Zest Downloads & RevenueZest: Meal Planner & Recipes · App Store & Google Play
Zest: Meal Planner & Recipes by Culi, Inc. is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Zest: Meal Planner & Recipes update history & changes
Last change · 21 events since 24 Dec 2021Full timeline ↓📦iOSUpdated to version 9.17.0📈iOSEntered the top 10 in 2 charts📈AndroidDropped out of every chart we track📈iOSEntered the top 100 in 2 charts📈AndroidCharting in a new country📦iOSUpdated to version 9.15.0🆕AndroidFirst spotted by AppInsider⭐iOSPassed 1K ratings🆕iOSFirst spotted by AppInsider🆕AndroidReleased on Google Play🆕iOSReleased on the App Store
Full timeline · 21 events
- 📦Zest: Meal Planner & Recipes updated to version 9.17.0iOSWhat's new in 9.17.0?
• Import from video: upload a cooking video you saved, and Zest turns it into a recipe.
• Recipes in your language: choose French, Spanish or German in Settings, and Zest translates the recipes you import.
• Shared folders: make a folder public, invite people to cook with you, and see folders shared with you on Home.
• Zest for Claude: plan your meals with Zest from inside Claude.
• A fresh look for iOS 27: new tab icons, native menus, and liquid glass in the video player, filters and grocery tab.
Fixes and improvements
• Recipes with unusual formatting no longer crash.
• Faster, smoother imports from the share sheet, with no extra sign-in.
• Notifications open once, and Search works on iOS 27.
• Lots of smaller fixes and security updates.… more - 📈Zest: Meal Planner & Recipes entered the top 10 in 2 chartsiOSTop Grossing · Food & Drink · IN · Top Grossing · Food & Drink · SA
- 📈Zest: Meal Planner & Recipes dropped out of every chart we trackAndroidLast seen 12 Oct
- 📈Zest: Meal Planner & Recipes entered the top 100 in 2 chartsiOSTop Grossing · Food & Drink · CA · Top Grossing · Food & Drink · IT
- 📈Zest: Meal Planner & Recipes charting in a new country in 2 chartsiOSCanada · Italy
- 📈Zest: Meal Planner & Recipes charting in a new countryAndroidBrazil
- 📈Zest: Meal Planner & Recipes entered the top 100iOSTop Grossing · Food & Drink · FR
- 📈Zest: Meal Planner & Recipes charting in a new countryiOSFrance
- 📦Zest: Meal Planner & Recipes updated to version 9.15.0iOSWhat's new in 9.15.0?
- Grocery list improvements
- Revamped search
- Manual nutrition entry for recipes
- Uncategorized filter on imports
And so so many bugs fixed - 🆕Zest: Meal Planner & Recipes first spotted by AppInsiderAndroidIndia
- 📈Zest: Meal Planner & Recipes entered the top 100iOSTop Grossing · Food & Drink · AU
- 📈Zest: Meal Planner & Recipes charting in a new countryiOSAustralia
- 📈Zest: Meal Planner & Recipes entered the top 100iOSTop Grossing · Food & Drink · GB
- 📈Zest: Meal Planner & Recipes charting in a new countryiOSUnited Kingdom
- 📈Zest: Meal Planner & Recipes entered the top 100iOSTop Grossing · Food & Drink · DE
- 📈Zest: Meal Planner & Recipes charting in a new countryiOSGermany
- 🆕Zest: Meal Planner & Recipes first spotted by AppInsideriOS#13 in Top Grossing · Food & Drink · United Arab Emirates
- 📦Zest: Meal Planner & Recipes version 9.13.0iOSWhat's new in 9.13.0?
A brand new recipe page! - 🆕Zest: Meal Planner & Recipes released on Google PlayAndroid
- 🆕Zest: Meal Planner & Recipes released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.7 ★
3.8k ratings, both stores
Measured
Best rank now
#7
App Store · 
Food & Drink Grossing
Food & Drink GrossingMeasured
New ratings a week
6.2
▼ -43% vs the 2 weeks before
Measured
App Store
App details
App ID
1595938390
Publisher
Culi, Inc.
Publisher country
United States
On the store since
Dec 2021
4 years on the store
Minimum OS
iOS 17.0+
iPhone XS and later
Devices
iPhone · iPad
Universal purchase
Content rating
17+
3 content notes below
Languages
4
EN FR DE ES
Size
210 MB
Also listed in
Education
Content notesUnrestricted Web AccessInfrequent/Mild Cartoon or Fantasy ViolenceInfrequent/Mild Profanity or Crude Humor
App privacy Measured
Zest: Meal Planner & Recipes’s App Store privacy label declares 1 data category used to track you across other companies’ apps and websites, 2 linked to your identity and 4 collected anonymously.
Used to track you
1
Linked to you
2
Not linked to you
4
Tracks you via
IIdentifiers
Linked to your identity
CContact InfoIIdentifiers
Not linked to you
FFinancial Info+3 more
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
Google Play
App details
App ID
com.drifter.zest
Publisher
VSPEC INC
Publisher country
United States
Content rating
Everyone
Zest: Meal Planner & Recipes downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | – | 100k+ |
| Google Play | – | 5k+ Measured |
| Total | – | 100k+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Business model: Ad-led
How Zest: Meal Planner & Recipes makes money: subscriptions, one-off purchases and ads.
In-app purchasesAds · 3 ad networks
One-off purchases
/mo
of revenue
Ads
/mo
of revenue
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #7 Food & Drink Grossing | 7 of 30 countries | – | #48 |
| Google Play | – | 0 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisNew ratings a week
6.2
▼ -43% vs the 2 weeks before
Lifetime rating
4.7★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
58/100
faster than 80% of Food & Drink apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.7 ★ | 3.8k |
| Google Play | – | – |
| Both stores | 4.7 ★ weighted by ratings | 3.8k |
What users say about Zest: Meal Planner & Recipes
From the 50 most recent App Store reviews in the US.
Users appreciate the app's ability to break down video recipes into clear steps and its utility for beginners, but many are frustrated by aggressive paywalls, subscription confusion, and frequent technical bugs. Critical issues include failed recipe imports, deleted accounts after updates, and AI-generated incorrect cooking instructions.
Mixed but leaning positive (62% of recent reviews give 4–5 stars). People like it for being easy to use, and good value. The main complaints are about price and subscriptions, and crashes and bugs.
What people like
- Ease of use: “Breaks recipes down into easy to follow steps”
- Price & subscription: “SUBSCRIPTION IS SOO WORTH IT”
- Useful: “Really really really helpful 🥰”
- Features & content: “There used to be an option to filter by only zest recipes, can we get that back?”
Common complaints
- Price & subscription: “Can’t cancel free subscription”
- Crashes & bugs: “Import feature doesn’t work”
- Ads: “App doesn’t work as advertised”
- Login & account: “New update deleted my account”
About Zest: Meal Planner & Recipes
Tired of cooking the same 3 meals on repeat? Zest integrates a mind-blowing cooking education into your routine. Learn to cook with us through step-by-step explanations of foundational cooking concepts in fewer than 10 minutes and dishes that bring the concept to life. Our recipes are created by two former Michelin star chefs, distilled by a home chef, and cooked by you, the superstar home cook that you are (or will be). We don't assume any prior culinary knowledge. We meet you where you are and help you improve.
Stop copying traditional recipes - start learning from Zest. We've cooked those delicious Bon Appetit dinners. But when we took away the recipes we felt like lost puppies. Zest is designed to teach you the how's and why's of cooking. So when the recipe is gone you can confidently navigate the kitchen. The promise: Taste improvement after one dinner with Zest.
FEATURES:
STEP-BY-STEP INSTRUCTIONS
We've all tried cooking a TikTok recipe. You rewatch the video 13 times to figure out what the hell is going on. Zest embeds videos throughout recipes so you can click into content when you need it. No more pausing and restarting. Learn at your own pace.
CONCEPT VIDEOS
Watch a short video on a new concept at your own pace and then cook recipes that reinforce what you've learned. We dive into topics like the science of tasting and the basics of seasoning, sautéing, roasting and more!
SKILL VIDEOS
Don't know how to dice an onion? Don't be embarrassed, we got you covered. Skill videos are linked in each recipe to guide you along, so you don't have to watch Gordon Ramsey on YouTube (we love his accent too).
CURATED MENU
Choose a menu to fit your preferences. Tired of wasting produce? Search for dishes including what’s already in your fridge. Got allergies? Compile safe recipes in your menu to find them when you’re ready to get cooking.
GROCERY LIST
Shop your menu with our automated grocery list. Plus, utilize our helpful tips while you shop. Don't know what a neutral oil is? We got you covered.
PERSONALIZED RECOMMENDATIONS
Rate the recipes you cook, so we can recommend similar ones.
Feedback? Technical Issues? Killer ideas you want to contribute to make our app better? Email us at [email protected]. We're always here to help and would love to chef up new ideas together!
End User Licensing Agreement: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Stop copying traditional recipes - start learning from Zest. We've cooked those delicious Bon Appetit dinners. But when we took away the recipes we felt like lost puppies. Zest is designed to teach you the how's and why's of cooking. So when the recipe is gone you can confidently navigate the kitchen. The promise: Taste improvement after one dinner with Zest.
FEATURES:
STEP-BY-STEP INSTRUCTIONS
We've all tried cooking a TikTok recipe. You rewatch the video 13 times to figure out what the hell is going on. Zest embeds videos throughout recipes so you can click into content when you need it. No more pausing and restarting. Learn at your own pace.
CONCEPT VIDEOS
Watch a short video on a new concept at your own pace and then cook recipes that reinforce what you've learned. We dive into topics like the science of tasting and the basics of seasoning, sautéing, roasting and more!
SKILL VIDEOS
Don't know how to dice an onion? Don't be embarrassed, we got you covered. Skill videos are linked in each recipe to guide you along, so you don't have to watch Gordon Ramsey on YouTube (we love his accent too).
CURATED MENU
Choose a menu to fit your preferences. Tired of wasting produce? Search for dishes including what’s already in your fridge. Got allergies? Compile safe recipes in your menu to find them when you’re ready to get cooking.
GROCERY LIST
Shop your menu with our automated grocery list. Plus, utilize our helpful tips while you shop. Don't know what a neutral oil is? We got you covered.
PERSONALIZED RECOMMENDATIONS
Rate the recipes you cook, so we can recommend similar ones.
Feedback? Technical Issues? Killer ideas you want to contribute to make our app better? Email us at [email protected]. We're always here to help and would love to chef up new ideas together!
End User Licensing Agreement: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Zest: Meal Planner & Recipes App Store
Zest: Meal Planner & Recipes is #48 in Food & Drink Grossing in United States and charting in 7 of 30 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
DeveloperCuli, Inc.
CategoryFood & Drink
PriceFree
Released
Rating★ 4.7 (3.8k)
Version9.17.0
Age rating17+
First seen by us
24 Sep 2026
24 Sep 2026Installs (est.)100k+ worldwide
Rating
4.7 ★
3.8k ratings
Measured
Best rank now
#48
Food & Drink GrossingMeasured
New ratings a week
6.2
▼ -43% vs the 2 weeks before
Measured
Zest: Meal Planner & Recipes on the App Store
App details
App ID
1595938390
Publisher
Culi, Inc.
Publisher country
United States
On the store since
Dec 2021
4 years on the store
Minimum OS
iOS 17.0+
iPhone XS and later
Devices
iPhone · iPad
Universal purchase
Content rating
17+
3 content notes below
Languages
4
EN FR DE ES
Size
210 MB
Also listed in
Education
Content notesUnrestricted Web AccessInfrequent/Mild Cartoon or Fantasy ViolenceInfrequent/Mild Profanity or Crude Humor
App privacy Measured
Zest: Meal Planner & Recipes’s App Store privacy label declares 1 data category used to track you across other companies’ apps and websites, 2 linked to your identity and 4 collected anonymously.
Used to track you
1
Linked to you
2
Not linked to you
4
Tracks you via
IIdentifiers
Linked to your identity
CContact InfoIIdentifiers
Not linked to you
FFinancial Info+3 more
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
Zest: Meal Planner & Recipes downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Business model: Ad-led
How Zest: Meal Planner & Recipes makes money: subscriptions, one-off purchases and ads.
In-app purchasesAds · 3 ad networks
One-off purchases
/mo
of revenue
Ads
/mo
of revenue
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | Food & DrinkGrossing | #48 |
| Saudi Arabia | Food & DrinkGrossing | #7 |
 United Kingdom | Food & DrinkGrossing | #35 |
 France | Food & DrinkGrossing | #26 |
| United Arab Emirates | Food & DrinkGrossing | #8 |
 India | Food & DrinkGrossing | #84 |
 Italy | Food & DrinkGrossing | #81 |
Apps near Zest: Meal Planner & Recipes on the chart
Food & Drink Grossing, around #48.
Ratings
App Store, worldwide.
Rating
4.7 ★
3.8k ratings
Measured
Ratings
3.8k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
6.2
▼ -43% vs the 2 weeks before
Lifetime rating
4.7★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
58/100
faster than 80% of Food & Drink apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Zest: Meal Planner & Recipes
From the 50 most recent App Store reviews in the US.
Users appreciate the app's ability to break down video recipes into clear steps and its utility for beginners, but many are frustrated by aggressive paywalls, subscription confusion, and frequent technical bugs. Critical issues include failed recipe imports, deleted accounts after updates, and AI-generated incorrect cooking instructions.
Mixed but leaning positive (62% of recent reviews give 4–5 stars). People like it for being easy to use, and good value. The main complaints are about price and subscriptions, and crashes and bugs.
What people like
- Ease of use: “Breaks recipes down into easy to follow steps”
- Price & subscription: “SUBSCRIPTION IS SOO WORTH IT”
- Useful: “Really really really helpful 🥰”
- Features & content: “There used to be an option to filter by only zest recipes, can we get that back?”
Common complaints
- Price & subscription: “Can’t cancel free subscription”
- Crashes & bugs: “Import feature doesn’t work”
- Ads: “App doesn’t work as advertised”
- Login & account: “New update deleted my account”
About Zest: Meal Planner & Recipes
Tired of cooking the same 3 meals on repeat? Zest integrates a mind-blowing cooking education into your routine. Learn to cook with us through step-by-step explanations of foundational cooking concepts in fewer than 10 minutes and dishes that bring the concept to life. Our recipes are created by two former Michelin star chefs, distilled by a home chef, and cooked by you, the superstar home cook that you are (or will be). We don't assume any prior culinary knowledge. We meet you where you are and help you improve.
Stop copying traditional recipes - start learning from Zest. We've cooked those delicious Bon Appetit dinners. But when we took away the recipes we felt like lost puppies. Zest is designed to teach you the how's and why's of cooking. So when the recipe is gone you can confidently navigate the kitchen. The promise: Taste improvement after one dinner with Zest.
FEATURES:
STEP-BY-STEP INSTRUCTIONS
We've all tried cooking a TikTok recipe. You rewatch the video 13 times to figure out what the hell is going on. Zest embeds videos throughout recipes so you can click into content when you need it. No more pausing and restarting. Learn at your own pace.
CONCEPT VIDEOS
Watch a short video on a new concept at your own pace and then cook recipes that reinforce what you've learned. We dive into topics like the science of tasting and the basics of seasoning, sautéing, roasting and more!
SKILL VIDEOS
Don't know how to dice an onion? Don't be embarrassed, we got you covered. Skill videos are linked in each recipe to guide you along, so you don't have to watch Gordon Ramsey on YouTube (we love his accent too).
CURATED MENU
Choose a menu to fit your preferences. Tired of wasting produce? Search for dishes including what’s already in your fridge. Got allergies? Compile safe recipes in your menu to find them when you’re ready to get cooking.
GROCERY LIST
Shop your menu with our automated grocery list. Plus, utilize our helpful tips while you shop. Don't know what a neutral oil is? We got you covered.
PERSONALIZED RECOMMENDATIONS
Rate the recipes you cook, so we can recommend similar ones.
Feedback? Technical Issues? Killer ideas you want to contribute to make our app better? Email us at [email protected]. We're always here to help and would love to chef up new ideas together!
End User Licensing Agreement: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Stop copying traditional recipes - start learning from Zest. We've cooked those delicious Bon Appetit dinners. But when we took away the recipes we felt like lost puppies. Zest is designed to teach you the how's and why's of cooking. So when the recipe is gone you can confidently navigate the kitchen. The promise: Taste improvement after one dinner with Zest.
FEATURES:
STEP-BY-STEP INSTRUCTIONS
We've all tried cooking a TikTok recipe. You rewatch the video 13 times to figure out what the hell is going on. Zest embeds videos throughout recipes so you can click into content when you need it. No more pausing and restarting. Learn at your own pace.
CONCEPT VIDEOS
Watch a short video on a new concept at your own pace and then cook recipes that reinforce what you've learned. We dive into topics like the science of tasting and the basics of seasoning, sautéing, roasting and more!
SKILL VIDEOS
Don't know how to dice an onion? Don't be embarrassed, we got you covered. Skill videos are linked in each recipe to guide you along, so you don't have to watch Gordon Ramsey on YouTube (we love his accent too).
CURATED MENU
Choose a menu to fit your preferences. Tired of wasting produce? Search for dishes including what’s already in your fridge. Got allergies? Compile safe recipes in your menu to find them when you’re ready to get cooking.
GROCERY LIST
Shop your menu with our automated grocery list. Plus, utilize our helpful tips while you shop. Don't know what a neutral oil is? We got you covered.
PERSONALIZED RECOMMENDATIONS
Rate the recipes you cook, so we can recommend similar ones.
Feedback? Technical Issues? Killer ideas you want to contribute to make our app better? Email us at [email protected]. We're always here to help and would love to chef up new ideas together!
End User Licensing Agreement: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Latest updates
9.17.0
What's new in 9.17.0?
• Import from video: upload a cooking video you saved, and Zest turns it into a recipe.
• Recipes in your language: choose French, Spanish or German in Settings, and Zest translates the recipes you import.
• Shared folders: make a folder public, invite people to cook with you, and see folders shared with you on Home.
• Zest for Claude: plan your meals with Zest from inside Claude.
• A fresh look for iOS 27: new tab icons, native menus, and liquid glass in the video player, filters and grocery tab.
Fixes and improvements
• Recipes with unusual formatting no longer crash.
• Faster, smoother imports from the share sheet, with no extra sign-in.
• Notifications open once, and Search works on iOS 27.
• Lots of smaller fixes and security updates.
9.15.0
What's new in 9.15.0?
- Grocery list improvements
- Revamped search
- Manual nutrition entry for recipes
- Uncategorized filter on imports
And so so many bugs fixed
9.13.0
What's new in 9.13.0?
A brand new recipe page!
Zest – Visual Story Maker Android
Not in a tracked Google Play top chart right now.
Updated 9 Nov 2026 · rankings refresh through the day
Zest – Visual Story Maker on Google Play
App details
App ID
com.drifter.zest
Publisher
VSPEC INC
Publisher country
United States
Content rating
Everyone
Zest – Visual Story Maker downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Business model: Ad-led
How Zest – Visual Story Maker makes money: subscriptions, one-off purchases and ads.
In-app purchasesAds · 3 ad networks
One-off purchases
/mo
of revenue
Ads
/mo
of revenue
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| Not in a Google Play top chart right now. | ||
About Zest – Visual Story Maker
Zest is a vibrant clip maker. One tap to create bright dynamic videos from images, with macaron & snappy trendy templates. Ideal for fashion, store vlogs and casual social content, no editing skills needed.