Impulse Downloads & RevenueImpulse - Brain Training · App Store & Google Play
Impulse - Brain Training gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Impulse - Brain Training by GMRD Apps Limited is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Impulse - Brain Training update history & changes
Last change · 108 events since 19 Feb 2019Full timeline ↓✏️iOSAdded hidden keywords: blink, something🌟iOSFeatured by Apple: “LIFE HACK”✏️iOSAdded hidden keywords: something📦iOSUpdated to version 1.58🌟iOSFeatured by Apple: “生活解决方案”📦AndroidUpdated to version 1.7.3.2⭐iOSRatings taking off in Italy🚀AndroidNow shown next to IQ Masters - Brain Games, Effectivate - Brain Training, Free Brain Training Games +3 more⭐iOSRecent ratings dipped to 4.2★📈AndroidEntered the top 10📦AndroidUpdated to version 1.7.3.1📈iOSEntered the top 10🎉iOSIn-app event: Support men's mental health🎉iOSIn-app event: Celebrate Día de los Muertos📈AndroidNew best rank in the overall chart: #162📣AndroidStarted 2 new ads🔎AndroidTop 10 for “brain”🔎AndroidTop 10 for “brain”🆕AndroidFirst spotted by AppInsider📣AndroidStarted a new ad
Full timeline · 108 events
- ✏️Impulse - Brain Training added hidden keywords: blink, somethingiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Impulse - Brain Training featured by Apple: “LIFE HACK”iOStoday · AR, AU, CA, FR, GB, IN, MX, MY, NL, PH, PL, SE, TR, VN
- ✏️Impulse - Brain Training added hidden keywords: somethingiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Impulse - Brain Training updated to version 1.58iOSWe update the Impulse app as often as possible to make it better for you. This version contains the following:
- UI/UX improved.
- Minor bugs fixed.
Enjoy! - 🌟Impulse - Brain Training featured by Apple: “生活解决方案”iOStoday · AE, AU, BR, CN, FR, ID, MY, NL, PH, PL, SA, SE, TH, VN
- 📦Impulse - Brain Training updated to version 1.7.3.2AndroidWe update the Impulse app as often as possible to make it better for you. This version contains the following:
- UI/UX improved.
- Minor bugs fixed.
Enjoy! - ✏️Impulse - Brain Training added hidden keywords: memoryiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Impulse - Brain Training featured by Apple: “CONSEJO SALVAVIDAS”iOStoday · AR, AU, DE, FR, NL, PL, SE
- ✏️Impulse - Brain Training added hidden keywords: mental, gesundheitiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Impulse - Brain Training featured by Apple: “CONSEJO SALVAVIDAS”iOStoday · AR, AU, BR, CA, CO, FR, GB, IT, NL, SE
- ✏️Impulse - Brain Training added hidden keywords: takeiOSwords in the App Store's hidden keyword field (found by probing search)
- 🚀Impulse - Brain Training: now shown next to IQ Masters - Brain Games, Effectivate - Brain Training, Free Brain Training Games +3 moreAndroidthe store's “similar apps” for it changed: who it's seen as competing with
- 🌟Impulse - Brain Training featured by AppleiOStoday · AE, AU, DE, ES, FR, NL, SE
- ✏️Impulse - Brain Training added hidden keywords: unofficial, détente, calmiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Impulse - Brain Training featured by Apple: “LIFE HACK”iOStoday · AU, CA, CO, FR, IN, MX, NL, PL, SE, ZA
- ✏️Impulse - Brain Training added hidden keywords: bildungiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Impulse - Brain Training featured by Apple: “生活解决方案”iOStoday · AU, CA, CN, FR, NL, SE
- ✏️Impulse - Brain Training added hidden keywords: mind, mental, anxiety, selfiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Impulse - Brain Training featured by Apple: “VIE PRATIQUE”iOStoday · AU, CA, CO, FR, NL, SE
- 📈Impulse - Brain Training entered the top 10AndroidTop Grossing · Health & Fitness · MX
- 🌟Impulse - Brain Training featured by Apple: “LIFE HACK”iOStoday · AE, AU, CA, FR, IN, MX, NL, SE
- ✏️Impulse - Brain Training added hidden keywords: logiciOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Impulse - Brain Training featured by Apple: “生活解决方案”iOStoday · AU, CA, CN, CO, FR, MX, NL, PL, SE
- ✏️Impulse - Brain Training added hidden keywords: somethingiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Impulse - Brain Training featured by Apple: “LIFEHACK”iOStoday · AU, CA, FR, NL, SA, SE
- 📦Impulse - Brain Training updated to version 1.7.3.1AndroidWe update the Impulse app as often as possible to make it better for you. This version contains the following:
- UI/UX improved.
- Minor bugs fixed.
Enjoy! - 🌟Impulse - Brain Training featured by Apple: “生活解决方案”iOStoday · AU, CA, CN, ES, FR, NL, SA, SE
- 📈Impulse - Brain Training entered the top 10iOSTop Free · Education · DE
- 🎉Impulse - Brain Training in-app event: Support men's mental healthiOSCHALLENGE · until 29 Nov
- 🎉Impulse - Brain Training in-app event: Celebrate Día de los MuertosiOSCHALLENGE · until 29 Nov
- 🎉Impulse - Brain Training in-app event: Play the new Sudoku gameiOSMAJOR UPDATE · until 29 Nov
- 📈Impulse - Brain Training new best rank in the overall chart: #162AndroidTop Free · All Apps · SE
- ✏️Impulse - Brain Training added hidden keywords: coursesiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Impulse - Brain Training featured by Apple: “生活解决方案”iOStoday · AE, AU, CA, CN, FR, IT, NL, SE
- ✏️Impulse - Brain Training added hidden keywords: skillsiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Impulse - Brain Training updated to version 1.7.3AndroidWe update the Impulse app as often as possible to make it better for you. This version contains the following:
- UI/UX improved.
- Minor bugs fixed.
Enjoy! - 📣Impulse - Brain Training started 2 new adsiOS3
- ✏️Impulse - Brain Training added hidden keywords: support, imaginationiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Impulse - Brain Training entered the top 10iOSTop Free · Education · GB
- 📈Impulse - Brain Training new best rank in the overall chart: #191AndroidTop Free · All Apps · NL
- 📈Impulse - Brain Training hit #1AndroidTop Free · Health & Fitness · NL
- ✏️Impulse - Brain Training added hidden keywords: anxietyiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Impulse - Brain Training added hidden keywords: casse-tête, rhythmiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Impulse - Brain Training: now updating weeklyAndroid4 updates in 30 days, after a quiet two months
- 📦Impulse - Brain Training updated to version 1.7.2AndroidWe update the Impulse app as often as possible to make it better for you. This version contains the following:
- UI/UX improved.
- Minor bugs fixed.
Enjoy! - 📣Impulse - Brain Training started 5 new adsiOS3
- ✏️Impulse - Brain Training added hidden keywords: logic, reliefiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Impulse - Brain Training: now updating weeklyiOS4 updates in 30 days, after a quiet two months
- 📦Impulse - Brain Training updated to version 1.57iOSWe update the Impulse app as often as possible to make it better for you. This version contains the following:
- UI/UX improved.
- Minor bugs fixed.
Enjoy! - ✏️Impulse - Brain Training added hidden keywords: genresiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Impulse - Brain Training added hidden keywords: logic, nyt, puzzles, kreuzworträtsel +1 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Impulse - Brain Training reached #1 for “mental”iOS#1 in India search · popularity 29
- 📈Impulse - Brain Training entered the top 10AndroidTop Free · Health & Fitness · NL
- ✏️Impulse - Brain Training added hidden keywords: celebrityiOSwords in the App Store's hidden keyword field (found by probing search)
- 🎉Impulse - Brain Training in-app event: Try your first mini-courseiOSMAJOR UPDATE · until 14 Nov
- ✏️Impulse - Brain Training added hidden keywords: adventureiOSwords in the App Store's hidden keyword field (found by probing search)
- 📣Impulse - Brain Training started 2 new adsAndroid3
- 📈Impulse - Brain Training entered the top 10AndroidTop Free · Health & Fitness · TR
- ✏️Impulse - Brain Training added hidden keywords: funiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Impulse - Brain Training added hidden keywords: genresiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Impulse - Brain Training added hidden keywords: genresiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Impulse - Brain Training entered the top 10 in 2 chartsAndroidTop Free · Health & Fitness · SE · Top Grossing · Health & Fitness · TR
- 📈Impulse - Brain Training entered the top 100 in 7 chartsAndroidTop Free · Health & Fitness · ES · Top Free · Health & Fitness · MX · Top Grossing · Health & Fitness · MX · Top Grossing · Health & Fitness · NL · +3 more
- 📈Impulse - Brain Training charting in a new country in 7 chartsAndroidSpain · Mexico · Netherlands · Sweden · +3 more
- ✏️Impulse - Brain Training added hidden keywords: mental, problems, stressiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Impulse - Brain Training entered the top 10AndroidTop Free · Health & Fitness · IT
- 🔎Impulse - Brain Training reached Top 10 for “brain puzzle”iOS#10 in France search · popularity 64
- 🔎Impulse - Brain Training reached Top 10 for “brain”Android#9 in United Arab Emirates search · popularity 47
- 📦Impulse - Brain Training updated to version 1.56iOSWe update the Impulse app as often as possible to make it better for you. This version contains the following:
- UI/UX improved.
- Minor bugs fixed.
Enjoy! - ✏️Impulse - Brain Training added hidden keywords: learningiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Impulse - Brain Training added hidden keywords: elevate, anxietyiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Impulse - Brain Training reached Top 10 for “brain”Android#10 in France search · popularity 69
- 📈Impulse - Brain Training entered the top 10AndroidTop Free · Health & Fitness · GB
- ✏️Impulse - Brain Training added hidden keywords: anxietyiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Impulse - Brain Training reached #1 for “offline brain games”iOS#1 in United States search · popularity 20
- ✏️Impulse - Brain Training added hidden keywords: functionaliOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Impulse - Brain Training added hidden keywords: logic, anxiety, sudoku, testiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Impulse - Brain Training added hidden keywords: logic, sudokuiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Impulse - Brain Training updated to version 1.7.1AndroidWe update the Impulse app as often as possible to make it better for you. This version contains the following:
- UI/UX improved.
- Minor bugs fixed.
Enjoy! - 🎉Impulse - Brain Training in-app event: Get ready for HalloweeniOSCHALLENGE · until 30 Oct
- ✏️Impulse - Brain Training added hidden keywords: logic, trickyiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Impulse - Brain Training featured by Apple: “COLLECTION”iOStoday · AU, CA, DE, FR, IN, NL, SE
- ✏️Impulse - Brain Training added hidden keywords: relaxingiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Impulse - Brain Training featured by AppleiOSapps · AU, CA, DE, FR, NL, SE
- 🌟Impulse - Brain Training: featuring lifted it to #65 (from outside the chart)iOSKeep Your Mind Sharp · CA
- ✏️Impulse - Brain Training added hidden keywords: rätsel, puzzles, puzzleiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Impulse - Brain Training featured by Apple: “COLECCIÓN”iOStoday · AU, CA, DE, FR, MX, NL, SE
- 📦Impulse - Brain Training updated to version 1.7.0.2AndroidWe update the Impulse app as often as possible to make it better for you. This version contains the following:
- UI/UX improved.
- Minor bugs fixed.
Enjoy! - 🌟Impulse - Brain Training featured by AppleiOSapps · AU, CA, DE, FR, NL, SE
- 🔎Impulse - Brain Training reached Top 10 for “brain”Android#9 in Brazil search · popularity 66
- 🌟Impulse - Brain Training featured by Apple: “UNSERE LIEBLINGS-APPS”iOStoday · AU, CA, DE, ES, FR, GB, IT, NL, SE
- 🌟Impulse - Brain Training featured by Apple: “UNSERE LIEBLINGS-APPS”iOStoday · AU, CA, DE, ES, FR, GB, IT, NL, SE
- 📦Impulse - Brain Training updated to version 1.55.1iOSWe update the Impulse app as often as possible to make it better for you. This version contains the following:
- UI/UX improved.
- Minor bugs fixed.
Enjoy! - 🆕Impulse - Brain Training first spotted by AppInsiderAndroidAustralia
- 🆕Impulse - Brain Training first spotted by AppInsideriOS#75 in Top Free · Education · France
- 🌟Impulse - Brain Training featured by Apple: “UNSERE LIEBLINGS-APPS”iOStoday · AU, DE, FR, GB, IT
- 📦Impulse - Brain Training version 1.7.0.1AndroidWe update the Impulse app as often as possible to make it better for you. This version contains the following:
- UI/UX improved.
- Minor bugs fixed.
Enjoy! - 📦Impulse - Brain Training version 1.55iOSNo release notes
- 🎉Impulse - Brain Training in-app event: Play the new Arrows Out gameiOSMAJOR UPDATE · until 22 Oct
- 📣Impulse - Brain Training started a new adAndroid3
- 📣Impulse - Brain Training started a new adAndroid3
- 📣Impulse - Brain Training started a new adAndroid3
- 📣Impulse - Brain Training started a new adAndroid3
- 📣Impulse - Brain Training started 3 new adsAndroid3
- 🆕Impulse - Brain Training released on Google PlayAndroid
- 🆕Impulse - Brain Training released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.6 ★
1.5M ratings, both stores
Measured
Best rank now
#10
Android · 
Health & Fitness Grossing
Health & Fitness GrossingMeasured
New ratings a week
2,527
▲ +41% vs the 2 weeks before (Google Play)
Measured
Impulse - Brain Training at a glance
AI summary written from our chart and store data, 2026-11-09. It can be wrong: check the numbers above.
Impulse is a freemium brain training and cognitive assessment app for adults seeking to improve memory, focus, and mental agility through personalized daily exercises. The app demonstrates strong global traction with top-10 free chart positions in the Netherlands and Turkey, while also ranking highly in grossing charts across Turkey, Mexico, Brazil, and Italy, indicating effective monetization alongside high user acquisition.
Similar apps: Lumosity, Peak - Brain Training, Elevate
App Store
App details
App ID
1451295827
Publisher
GMRD Apps Limited
Publisher country
Cyprus
On the store since
Feb 2019
7 years on the store
Minimum OS
iOS 18.0+
iPhone XS and later
Devices
iPhone · iPad
Content rating
4+
Languages
25
AR CS DA NL EN FI FR DE HI ID IT JA …
Size
278 MB
Also listed in
Health & Fitness
App privacy Measured
Impulse - Brain Training’s App Store privacy label declares 2 data categories used to track you across other companies’ apps and websites, 0 linked to your identity and 4 collected anonymously.
Used to track you
2
Linked to you
0
Not linked to you
4
Tracks you via
IIdentifiersUUsage Data
Not linked to you
IIdentifiers+3 more
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
Google Play
App details
App ID
gen.tech.impulse.android
Publisher
GMRD APPS LIMITED
Publisher country
Cyprus
Content rating
Everyone
Tech stack
Trackers and permissions of build v1.5.5, from the εxodus privacy report (CC BY-SA).
Trackers
31
Permissions
21
Trackers
Full permission listProSee plans
Impulse - Brain Training downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 10k+ | 100M+ |
| Google Play | 10k+ | 10M+ Measured |
| Total | 10k+ Confidence | 100M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where Impulse - Brain Training's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: Ad-led
How Impulse - Brain Training makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchasesAds · 52 ad networks
Subscriptions
/mo
of revenue
Ads
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Premium Access subscription | |
| 2 | Premium Access subscription | |
| 3 | Premium Access subscription | |
| 4 | Premium Access subscription | |
| 5 | Premium Access subscription | |
| 6 | Premium Access subscription | |
| 7 | Premium Access subscription | |
| 8 | Premium Access subscription | |
| 9 | PRO [1 year, special offer] subscription | |
| 10 | ImpulsePRO [1 week] subscription |
Hidden keywords
Impulse - Brain Training shows up in App Store search (US) for 5 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #13 Education Grossing | 12 of 30 countries | #49 | #13 |
| Google Play | #10 Health & Fitness Grossing | 19 of 23 countries | #149 | #31 |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
867
▲ +20% vs the 2 weeks before
Written reviews a week
29+
US App Store (Apple shows only the newest)
Recent ratings
4.3★
vs 4.7★ lifetime
Recent written reviews
4.3★
people who write skew negative
Review momentum
81/100
top 1% of Education apps
Growing fastest in 
Indonesia ▲ ×11+ · 
Italy ▲ +148% · 
Brazil ▲ +88%
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 453 | 53% | ▲ +8% |
 Germany | 83 | 10% | ▲ +39% |
 United Kingdom | 67 | 8% | ▲ +30% |
 France | 67 | 8% | ▲ +16% |
| Brazil | 65 | 8% | ▲ +88% |
 Canada | 38 | 4% | ▲ +18% |
 China | 23 | 3% | – |
 Australia | 20 | 2% | ▲ +35% |
| Italy | 18 | 2% | ▲ +148% |
 India | 15 | 2% | ▼ -38% |
 Saudi Arabia | 5.2 | 1% | ▼ -23% |
| Indonesia | 4.5 | 1% | ▲ ×11+ |
App Store ratings in the countries we track, 4-week average.
Google Play
New ratings a week
1,660
▲ +41% vs the 2 weeks before
Written reviews a week
12
Google Play
Lifetime rating
4.5★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
3.9★
people who write skew negative
Review momentum
83/100
faster than 95% of Health and fitness apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.8 ★ | 853k |
| Google Play | 4.3 ★ | 662k 13k written reviews |
| Both stores | 4.6 ★ weighted by ratings | 1.5M |
What users say about Impulse - Brain Training
From the 200 most recent App Store reviews in the US.
Users praise the app for engaging brain games and effective customer service, noting improvements in focus and memory. However, significant complaints arise regarding aggressive subscription upsells, excessive ads, and billing issues that lead to negative sentiment.
Mostly positive (81% of recent reviews give 4–5 stars). People like it for being fun, and being useful. The main complaints are about price and subscriptions, and ads.
What people like
- Fun: “Entertaining and Insightful”
- Useful: “I will recommend this app to anyone”
- Features & content: “Awesome and interesting tool”
- Ease of use: “This game seems easy but gets harder 👍”
Common complaints
- Price & subscription: “They try to charge you to use the app”
- Ads: “Fun but ridiculous amount of ads”
- Fun: “Fun but ridiculous amount of ads”
- Features & content: “For time spent on the app it is about 10% levels and 90% ads”
About Impulse - Brain Training
100+ million downloads
4.7 worldwide rating
App of the Day in 50+ countries
Train your brain. Discover yourself. Become sharper.
Impulse is more than a brain training app — it's a complete toolkit for understanding how your mind works and building it into its strongest version.
Struggle to stay focused? Forget things easily? Feel like your brain could do more? That’s where Impulse comes in.
TRAIN WHAT YOUR BRAIN NEEDS MOST
Impulse builds a personalized daily training plan tailored to the brain areas you need most:
- Memory & Processing speed
- Attention & focus
- Mental math
- Problem-solving
Our science-inspired games are challenging enough to keep you progressing and simple enough to enjoy every day — at any age or skill level.
DISCOVER YOUR COGNITIVE PROFILE
Go deeper with a library of self-discovery tests that reveal how your mind truly works:
- IQ tests & Cognitive strengths
- Personality type and archetype insights
- Emotional intelligence and self-awareness tests
Each test comes with personalized recommendations so you know exactly which areas to focus on and how to grow.
TRACK YOUR GROWTH
- See your performance trends over time
- Get actionable insights — not just scores
- Stay motivated with streaks and progress reports
WHY IMPULSE
Most brain apps just give you games. Impulse also gives you deeper understanding of yourself.
Train smarter and stay sharp for life.
Join 100 million people worldwide who've made Impulse part of their daily routine.
Impulse offers a 3-day free trial with full access to all games - no ads, no interruptions. If you choose to subscribe, the fee will be shown in the app before you complete the payment. Payment will be charged to your iTunes Account at confirmation of purchase. Subscription automatically renews unless auto-renewal is turned off at least 24 hours before the end of the current period. You may manage your subscription and turn off auto-renewal at any time in your iTunes Account Settings.
Terms of Service: https://brainimpulse.me/app/tos.html
Privacy Policy: https://brainimpulse.me/app/privacy_policy.html
Contact: [email protected]
4.7 worldwide rating
App of the Day in 50+ countries
Train your brain. Discover yourself. Become sharper.
Impulse is more than a brain training app — it's a complete toolkit for understanding how your mind works and building it into its strongest version.
Struggle to stay focused? Forget things easily? Feel like your brain could do more? That’s where Impulse comes in.
TRAIN WHAT YOUR BRAIN NEEDS MOST
Impulse builds a personalized daily training plan tailored to the brain areas you need most:
- Memory & Processing speed
- Attention & focus
- Mental math
- Problem-solving
Our science-inspired games are challenging enough to keep you progressing and simple enough to enjoy every day — at any age or skill level.
DISCOVER YOUR COGNITIVE PROFILE
Go deeper with a library of self-discovery tests that reveal how your mind truly works:
- IQ tests & Cognitive strengths
- Personality type and archetype insights
- Emotional intelligence and self-awareness tests
Each test comes with personalized recommendations so you know exactly which areas to focus on and how to grow.
TRACK YOUR GROWTH
- See your performance trends over time
- Get actionable insights — not just scores
- Stay motivated with streaks and progress reports
WHY IMPULSE
Most brain apps just give you games. Impulse also gives you deeper understanding of yourself.
Train smarter and stay sharp for life.
Join 100 million people worldwide who've made Impulse part of their daily routine.
Impulse offers a 3-day free trial with full access to all games - no ads, no interruptions. If you choose to subscribe, the fee will be shown in the app before you complete the payment. Payment will be charged to your iTunes Account at confirmation of purchase. Subscription automatically renews unless auto-renewal is turned off at least 24 hours before the end of the current period. You may manage your subscription and turn off auto-renewal at any time in your iTunes Account Settings.
Terms of Service: https://brainimpulse.me/app/tos.html
Privacy Policy: https://brainimpulse.me/app/privacy_policy.html
Contact: [email protected]
Impulse - Brain Training App Store
Impulse - Brain Training gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Impulse - Brain Training is #13 in Education Grossing in United States and charting in 12 of 30 countries we track.
Updated 12 Nov 2026 · rankings refresh through the day
DeveloperGMRD Apps Limited
CategoryEducation
PriceFree
Released
Rating★ 4.8 (853k)
Version1.57
Age rating4+
First seen by us 24 Sep 2026
24 Sep 2026Installs (est.)100M+ worldwide
Rating
4.8 ★
853k ratings
Measured
Best rank now
#13
Education GrossingMeasured
New ratings a week
867
▲ +20% vs the 2 weeks before
Measured
Impulse - Brain Training on the App Store
App details
App ID
1451295827
Publisher
GMRD Apps Limited
Publisher country
Cyprus
On the store since
Feb 2019
7 years on the store
Minimum OS
iOS 18.0+
iPhone XS and later
Devices
iPhone · iPad
Content rating
4+
Languages
25
AR CS DA NL EN FI FR DE HI ID IT JA …
Size
278 MB
Also listed in
Health & Fitness
App privacy Measured
Impulse - Brain Training’s App Store privacy label declares 2 data categories used to track you across other companies’ apps and websites, 0 linked to your identity and 4 collected anonymously.
Used to track you
2
Linked to you
0
Not linked to you
4
Tracks you via
IIdentifiersUUsage Data
Not linked to you
IIdentifiers+3 more
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
Impulse - Brain Training downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where Impulse - Brain Training's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in Impulse - Brain Training before Apple and Google take their fee.
How this is calculated
Not in an overall Top Grossing chart, only in category charts: each category position is converted to the overall position it corresponds to, then priced on the same rank-to-revenue curve, inside the part of each market the charted apps leave over.
Business model: Ad-led
How Impulse - Brain Training makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchasesAds · 52 ad networks
Subscriptions
/mo
of revenue
Ads
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Premium Access subscription | |
| 2 | Premium Access subscription | |
| 3 | Premium Access subscription | |
| 4 | Premium Access subscription | |
| 5 | Premium Access subscription | |
| 6 | Premium Access subscription | |
| 7 | Premium Access subscription | |
| 8 | Premium Access subscription | |
| 9 | PRO [1 year, special offer] subscription | |
| 10 | ImpulsePRO [1 week] subscription |
Hidden keywords
Impulse - Brain Training shows up in App Store search (US) for 5 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | EducationGrossing | #13 |
| United Kingdom | EducationGrossing | #17 |
| United States | EducationFree | #49 |
| Germany | EducationGrossingEducationFree | #22 |
| United Kingdom | EducationFree | #23 |
| Brazil | EducationGrossing | #20 |
| Canada | EducationGrossing | #21 |
| France | EducationFree | #23 |
| Australia | EducationGrossing | #22 |
| France | EducationGrossing | #32 |
| Canada | EducationFree | #30 |
| Italy | EducationGrossing | #30 |
| Indonesia | EducationGrossing | #22 |
| India | EducationFree | #35 |
| India | EducationGrossing | #72 |
 United Arab Emirates | EducationGrossing | #27 |
| Brazil | EducationFree | #64 |
| Australia | EducationFree | #67 |
| Italy | EducationFree | #64 |
| Saudi Arabia | EducationGrossing | #57 |
| Indonesia | EducationFree | #68 |
Apps near Impulse - Brain Training on the chart
Education Grossing, around #13.
Ratings
App Store, worldwide.
Rating
4.8 ★
853k ratings
Measured
Ratings
853k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
867
▲ +20% vs the 2 weeks before
Written reviews a week
29+
US App Store (Apple shows only the newest)
Recent ratings
4.3★
vs 4.7★ lifetime
Recent written reviews
4.3★
people who write skew negative
Review momentum
81/100
top 1% of Education apps
Growing fastest in Indonesia ▲ ×11+ · Italy ▲ +148% · Brazil ▲ +88%
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 453 | 53% | ▲ +8% |
| Germany | 83 | 10% | ▲ +39% |
| United Kingdom | 67 | 8% | ▲ +30% |
| France | 67 | 8% | ▲ +16% |
| Brazil | 65 | 8% | ▲ +88% |
| Canada | 38 | 4% | ▲ +18% |
| China | 23 | 3% | – |
| Australia | 20 | 2% | ▲ +35% |
| Italy | 18 | 2% | ▲ +148% |
| India | 15 | 2% | ▼ -38% |
| Saudi Arabia | 5.2 | 1% | ▼ -23% |
| Indonesia | 4.5 | 1% | ▲ ×11+ |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Impulse - Brain Training
From the 200 most recent App Store reviews in the US.
Users praise the app for engaging brain games and effective customer service, noting improvements in focus and memory. However, significant complaints arise regarding aggressive subscription upsells, excessive ads, and billing issues that lead to negative sentiment.
Mostly positive (81% of recent reviews give 4–5 stars). People like it for being fun, and being useful. The main complaints are about price and subscriptions, and ads.
What people like
- Fun: “Entertaining and Insightful”
- Useful: “I will recommend this app to anyone”
- Features & content: “Awesome and interesting tool”
- Ease of use: “This game seems easy but gets harder 👍”
Common complaints
- Price & subscription: “They try to charge you to use the app”
- Ads: “Fun but ridiculous amount of ads”
- Fun: “Fun but ridiculous amount of ads”
- Features & content: “For time spent on the app it is about 10% levels and 90% ads”
About Impulse - Brain Training
100+ million downloads
4.7 worldwide rating
App of the Day in 50+ countries
Train your brain. Discover yourself. Become sharper.
Impulse is more than a brain training app — it's a complete toolkit for understanding how your mind works and building it into its strongest version.
Struggle to stay focused? Forget things easily? Feel like your brain could do more? That’s where Impulse comes in.
TRAIN WHAT YOUR BRAIN NEEDS MOST
Impulse builds a personalized daily training plan tailored to the brain areas you need most:
- Memory & Processing speed
- Attention & focus
- Mental math
- Problem-solving
Our science-inspired games are challenging enough to keep you progressing and simple enough to enjoy every day — at any age or skill level.
DISCOVER YOUR COGNITIVE PROFILE
Go deeper with a library of self-discovery tests that reveal how your mind truly works:
- IQ tests & Cognitive strengths
- Personality type and archetype insights
- Emotional intelligence and self-awareness tests
Each test comes with personalized recommendations so you know exactly which areas to focus on and how to grow.
TRACK YOUR GROWTH
- See your performance trends over time
- Get actionable insights — not just scores
- Stay motivated with streaks and progress reports
WHY IMPULSE
Most brain apps just give you games. Impulse also gives you deeper understanding of yourself.
Train smarter and stay sharp for life.
Join 100 million people worldwide who've made Impulse part of their daily routine.
Impulse offers a 3-day free trial with full access to all games - no ads, no interruptions. If you choose to subscribe, the fee will be shown in the app before you complete the payment. Payment will be charged to your iTunes Account at confirmation of purchase. Subscription automatically renews unless auto-renewal is turned off at least 24 hours before the end of the current period. You may manage your subscription and turn off auto-renewal at any time in your iTunes Account Settings.
Terms of Service: https://brainimpulse.me/app/tos.html
Privacy Policy: https://brainimpulse.me/app/privacy_policy.html
Contact: [email protected]
4.7 worldwide rating
App of the Day in 50+ countries
Train your brain. Discover yourself. Become sharper.
Impulse is more than a brain training app — it's a complete toolkit for understanding how your mind works and building it into its strongest version.
Struggle to stay focused? Forget things easily? Feel like your brain could do more? That’s where Impulse comes in.
TRAIN WHAT YOUR BRAIN NEEDS MOST
Impulse builds a personalized daily training plan tailored to the brain areas you need most:
- Memory & Processing speed
- Attention & focus
- Mental math
- Problem-solving
Our science-inspired games are challenging enough to keep you progressing and simple enough to enjoy every day — at any age or skill level.
DISCOVER YOUR COGNITIVE PROFILE
Go deeper with a library of self-discovery tests that reveal how your mind truly works:
- IQ tests & Cognitive strengths
- Personality type and archetype insights
- Emotional intelligence and self-awareness tests
Each test comes with personalized recommendations so you know exactly which areas to focus on and how to grow.
TRACK YOUR GROWTH
- See your performance trends over time
- Get actionable insights — not just scores
- Stay motivated with streaks and progress reports
WHY IMPULSE
Most brain apps just give you games. Impulse also gives you deeper understanding of yourself.
Train smarter and stay sharp for life.
Join 100 million people worldwide who've made Impulse part of their daily routine.
Impulse offers a 3-day free trial with full access to all games - no ads, no interruptions. If you choose to subscribe, the fee will be shown in the app before you complete the payment. Payment will be charged to your iTunes Account at confirmation of purchase. Subscription automatically renews unless auto-renewal is turned off at least 24 hours before the end of the current period. You may manage your subscription and turn off auto-renewal at any time in your iTunes Account Settings.
Terms of Service: https://brainimpulse.me/app/tos.html
Privacy Policy: https://brainimpulse.me/app/privacy_policy.html
Contact: [email protected]
Latest updates
1.58
We update the Impulse app as often as possible to make it better for you. This version contains the following:
- UI/UX improved.
- Minor bugs fixed.
Enjoy!
1.57
We update the Impulse app as often as possible to make it better for you. This version contains the following:
- UI/UX improved.
- Minor bugs fixed.
Enjoy!
1.56
We update the Impulse app as often as possible to make it better for you. This version contains the following:
- UI/UX improved.
- Minor bugs fixed.
Enjoy!
More from GMRD Apps Limited
Impulse - Brain Training Games Android
Impulse - Brain Training Games gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Impulse - Brain Training Games is #31 in Health & Fitness Grossing on Google Play in United States and charting in 19 of 23 countries we track.
Updated 12 Nov 2026 · rankings refresh through the day
DeveloperGMRD Apps Limited
CategoryHealth & Fitness
PriceFree
Released
Installs10M+
Rating★ 4.3 (662k)
Updated
Content ratingEveryone
Rating
4.3 ★
662k ratings
Measured
Best rank now
#31
Health & Fitness GrossingMeasured
New ratings a week
1,660
▲ +41% vs the 2 weeks before
Measured
Impulse - Brain Training Games at a glance
AI summary written from our chart and store data, 2026-11-09. It can be wrong: check the numbers above.
Impulse is a freemium brain training and cognitive assessment app for adults seeking to improve memory, focus, and mental agility through personalized daily exercises. The app demonstrates strong global traction with top-10 free chart positions in the Netherlands and Turkey, while also ranking highly in grossing charts across Turkey, Mexico, Brazil, and Italy, indicating effective monetization alongside high user acquisition.
Similar apps: Lumosity, Peak - Brain Training, Elevate
Impulse - Brain Training Games on Google Play
App details
App ID
gen.tech.impulse.android
Publisher
GMRD APPS LIMITED
Publisher country
Cyprus
Content rating
Everyone
Tech stack
Trackers and permissions of build v1.5.5, from the εxodus privacy report (CC BY-SA).
Trackers
31
Permissions
21
Trackers
Full permission listProSee plans
Impulse - Brain Training Games downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where Impulse - Brain Training Games's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in Impulse - Brain Training Games before Apple and Google take their fee.
How this is calculated
Not in an overall Top Grossing chart, only in category charts: each category position is converted to the overall position it corresponds to, then priced on the same rank-to-revenue curve, inside the part of each market the charted apps leave over.
Business model: Ad-led
How Impulse - Brain Training Games makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchasesAds · 52 ad networks
Subscriptions
/mo
of revenue
Ads
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Premium Access subscription | |
| 2 | Premium Access subscription | |
| 3 | Premium Access subscription | |
| 4 | Premium Access subscription | |
| 5 | Premium Access subscription | |
| 6 | Premium Access subscription | |
| 7 | Premium Access subscription | |
| 8 | Premium Access subscription | |
| 9 | PRO [1 year, special offer] subscription | |
| 10 | ImpulsePRO [1 week] subscription |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
Mexico
Netherlands
Thailand
Vietnam
Spain
SwedenApps near Impulse - Brain Training Games on the chart
Health & Fitness Grossing, around #31.
Ratings
Google Play, worldwide.
Rating
4.3 ★
662k ratings
Measured
Ratings
662k
Measured
Written reviews
13k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
1,660
▲ +41% vs the 2 weeks before
Written reviews a week
12
Google Play
Lifetime rating
4.5★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
3.9★
people who write skew negative
Review momentum
83/100
faster than 95% of Health and fitness apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Impulse - Brain Training Games
From the 200 most recent Google Play reviews in the US.
Users appreciate the engaging brain training games and performance statistics but are heavily frustrated by aggressive advertising and paywalls. Many report that the app becomes unusable due to frequent ad interruptions or hidden costs for basic features.
Mixed but leaning positive (72% of recent reviews give 4–5 stars). People like it for being fun, and being easy to use. The main complaints are about ads, and price and subscriptions.
What people like
- Fun: “superb app, enjoying a lot”
- Ease of use: “great, simple and straight to the point for Brain training”
- Price & subscription: “I don't like that it costs money!”
- Ads: “That say there's no adverts”
Common complaints
- Ads: “I've disabled ads in my phone”
- Price & subscription: “Mention the price upfront”
- Features & content: “after 1 level, it continuously shows ads only”
- Connection & sync: “If you can't use it without ads or if I'm offline”
About Impulse - Brain Training Games
Train your brain. Discover yourself. Become sharper.
Impulse is more than a brain training app — it's a complete toolkit for understanding how your mind works and building it into its strongest version.
Struggle to stay focused? Forget things easily? Feel like your brain could do more? That’s where Impulse comes in.
TRAIN WHAT YOUR BRAIN NEEDS MOST
Impulse builds a personalized daily training plan tailored to the brain areas you need most:
- Memory & Processing speed
- Attention & focus
- Mental math
- Problem-solving
Our science-inspired games are challenging enough to keep you progressing and simple enough to enjoy every day — at any age or skill level.
DISCOVER YOUR COGNITIVE PROFILE
Go deeper with a library of self-discovery tests that reveal how your mind truly works:
- IQ tests & Cognitive strengths
- Personality type and archetype insights
- Emotional intelligence and self-awareness tests
Each test comes with personalized recommendations so you know exactly which areas to focus on and how to grow.
TRACK YOUR GROWTH
- See your performance trends over time
- Get actionable insights — not just scores
- Stay motivated with streaks and progress reports
WHY IMPULSE
Most brain apps just give you games. Impulse also gives you deeper understanding of yourself.
Train smarter and stay sharp for life.
Join 100 million people worldwide who've made Impulse part of their daily routine.
Impulse offers a 3-day free trial with full access to all games - no ads, no interruptions. If you choose to subscribe, the fee will be shown in the app before you complete the payment. Payment will be charged to your Google Account at confirmation of purchase. Subscription automatically renews unless auto-renewal is turned off at least 24 hours before the end of the current period. You may manage your subscription and turn off auto-renewal at any time in your Google Account Settings.
Terms of Service: https://brainimpulse.me/app/tos.html
Privacy Policy: https://brainimpulse.me/app/privacy_policy.html
Contact: [email protected]
Impulse is more than a brain training app — it's a complete toolkit for understanding how your mind works and building it into its strongest version.
Struggle to stay focused? Forget things easily? Feel like your brain could do more? That’s where Impulse comes in.
TRAIN WHAT YOUR BRAIN NEEDS MOST
Impulse builds a personalized daily training plan tailored to the brain areas you need most:
- Memory & Processing speed
- Attention & focus
- Mental math
- Problem-solving
Our science-inspired games are challenging enough to keep you progressing and simple enough to enjoy every day — at any age or skill level.
DISCOVER YOUR COGNITIVE PROFILE
Go deeper with a library of self-discovery tests that reveal how your mind truly works:
- IQ tests & Cognitive strengths
- Personality type and archetype insights
- Emotional intelligence and self-awareness tests
Each test comes with personalized recommendations so you know exactly which areas to focus on and how to grow.
TRACK YOUR GROWTH
- See your performance trends over time
- Get actionable insights — not just scores
- Stay motivated with streaks and progress reports
WHY IMPULSE
Most brain apps just give you games. Impulse also gives you deeper understanding of yourself.
Train smarter and stay sharp for life.
Join 100 million people worldwide who've made Impulse part of their daily routine.
Impulse offers a 3-day free trial with full access to all games - no ads, no interruptions. If you choose to subscribe, the fee will be shown in the app before you complete the payment. Payment will be charged to your Google Account at confirmation of purchase. Subscription automatically renews unless auto-renewal is turned off at least 24 hours before the end of the current period. You may manage your subscription and turn off auto-renewal at any time in your Google Account Settings.
Terms of Service: https://brainimpulse.me/app/tos.html
Privacy Policy: https://brainimpulse.me/app/privacy_policy.html
Contact: [email protected]
What's new in 1.7.3.2
We update the Impulse app as often as possible to make it better for you. This version contains the following:
- UI/UX improved.
- Minor bugs fixed.
Enjoy!
- UI/UX improved.
- Minor bugs fixed.
Enjoy!
Similar apps
Apps people compare with Impulse - Brain Training: the same core purpose or gameplay, checked one by one.
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Free Brain Training GamesCrazysloth Pte. Ltd · ★ 4.5
Focus - Brain & Memory GamesSenior Games · ★ 4.2
IQ Masters - Brain GamesCodeway Technologies · ★ 3.7
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