YouTube Kids Downloads & RevenueYouTube Kids · App Store & Google Play
YouTube Kids gets 100k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
YouTube Kids by Google is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Full timeline · 63 events
- 🔎YouTube Kids reached Top 10 for “kick”iOS#10 in Sweden search · popularity 81
- 🌟YouTube Kids featured by Apple: “OUR FAVOURITES”iOStoday · AU, ID, IN, RU, TH, TW, VN
- 🌟YouTube Kids featured by Apple: “OUR FAVOURITES”iOStoday · AU, ID, IN, MY, PH, RU, TH, TW, VN
- 🌟YouTube Kids featured by Apple: “OUR FAVOURITES”iOStoday · AU, IN, MY, RU, TH, TW, VN
- 🌟YouTube Kids featured by Apple: “OUR FAVOURITES”iOStoday · AU, ID, IN, MY, RU, TW, VN
- 🌟YouTube Kids featured by Apple: “OUR FAVOURITES”iOStoday · AU, IN, MY, RU, TH, TW, VN
- 📦YouTube Kids updated to version 11.44.946iOSBug fixes and stability improvements
- 🌟YouTube Kids featured by Apple: “THE LIST”iOStoday · AU, ID, IN, MY, PH, RU, TH, TW, VN
- 🌟YouTube Kids featured by Apple: “OUR FAVOURITES”iOStoday · AU, IN, RU, TW, VN
- 🌟YouTube Kids featured by Apple: “OUR FAVOURITES”iOStoday · AU, IN, MY, PH, RU, TH, TW, VN
- 🔎YouTube Kids reached Top 10 for “video”Android#7 in Italy search · popularity 80
- 📈YouTube Kids entered the top 100AndroidTop Free · All Apps · GB
- 📦YouTube Kids updated to version 11.43.805iOSBug fixes and stability improvements
- 📈YouTube Kids entered the top 10AndroidTop Free · Entertainment · VN
- 📈YouTube Kids hit #1AndroidTop Free · Family · NL
- 📦YouTube Kids updated to version 11.42.946iOSBug fixes and stability improvements
- 📈YouTube Kids new best rank in the overall chart: #55AndroidTop Free · All Apps · TR
- 🔎YouTube Kids reached Top 10 for “video”Android#5 in Sweden search · popularity 50
- 📈YouTube Kids hit #1AndroidTop Free · Family · SE
- 📈YouTube Kids new best rank in the overall chart: #60AndroidTop Free · All Apps · TR
- 📈YouTube Kids new best rank in the overall chart: #62AndroidTop Free · All Apps · TR
- 📈YouTube Kids new best rank in the overall chart: #159iOSTop Free · All Apps · ZA
- 📈YouTube Kids hit #1AndroidTop Free · Family · ES
- 📈YouTube Kids hit #1AndroidTop Free · Family · TR
- 📈YouTube Kids entered the top 10AndroidTop Free · Family · SE
- ✏️YouTube Kids: new iPad screenshotsiOS· MX
- ✏️YouTube Kids: new screenshotsiOS6 screenshots (was 6) · MX
- 📦YouTube Kids updated to version 11.41.945iOSBug fixes and stability improvements
- 📈YouTube Kids hit #1 in 2 chartsAndroidTop Free · Family · MX · Top Free · Family · TW
- 📈YouTube Kids entered the top 10AndroidTop Free · Family · TR
- 📈YouTube Kids entered the top 100 in 6 chartsiOSTop Free · Entertainment · AR · Top Free · Entertainment · CO · Top Free · Entertainment · MY · Top Free · Entertainment · PH · +2 more
- 📈YouTube Kids charting in a new country in 6 chartsiOSArgentina · Colombia · Malaysia · Philippines · +2 more
- 📈YouTube Kids hit #1AndroidTop Free · Family · VN
- 📈YouTube Kids entered the top 10 in 5 chartsAndroidTop Free · Family · ES · Top Free · Entertainment · FR · Top Free · Family · NL · Top Free · Family · TH · +1 more
- 📈YouTube Kids entered the top 100 in 6 chartsAndroidTop Free · All Apps · MX · Top Free · Entertainment · MX · Top Free · Entertainment · SE · Top Free · Entertainment · TH · +2 more
- 📈YouTube Kids new best rank in the overall chart: #63AndroidTop Free · All Apps · TR
- 📈YouTube Kids hit #1AndroidTop Free · Family · CA
- 📈YouTube Kids entered the top 10AndroidTop Free · Entertainment · IN
- ✏️YouTube Kids: new screenshotsiOS6 screenshots (was 5) · MX
- 📈YouTube Kids entered the top 10 in 2 chartsAndroidTop Free · Entertainment · AE · Top Free · Entertainment · GB
- 📦YouTube Kids updated to version 11.40.910iOSBug fixes and stability improvements
- 📦YouTube Kids: now updating weeklyiOS4 updates in 30 days, after a quiet two months
- 📦YouTube Kids updated to version 11.39iOSBug fixes and stability improvements
- 🌟YouTube Kids featured by Apple: “THE LIST”iOStoday · IN, RU, TH, TW, VN
- 📈YouTube Kids hit #1AndroidTop Free · Family · AE
- 🌟YouTube Kids featured by Apple: “OUR FAVOURITES”iOStoday · ID, IN, RU, TH, TW, VN
- 📈YouTube Kids entered the top 10AndroidTop Free · Entertainment · BR
- 📈YouTube Kids new best rank in the overall chart: #65AndroidTop Free · All Apps · AU
- 🌟YouTube Kids featured by Apple: “OUR FAVOURITES”iOStoday · ID, IN, RU, TH, TW, VN
- 📈YouTube Kids hit #1AndroidTop Free · Family · GB
- 🌟YouTube Kids featured by Apple: “THE LIST”iOStoday · ID, IN, RU, TW, VN
- 📈YouTube Kids hit #1AndroidTop Free · Family · IN
- 🌟YouTube Kids featured by Apple: “THE LIST”iOStoday · IN, RU, TW, VN
- 📦YouTube Kids updated to version 11.38.946iOSBug fixes and stability improvements
- 🔎YouTube Kids reached Top 10 for “video”Android#2 in Indonesia search · popularity 76
- 🌟YouTube Kids featured by Apple: “OUR FAVOURITES”iOStoday · ID, IN, RU, TW, VN
- 📈YouTube Kids new best rank in the overall chart: #100AndroidTop Free · All Apps · AU
- 🆕YouTube Kids first spotted by AppInsiderAndroidUnited Arab Emirates
- 🆕YouTube Kids first spotted by AppInsideriOS#47 in Top Free · Entertainment · Italy
- 🌟YouTube Kids featured by Apple: “OUR FAVOURITES”iOStoday · ID, IN, RU
- 📦YouTube Kids version 11.38.945iOSNo release notes
- 🆕YouTube Kids released on the App StoreiOS
- 🆕YouTube Kids released on Google PlayAndroid
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Family FreeYouTube Kids at a glance
AI summary written from our chart and store data, 2026-11-07. It can be wrong: check the numbers above.
A free, parent-controlled video streaming application designed for children to explore age-appropriate content across preschool, younger, and older categories. The app currently holds the #1 position in the Family Free charts across twelve diverse markets including Australia, Brazil, Japan, and the United Kingdom.
Similar apps: Kiddle, PBS Kids Video, Disney+
App Store
App details
Google Play
App details
YouTube Kids downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 10k+ | 500M+ |
| Google Play | 100k+ | 500M+ Measured |
| Total | 100k+ Confidence | 1B+ Confidence |
How this is calculated
Where YouTube Kids's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #22 Entertainment Free | 29 of 30 countries | #48 | – |
| Google Play | #1 Family Free | 23 of 23 countries | #1 | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisGrowing fastest in 
Mexico ▲ +100% · 
United Kingdom ▲ +34% · 
Japan ▲ +28%
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 308 | 42% | ▼ -24% |
| Saudi Arabia | 75 | 10% | ▲ +16% |
| United Kingdom | 68 | 9% | ▲ +34% |
 Turkey | 42 | 6% | ▲ +19% |
 Brazil | 41 | 6% | ▼ -39% |
 Russia | 30 | 4% | ▼ -6% |
| Japan | 30 | 4% | ▲ +28% |
 Australia | 30 | 4% | ▲ +7% |
| Mexico | 28 | 4% | ▲ +100% |
 Canada | 25 | 3% | ▲ +10% |
 Germany | 25 | 3% | ▼ -15% |
 Philippines | 23 | 3% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.7 ★ | 2.7M |
| Google Play | 4.4 ★ | 3.4M 89k written reviews |
| Both stores | 4.5 ★ weighted by ratings | 6.1M |
What users say about YouTube Kids
From the 200 most recent App Store reviews in the US.
Mixed (43% of recent reviews give 4–5 stars). People like it for its features and content, and being fun. The main complaints are about missing features or content, and not being fun.
What people like
- Features & content: “Lots of good kids content”
- Fun: “And it was just feel so fun to have it.❤️”
- Crashes & bugs: “Some of the channels I can’t subscribe and too many bugs”
- Useful: “Even though I’m just a kid I would recommend this, it’s kid friendly and I love it”
Common complaints
- Features & content: “Needs more content!!!!!!!”
- Fun: “This is not entertainment”
- Useful: “I will not recommend this because:”
- Login & account: “Why doesn’t require a secret code if someone is not a member of a Google account?”
About YouTube Kids
Help your kids explore video content they love and parents trust, in an app made just for kids. With easy navigation tools and a suite of features, you can help your kids spend time online uncovering new interests, unleashing their imagination, and building their confidence in their own unique world.
Help your kids grow at their own pace
Your kids are unique, so they should only see content they're ready to explore. Decide what videos will help them make the most of their time online, then personalize individual profiles using custom content filters as they grow.
- Help your youngest kids learn their ABCs, nurture their curiosity, and more in the Preschool mode.
- Expand your kids interests to songs, cartoons, or DIY crafts in Younger mode.
- Give your older kids the freedom to search popular music and gaming videos in Older mode.
- Or hand-pick the videos, channels, and collections your kids can see in Approved Content Only mode.
Rewatch videos and bond over favorites
Quickly find your kids’ favorite videos and the content you’ve shared with them in the Watch it Again tab.
Shape your kids’ viewing experience with Parental Controls
Parental Control features help you limit what your kids watch and better guide their viewing experience. Our blocking process aims to help keep videos on YouTube Kids family-friendly and safe – but each family's preferences are unique. Don't like a video or channel, or see inappropriate content? Flag it for our team to review.
Set a screen-time limit
Encourage your kids to take a break in between exploring content. Use the Timer feature to freeze the app when screen time is up so your kids can apply their new skills to the real world.
See important information
- Parental setup is needed to ensure the best experience for your family.
- Kids may see commercial content from YouTube creators that are not paid ads.
- See The Privacy Notice for Google Accounts managed with Family Link for information on our privacy practices for signing in with a Google Account.
- If your kids use the app without signing in with their Google Account, the YouTube Kids Privacy Notice applies.
YouTube Kids App Store
YouTube Kids gets 100k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
YouTube Kids is #48 in Entertainment Free in United States and charting in 29 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
24 Sep 2026 Entertainment FreeYouTube Kids on the App Store
App details
YouTube Kids downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where YouTube Kids's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | EntertainmentFree | #48 |
| Japan | EntertainmentFree | #56 |
| United Kingdom | EntertainmentFree | #39 |
| Germany | EntertainmentFree | #37 |
 South Korea | EntertainmentFree | #36 |
| Brazil | EntertainmentFree | #25 |
 India | EntertainmentFree | #26 |
 France | EntertainmentFree | #45 |
| Australia | EntertainmentFree | #37 |
| Saudi Arabia | EntertainmentFree | #22 |
| Russia | EntertainmentFree | #34 |
| Italy | EntertainmentFree | #41 |
| Turkey | EntertainmentFree | #22 |
| Canada | EntertainmentFree | #62 |
 Spain | EntertainmentFree | #40 |
 Indonesia | EntertainmentFree | #36 |
| Mexico | EntertainmentFree | #44 |
 United Arab Emirates | EntertainmentFree | #29 |
 Netherlands | EntertainmentFree | #32 |
 Taiwan | EntertainmentFree | #55 |
 Poland | EntertainmentFree | #45 |
 Sweden | EntertainmentFree | #35 |
 Vietnam | EntertainmentFree | #29 |
 Malaysia | EntertainmentFree | #27 |
 Argentina | EntertainmentFree | #42 |
 South Africa | EntertainmentFree | #31 |
 Thailand | EntertainmentFree | #59 |
| Philippines | EntertainmentFree | #49 |
 Colombia | EntertainmentFree | #49 |
| Malaysia | All AppsFree | #194 |
Apps near YouTube Kids on the chart
Entertainment Free, around #48.
Ratings
App Store, worldwide.
Review momentum
ⓘ How we measure thisGrowing fastest in Mexico ▲ +100% · United Kingdom ▲ +34% · Japan ▲ +28%
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 308 | 42% | ▼ -24% |
| Saudi Arabia | 75 | 10% | ▲ +16% |
| United Kingdom | 68 | 9% | ▲ +34% |
| Turkey | 42 | 6% | ▲ +19% |
| Brazil | 41 | 6% | ▼ -39% |
| Russia | 30 | 4% | ▼ -6% |
| Japan | 30 | 4% | ▲ +28% |
| Australia | 30 | 4% | ▲ +7% |
| Mexico | 28 | 4% | ▲ +100% |
| Canada | 25 | 3% | ▲ +10% |
| Germany | 25 | 3% | ▼ -15% |
| Philippines | 23 | 3% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about YouTube Kids
From the 200 most recent App Store reviews in the US.
Mixed (43% of recent reviews give 4–5 stars). People like it for its features and content, and being fun. The main complaints are about missing features or content, and not being fun.
What people like
- Features & content: “Lots of good kids content”
- Fun: “And it was just feel so fun to have it.❤️”
- Crashes & bugs: “Some of the channels I can’t subscribe and too many bugs”
- Useful: “Even though I’m just a kid I would recommend this, it’s kid friendly and I love it”
Common complaints
- Features & content: “Needs more content!!!!!!!”
- Fun: “This is not entertainment”
- Useful: “I will not recommend this because:”
- Login & account: “Why doesn’t require a secret code if someone is not a member of a Google account?”
About YouTube Kids
Help your kids explore video content they love and parents trust, in an app made just for kids. With easy navigation tools and a suite of features, you can help your kids spend time online uncovering new interests, unleashing their imagination, and building their confidence in their own unique world.
Help your kids grow at their own pace
Your kids are unique, so they should only see content they're ready to explore. Decide what videos will help them make the most of their time online, then personalize individual profiles using custom content filters as they grow.
- Help your youngest kids learn their ABCs, nurture their curiosity, and more in the Preschool mode.
- Expand your kids interests to songs, cartoons, or DIY crafts in Younger mode.
- Give your older kids the freedom to search popular music and gaming videos in Older mode.
- Or hand-pick the videos, channels, and collections your kids can see in Approved Content Only mode.
Rewatch videos and bond over favorites
Quickly find your kids’ favorite videos and the content you’ve shared with them in the Watch it Again tab.
Shape your kids’ viewing experience with Parental Controls
Parental Control features help you limit what your kids watch and better guide their viewing experience. Our blocking process aims to help keep videos on YouTube Kids family-friendly and safe – but each family's preferences are unique. Don't like a video or channel, or see inappropriate content? Flag it for our team to review.
Set a screen-time limit
Encourage your kids to take a break in between exploring content. Use the Timer feature to freeze the app when screen time is up so your kids can apply their new skills to the real world.
See important information
- Parental setup is needed to ensure the best experience for your family.
- Kids may see commercial content from YouTube creators that are not paid ads.
- See The Privacy Notice for Google Accounts managed with Family Link for information on our privacy practices for signing in with a Google Account.
- If your kids use the app without signing in with their Google Account, the YouTube Kids Privacy Notice applies.
Latest updates
Store changes
What YouTube Kids changed on its store page: name, icon, screenshots, price, size, languages, requirements.
More from Google
YouTube Kids Android
YouTube Kids gets 100k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
YouTube Kids is #1 in Family Free on Google Play in United States and charting in 23 of 23 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
Family FreeYouTube Kids at a glance
AI summary written from our chart and store data, 2026-11-07. It can be wrong: check the numbers above.
A free, parent-controlled video streaming application designed for children to explore age-appropriate content across preschool, younger, and older categories. The app currently holds the #1 position in the Family Free charts across twelve diverse markets including Australia, Brazil, Japan, and the United Kingdom.
Similar apps: Kiddle, PBS Kids Video, Disney+
YouTube Kids on Google Play
App details
YouTube Kids downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where YouTube Kids's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
Apps near YouTube Kids on the chart
Family Free, around #1.
Ratings
Google Play, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about YouTube Kids
From the 200 most recent Google Play reviews in the US.
Users generally appreciate the app's safety features and ease of use for young children, often giving it high ratings. However, older children and parents express frustration with limited content variety, poor search functionality, and restrictive profile management tools.
Mixed but leaning positive (74% of recent reviews give 4–5 stars). People like it for being fun, and speed. The main complaints are about crashes and bugs, and missing features or content.
What people like
- Fun: “my kid is watching good videos not bad it so fun for her”
- Speed & performance: “pls they should make me enroll fast”
- Useful: “They must have a good reason for this, not major but it would be nice!”
- Login & account
Common complaints
- Crashes & bugs: “freezes too much and loads too long”
- Features & content: “Garbage content designed to keep kids addicted”
- Ads: “Ads not showing is okay but many videos are not real educational for kids”
- Login & account: “why can't there be a unblock asking for parent password or something?”
About YouTube Kids
Help your kids explore video content they love and parents trust, in an app made just for kids. With easy navigation tools and a suite of features, you can help your kids spend time online uncovering new interests, unleashing their imagination, and building their confidence in their own unique world.
Help your kids grow at their own pace
Your kids are unique, so they should only see content they're ready to explore. Decide what videos will help them make the most of their time online, then personalize individual profiles using custom content filters as they grow.
- Help your youngest kids learn their ABCs, nurture their curiosity, and more in the Preschool mode.
- Expand your kids interests to songs, cartoons, or DIY crafts in Younger mode.
- Give your older kids the freedom to search popular music and gaming videos in Older mode.
- Or hand-pick the videos, channels, and collections your kids can see in Approved Content Only mode.
Rewatch videos and bond over favorites
Quickly find your kids’ favorite videos and the content you’ve shared with them in the Watch it Again tab.
Shape your kids’ viewing experience with Parental Controls
Parental Control features help you limit what your kids watch and better guide their viewing experience. Our blocking process aims to help keep videos on YouTube Kids family-friendly and safe – but each family's preferences are unique. Don't like a video or channel, or see inappropriate content? Flag it for our team to review.
Set a screen-time limit
Encourage your kids to take a break in between exploring content. Use the Timer feature to freeze the app when screen time is up so your kids can apply their new skills to the real world.
See important information
- Parental setup is needed to ensure the best experience for your family.
- Kids may see commercial content from YouTube creators that are not paid ads.
- See The Privacy Notice for Google Accounts managed with Family Link for information on our privacy practices for signing in with a Google Account.
- If your kids use the app without signing in with their Google Account, the YouTube Kids Privacy Notice applies.
What's new
Similar apps
Apps people compare with YouTube Kids: the same core purpose or gameplay, checked one by one.
