Easy Lens by Snap Inc. Downloads & RevenueEasy Lens by Snap Inc. · App Store & Google Play
Easy Lens by Snap Inc. gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Easy Lens by Snap Inc. by Snap, Inc. is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Easy Lens by Snap Inc. update history & changes
Last change · 25 events since 3 Jun 2025Full timeline ↓Full timeline · 25 events
- 📦Easy Lens by Snap Inc. updated to version 3.4.2iOSBug fixes and improvements
- 📈Easy Lens by Snap Inc. charting in a new countryiOSFrance
- 📦Easy Lens by Snap Inc. updated to version 3.4.1iOSBug fixes and general improvements
- 📦Easy Lens by Snap Inc. updated to version 3.4.0iOSBug fixes and general improvements.
- ✏️Easy Lens by Snap Inc.: short description updatedAndroid· US
- ✏️Easy Lens by Snap Inc.: new iconAndroid
→
· US
- 📈Easy Lens by Snap Inc. entered the top 100AndroidTop Free · Art & Design · SA
- 📈Easy Lens by Snap Inc. entered the top 100iOSTop Free · Photo & Video · ZA
- 📈Easy Lens by Snap Inc. charting in a new countryiOSSouth Africa
- 📦Easy Lens by Snap Inc. updated to version 1.13.5AndroidBug fixes and general improvements.
- 📦Easy Lens by Snap Inc. updated to version 3.3.0iOSBug fixes and general improvements.
- 📈Easy Lens by Snap Inc. entered the top 100iOSTop Free · Photo & Video · GB
- 📈Easy Lens by Snap Inc. entered the top 100iOSTop Free · Photo & Video · IN
- 📈Easy Lens by Snap Inc. charting in a new countryAndroidUnited States
- 📈Easy Lens by Snap Inc. entered the top 100iOSTop Free · Photo & Video · AU
- 📈Easy Lens by Snap Inc. charting in a new countryiOSNetherlands
- 📈Easy Lens by Snap Inc. charting in a new country in 3 chartsiOSUnited Kingdom · India · Sweden
- 🆕Easy Lens by Snap Inc. first spotted by AppInsiderAndroidUnited Kingdom
- 🆕Easy Lens by Snap Inc. first spotted by AppInsideriOS#72 in Top Free · Photo & Video · United Arab Emirates
- 📦Easy Lens by Snap Inc. version 3.2.5iOSBug fixes and general improvements.
- 📦Easy Lens by Snap Inc. version 1.13.3AndroidBug fixes and general improvements.
- 🆕Easy Lens by Snap Inc. released on Google PlayAndroid
- 🆕Easy Lens by Snap Inc. released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
App Store
App details
Google Play
App details
Easy Lens by Snap Inc. downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 1k+ | 100k+ |
| Google Play | 1k+ | 100k+ Measured |
| Total | 1k+ Confidence | 100k+ Confidence |
How this is calculated
Where Easy Lens by Snap Inc.'s downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: In-app purchase-led
How Easy Lens by Snap Inc. makes money: subscriptions, one-off purchases and ads.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #67 | 4 of 30 countries | – | – |
| Google Play | #107 | 1 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisGrowing fastest in
United Arab Emirates ▲ +75%
New ratings by country (7)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| 18 | 36% | steady | |
| 15 | 32% | ▼ -25% | |
| 5 | 10% | ▲ +75% | |
| 4 | 8% | ▼ -62% | |
| 3 | 6% | ▼ -25% | |
| 2.2 | 5% | ▼ -17% | |
| 1.1 | 2% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.7 ★ | 58 |
| Google Play | 4.4 ★ | 1.6k 24 written reviews |
| Both stores | 4.4 ★ weighted by ratings | 1.7k |
About Easy Lens by Snap Inc.
Stop wondering how to create AR Lenses and start building them in seconds with Easy Lens, the most intuitive lens maker powered by Snap Inc. Whether you want to design viral face filters, immersive augmented reality worlds, or interactive AR games, our advanced AI effects engine turns your wildest ideas into reality. Transform your mobile camera into a professional-grade AR camera and join a global community of creators redefining digital self-expression on Snapchat.
Powerful Features for Every Creator:
• Create Custom AR Lenses with AI: Build sophisticated AR filters instantly using simple text prompts—no coding or technical design skills required.
• Discover & Explore: Browse a massive library of thousands of Snapchat lenses, including trending beauty filters, funny effects, and immersive 3D environments.
• Remix & Personalize: Take any existing template and remix it to fit your specific style, custom use case, or brand identity.
• AI-Powered Generative Tools: Use The Muse to turn sketches and ideas into fully functional, interactive augmented reality experiences.
• Real-Time AR Preview: Test your creations instantly on your own AR camera to see exactly how your photo effects look in the real world.
• Interactive AR Games & Quizzes: Move beyond static images and build engaging AR games, personality quizzes, and touch-sensitive experiences.
• Pro-Quality Beauty & Makeup: Design high-fidelity beauty filters with custom lash styles, lip colors, and skin-smoothing AI photo enhancements.
• Instant Social Sharing: Export your masterpieces directly to the Snapchat community and watch your lens creator profile grow.
Designed for Every Vision:
Easy Lens is the go-to platform for content creators looking to build viral face filters, brands crafting unique AR filters for engagement, and casual users who want to add funny effects to their daily snaps. From educators building interactive AR quizzes to digital artists exploring the frontier of AI photo generation, our tools provide professional results with click-and-drag simplicity.
The Power of Snap Inc.
Built on the industry-leading technology of Lens Studio, Easy Lens gives you direct access to the world-class AR ecosystem of Snap Inc. We bring professional-grade augmented reality tools to your fingertips, ensuring your creations are optimized for the millions of users within the Snapchat universe.
Download Easy Lens today and start building the future of AR!
Terms of Use of Paid Features: https://www.snap.com/terms/paid-features
Easy Lens by Snap Inc. App Store
Easy Lens by Snap Inc. gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Easy Lens by Snap Inc. is #82 in Photo & Video Free in India and charting in 4 of 30 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
Easy Lens by Snap Inc. on the App Store
App details
Easy Lens by Snap Inc. downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Easy Lens by Snap Inc.'s downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in Easy Lens by Snap Inc. before Apple and Google take their fee.
How this is calculated
Business model: In-app purchase-led
How Easy Lens by Snap Inc. makes money: subscriptions, one-off purchases and ads.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| Photo & VideoFree | #82 | |
| Photo & VideoFree | #67 | |
| Photo & VideoFree | #103 | |
| Photo & VideoFree | #81 |
Apps near Easy Lens by Snap Inc. on the chart
Photo & Video Free, around #82.
Ratings
App Store, worldwide.
Review momentum
ⓘ How we measure thisGrowing fastest in
United Arab Emirates ▲ +75%
New ratings by country (7)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| 18 | 36% | steady | |
| 15 | 32% | ▼ -25% | |
| 5 | 10% | ▲ +75% | |
| 4 | 8% | ▼ -62% | |
| 3 | 6% | ▼ -25% | |
| 2.2 | 5% | ▼ -17% | |
| 1.1 | 2% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About Easy Lens by Snap Inc.
Stop wondering how to create AR Lenses and start building them in seconds with Easy Lens, the most intuitive lens maker powered by Snap Inc. Whether you want to design viral face filters, immersive augmented reality worlds, or interactive AR games, our advanced AI effects engine turns your wildest ideas into reality. Transform your mobile camera into a professional-grade AR camera and join a global community of creators redefining digital self-expression on Snapchat.
Powerful Features for Every Creator:
• Create Custom AR Lenses with AI: Build sophisticated AR filters instantly using simple text prompts—no coding or technical design skills required.
• Discover & Explore: Browse a massive library of thousands of Snapchat lenses, including trending beauty filters, funny effects, and immersive 3D environments.
• Remix & Personalize: Take any existing template and remix it to fit your specific style, custom use case, or brand identity.
• AI-Powered Generative Tools: Use The Muse to turn sketches and ideas into fully functional, interactive augmented reality experiences.
• Real-Time AR Preview: Test your creations instantly on your own AR camera to see exactly how your photo effects look in the real world.
• Interactive AR Games & Quizzes: Move beyond static images and build engaging AR games, personality quizzes, and touch-sensitive experiences.
• Pro-Quality Beauty & Makeup: Design high-fidelity beauty filters with custom lash styles, lip colors, and skin-smoothing AI photo enhancements.
• Instant Social Sharing: Export your masterpieces directly to the Snapchat community and watch your lens creator profile grow.
Designed for Every Vision:
Easy Lens is the go-to platform for content creators looking to build viral face filters, brands crafting unique AR filters for engagement, and casual users who want to add funny effects to their daily snaps. From educators building interactive AR quizzes to digital artists exploring the frontier of AI photo generation, our tools provide professional results with click-and-drag simplicity.
The Power of Snap Inc.
Built on the industry-leading technology of Lens Studio, Easy Lens gives you direct access to the world-class AR ecosystem of Snap Inc. We bring professional-grade augmented reality tools to your fingertips, ensuring your creations are optimized for the millions of users within the Snapchat universe.
Download Easy Lens today and start building the future of AR!
Terms of Use of Paid Features: https://www.snap.com/terms/paid-features
Latest updates
More from Snap, Inc.
Easy Lens by Snap Inc. Android
Easy Lens by Snap Inc. gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Easy Lens by Snap Inc. is #107 in Art & Design Free on Google Play in Saudi Arabia and charting in 1 of 23 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
Easy Lens by Snap Inc. on Google Play
App details
Easy Lens by Snap Inc. downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Easy Lens by Snap Inc.'s downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in Easy Lens by Snap Inc. before Apple and Google take their fee.
How this is calculated
Business model: In-app purchase-led
How Easy Lens by Snap Inc. makes money: subscriptions, one-off purchases and ads.
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| Art & DesignFree | #107 |
Apps near Easy Lens by Snap Inc. on the chart
Art & Design Free, around #107.
#102
#103
#104
#105
#106
#108
#109
#110
#111
#112
Ratings
Google Play, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About Easy Lens by Snap Inc.
• Discover Lenses across beauty, funny effects, and immersive experiences.
• Create Lenses easily with AI, no technical skills required.
• Remix to personalize Lenses for your custom use case.
• Share your Lens and reach Snapchatters or other creators
What's new in 1.13.5
Store changes
What Easy Lens by Snap Inc. changed on its store page: name, icon, screenshots, price, size, languages, requirements.