#10 in Colombia search · popularity 93
- 🔎WhatsApp Business reached Top 10 for “telegram”Android#9 in Australia search · popularity 96
- 🔎WhatsApp Business reached Top 10 for “facebook messenger”Android#8 in Australia search · popularity 95
- 🔎WhatsApp Business reached Top 10 for “telegram”Android#8 in Brazil search · popularity 94
- 📦WhatsApp Business updated to version 2.26.43.72AndroidWe update the app regularly to fix bugs, optimize performance and improve the experience. Thanks for using WhatsApp!
- ✏️WhatsApp Business added hidden keywords: truecaller, statsiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎WhatsApp Business reached Top 10 for “massager”Android#10 in United Arab Emirates search · popularity 95
- 📦WhatsApp Business updated to version 26.42.77iOSWe update the app regularly to fix bugs, optimize performance and improve the experience. Thanks for using WhatsApp!
- 📈WhatsApp Business entered the top 10AndroidTop Free · All Apps · ID
- ✏️WhatsApp Business added hidden keywords: signaliOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️WhatsApp Business added hidden keywords: api, duplicate, originals, filesiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎WhatsApp Business reached Top 10 for “chat”Android#10 in Mexico search · popularity 80
- 📦WhatsApp Business updated to version 26.42.74iOSWe update the app regularly to fix bugs, optimize performance and improve the experience. Thanks for using WhatsApp!
- ✏️WhatsApp Business added hidden keywords: reads, meeting, healthcareiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️WhatsApp Business added hidden keywords: manager, videoiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦WhatsApp Business updated to version 2.26.42.74AndroidWe update the app regularly to fix bugs, optimize performance and improve the experience. Thanks for using WhatsApp!
- ✏️WhatsApp Business added hidden keywords: chat, statsiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦WhatsApp Business updated to version 26.41.75iOSWe update the app regularly to fix bugs, optimize performance and improve the experience. Thanks for using WhatsApp!
- ✏️WhatsApp Business added hidden keywords: bulkiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎WhatsApp Business reached Top 10 for “messenger” in 2 countriesAndroidGermany, Taiwan search · popularity 94
- ✏️WhatsApp Business added hidden keywords: übersetzeriOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎WhatsApp Business reached Top 10 for “number”Android#5 in Spain search · popularity 68
- 📦WhatsApp Business updated to version 26.41.74iOSWe updaten de app regelmatig om problemen op te lossen, prestaties te optimaliseren en de ervaring te verbeteren. Bedankt voor uw gebruik van WhatsApp.
- ✏️WhatsApp Business added hidden keywords: whatnot, prayer, fonts, kitchen +11 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️WhatsApp Business added hidden keywords: delete, machine, guitar, esim +1 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦WhatsApp Business updated to version 2.26.41.77AndroidWe update the app regularly to fix bugs, optimize performance and improve the experience. Thanks for using WhatsApp!
- ✏️WhatsApp Business added hidden keywords: about, capital, backup, french +3 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦WhatsApp Business: now updating weeklyAndroid4 updates in 30 days, after a quiet two months
- ✏️WhatsApp Business added hidden keywords: litres, sirius, chats, results +6 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦WhatsApp Business updated to version 2.26.40.73AndroidWe update the app regularly to fix bugs, optimize performance and improve the experience. Thanks for using WhatsApp!
- 📈WhatsApp Business entered the top 10AndroidTop Grossing · Communication · CA
- ✏️WhatsApp Business added hidden keywords: surf, call, proxy, trailsiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈WhatsApp Business entered the top 10 in 2 chartsAndroidTop Grossing · Communication · ES · Top Free · Communication · TR
- 📦WhatsApp Business updated to version 26.40.77iOSWe update the app regularly to fix bugs, optimize performance and improve the experience. Thanks for using WhatsApp!
- ✏️WhatsApp Business added hidden keywords: customersiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈WhatsApp Business entered the top 10 in 8 chartsAndroidTop Free · Communication · ES · Top Free · Communication · MX · Top Grossing · Communication · MX · Top Free · Communication · NL · +4 more
- ✏️WhatsApp Business added hidden keywords: bucheniOSwords in the App Store's hidden keyword field (found by probing search)
- 📦WhatsApp Business: now updating weeklyiOS4 updates in 30 days, after a quiet two months
- 📦WhatsApp Business updated to version 26.39.75iOSWe update the app regularly to fix bugs, optimize performance and improve the experience. Thanks for using WhatsApp!
- 🔎WhatsApp Business reached Top 10 for “chat”Android#10 in Italy search · popularity 83
- ✏️WhatsApp Business added hidden keywords: latestiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦WhatsApp Business updated to version 26.39.73iOSWe update the app regularly to fix bugs, optimize performance and improve the experience. Thanks for using WhatsApp!
- 🔎WhatsApp Business reached Top 10 for “messenger”iOS#9 in Turkey search · popularity 97
- 📈WhatsApp Business hit #1iOSTop Free · Business · AE
- ✏️WhatsApp Business added hidden keywords: notifications, latestiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️WhatsApp Business added hidden keywords: originals, toursiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦WhatsApp Business updated to version 2.26.39.72AndroidWe update the app regularly to fix bugs, optimize performance and improve the experience. Thanks for using WhatsApp!
- ✏️WhatsApp Business added hidden keywords: novelsiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎WhatsApp Business reached Top 10 for “chat”Android#10 in Indonesia search · popularity 88
- 📈WhatsApp Business hit #1iOSTop Free · Business · SA
- ✏️WhatsApp Business added hidden keywords: chatsiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️WhatsApp Business added hidden keywords: chemist, notificationsiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎WhatsApp Business reached Top 10 for “chat”Android#6 in South Korea search · popularity 85
- 📦WhatsApp Business updated to version 26.38.74iOSWe update the app regularly to fix bugs, optimize performance and improve the experience. Thanks for using WhatsApp!
- ✏️WhatsApp Business added hidden keywords: accountiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎WhatsApp Business reached #1 for “whatsapp”iOS#1 in Netherlands search · popularity 95
- ✏️WhatsApp Business added hidden keywords: chatiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎WhatsApp Business reached #1 for “business”Android#1 in United Arab Emirates search · popularity 32
- 📈WhatsApp Business hit #1 in 2 chartsiOSTop Free · Business · BR · Top Free · Business · ID
- 📦WhatsApp Business updated to version 2.26.38.73AndroidWe update the app regularly to fix bugs, optimize performance and improve the experience. Thanks for using WhatsApp!
- 🆕WhatsApp Business first spotted by AppInsiderAndroidUnited Arab Emirates
- 🆕WhatsApp Business first spotted by AppInsideriOS#5 in Top Free · Business · United Kingdom
- 📦WhatsApp Business version 2.26.37.73AndroidWe update the app regularly to fix bugs, optimize performance and improve the experience. Thanks for using WhatsApp!
- 📦WhatsApp Business version 26.37.76iOSNo release notes
- 🆕WhatsApp Business released on the App StoreiOS
- 🆕WhatsApp Business released on Google PlayAndroid
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Business FreeWhatsApp Business at a glance
AI summary written from our chart and store data, 2026-11-08. It can be wrong: check the numbers above.
A free messaging platform extension for small and medium businesses to automate customer interactions, manage catalogs, and process payments. The app holds the #1 position in Business Free charts across India, Brazil, and Indonesia, while ranking second in grossing charts in several of those same markets.
Similar apps: Telegram, Signal, WeChat
App Store
App details
App privacy Measured
WhatsApp Business’s App Store privacy label declares 0 data categories used to track you across other companies’ apps and websites, 9 linked to your identity and 0 collected anonymously.
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
Google Play
App details
WhatsApp Business downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 50k+ | 500M+ |
| Google Play | 500k+ | 1B+ Measured |
| Total | 500k+ Confidence | 1B+ Confidence |
How this is calculated
Where WhatsApp Business's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: Subscription-led
How WhatsApp Business makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Meta Verified for business subscription | |
| 2 | Meta Verified for business subscription | |
| 3 | Meta Verified for business subscription | |
| 4 | Meta Verified for business subscription | |
| 5 | Meta Verified for business subscription | |
| 6 | Meta Verified for business subscription | |
| 7 | Meta Verified for business subscription | |
| 8 | Meta Verified for business subscription | |
| 9 | Meta Verified for business subscription | |
| 10 | Meta Verified for business subscription |
Hidden keywords
WhatsApp Business shows up in App Store search (US) for 2 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #1 Business Free | 23 of 30 countries | #8 | #29 |
| Google Play | #1 Communication Grossing | 23 of 23 countries | #10 | #19 |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisNew ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| Brazil | 5,229 | 21% | ▼ -8% |
 United States | 5,145 | 21% | steady |
| India | 4,149 | 17% | ▲ +15% |
 Indonesia | 2,185 | 9% | ▲ +10% |
 Mexico | 1,614 | 6% | steady |
 Colombia | 1,298 | 5% | – |
 United Kingdom | 1,156 | 5% | steady |
 United Arab Emirates | 1,076 | 4% | steady |
 Saudi Arabia | 910 | 4% | ▲ +22% |
 France | 810 | 3% | steady |
 China | 786 | 3% | steady |
 South Africa | 730 | 3% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.7 ★ | 1.5M |
| Google Play | 4.6 ★ | 26M 57k written reviews |
| Both stores | 4.6 ★ weighted by ratings | 27M |
What users say about WhatsApp Business
From the 200 most recent App Store reviews in the US.
Users report frequent app crashes, hanging issues, and failures in receiving verification codes or notifications. Business functionality is hindered by bugs in cross-posting, missing features like iPad support, and account bans without recourse.
Mixed but leaning positive (56% of recent reviews give 4–5 stars). People like it for speed, and being easy to use. The main complaints are about login and account problems, and crashes and bugs.
What people like
- Speed & performance: “Fast response, quality delivery, and cu”
- Ease of use: “I can’t do without WhatsApp it makes life much easier to get in touch with your loved ones”
- Useful: “A business you can trust and recommend anytime”
- Login & account: “How to unbanned WhatsApp account”
Common complaints
- Login & account: “Appeal for account reinstatement”
- Crashes & bugs: “Keeps on Crashing with new IOS”
- Updates: “Where’s the iPhone Duo update???”
- Price & subscription: “I don’t have the WhatsApp pay”
About WhatsApp Business
Everything you love about WhatsApp plus built-in tools for business
WhatsApp Business is a free-to-download app with built-in tools to help you work smarter, build trust, and grow your business.
You get free calls* and free international messaging* plus business features to help you do more with conversations.
Download the app to get business benefits like these:
• Work smarter. Save time by letting the app do the work for you! Send customers automated quick replies and away messages so you never miss an opportunity. Use labels to quickly organize, filter, and find important conversations. Create a status to share an offer or news, and even take orders and payments** in-app to create a great customer experience.
• Build relationships and trust. With a professional business profile on a secure platform, you build credibility and trust with customers. Use the app to provide more responsive customer support and build long-term loyalty. Subscribe to Meta Verified*** to reinforce your authenticity.
• Sell more and grow. Get discovered, advertise, and make more valuable customer connections. Boost sales by sending targeted offers to customers; create ads that click to WhatsApp; showcase your product catalog; and give customers the convenience of in-app orders and payments.**
FAQs
Are all features free?
The app is free to download and use, with a mix of free and paid features.
Can I still use my personal WhatsApp?
Yes! As long as you have two different phone numbers, your business and personal accounts can live together on a single device.
Can I transfer over my chat history?
Yes. When you set up the WhatsApp Business app, you can restore a backup from your WhatsApp account to transfer your messages, media, and contacts to your business account.
How many devices can I connect?
You can have a total of five web-based devices or mobile phones on your account (up to 10 if you subscribe to Meta Verified***).
*Data charges may apply. Contact your provider for details.
**Not available in all markets
***Available soon globally
Terms of Service: https://www.whatsapp.com/legal/terms-of-service
Learn more about messaging privately: https://www.whatsapp.com/privacy
Learn more about WhatsApp safety: https://www.whatsapp.com/security
WhatsApp Business App Store
WhatsApp Business gets 500k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
WhatsApp Business is #1 in Business Free in India and charting in 23 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
24 Sep 2026 Business FreeWhatsApp Business at a glance
AI summary written from our chart and store data, 2026-11-08. It can be wrong: check the numbers above.
A free messaging platform extension for small and medium businesses to automate customer interactions, manage catalogs, and process payments. The app holds the #1 position in Business Free charts across India, Brazil, and Indonesia, while ranking second in grossing charts in several of those same markets.
Similar apps: Telegram, Signal, WeChat
WhatsApp Business on the App Store
App details
App privacy Measured
WhatsApp Business’s App Store privacy label declares 0 data categories used to track you across other companies’ apps and websites, 9 linked to your identity and 0 collected anonymously.
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
WhatsApp Business downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where WhatsApp Business's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in WhatsApp Business before Apple and Google take their fee.
How this is calculated
Business model: Subscription-led
How WhatsApp Business makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Meta Verified for business subscription | |
| 2 | Meta Verified for business subscription | |
| 3 | Meta Verified for business subscription | |
| 4 | Meta Verified for business subscription | |
| 5 | Meta Verified for business subscription | |
| 6 | Meta Verified for business subscription | |
| 7 | Meta Verified for business subscription | |
| 8 | Meta Verified for business subscription | |
| 9 | Meta Verified for business subscription | |
| 10 | Meta Verified for business subscription |
Hidden keywords
WhatsApp Business shows up in App Store search (US) for 2 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Every top chart it appears in across 30 countries.
Germany
Italy
Canada
Japan
Australia
South Korea
Russia
Argentina
Turkey
Spain
MalaysiaApps near WhatsApp Business on the chart
Business Free, around #1.
Ratings
App Store, worldwide.
Review momentum
ⓘ How we measure thisNew ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| Brazil | 5,229 | 21% | ▼ -8% |
| United States | 5,145 | 21% | steady |
| India | 4,149 | 17% | ▲ +15% |
| Indonesia | 2,185 | 9% | ▲ +10% |
| Mexico | 1,614 | 6% | steady |
| Colombia | 1,298 | 5% | – |
| United Kingdom | 1,156 | 5% | steady |
| United Arab Emirates | 1,076 | 4% | steady |
| Saudi Arabia | 910 | 4% | ▲ +22% |
| France | 810 | 3% | steady |
| China | 786 | 3% | steady |
| South Africa | 730 | 3% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about WhatsApp Business
From the 200 most recent App Store reviews in the US.
Users report frequent app crashes, hanging issues, and failures in receiving verification codes or notifications. Business functionality is hindered by bugs in cross-posting, missing features like iPad support, and account bans without recourse.
Mixed but leaning positive (56% of recent reviews give 4–5 stars). People like it for speed, and being easy to use. The main complaints are about login and account problems, and crashes and bugs.
What people like
- Speed & performance: “Fast response, quality delivery, and cu”
- Ease of use: “I can’t do without WhatsApp it makes life much easier to get in touch with your loved ones”
- Useful: “A business you can trust and recommend anytime”
- Login & account: “How to unbanned WhatsApp account”
Common complaints
- Login & account: “Appeal for account reinstatement”
- Crashes & bugs: “Keeps on Crashing with new IOS”
- Updates: “Where’s the iPhone Duo update???”
- Price & subscription: “I don’t have the WhatsApp pay”
About WhatsApp Business
Everything you love about WhatsApp plus built-in tools for business
WhatsApp Business is a free-to-download app with built-in tools to help you work smarter, build trust, and grow your business.
You get free calls* and free international messaging* plus business features to help you do more with conversations.
Download the app to get business benefits like these:
• Work smarter. Save time by letting the app do the work for you! Send customers automated quick replies and away messages so you never miss an opportunity. Use labels to quickly organize, filter, and find important conversations. Create a status to share an offer or news, and even take orders and payments** in-app to create a great customer experience.
• Build relationships and trust. With a professional business profile on a secure platform, you build credibility and trust with customers. Use the app to provide more responsive customer support and build long-term loyalty. Subscribe to Meta Verified*** to reinforce your authenticity.
• Sell more and grow. Get discovered, advertise, and make more valuable customer connections. Boost sales by sending targeted offers to customers; create ads that click to WhatsApp; showcase your product catalog; and give customers the convenience of in-app orders and payments.**
FAQs
Are all features free?
The app is free to download and use, with a mix of free and paid features.
Can I still use my personal WhatsApp?
Yes! As long as you have two different phone numbers, your business and personal accounts can live together on a single device.
Can I transfer over my chat history?
Yes. When you set up the WhatsApp Business app, you can restore a backup from your WhatsApp account to transfer your messages, media, and contacts to your business account.
How many devices can I connect?
You can have a total of five web-based devices or mobile phones on your account (up to 10 if you subscribe to Meta Verified***).
*Data charges may apply. Contact your provider for details.
**Not available in all markets
***Available soon globally
Terms of Service: https://www.whatsapp.com/legal/terms-of-service
Learn more about messaging privately: https://www.whatsapp.com/privacy
Learn more about WhatsApp safety: https://www.whatsapp.com/security
Latest updates
More from WhatsApp Inc.
WhatsApp Business Android
WhatsApp Business gets 500k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
WhatsApp Business is #1 in Communication Grossing on Google Play in Brazil and charting in 23 of 23 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
Communication GrossingWhatsApp Business at a glance
AI summary written from our chart and store data, 2026-11-06. It can be wrong: check the numbers above.
WhatsApp Business is a free communication app for small and medium enterprises that adds automated replies, catalogs, and payment tools to standard messaging features. The app holds top-three positions in Communication charts across major emerging markets like Brazil, Indonesia, and Mexico, with notable strength in both grossing and free categories.
Similar apps: Telegram, Signal, Facebook Messenger
WhatsApp Business on Google Play
App details
WhatsApp Business downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where WhatsApp Business's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in WhatsApp Business before Apple and Google take their fee.
How this is calculated
Business model: Subscription-led
How WhatsApp Business makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Meta Verified for business subscription | |
| 2 | Meta Verified for business subscription | |
| 3 | Meta Verified for business subscription | |
| 4 | Meta Verified for business subscription | |
| 5 | Meta Verified for business subscription | |
| 6 | Meta Verified for business subscription | |
| 7 | Meta Verified for business subscription | |
| 8 | Meta Verified for business subscription | |
| 9 | Meta Verified for business subscription | |
| 10 | Meta Verified for business subscription |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
Netherlands
Thailand
Vietnam
Taiwan
SwedenApps near WhatsApp Business on the chart
Communication Grossing, around #1.
Ratings
Google Play, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about WhatsApp Business
From the 200 most recent Google Play reviews in the US.
Users report severe account restrictions, bans, and hacking incidents that disrupt business operations. While some praise the app's utility, many complain about instability, slow performance, and ineffective support for recovery.
Mostly positive (84% of recent reviews give 4–5 stars). People like it for being easy to use, and being useful. The main complaints are about login and account problems, and crashes and bugs.
What people like
- Ease of use: “very easy to use and business friendly”
- Useful: “The features are helpful and easy to use”
- Login & account: “whattsapp won't take my password”
- Speed & performance
Common complaints
- Login & account: “mera account band kyu kar diya gaya hai”
- Crashes & bugs: “This technical glitch is destroying my legitimate business and customer trust”
- Updates: “Since the update, more and more glitches have occurred, as well as removing the catalog feature to a regular WhatsApp display”
- Customer support: “I've been trying for an hour to recover my account and still getting useless replies from the customer support”
About WhatsApp Business
You get free calls* and free international messaging* plus business features to help you do more with conversations.
Download the app to get business benefits like these:
• Work smarter. Save time by letting the app do the work for you! Send customers automated quick replies and away messages so you never miss an opportunity. Use labels to quickly organize, filter, and find important conversations. Create a status to share an offer or news, and even take orders and payments** in-app to create a great customer experience.
• Build relationships and trust. With a professional business profile on a secure platform, you build credibility and trust with customers. Use the app to provide more responsive customer support and build long-term loyalty. Subscribe to Meta Verified*** to reinforce your authenticity.
• Sell more and grow. Get discovered, advertise, and make more valuable customer connections. Boost sales by sending targeted offers to customers; create ads that click to WhatsApp; showcase your product catalog; and give customers the convenience of in-app orders and payments.**
FAQs
Are all features free?
The app is free to download and use, with a mix of free and paid features.
Can I still use my personal WhatsApp?
Yes! As long as you have two different phone numbers, your business and personal accounts can live together on a single device.
Can I transfer over my chat history?
Yes. When you set up the WhatsApp Business app, you can restore a backup from your WhatsApp account to transfer your messages, media, and contacts to your business account.
How many devices can I connect?
You can have a total of five web-based devices or mobile phones on your account (up to 10 if you subscribe to Meta Verified***).
*Data charges may apply. Contact your provider for details.
**Not available in all markets
***Available soon globally
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