e.l.f. Cosmetics and Skincare Downloads & Revenuee.l.f. Cosmetics and Skincare · App Store & Google Play
e.l.f. Cosmetics and Skincare gets 100+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
e.l.f. Cosmetics and Skincare by e.l.f. Cosmetics, Inc. is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
e.l.f. Cosmetics and Skincare update history & changes
Last change · 13 events since 30 Dec 2019Full timeline ↓🆕iOSFirst spotted by AppInsider📦AndroidUpdated to version 2026.SS-0.0.26📦iOSVersion R39.1📦AndroidUpdated to version 2026.SS-0.0.25🆕AndroidFirst spotted by AppInsider🆕iOSReleased on the App Store🆕AndroidReleased on Google Play
Full timeline · 13 events
- 🆕e.l.f. Cosmetics and Skincare first spotted by AppInsideriOSUnited States (found via similar)
- 📦e.l.f. Cosmetics and Skincare updated to version 2026.SS-0.0.26AndroidBug fixes and improvements.
- 📦e.l.f. Cosmetics and Skincare version R39.1iOSBug fixes and improvements.
- 📦e.l.f. Cosmetics and Skincare updated to version 2026.SS-0.0.25AndroidBug fixes and improvements.
- 📦e.l.f. Cosmetics and Skincare updated to version 2026.SS-0.0.24AndroidBug fixes and improvements.
- 📦e.l.f. Cosmetics and Skincare: now updating weeklyAndroid4 updates in 30 days, after a quiet two months
- 📦e.l.f. Cosmetics and Skincare updated to version 2025.SS-0.0.22AndroidBug fixes and improvements.
- 📦e.l.f. Cosmetics and Skincare updated to version 2026.SS-0.0-release-6878209a0AndroidBug fixes and improvements.
- 🆕e.l.f. Cosmetics and Skincare first spotted by AppInsiderAndroidUnited States
- 📦e.l.f. Cosmetics and Skincare updated to version 2025.SS-0.0.18AndroidBug fixes and improvements.
- 📦e.l.f. Cosmetics and Skincare version 2025.SS-0.0.19AndroidBug fixes and improvements.
- 🆕e.l.f. Cosmetics and Skincare released on the App StoreiOS
- 🆕e.l.f. Cosmetics and Skincare released on Google PlayAndroid
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.8 ★
45k ratings, both stores
Measured
Best rank now
#22
Android · 
Beauty Free
Beauty FreeMeasured
New ratings a week
7.2
▼ -18% vs the 2 weeks before
Measured
App Store
App details
App ID
1488721704
Publisher
e.l.f. Cosmetics, Inc.
Publisher country
United States
On the store since
Jan 2020
6 years on the store
Minimum OS
iOS 17.0+
iPhone XS and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
1
EN
Size
191 MB
Also listed in
Lifestyle
Google Play
App details
App ID
com.follow.ElfCosmetics
Publisher
E.L.F. Cosmetics, Inc.
Publisher country
United States
Content rating
Everyone
e.l.f. Cosmetics and Skincare downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | – | – |
| Google Play | 100+ | 1M+ Measured |
| Total | 100+ Confidence | 1M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where e.l.f. Cosmetics and Skincare's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | – | 0 of 30 countries | – | – |
| Google Play | #22 Beauty Free | 2 of 23 countries | #33 | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisNew ratings a week
7.2
▼ -18% vs the 2 weeks before
Written reviews a week
under 1
Google Play
Lifetime rating
4.5★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
4.7★
people who write skew negative
Review momentum
42/100
faster than 42% of Beauty apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.9 ★ | 41k |
| Google Play | 4.5 ★ | 4.3k 1.8k written reviews |
| Both stores | 4.8 ★ weighted by ratings | 45k |
What users say about e.l.f. Cosmetics and Skincare
From the 118 most recent Google Play reviews in the US.
Mostly positive (81% of recent reviews give 4–5 stars). People like it for being easy to use, and being useful. The main complaints are about crashes and bugs, and login and account problems.
What people like
- Ease of use: “easy to use and earn rewards”
- Useful: “that is useful in our lives”
- Fun: “I've really enjoyed using the e.l.f”
- Speed & performance: “Sometimes does not work smoothly”
Common complaints
- Crashes & bugs: “The app has always been a little glitchy”
- Login & account: “Cannot sign into my account since the last update”
- Design: “It's poorly designed & not very user-friendly”
- Features & content: “way too many options for how to earn points”
About e.l.f. Cosmetics and Skincare
Welcome to the beauty-verse! From viral lip oils to seriously effective skincare, shop the best of beauty for every eye, lip and face in an e.l.f.ing amazing app experience.
Glow wild. This is your space to shop, share, and explore your Holy Grail e.l.f. products. Plus you can discover your new favorite makeup and skincare items with features like Concealer and Foundation Shade Match, and Shoppable Stories.
JOIN OUR BEAUTY SQUAD REWARDS PROGRAM.
Our FREE loyalty program gives you multiple ways to earn points: you can redeem for free products and other OMG rewards. Other perks of being in Beauty Squad:
• Earn points ANYWHERE you shop when you upload your receipt on the app.
• Turn your points into free products, dollars off your next purchase or gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart, and more.
• Shop the latest drops and sales before anyone else with early access.
• Enjoy a free gift and double points during your birthday month.
• Level up your tier for more exclusive perks like free shipping for Icon members.
BE EXTRA WITHOUT PAYING EXTRA.
Get instant access to gifts with purchase and special offers on makeup and skin care.
TRY OUR UPGRADED SHADE FINDER.
Meet your e.l.f.ing match with the NEW virtual try on tool—only in the app.
E.L.F. SHOPPABLE STORIES.
Stay up to date with the latest drops and discover new holy grails.
FIND YOUR FAVE SHADES WITH VIRTUAL TRY-ON.
Virtually try on all your fave products and find your perfect shade matches.
PLAY GAMES TO EARN POINTS.
We are now offering games as a new way to earn Beauty Squad points! Play our beauty squad-exclusive games in the app and earn points the fun way!
SWIPE TO LIKE.
Swipe right on makeup you love with our beauty app . Discover and explore your favourite clean beauty products with our “Swipe to Like” feature, and build your wishlist.
JOIN BEAUTY SQUAD COMMUNITY.
Connect with fellow Beauty Squad members. Share your looks, explore new trends, and discover tips and tricks from others.
GET INSTANT HELP WHILE SHOPPING IN STORE.
Use the barcode scanner at your favorite retailers to view tutorials and learn all about ingredients.
ALWAYS STAY IN THE KNOW.
Opt in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals and upcoming sales.
KEEP TABS ON YOUR E.L.F. ORDER.
Review your order history and track your delivery. Use the store locator to get directions to the nearest store with e.l.f. clean makeup and skincare products.
SHARE THE E.L.F. LOVE.
Find makeup and skincare products & look straight from the product page.
elf. UP! Stay up to date on what’s happening on Roblox’s dynamic tycoon adventure - where you can unleash your creativity as a change maker and become a force for good in the world!
e.l.f. makes the best of beauty accessible to every eye, lip and face. Download the app and we’ll meet you there.
Glow wild. This is your space to shop, share, and explore your Holy Grail e.l.f. products. Plus you can discover your new favorite makeup and skincare items with features like Concealer and Foundation Shade Match, and Shoppable Stories.
JOIN OUR BEAUTY SQUAD REWARDS PROGRAM.
Our FREE loyalty program gives you multiple ways to earn points: you can redeem for free products and other OMG rewards. Other perks of being in Beauty Squad:
• Earn points ANYWHERE you shop when you upload your receipt on the app.
• Turn your points into free products, dollars off your next purchase or gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart, and more.
• Shop the latest drops and sales before anyone else with early access.
• Enjoy a free gift and double points during your birthday month.
• Level up your tier for more exclusive perks like free shipping for Icon members.
BE EXTRA WITHOUT PAYING EXTRA.
Get instant access to gifts with purchase and special offers on makeup and skin care.
TRY OUR UPGRADED SHADE FINDER.
Meet your e.l.f.ing match with the NEW virtual try on tool—only in the app.
E.L.F. SHOPPABLE STORIES.
Stay up to date with the latest drops and discover new holy grails.
FIND YOUR FAVE SHADES WITH VIRTUAL TRY-ON.
Virtually try on all your fave products and find your perfect shade matches.
PLAY GAMES TO EARN POINTS.
We are now offering games as a new way to earn Beauty Squad points! Play our beauty squad-exclusive games in the app and earn points the fun way!
SWIPE TO LIKE.
Swipe right on makeup you love with our beauty app . Discover and explore your favourite clean beauty products with our “Swipe to Like” feature, and build your wishlist.
JOIN BEAUTY SQUAD COMMUNITY.
Connect with fellow Beauty Squad members. Share your looks, explore new trends, and discover tips and tricks from others.
GET INSTANT HELP WHILE SHOPPING IN STORE.
Use the barcode scanner at your favorite retailers to view tutorials and learn all about ingredients.
ALWAYS STAY IN THE KNOW.
Opt in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals and upcoming sales.
KEEP TABS ON YOUR E.L.F. ORDER.
Review your order history and track your delivery. Use the store locator to get directions to the nearest store with e.l.f. clean makeup and skincare products.
SHARE THE E.L.F. LOVE.
Find makeup and skincare products & look straight from the product page.
elf. UP! Stay up to date on what’s happening on Roblox’s dynamic tycoon adventure - where you can unleash your creativity as a change maker and become a force for good in the world!
e.l.f. makes the best of beauty accessible to every eye, lip and face. Download the app and we’ll meet you there.
e.l.f. Cosmetics and Skincare App Store
e.l.f. Cosmetics and Skincare gets 100+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Not in any tracked top chart right now.
Updated 8 Nov 2026 · rankings refresh through the day
Developere.l.f. Cosmetics, Inc.
CategoryShopping
PriceFree
Released
Rating★ 4.9 (41k)
VersionR39.1
Age rating4+
First seen by us
3 Nov 2026
3 Nov 2026Rating
4.9 ★
41k ratings
Measured
e.l.f. Cosmetics and Skincare on the App Store
App details
App ID
1488721704
Publisher
e.l.f. Cosmetics, Inc.
Publisher country
United States
On the store since
Jan 2020
6 years on the store
Minimum OS
iOS 17.0+
iPhone XS and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
1
EN
Size
191 MB
Also listed in
Lifestyle
e.l.f. Cosmetics and Skincare downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where e.l.f. Cosmetics and Skincare's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| Not charting right now. | ||
Ratings
App Store, worldwide.
Rating
4.9 ★
41k ratings
Measured
Ratings
41k
Measured
About e.l.f. Cosmetics and Skincare
Welcome to the beauty-verse! From viral lip oils to seriously effective skincare, shop the best of beauty for every eye, lip and face in an e.l.f.ing amazing app experience.
Glow wild. This is your space to shop, share, and explore your Holy Grail e.l.f. products. Plus you can discover your new favorite makeup and skincare items with features like Concealer and Foundation Shade Match, and Shoppable Stories.
JOIN OUR BEAUTY SQUAD REWARDS PROGRAM.
Our FREE loyalty program gives you multiple ways to earn points: you can redeem for free products and other OMG rewards. Other perks of being in Beauty Squad:
• Earn points ANYWHERE you shop when you upload your receipt on the app.
• Turn your points into free products, dollars off your next purchase or gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart, and more.
• Shop the latest drops and sales before anyone else with early access.
• Enjoy a free gift and double points during your birthday month.
• Level up your tier for more exclusive perks like free shipping for Icon members.
BE EXTRA WITHOUT PAYING EXTRA.
Get instant access to gifts with purchase and special offers on makeup and skin care.
TRY OUR UPGRADED SHADE FINDER.
Meet your e.l.f.ing match with the NEW virtual try on tool—only in the app.
E.L.F. SHOPPABLE STORIES.
Stay up to date with the latest drops and discover new holy grails.
FIND YOUR FAVE SHADES WITH VIRTUAL TRY-ON.
Virtually try on all your fave products and find your perfect shade matches.
PLAY GAMES TO EARN POINTS.
We are now offering games as a new way to earn Beauty Squad points! Play our beauty squad-exclusive games in the app and earn points the fun way!
SWIPE TO LIKE.
Swipe right on makeup you love with our beauty app . Discover and explore your favourite clean beauty products with our “Swipe to Like” feature, and build your wishlist.
JOIN BEAUTY SQUAD COMMUNITY.
Connect with fellow Beauty Squad members. Share your looks, explore new trends, and discover tips and tricks from others.
GET INSTANT HELP WHILE SHOPPING IN STORE.
Use the barcode scanner at your favorite retailers to view tutorials and learn all about ingredients.
ALWAYS STAY IN THE KNOW.
Opt in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals and upcoming sales.
KEEP TABS ON YOUR E.L.F. ORDER.
Review your order history and track your delivery. Use the store locator to get directions to the nearest store with e.l.f. clean makeup and skincare products.
SHARE THE E.L.F. LOVE.
Find makeup and skincare products & look straight from the product page.
elf. UP! Stay up to date on what’s happening on Roblox’s dynamic tycoon adventure - where you can unleash your creativity as a change maker and become a force for good in the world!
e.l.f. makes the best of beauty accessible to every eye, lip and face. Download the app and we’ll meet you there.
Glow wild. This is your space to shop, share, and explore your Holy Grail e.l.f. products. Plus you can discover your new favorite makeup and skincare items with features like Concealer and Foundation Shade Match, and Shoppable Stories.
JOIN OUR BEAUTY SQUAD REWARDS PROGRAM.
Our FREE loyalty program gives you multiple ways to earn points: you can redeem for free products and other OMG rewards. Other perks of being in Beauty Squad:
• Earn points ANYWHERE you shop when you upload your receipt on the app.
• Turn your points into free products, dollars off your next purchase or gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart, and more.
• Shop the latest drops and sales before anyone else with early access.
• Enjoy a free gift and double points during your birthday month.
• Level up your tier for more exclusive perks like free shipping for Icon members.
BE EXTRA WITHOUT PAYING EXTRA.
Get instant access to gifts with purchase and special offers on makeup and skin care.
TRY OUR UPGRADED SHADE FINDER.
Meet your e.l.f.ing match with the NEW virtual try on tool—only in the app.
E.L.F. SHOPPABLE STORIES.
Stay up to date with the latest drops and discover new holy grails.
FIND YOUR FAVE SHADES WITH VIRTUAL TRY-ON.
Virtually try on all your fave products and find your perfect shade matches.
PLAY GAMES TO EARN POINTS.
We are now offering games as a new way to earn Beauty Squad points! Play our beauty squad-exclusive games in the app and earn points the fun way!
SWIPE TO LIKE.
Swipe right on makeup you love with our beauty app . Discover and explore your favourite clean beauty products with our “Swipe to Like” feature, and build your wishlist.
JOIN BEAUTY SQUAD COMMUNITY.
Connect with fellow Beauty Squad members. Share your looks, explore new trends, and discover tips and tricks from others.
GET INSTANT HELP WHILE SHOPPING IN STORE.
Use the barcode scanner at your favorite retailers to view tutorials and learn all about ingredients.
ALWAYS STAY IN THE KNOW.
Opt in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals and upcoming sales.
KEEP TABS ON YOUR E.L.F. ORDER.
Review your order history and track your delivery. Use the store locator to get directions to the nearest store with e.l.f. clean makeup and skincare products.
SHARE THE E.L.F. LOVE.
Find makeup and skincare products & look straight from the product page.
elf. UP! Stay up to date on what’s happening on Roblox’s dynamic tycoon adventure - where you can unleash your creativity as a change maker and become a force for good in the world!
e.l.f. makes the best of beauty accessible to every eye, lip and face. Download the app and we’ll meet you there.
Latest updates
R39.1
Bug fixes and improvements.
e.l.f. Cosmetics and Skincare Android
e.l.f. Cosmetics and Skincare gets 100+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
e.l.f. Cosmetics and Skincare is #33 in Beauty Free on Google Play in United States and charting in 2 of 23 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
Developere.l.f. Cosmetics
CategoryBeauty
PriceFree
Released
Installs1M+
Rating★ 4.5 (4.3k)
Updated
Content ratingEveryone
Rating
4.5 ★
4.3k ratings
Measured
Best rank now
#33
Beauty FreeMeasured
New ratings a week
7.2
▼ -18% vs the 2 weeks before
Measured
e.l.f. Cosmetics and Skincare on Google Play
App details
App ID
com.follow.ElfCosmetics
Publisher
E.L.F. Cosmetics, Inc.
Publisher country
United States
Content rating
Everyone
e.l.f. Cosmetics and Skincare downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where e.l.f. Cosmetics and Skincare's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | BeautyFree | #33 |
| United Kingdom | BeautyFree | #22 |
Apps near e.l.f. Cosmetics and Skincare on the chart
Beauty Free, around #33.
Mirror - Fullscreen Mirror App#28
Shea: Hair Growth & Community#29
Phone Mirror app - True Mirror#30
Beauty Camera -AI Photo Editor#31
GlossGenius: Booking, Payments#32
FeedFan - Instafeet App#34
Beauty Makeup Editor & Camera#35
Age Changer - Future Face AI#36
Hairisi: AI Hairstyle Try on#37
DSLR HD Camera : 4K HD Camera#38
Ratings
Google Play, worldwide.
Rating
4.5 ★
4.3k ratings
Measured
Ratings
4.3k
Measured
Written reviews
1.8k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
7.2
▼ -18% vs the 2 weeks before
Written reviews a week
under 1
Google Play
Lifetime rating
4.5★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
4.7★
people who write skew negative
Review momentum
42/100
faster than 42% of Beauty apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about e.l.f. Cosmetics and Skincare
From the 118 most recent Google Play reviews in the US.
Mostly positive (81% of recent reviews give 4–5 stars). People like it for being easy to use, and being useful. The main complaints are about crashes and bugs, and login and account problems.
What people like
- Ease of use: “easy to use and earn rewards”
- Useful: “that is useful in our lives”
- Fun: “I've really enjoyed using the e.l.f”
- Speed & performance: “Sometimes does not work smoothly”
Common complaints
- Crashes & bugs: “The app has always been a little glitchy”
- Login & account: “Cannot sign into my account since the last update”
- Design: “It's poorly designed & not very user-friendly”
- Features & content: “way too many options for how to earn points”
About e.l.f. Cosmetics and Skincare
Welcome to the beauty-verse! From viral lip oils to seriously effective skincare, shop the best of beauty for every eye, lip and face in an e.l.f.ing amazing app experience.
Glow wild. This is your space to shop, share, and explore your Holy Grail e.l.f. products. Plus you can discover your new favorite makeup and skincare items with features like Concealer and Foundation Shade Match, and Shoppable Stories.
JOIN OUR BEAUTY SQUAD REWARDS PROGRAM.
Our FREE loyalty program gives you multiple ways to earn points: you can redeem for free products and other OMG rewards. Other perks of being in Beauty Squad:
• Earn points ANYWHERE you shop when you upload your receipt on the app.
• Turn your points into free products, dollars off your next purchase or gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart, and more.
• Shop the latest drops and sales before anyone else with early access.
• Enjoy a free gift and double points during your birthday month.
• Level up your tier for more exclusive perks like free shipping for Icon members.
BE EXTRA WITHOUT PAYING EXTRA.
Get instant access to gifts with purchase and special offers on makeup and skin care.
TRY OUR UPGRADED SHADE FINDER.
Meet your e.l.f.ing match with the NEW virtual try on tool—only in the app.
E.L.F. SHOPPABLE STORIES.
Stay up to date with the latest drops and discover new holy grails.
FIND YOUR FAVE SHADES WITH VIRTUAL TRY-ON.
Virtually try on all your fave products and find your perfect shade matches.
PLAY GAMES TO EARN POINTS.
We are now offering games as a new way to earn Beauty Squad points! Play our beauty squad-exclusive games in the app and earn points the fun way!
SWIPE TO LIKE.
Swipe right on makeup you love with our beauty app . Discover and explore your favourite clean beauty products with our “Swipe to Like” feature, and build your wishlist.
JOIN BEAUTY SQUAD COMMUNITY.
Connect with fellow Beauty Squad members. Share your looks, explore new trends, and discover tips and tricks from others.
GET INSTANT HELP WHILE SHOPPING IN STORE.
Use the barcode scanner at your favorite retailers to view tutorials and learn all about ingredients.
ALWAYS STAY IN THE KNOW.
Opt in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals and upcoming sales.
KEEP TABS ON YOUR E.L.F. ORDER.
Review your order history and track your delivery. Use the store locator to get directions to the nearest store with e.l.f. clean makeup and skincare products.
SHARE THE E.L.F. LOVE.
Find makeup and skincare products & look straight from the product page.
elf. UP! Stay up to date on what’s happening on Roblox’s dynamic tycoon adventure - where you can unleash your creativity as a change maker and become a force for good in the world!
e.l.f. makes the best of beauty accessible to every eye, lip and face. Download the app and we’ll meet you there.
Glow wild. This is your space to shop, share, and explore your Holy Grail e.l.f. products. Plus you can discover your new favorite makeup and skincare items with features like Concealer and Foundation Shade Match, and Shoppable Stories.
JOIN OUR BEAUTY SQUAD REWARDS PROGRAM.
Our FREE loyalty program gives you multiple ways to earn points: you can redeem for free products and other OMG rewards. Other perks of being in Beauty Squad:
• Earn points ANYWHERE you shop when you upload your receipt on the app.
• Turn your points into free products, dollars off your next purchase or gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart, and more.
• Shop the latest drops and sales before anyone else with early access.
• Enjoy a free gift and double points during your birthday month.
• Level up your tier for more exclusive perks like free shipping for Icon members.
BE EXTRA WITHOUT PAYING EXTRA.
Get instant access to gifts with purchase and special offers on makeup and skin care.
TRY OUR UPGRADED SHADE FINDER.
Meet your e.l.f.ing match with the NEW virtual try on tool—only in the app.
E.L.F. SHOPPABLE STORIES.
Stay up to date with the latest drops and discover new holy grails.
FIND YOUR FAVE SHADES WITH VIRTUAL TRY-ON.
Virtually try on all your fave products and find your perfect shade matches.
PLAY GAMES TO EARN POINTS.
We are now offering games as a new way to earn Beauty Squad points! Play our beauty squad-exclusive games in the app and earn points the fun way!
SWIPE TO LIKE.
Swipe right on makeup you love with our beauty app . Discover and explore your favourite clean beauty products with our “Swipe to Like” feature, and build your wishlist.
JOIN BEAUTY SQUAD COMMUNITY.
Connect with fellow Beauty Squad members. Share your looks, explore new trends, and discover tips and tricks from others.
GET INSTANT HELP WHILE SHOPPING IN STORE.
Use the barcode scanner at your favorite retailers to view tutorials and learn all about ingredients.
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What's new in 2026.SS-0.0.26
Bug fixes and improvements.