Direct Line Downloads & RevenueDirect Line · App Store & Google Play
Direct Line gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Direct Line by Direct Line Insurance Group Plc is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Full timeline · 7 events
- 📦Direct Line updated to version 1.2.76iOSWe've been working on some updates to improve your app experience, including a few small changes in the background to keep things running smoothly.
- 📦Direct Line updated to version 1.2.75iOSWe’ve made a few improvements behind the scenes to make sure the app runs smoothly.
- 📦Direct Line updated to version 1.2.74iOSWe’ve made a few improvements behind the scenes to make sure the app runs smoothly.
- 🆕Direct Line first spotted by AppInsiderAndroidUnited Kingdom
- 🆕Direct Line first spotted by AppInsideriOS#45 in Top Free · Finance · United Kingdom
- 📦Direct Line version 1.2.73iOSNo release notes
- 🆕Direct Line released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Finance FreeApp Store
App details
Google Play
App details
Direct Line downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 1k+ | – |
| Google Play | 500+ | 100k+ Measured |
| Total | 1k+ Confidence | 100k+ Confidence |
How this is calculated
Where Direct Line's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #41 Finance Free | 1 of 30 countries | – | – |
| Google Play | #46 Finance Free | 1 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.5 ★ | 13k |
| Google Play | – | – |
| Both stores | 4.5 ★ weighted by ratings | 13k |
About Direct Line
We've packed the Direct Line app with features to make managing your insurance easier. Access your policy details, car or home insurance documents and get support, securely and on the go.
Direct Line App Store
Direct Line gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Direct Line is #41 in Finance Free in United Kingdom and charting in 1 of 30 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
24 Sep 2026 Finance FreeDirect Line on the App Store
App details
Direct Line downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Direct Line's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | FinanceFree | #41 |
Apps near Direct Line on the chart
Finance Free, around #41.
Ratings
App Store, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About Direct Line
We've packed the Direct Line app with features to make managing your insurance easier. Access your policy details, car or home insurance documents and get support, securely and on the go.
Latest updates
More from Direct Line Insurance Group Plc
Direct Line Android
Direct Line gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Direct Line is #46 in Finance Free on Google Play in United Kingdom and charting in 1 of 23 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
Finance FreeDirect Line on Google Play
App details
Direct Line downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Direct Line's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | FinanceFree | #46 |
Apps near Direct Line on the chart
Finance Free, around #46.
About Direct Line
We've packed the Direct Line app with features to make managing your insurance easier. Access your policy details, car insurance documents and get support, securely and conveniently on the go.
Check and manage your cover
Access your policy details anytime. You can also make changes to your cover in the app with no need to call.
Track your renewals
Stay on top of your renewal dates for car, home and pet policies all in one place.
Your policy documents
Get your motor policy documents and insurance certificates quickly with the app.
Review saved quotes
View all your Direct Line quotes in one place for easy comparison.
Help and support
Ask our Virtual Assistant a question, send us a WhatsApp or call us if needed.
Fast and secure sign-in
Set up face or fingerprint ID on your phone for speedy sign-in.
Quickly access your insurance policy
Add your car, home or pet policies to your Google wallet for quick access to your details.
Your car details in one place
See information about your vehicle in our new car overview feature. Turn on notifications to get reminders when your MOT and tax is due. Only available for Motor policyholders.
Get the latest petrol and diesel prices
Get notified of fuel prices each week. Only available for Motor policyholders.
We're committed to introducing new features to help simplify your insurance. Make sure you keep your app updated for the best experience.