Blua Downloads & RevenueBlua · App Store & Google Play
Blua by Bupa Australia Health Pty Ltd is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
📈AndroidDropped out of every chart we track📈iOSDropped out of every chart we track📦iOSUpdated to version 4.9.0🆕iOSFirst spotted by AppInsider🆕AndroidFirst spotted by AppInsider📦iOSVersion 4.8.0🆕iOSReleased on the App Store
Full timeline · 7 events
- 📈Blua dropped out of every chart we trackAndroidLast seen 30 Oct
- 📈Blua dropped out of every chart we trackiOSLast seen 29 Oct
- 📦Blua updated to version 4.9.0iOS• General bug fixes and enhancements
- 🆕Blua first spotted by AppInsideriOS#83 in Top Free · Health & Fitness · Australia
- 🆕Blua first spotted by AppInsiderAndroidAustralia
- 📦Blua version 4.8.0iOS• General bug fixes and enhancements
- 🆕Blua released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
3.1 ★
66 ratings, both stores
Measured
App Store
App details
App ID
1620073582
Publisher
Bupa Australia Health Pty Ltd
Publisher country
Australia
On the store since
Sep 2025
1 year on the store
Minimum OS
iOS 17.0+
iPhone XS and later
Devices
iPhone · iPad
Content rating
17+
2 content notes below
Languages
1
EN
Size
221 MB
Content notesFrequent/Intense Medical/Treatment InformationFrequent/Intense Contests
Google Play
App details
App ID
au.com.bupa.blua
Publisher
BUPA HI PTY LTD
Publisher country
Australia
Content rating
Everyone
Blua downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | – | – |
| Google Play | – | 10k+ Measured |
| Total | – | 10k+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | – | 0 of 30 countries | – | – |
| Google Play | – | 0 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisNew ratings a week
under 1
4-week average
Lifetime rating
3.2★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
54/100
faster than 56% of Health & Fitness apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 3.1 ★ | 66 |
| Google Play | 3.3 ★ | – |
| Both stores | 3.1 ★ weighted by ratings | 66 |
About Blua
A digital health toolkit: AI health assistant, habit tracking, health checks, challenges, and more.
Blua is Bupa’s digital health app: your toolkit to build healthy habits, access care, and get rewarded along the way.
The best part? The app is free to download and available to everyone (not just Bupa members). It’s backed by Bupa and designed with healthcare professionals to help more Australians live healthier, happier lives every day.
Why you’ll love Blua:
AI health assistant
• Blua AI can help you access Blua and/or Bupa resources, health insurance-funded programs, and services, tool, tips and information, but it isn’t designed to check symptoms, diagnose or recommend treatment.
Build habits that stick
• Choose from 80+ habits designed to fit your lifestyle
• Keep your streaks alive with friendly nudges and reminders
• Sync Apple Health to easily track your progress
• Join monthly wellness challenges designed for diverse abilities
Take the guesswork out of preventative health checks
• Get recommendations
• Set reminders
• Book appointments
Get care when you need it
• 24/7 online doctor appointments at your fingertips
• Access handy health tools like a wellbeing score and calorie converter
Reward your healthy self
• Unlock discounts and rewards from big brands
• Enjoy offers from wellness and lifestyle partners
Download Blua today and see how easy staying on top of your health can be.
Read terms and conditions and privacy policy
https://www.blua.bupa.com.au/blua-mobile-app-terms
https://www.blua.bupa.com.au/privacy-policy
Why you’ll love Blua:
Build habits that stick
• Choose from 80+ habits designed to fit your lifestyle
• Keep your streaks alive with friendly nudges and reminders
• Sync Apple Health to easily track your progress
• Join monthly wellness challenges designed for diverse abilities
Take the guesswork out of preventative health checks
• Get recommendations
• Set reminders
• Book appointments
Get care when you need it
• 24/7 online doctor appointments at your fingertips
• Access handy health tools like a wellbeing score and calorie converter
Reward your healthy self
• Unlock discounts and rewards from big brands
• Enjoy offers from wellness and lifestyle partners
Download Blua today and see how easy staying on top of your health can be.
Read terms and conditions and privacy policy
https://www.blua.bupa.com.au/blua-mobile-app-terms
https://www.blua.bupa.com.au/privacy-policy
Blua is Bupa’s digital health app: your toolkit to build healthy habits, access care, and get rewarded along the way.
The best part? The app is free to download and available to everyone (not just Bupa members). It’s backed by Bupa and designed with healthcare professionals to help more Australians live healthier, happier lives every day.
Why you’ll love Blua:
AI health assistant
• Blua AI can help you access Blua and/or Bupa resources, health insurance-funded programs, and services, tool, tips and information, but it isn’t designed to check symptoms, diagnose or recommend treatment.
Build habits that stick
• Choose from 80+ habits designed to fit your lifestyle
• Keep your streaks alive with friendly nudges and reminders
• Sync Apple Health to easily track your progress
• Join monthly wellness challenges designed for diverse abilities
Take the guesswork out of preventative health checks
• Get recommendations
• Set reminders
• Book appointments
Get care when you need it
• 24/7 online doctor appointments at your fingertips
• Access handy health tools like a wellbeing score and calorie converter
Reward your healthy self
• Unlock discounts and rewards from big brands
• Enjoy offers from wellness and lifestyle partners
Download Blua today and see how easy staying on top of your health can be.
Read terms and conditions and privacy policy
https://www.blua.bupa.com.au/blua-mobile-app-terms
https://www.blua.bupa.com.au/privacy-policy
Why you’ll love Blua:
Build habits that stick
• Choose from 80+ habits designed to fit your lifestyle
• Keep your streaks alive with friendly nudges and reminders
• Sync Apple Health to easily track your progress
• Join monthly wellness challenges designed for diverse abilities
Take the guesswork out of preventative health checks
• Get recommendations
• Set reminders
• Book appointments
Get care when you need it
• 24/7 online doctor appointments at your fingertips
• Access handy health tools like a wellbeing score and calorie converter
Reward your healthy self
• Unlock discounts and rewards from big brands
• Enjoy offers from wellness and lifestyle partners
Download Blua today and see how easy staying on top of your health can be.
Read terms and conditions and privacy policy
https://www.blua.bupa.com.au/blua-mobile-app-terms
https://www.blua.bupa.com.au/privacy-policy
Blua App Store
Not in any tracked top chart right now.
Updated 4 Nov 2026 · rankings refresh through the day
DeveloperBupa Australia Health Pty Ltd
CategoryHealth & Fitness
PriceFree
Released
Rating★ 3.1 (66)
Version4.9.0
Age rating17+
First seen by us
25 Sep 2026
25 Sep 2026Rating
3.1 ★
66 ratings
Measured
Blua on the App Store
App details
App ID
1620073582
Publisher
Bupa Australia Health Pty Ltd
Publisher country
Australia
On the store since
Sep 2025
1 year on the store
Minimum OS
iOS 17.0+
iPhone XS and later
Devices
iPhone · iPad
Content rating
17+
2 content notes below
Languages
1
EN
Size
221 MB
Content notesFrequent/Intense Medical/Treatment InformationFrequent/Intense Contests
Blua downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| Not charting right now. | ||
Ratings
App Store, worldwide.
Rating
3.1 ★
66 ratings
Measured
Ratings
66
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
under 1
4-week average
Lifetime rating
3.2★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
54/100
faster than 56% of Health & Fitness apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About Blua
A digital health toolkit: AI health assistant, habit tracking, health checks, challenges, and more.
Blua is Bupa’s digital health app: your toolkit to build healthy habits, access care, and get rewarded along the way.
The best part? The app is free to download and available to everyone (not just Bupa members). It’s backed by Bupa and designed with healthcare professionals to help more Australians live healthier, happier lives every day.
Why you’ll love Blua:
AI health assistant
• Blua AI can help you access Blua and/or Bupa resources, health insurance-funded programs, and services, tool, tips and information, but it isn’t designed to check symptoms, diagnose or recommend treatment.
Build habits that stick
• Choose from 80+ habits designed to fit your lifestyle
• Keep your streaks alive with friendly nudges and reminders
• Sync Apple Health to easily track your progress
• Join monthly wellness challenges designed for diverse abilities
Take the guesswork out of preventative health checks
• Get recommendations
• Set reminders
• Book appointments
Get care when you need it
• 24/7 online doctor appointments at your fingertips
• Access handy health tools like a wellbeing score and calorie converter
Reward your healthy self
• Unlock discounts and rewards from big brands
• Enjoy offers from wellness and lifestyle partners
Download Blua today and see how easy staying on top of your health can be.
Read terms and conditions and privacy policy
https://www.blua.bupa.com.au/blua-mobile-app-terms
https://www.blua.bupa.com.au/privacy-policy
Why you’ll love Blua:
Build habits that stick
• Choose from 80+ habits designed to fit your lifestyle
• Keep your streaks alive with friendly nudges and reminders
• Sync Apple Health to easily track your progress
• Join monthly wellness challenges designed for diverse abilities
Take the guesswork out of preventative health checks
• Get recommendations
• Set reminders
• Book appointments
Get care when you need it
• 24/7 online doctor appointments at your fingertips
• Access handy health tools like a wellbeing score and calorie converter
Reward your healthy self
• Unlock discounts and rewards from big brands
• Enjoy offers from wellness and lifestyle partners
Download Blua today and see how easy staying on top of your health can be.
Read terms and conditions and privacy policy
https://www.blua.bupa.com.au/blua-mobile-app-terms
https://www.blua.bupa.com.au/privacy-policy
Blua is Bupa’s digital health app: your toolkit to build healthy habits, access care, and get rewarded along the way.
The best part? The app is free to download and available to everyone (not just Bupa members). It’s backed by Bupa and designed with healthcare professionals to help more Australians live healthier, happier lives every day.
Why you’ll love Blua:
AI health assistant
• Blua AI can help you access Blua and/or Bupa resources, health insurance-funded programs, and services, tool, tips and information, but it isn’t designed to check symptoms, diagnose or recommend treatment.
Build habits that stick
• Choose from 80+ habits designed to fit your lifestyle
• Keep your streaks alive with friendly nudges and reminders
• Sync Apple Health to easily track your progress
• Join monthly wellness challenges designed for diverse abilities
Take the guesswork out of preventative health checks
• Get recommendations
• Set reminders
• Book appointments
Get care when you need it
• 24/7 online doctor appointments at your fingertips
• Access handy health tools like a wellbeing score and calorie converter
Reward your healthy self
• Unlock discounts and rewards from big brands
• Enjoy offers from wellness and lifestyle partners
Download Blua today and see how easy staying on top of your health can be.
Read terms and conditions and privacy policy
https://www.blua.bupa.com.au/blua-mobile-app-terms
https://www.blua.bupa.com.au/privacy-policy
Why you’ll love Blua:
Build habits that stick
• Choose from 80+ habits designed to fit your lifestyle
• Keep your streaks alive with friendly nudges and reminders
• Sync Apple Health to easily track your progress
• Join monthly wellness challenges designed for diverse abilities
Take the guesswork out of preventative health checks
• Get recommendations
• Set reminders
• Book appointments
Get care when you need it
• 24/7 online doctor appointments at your fingertips
• Access handy health tools like a wellbeing score and calorie converter
Reward your healthy self
• Unlock discounts and rewards from big brands
• Enjoy offers from wellness and lifestyle partners
Download Blua today and see how easy staying on top of your health can be.
Read terms and conditions and privacy policy
https://www.blua.bupa.com.au/blua-mobile-app-terms
https://www.blua.bupa.com.au/privacy-policy
Latest updates
4.9.0
• General bug fixes and enhancements
4.8.0
• General bug fixes and enhancements
More from Bupa Australia Health Pty Ltd
Blua Android
Not in a tracked Google Play top chart right now.
Updated 4 Nov 2026 · rankings refresh through the day
DeveloperBupa Australia
CategoryHealth & Fitness
PriceFree
Released–
Installs10k+
Rating★ 3.3 (0)
Updated–
Content ratingEveryone
Rating
3.3 ★
0 ratings
Measured
Blua on Google Play
App details
App ID
au.com.bupa.blua
Publisher
BUPA HI PTY LTD
Publisher country
Australia
Content rating
Everyone
Blua downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| Not in a Google Play top chart right now. | ||
Ratings
Google Play, worldwide.
Rating
3.3 ★
0 ratings
Measured
Ratings
0
Measured
About Blua
A digital health toolkit: AI health assistant, habit tracking, health checks, challenges, and more.
Blua is Bupa’s digital health app: your toolkit to build healthy habits, access care, and get rewarded along the way.
The best part? The app is free to download and available to everyone (not just Bupa members). It’s backed by Bupa and designed with healthcare professionals to help more Australians live healthier, happier lives every day.
Why you’ll love Blua:
AI health assistant
• Blua AI can help you access Blua and/or Bupa resources, health insurance-funded programs, and services, tool, tips and information, but it isn’t designed to check symptoms, diagnose or recommend treatment.
Build habits that stick
• Choose from 80+ habits designed to fit your lifestyle
• Keep your streaks alive with friendly nudges and reminders
• Sync Apple Health to easily track your progress
• Join monthly wellness challenges designed for diverse abilities
Take the guesswork out of preventative health checks
• Get recommendations
• Set reminders
• Book appointments
Get care when you need it
• 24/7 online doctor appointments at your fingertips
• Access handy health tools like a wellbeing score and calorie converter
Reward your healthy self
• Unlock discounts and rewards from big brands
• Enjoy offers from wellness and lifestyle partners
Download Blua today and see how easy staying on top of your health can be.
Read terms and conditions and privacy policy
https://www.blua.bupa.com.au/blua-mobile-app-terms
https://www.blua.bupa.com.au/privacy-policy
Blua is Bupa’s digital health app: your toolkit to build healthy habits, access care, and get rewarded along the way.
The best part? The app is free to download and available to everyone (not just Bupa members). It’s backed by Bupa and designed with healthcare professionals to help more Australians live healthier, happier lives every day.
Why you’ll love Blua:
AI health assistant
• Blua AI can help you access Blua and/or Bupa resources, health insurance-funded programs, and services, tool, tips and information, but it isn’t designed to check symptoms, diagnose or recommend treatment.
Build habits that stick
• Choose from 80+ habits designed to fit your lifestyle
• Keep your streaks alive with friendly nudges and reminders
• Sync Apple Health to easily track your progress
• Join monthly wellness challenges designed for diverse abilities
Take the guesswork out of preventative health checks
• Get recommendations
• Set reminders
• Book appointments
Get care when you need it
• 24/7 online doctor appointments at your fingertips
• Access handy health tools like a wellbeing score and calorie converter
Reward your healthy self
• Unlock discounts and rewards from big brands
• Enjoy offers from wellness and lifestyle partners
Download Blua today and see how easy staying on top of your health can be.
Read terms and conditions and privacy policy
https://www.blua.bupa.com.au/blua-mobile-app-terms
https://www.blua.bupa.com.au/privacy-policy