ABOUT YOU Online Fashion Shop Downloads & RevenueABOUT YOU Online Fashion Shop · App Store & Google Play
ABOUT YOU Online Fashion Shop gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
ABOUT YOU Online Fashion Shop by ABOUT YOU GmbH is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
ABOUT YOU Online Fashion Shop update history & changes
Last change · 24 events since 24 May 2015Full timeline ↓✏️iOSNew icon✏️iOSNew iPad screenshots📦iOSUpdated to version 7.25.0📊iOSPassed 10k downloads a day📈iOSNew best rank in the overall chart: #105📈iOSCharting in a new country📈AndroidEntered the top 100 in 2 charts📈AndroidCharting in a new country in 2 charts📦iOSUpdated to version 7.24.1📦AndroidUpdated to version 7.24.1🆕AndroidFirst spotted by AppInsider🆕iOSFirst spotted by AppInsider📦AndroidVersion 7.23.1🆕AndroidReleased on Google Play🆕iOSReleased on the App Store
Full timeline · 24 events
- ✏️ABOUT YOU Online Fashion Shop: new iconiOS
→ 
· 4 countries - ✏️ABOUT YOU Online Fashion Shop: new iPad screenshotsiOS· DE
- ✏️ABOUT YOU Online Fashion Shop: new screenshotsiOS8 screenshots (was 8) · DE
- 📦ABOUT YOU Online Fashion Shop updated to version 7.25.0iOSDiese Version enthält Fehlerbehebungen, neue Funktionalitäten und diverse UX-Verbesserungen.
Viel Spaß beim Shoppen! - ✏️ABOUT YOU Online Fashion Shop added hidden keywords: bestsecret, zaraiOSwords in the App Store's hidden keyword field (found by probing search)
- 📊ABOUT YOU Online Fashion Shop passed 10k downloads a dayiOS7-day average, our estimate
- 📈ABOUT YOU Online Fashion Shop new best rank in the overall chart: #105iOSTop Free · All Apps · DE
- 📈ABOUT YOU Online Fashion Shop charting in a new countryiOSPhilippines
- 📈ABOUT YOU Online Fashion Shop charting in a new countryiOSPoland
- ✏️ABOUT YOU Online Fashion Shop added hidden keywords: zalandoiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈ABOUT YOU Online Fashion Shop entered the top 100 in 2 chartsAndroidTop Free · Shopping · NL · Top Free · Shopping · SE
- 📈ABOUT YOU Online Fashion Shop charting in a new country in 2 chartsAndroidNetherlands · Sweden
- 📈ABOUT YOU Online Fashion Shop new best rank in the overall chart: #119iOSTop Free · All Apps · DE
- 📈ABOUT YOU Online Fashion Shop charting in a new countryiOSItaly
- 📦ABOUT YOU Online Fashion Shop updated to version 7.24.1iOSThis version contains bug fixes, new functionalities and various UX improvements.
Happy shopping! - 📦ABOUT YOU Online Fashion Shop updated to version 7.24.1AndroidThis version contains bug fixes, new functionalities, and various UX improvements.
Happy shopping! - 📈ABOUT YOU Online Fashion Shop new best rank in the overall chart: #123iOSTop Free · All Apps · DE
- 📈ABOUT YOU Online Fashion Shop new best rank in the overall chart: #145iOSTop Free · All Apps · DE
- 🆕ABOUT YOU Online Fashion Shop first spotted by AppInsiderAndroidGermany
- 🆕ABOUT YOU Online Fashion Shop first spotted by AppInsideriOS#30 in Top Free · Shopping · Germany
- 📦ABOUT YOU Online Fashion Shop version 7.24.0iOSThis version contains bug fixes, new functionalities and various UX improvements.
Happy shopping! - 📦ABOUT YOU Online Fashion Shop version 7.23.1AndroidThis version contains bug fixes, new functionalities, and various UX improvements.
Happy shopping! - 🆕ABOUT YOU Online Fashion Shop released on Google PlayAndroid
- 🆕ABOUT YOU Online Fashion Shop released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.8 ★
470k ratings, both stores
Measured
Best rank now
#29
App Store · 
Shopping Free
Shopping FreeMeasured
New ratings a week
2,404
steady vs the 2 weeks before (Google Play)
Measured
App Store
App details
App ID
985244644
Publisher
ABOUT YOU GmbH
Publisher country
Germany
On the store since
May 2015
11 years on the store
Minimum OS
iOS 15.0+
iPhone 6s and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
23
BG HR CS DA NL EN ET FI FR DE EL HU …
Size
192 MB
Also listed in
Lifestyle
Google Play
App details
App ID
de.aboutyou.mobile.app
Publisher
ABOUT YOU SE & Co. KG
Publisher country
Germany
Content rating
Everyone
ABOUT YOU Online Fashion Shop downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 5k+ | – |
| Google Play | 5k+ | 10M+ Measured |
| Total | 10k+ Confidence | 10M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where ABOUT YOU Online Fashion Shop's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Business model: Ad-led
How ABOUT YOU Online Fashion Shop makes money: subscriptions, one-off purchases and ads.
Ads · 1 ad networks
Ads
/mo
of revenue
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #29 Shopping Free | 3 of 30 countries | – | – |
| Google Play | #43 Shopping Free | 3 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
997
steady vs the 2 weeks before
Recent ratings
4.8★
vs 4.8★ lifetime
Review momentum
83/100
faster than 96% of Shopping apps
New ratings by country (5)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| Germany | 827 | 83% | steady |
 Netherlands | 127 | 13% | steady |
 Poland | 28 | 3% | – |
 Sweden | 13 | 1% | ▲ +8% |
 Philippines | 1.1 | 0% | – |
App Store ratings in the countries we track, 4-week average.
Google Play
New ratings a week
1,407
steady vs the 2 weeks before
Written reviews a week
under 1
Google Play
Lifetime rating
4.8★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
75/100
faster than 92% of Shopping apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.8 ★ | 131k |
| Google Play | 4.8 ★ | 339k 38 written reviews |
| Both stores | 4.8 ★ weighted by ratings | 470k |
About ABOUT YOU Online Fashion Shop
You can shop from anywhere, anytime, and never miss out on vouchers and offers, while always having your wishlist with you - what are you waiting for?
***Inspiring***
- Let yourself be inspired by the latest trends
- Discover styles hand-picked by our fashion editors
- Follow the coolest bloggers and celebrities
***Personalised***
- Find styles that suit you with just one click
- Get news on topics that interest you every day
- Share your favourite items with your friends
***Practical***
- Keep track of things and add products to your wishlist
- Sync your shopping bag across all your devices
- Search for your favourite brands quickly and easily
***Renowned***
- Mydealz Retailer Awards 2019: Top 3 Fashion & Beauty
- INTERNET WORLD BUSINESS Shop-Awards 2017 & 2018 (1st Place: Online Pure Player)
- Retail Technology Awards Europe 2017 (1st place: Best customer experience)
Download the ABOUT YOU app now and shop for your style!
Follow us:
https://www.facebook.com/aboutyouglobal
https://instagram.com/aboutyou/
The following top brands and many more can be found in the ABOUT YOU app:
The North Face, Nike, Vero Moda, Adidas, Only, Naketano, Rieker, Tommy Hilfiger, Guess, Levi's, Boss, Polo Ralph Lauren, Bugatti, Mustang, Diesel, Superdry, Tamaris, Puma, Calvin Klein, Asics, Marco Tozzi
Partners:
Günstiger, Beslist, Kleding, Fashionchick, Stylight, Stylelounge
***Inspiring***
- Let yourself be inspired by the latest trends
- Discover styles hand-picked by our fashion editors
- Follow the coolest bloggers and celebrities
***Personalised***
- Find styles that suit you with just one click
- Get news on topics that interest you every day
- Share your favourite items with your friends
***Practical***
- Keep track of things and add products to your wishlist
- Sync your shopping bag across all your devices
- Search for your favourite brands quickly and easily
***Renowned***
- Mydealz Retailer Awards 2019: Top 3 Fashion & Beauty
- INTERNET WORLD BUSINESS Shop-Awards 2017 & 2018 (1st Place: Online Pure Player)
- Retail Technology Awards Europe 2017 (1st place: Best customer experience)
Download the ABOUT YOU app now and shop for your style!
Follow us:
https://www.facebook.com/aboutyouglobal
https://instagram.com/aboutyou/
The following top brands and many more can be found in the ABOUT YOU app:
The North Face, Nike, Vero Moda, Adidas, Only, Naketano, Rieker, Tommy Hilfiger, Guess, Levi's, Boss, Polo Ralph Lauren, Bugatti, Mustang, Diesel, Superdry, Tamaris, Puma, Calvin Klein, Asics, Marco Tozzi
Partners:
Günstiger, Beslist, Kleding, Fashionchick, Stylight, Stylelounge
ABOUT YOU Online Fashion Shop App Store
ABOUT YOU Mode Online Shop
ABOUT YOU Online Fashion Shop gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
ABOUT YOU Online Fashion Shop is #29 in Shopping Free in Germany and charting in 3 of 30 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
DeveloperABOUT YOU GmbH
CategoryShopping
PriceFree
Released
Rating★ 4.8 (131k)
Version7.25.0
Age rating4+
First seen by us 25 Sep 2026
25 Sep 2026Rating
4.8 ★
131k ratings
Measured
Best rank now
#29
Shopping FreeMeasured
New ratings a week
997
steady vs the 2 weeks before
Measured
ABOUT YOU Online Fashion Shop on the App Store
App details
App ID
985244644
Publisher
ABOUT YOU GmbH
Publisher country
Germany
On the store since
May 2015
11 years on the store
Minimum OS
iOS 15.0+
iPhone 6s and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
23
BG HR CS DA NL EN ET FI FR DE EL HU …
Size
192 MB
Also listed in
Lifestyle
ABOUT YOU Online Fashion Shop downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where ABOUT YOU Online Fashion Shop's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Business model: Ad-led
How ABOUT YOU Online Fashion Shop makes money: subscriptions, one-off purchases and ads.
Ads · 1 ad networks
Ads
/mo
of revenue
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| Germany | ShoppingFree | #29 |
| Germany | All AppsFree | #123 |
| Netherlands | ShoppingFree | #51 |
| Sweden | ShoppingFree | #67 |
Apps near ABOUT YOU Online Fashion Shop on the chart
Shopping Free, around #29.
Ratings
App Store, worldwide.
Rating
4.8 ★
131k ratings
Measured
Ratings
131k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
997
steady vs the 2 weeks before
Recent ratings
4.8★
vs 4.8★ lifetime
Review momentum
83/100
faster than 96% of Shopping apps
New ratings by country (5)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| Germany | 827 | 83% | steady |
| Netherlands | 127 | 13% | steady |
| Poland | 28 | 3% | – |
| Sweden | 13 | 1% | ▲ +8% |
| Philippines | 1.1 | 0% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About ABOUT YOU Online Fashion Shop
You can shop from anywhere, anytime, and never miss out on vouchers and offers, while always having your wishlist with you - what are you waiting for?
***Inspiring***
- Let yourself be inspired by the latest trends
- Discover styles hand-picked by our fashion editors
- Follow the coolest bloggers and celebrities
***Personalised***
- Find styles that suit you with just one click
- Get news on topics that interest you every day
- Share your favourite items with your friends
***Practical***
- Keep track of things and add products to your wishlist
- Sync your shopping bag across all your devices
- Search for your favourite brands quickly and easily
***Renowned***
- Mydealz Retailer Awards 2019: Top 3 Fashion & Beauty
- INTERNET WORLD BUSINESS Shop-Awards 2017 & 2018 (1st Place: Online Pure Player)
- Retail Technology Awards Europe 2017 (1st place: Best customer experience)
Download the ABOUT YOU app now and shop for your style!
Follow us:
https://www.facebook.com/aboutyouglobal
https://instagram.com/aboutyou/
The following top brands and many more can be found in the ABOUT YOU app:
The North Face, Nike, Vero Moda, Adidas, Only, Naketano, Rieker, Tommy Hilfiger, Guess, Levi's, Boss, Polo Ralph Lauren, Bugatti, Mustang, Diesel, Superdry, Tamaris, Puma, Calvin Klein, Asics, Marco Tozzi
Partners:
Günstiger, Beslist, Kleding, Fashionchick, Stylight, Stylelounge
***Inspiring***
- Let yourself be inspired by the latest trends
- Discover styles hand-picked by our fashion editors
- Follow the coolest bloggers and celebrities
***Personalised***
- Find styles that suit you with just one click
- Get news on topics that interest you every day
- Share your favourite items with your friends
***Practical***
- Keep track of things and add products to your wishlist
- Sync your shopping bag across all your devices
- Search for your favourite brands quickly and easily
***Renowned***
- Mydealz Retailer Awards 2019: Top 3 Fashion & Beauty
- INTERNET WORLD BUSINESS Shop-Awards 2017 & 2018 (1st Place: Online Pure Player)
- Retail Technology Awards Europe 2017 (1st place: Best customer experience)
Download the ABOUT YOU app now and shop for your style!
Follow us:
https://www.facebook.com/aboutyouglobal
https://instagram.com/aboutyou/
The following top brands and many more can be found in the ABOUT YOU app:
The North Face, Nike, Vero Moda, Adidas, Only, Naketano, Rieker, Tommy Hilfiger, Guess, Levi's, Boss, Polo Ralph Lauren, Bugatti, Mustang, Diesel, Superdry, Tamaris, Puma, Calvin Klein, Asics, Marco Tozzi
Partners:
Günstiger, Beslist, Kleding, Fashionchick, Stylight, Stylelounge
Latest updates
7.25.0
Diese Version enthält Fehlerbehebungen, neue Funktionalitäten und diverse UX-Verbesserungen.
Viel Spaß beim Shoppen!
7.24.1
This version contains bug fixes, new functionalities and various UX improvements.
Happy shopping!
7.24.0
This version contains bug fixes, new functionalities and various UX improvements.
Happy shopping!
Store changes
What ABOUT YOU Online Fashion Shop changed on its store page: name, icon, screenshots, price, size, languages, requirements.
New iPad screenshots
New screenshots
8 screenshots (was 8)
ABOUT YOU Online Fashion Shop Android
ABOUT YOU Online Fashion Shop gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
ABOUT YOU Online Fashion Shop is #43 in Shopping Free on Google Play in Germany and charting in 3 of 23 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
DeveloperABOUT YOU SE & Co. KG
CategoryShopping
PriceFree
Released
Installs10M+
Rating★ 4.8 (339k)
Updated
Content ratingEveryone
Rating
4.8 ★
339k ratings
Measured
Best rank now
#43
Shopping FreeMeasured
New ratings a week
1,407
steady vs the 2 weeks before
Measured
ABOUT YOU Online Fashion Shop on Google Play
App details
App ID
de.aboutyou.mobile.app
Publisher
ABOUT YOU SE & Co. KG
Publisher country
Germany
Content rating
Everyone
ABOUT YOU Online Fashion Shop downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where ABOUT YOU Online Fashion Shop's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Business model: Ad-led
How ABOUT YOU Online Fashion Shop makes money: subscriptions, one-off purchases and ads.
Ads · 1 ad networks
Ads
/mo
of revenue
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| Germany | ShoppingFree | #43 |
| Netherlands | ShoppingFree | #51 |
| Sweden | ShoppingFree | #80 |
Apps near ABOUT YOU Online Fashion Shop on the chart
Shopping Free, around #43.
Ratings
Google Play, worldwide.
Rating
4.8 ★
339k ratings
Measured
Ratings
339k
Measured
Written reviews
38
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
1,407
steady vs the 2 weeks before
Written reviews a week
under 1
Google Play
Lifetime rating
4.8★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
75/100
faster than 92% of Shopping apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About ABOUT YOU Online Fashion Shop
Top Brands. Endless Options. All You. 🛍️ Step into a personalized fashion experience with access to over 3,000 brands and 600,000 items. Smart tech meets global top labels. We make your shopping trip as effortless and stylish as your look.
★ The Brands That Define Your Style Find individual pieces from the most in-demand labels:
✔ The Icons: Adidas, Nike, and Puma.
✔ Daily Essentials: ONLY, Levi’s®, Jack & Jones, and Tommy Hilfiger.
✔ Premium Edits: Polo Ralph Lauren, Calvin Klein, and HUGO.
★ A Tailored Shopping Journey
Personalized Recommendations: Skip the endless scrolling with a feed that knows what you love.
Size Accuracy: Use our Size Guide to get it right the first time.
Trend Tracker: Stay ahead of the curve with our weekly updates on the latest global aesthetics.
★ Logistics That Move With You
🚀 Fast Delivery: Get your pieces delivered quickly to your doorstep.
🚀 Free Delivery* & Returns: Plus a generous 30-day return policy.
🚀 Safe & Flexible Checkout: Securely pay via Paypal, Klarna, Apple Pay, or Google Pay.
Download the app today. We look forward to seeing you!
★ The Brands That Define Your Style Find individual pieces from the most in-demand labels:
✔ The Icons: Adidas, Nike, and Puma.
✔ Daily Essentials: ONLY, Levi’s®, Jack & Jones, and Tommy Hilfiger.
✔ Premium Edits: Polo Ralph Lauren, Calvin Klein, and HUGO.
★ A Tailored Shopping Journey
Personalized Recommendations: Skip the endless scrolling with a feed that knows what you love.
Size Accuracy: Use our Size Guide to get it right the first time.
Trend Tracker: Stay ahead of the curve with our weekly updates on the latest global aesthetics.
★ Logistics That Move With You
🚀 Fast Delivery: Get your pieces delivered quickly to your doorstep.
🚀 Free Delivery* & Returns: Plus a generous 30-day return policy.
🚀 Safe & Flexible Checkout: Securely pay via Paypal, Klarna, Apple Pay, or Google Pay.
Download the app today. We look forward to seeing you!
What's new in 7.24.1
This version contains bug fixes, new functionalities, and various UX improvements.
Happy shopping!
Happy shopping!