Phase 10 Downloads & RevenuePhase 10: Casual Card Game · App Store & Google Play
Phase 10: Casual Card Game gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Phase 10: Casual Card Game by Mattel Game Studios HK Limited is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Phase 10: Casual Card Game update history & changes
Last change · 105 events since 26 Aug 2019Full timeline ↓📣iOSAdded 69 ad networks📣iOSDropped 11 ad networks📣AndroidAdded 69 ad networks📣AndroidDropped 11 ad networks📈iOSCharting in a new country✏️iOSAdded hidden keywords: rummy✏️iOSDescription updated✏️AndroidDescription updated✏️AndroidNew screenshots📦iOSUpdated to version 1.0.96📈AndroidEntered the top 10🎉iOSIn-app event: Harvest Blast🎉iOSIn-app event: Hungry Gobbler📦AndroidUpdated to version 1.15.8128📈AndroidEntered the top 100📈iOSEntered the top 10⭐iOSRatings taking off in France🔎AndroidTop 10 for “card”🔎AndroidTop 10 for “card”📦AndroidUpdated to version 1.15.6652
Full timeline · 105 events
- 📣Phase 10: Casual Card Game added 69 ad networksiOSacex.adprime.com, adgrid.io, admile.cn, adte.com, audiomob.com, audire.fm, bidlo.io, bidmatic.io, bidplay.ai, bidscube.com, bidynamic.tv, bildapp.net, clearbidtechnologies.com, crystall.io, cyanads.com, danoler.com, entravision.com, ergadx.com, fightertechweb.com, genieesspv.jp, gravite.net, growone (the developer's app-ads.txt)
- 📣Phase 10: Casual Card Game dropped 11 ad networksiOSadsmartx.ai, adsyield.com, audienceconnect.io, clydo.io, cuedart.com, e-volution.ai, empower.net, madstream.net, mobismarter.com, obyr-ortb.com, tropicsgames.com (the developer's app-ads.txt)
- 📣Phase 10: Casual Card Game added 69 ad networksAndroidacex.adprime.com, adgrid.io, admile.cn, adte.com, audiomob.com, audire.fm, bidlo.io, bidmatic.io, bidplay.ai, bidscube.com, bidynamic.tv, bildapp.net, clearbidtechnologies.com, crystall.io, cyanads.com, danoler.com, entravision.com, ergadx.com, fightertechweb.com, genieesspv.jp, gravite.net, growone (the developer's app-ads.txt)
- 📣Phase 10: Casual Card Game dropped 11 ad networksAndroidadsmartx.ai, adsyield.com, audienceconnect.io, clydo.io, cuedart.com, e-volution.ai, empower.net, madstream.net, mobismarter.com, obyr-ortb.com, tropicsgames.com (the developer's app-ads.txt)
- 📈Phase 10: Casual Card Game charting in a new countryiOSNetherlands
- ✏️Phase 10: Casual Card Game added hidden keywords: rummyiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Phase 10: Casual Card Game: description updatediOS· 8 countries
- ✏️Phase 10: Casual Card Game: new iPad screenshotsiOS· 8 countries
- ✏️Phase 10: Casual Card Game: new screenshotsiOS6 screenshots (was 6) · 8 countries
- ✏️Phase 10: Casual Card Game: new iconiOS
→ 
· 12 countries - ✏️Phase 10: Casual Card Game: description updatediOS· JP
- ✏️Phase 10: Casual Card Game: new iPad screenshotsiOS· JP
- ✏️Phase 10: Casual Card Game: new screenshotsiOS6 screenshots (was 6) · JP
- ✏️Phase 10: Casual Card Game: description updatediOS· IT
- ✏️Phase 10: Casual Card Game: new iPad screenshotsiOS· IT
- ✏️Phase 10: Casual Card Game: new screenshotsiOS6 screenshots (was 6) · IT
- ✏️Phase 10: Casual Card Game: description updatediOS· FR
- ✏️Phase 10: Casual Card Game: new iPad screenshotsiOS· FR
- ✏️Phase 10: Casual Card Game: new screenshotsiOS6 screenshots (was 6) · FR
- ✏️Phase 10: Casual Card Game: description updatediOS· DE
- ✏️Phase 10: Casual Card Game: new iPad screenshotsiOS· DE
- ✏️Phase 10: Casual Card Game: new screenshotsiOS6 screenshots (was 6) · DE
- ✏️Phase 10: Casual Card Game: description updatedAndroid· US
- ✏️Phase 10: Casual Card Game: new screenshotsAndroid12 screenshots (was 12) · US
- ✏️Phase 10: Casual Card Game: new iconAndroid
→
· US
- ✏️Phase 10: Casual Card Game: description updatediOS· SA
- ✏️Phase 10: Casual Card Game: new iPad screenshotsiOS· SA
- ✏️Phase 10: Casual Card Game: new screenshotsiOS6 screenshots (was 6) · SA
- ✏️Phase 10: Casual Card Game: new iconiOS → · SA
- 📦Phase 10: Casual Card Game updated to version 1.0.96iOSA brand new update is out!
- Explore the new Journey map!
- As always, we fixed a bunch of bugs so the game will run smoother than ever. - 📈Phase 10: Casual Card Game entered the top 10AndroidTop Free · Card · NL
- 🎉Phase 10: Casual Card Game in-app event: Harvest BlastiOSSPECIAL EVENT · until 3 Dec
- 🎉Phase 10: Casual Card Game in-app event: Hungry GobbleriOSSPECIAL EVENT · until 3 Dec
- 📦Phase 10: Casual Card Game updated to version 1.15.8128AndroidA brand new update is out!
- Explore the new Journey map!
- As always, we fixed a bunch of bugs so the game will run smoother than ever. - 📈Phase 10: Casual Card Game entered the top 100AndroidTop Free · Card · TR
- ✏️Phase 10: Casual Card Game added hidden keywords: harvestiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Phase 10: Casual Card Game entered the top 10iOSTop Free · Card · DE
- 📈Phase 10: Casual Card Game charting in a new countryAndroidBrazil
- 📈Phase 10: Casual Card Game entered the top 100iOSTop Free · Casual · DE
- ✏️Phase 10: Casual Card Game: description updatediOS· KR
- ✏️Phase 10: Casual Card Game: new iPad screenshotsiOS· KR
- ✏️Phase 10: Casual Card Game: new screenshotsiOS6 screenshots (was 6) · KR
- ✏️Phase 10: Casual Card Game: new iconiOS
→ · KR - 📈Phase 10: Casual Card Game entered the top 100iOSTop Grossing · Casual · FR
- 🔎Phase 10: Casual Card Game reached Top 10 for “card”Android#6 in Mexico search · popularity 68
- 📊Phase 10: Casual Card Game passed 10k downloads a dayiOS7-day average, our estimate
- 🔎Phase 10: Casual Card Game reached Top 10 for “card”Android#7 in Netherlands search · popularity 69
- 📦Phase 10: Casual Card Game updated to version 1.0.95iOSA brand new update is out!
- Explore the new Journey map!
- As always, we fixed a bunch of bugs so the game will run smoother than ever. - 📈Phase 10: Casual Card Game entered the top 10AndroidTop Grossing · Card · AU
- 📈Phase 10: Casual Card Game entered the top 10AndroidTop Grossing · Card · ID
- 📦Phase 10: Casual Card Game updated to version 1.15.6652AndroidA brand new update is out!
- Explore the new Journey map!
- As always, we fixed a bunch of bugs so the game will run smoother than ever. - 📈Phase 10: Casual Card Game entered the top 100AndroidTop Free · Card · ES
- 📈Phase 10: Casual Card Game entered the top 100AndroidTop Grossing · Card · ID
- 📈Phase 10: Casual Card Game entered the top 100AndroidTop Grossing · Card · IN
- 📈Phase 10: Casual Card Game charting in a new countryAndroidIndia
- ✏️Phase 10: Casual Card Game: description updatediOS· BR
- ✏️Phase 10: Casual Card Game: new iPad screenshotsiOS· BR
- ✏️Phase 10: Casual Card Game: new screenshotsiOS6 screenshots (was 6) · BR
- ✏️Phase 10: Casual Card Game: new iconiOS →
· BR - ✏️Phase 10: Casual Card Game added hidden keywords: solitaireiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Phase 10: Casual Card Game charting in a new countryAndroidSpain
- 📈Phase 10: Casual Card Game entered the top 100 in 2 chartsAndroidTop Grossing · Card · ES · Top Free · Card · MX
- 📈Phase 10: Casual Card Game charting in a new country in 5 chartsAndroidMexico · Netherlands · Sweden · Turkey · +1 more
- 📈Phase 10: Casual Card Game entered the top 100 in 5 chartsAndroidTop Grossing · Card · MX · Top Free · Card · NL · Top Grossing · Card · NL · Top Grossing · Card · SE · +1 more
- ✏️Phase 10: Casual Card Game: description updatediOS· FR
- ✏️Phase 10: Casual Card Game: new iPad screenshotsiOS· FR
- ✏️Phase 10: Casual Card Game: new screenshotsiOS6 screenshots (was 6) · FR
- ✏️Phase 10: Casual Card Game: new iconiOS → · 5 countries
- ✏️Phase 10: Casual Card Game: description updatediOS· DE
- ✏️Phase 10: Casual Card Game: new iPad screenshotsiOS· DE
- ✏️Phase 10: Casual Card Game: new screenshotsiOS6 screenshots (was 6) · DE
- ✏️Phase 10: Casual Card Game: description updatediOS· CA, AU, AE
- ✏️Phase 10: Casual Card Game: new iPad screenshotsiOS· CA, AU, AE
- ✏️Phase 10: Casual Card Game: new screenshotsiOS6 screenshots (was 6) · CA, AU, AE
- ✏️Phase 10: Casual Card Game: description updatediOS· 5 countries
- ✏️Phase 10: Casual Card Game: new iPad screenshotsiOS· 5 countries
- ✏️Phase 10: Casual Card Game: new screenshotsiOS6 screenshots (was 6) · 5 countries
- ✏️Phase 10: Casual Card Game: new iconiOS → · 7 countries
- ✏️Phase 10: Casual Card Game: description updatediOS· JP
- ✏️Phase 10: Casual Card Game: new iPad screenshotsiOS· JP
- ✏️Phase 10: Casual Card Game: new screenshotsiOS6 screenshots (was 6) · JP
- ✏️Phase 10: Casual Card Game: description updatediOS· IT
- ✏️Phase 10: Casual Card Game: new iPad screenshotsiOS· IT
- ✏️Phase 10: Casual Card Game: new screenshotsiOS6 screenshots (was 6) · IT
- ✏️Phase 10: Casual Card Game: description updatedAndroid· US
- ✏️Phase 10: Casual Card Game: new screenshotsAndroid12 screenshots (was 12) · US
- ✏️Phase 10: Casual Card Game: new iconAndroid
→
- 📦Phase 10: Casual Card Game updated to version 1.0.94iOSA brand new update is out!
- Explore the new Journey map!
- As always, we fixed a bunch of bugs so the game will run smoother than ever. - 🎉Phase 10: Casual Card Game in-app event: Sort Wizard!iOSSPECIAL EVENT · until 5 Nov
- 🎉Phase 10: Casual Card Game in-app event: Spook VendoriOSSPECIAL EVENT · until 5 Nov
- 📦Phase 10: Casual Card Game updated to version 1.15.5875AndroidA brand new update is out!
- Explore the new Journey map!
- As always, we fixed a bunch of bugs so the game will run smoother than ever. - ✏️Phase 10: Casual Card Game added hidden keywords: gamingiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Phase 10: Casual Card Game featured by Apple: “JUST FOR FUN”iOStoday · CA
- 🔎Phase 10: Casual Card Game reached Top 10 for “world”iOS#8 in Japan search · popularity 61
- 📈Phase 10: Casual Card Game entered the top 10AndroidTop Free · Card · US
- 🆕Phase 10: Casual Card Game first spotted by AppInsiderAndroidUnited States
- 🆕Phase 10: Casual Card Game first spotted by AppInsideriOS#20 in Top Free · Card · Germany
- 📦Phase 10: Casual Card Game version 1.0.93iOSNo release notes
- 🎉Phase 10: Casual Card Game in-app event: Bank HeistiOSSPECIAL EVENT · until 8 Oct
- 📦Phase 10: Casual Card Game version 1.15.5013AndroidA brand new update is out!
- Explore the new Journey map!
- As always, we fixed a bunch of bugs so the game will run smoother than ever. - 🎉Phase 10: Casual Card Game in-app event: Memory MatchiOSSPECIAL EVENT · until 4 Oct
- 🎉Phase 10: Casual Card Game in-app event: Mole-Seum VentureiOSSPECIAL EVENT · until 3 Oct
- 🆕Phase 10: Casual Card Game released on Google PlayAndroid
- 🆕Phase 10: Casual Card Game released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.7 ★
1.3M ratings, both stores
Measured
Best rank now
#6
App Store · 
Games › Card Free
Games › Card FreeMeasured
New ratings a week
2,293
▲ +10% vs the 2 weeks before (Google Play)
Measured
Phase 10: Casual Card Game at a glance
AI summary written from our chart and store data. It can be wrong: check the numbers above.
Card Game Cartoon 2D Modern short sessions multiplayer IAP
#rummy #casual #puzzle #offline #family #strategy
App Store
App details
App ID
1463509237
Publisher
Mattel Game Studios HK Limited
Publisher country
Hong Kong
On the store since
Oct 2019
7 years on the store
Minimum OS
iOS 14.0+
iPhone 6s and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
8
NL EN FR DE IT JA RU ES
Size
504 MB
Also listed in
Entertainment, Card, Casual
Google Play
App details
App ID
com.mattel163.phase10
Publisher
Mattel Game Studios HK Limited
Publisher country
Hong Kong
Content rating
Everyone
Tech stack
Trackers and permissions of build v1.14.895, from the εxodus privacy report (CC BY-SA).
Trackers
19
Permissions
24
Trackers
Full permission listProSee plans
Phase 10: Casual Card Game downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 5k+ | 10M+ |
| Google Play | 1k+ | 10M+ Measured |
| Total | 10k+ Confidence | 10M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where Phase 10: Casual Card Game's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: In-app purchase-led
How Phase 10: Casual Card Game makes money: subscriptions, one-off purchases and ads.
In-app purchasesAds · 21 ad networks
One-off purchases
/mo
of revenue
Ads
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | 200 GEMS | |
| 2 | Limited Time Package A | |
| 3 | Limited Time Package A0 | |
| 4 | 1000 GEMS | |
| 5 | 500 GEMS | |
| 6 | Advanced Bundle | |
| 7 | Gift Package | |
| 8 | Primer Bundle | |
| 9 | Limited Time Package F | |
| 10 | 2000 GEMS |
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #6 Games › Card Free | 13 of 30 countries | #35 | #25 |
| Google Play | #6 Games › Card Free | 17 of 23 countries | #14 | #7 |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
1,097
▲ +8% vs the 2 weeks before
Written reviews a week
22+
US App Store (Apple shows only the newest)
Lifetime rating
4.8★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
2.6★
people who write skew negative
Review momentum
80/100
faster than 98% of Games apps
Growing fastest in 
United Kingdom ▲ +82% · 
France ▲ +43% · Germany ▲ +38%
New ratings by country (10)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
 United States | 925 | 84% | steady |
| Germany | 61 | 6% | ▲ +38% |
 Canada | 29 | 3% | ▲ +5% |
| United Kingdom | 23 | 2% | ▲ +82% |
 Japan | 19 | 2% | ▲ +20% |
| France | 17 | 2% | ▲ +43% |
 Australia | 15 | 1% | ▲ +25% |
 India | 2.8 | 0% | ▲ +60% |
 Indonesia | 2.2 | 0% | ▼ -62% |
 Brazil | 1.5 | 0% | – |
App Store ratings in the countries we track, 4-week average.
Google Play
New ratings a week
1,197
▲ +10% vs the 2 weeks before
Written reviews a week
67
Google Play
Lifetime rating
4.8★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
3.7★
people who write skew negative
Review momentum
81/100
top 1% of Game card apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.8 ★ | 615k |
| Google Play | 4.7 ★ | 639k 59k written reviews |
| Both stores | 4.7 ★ weighted by ratings | 1.3M |
What users say about Phase 10: Casual Card Game
From the 200 most recent App Store reviews in the US.
Users overwhelmingly report that the game is rigged to force in-app purchases, citing impossible AI difficulty and unfair card distribution at higher levels. Complaints also focus on aggressive monetization through energy limits, frequent long ads, and the removal of previously available side games.
Mostly negative (31% of recent reviews give 4–5 stars). People like it for being fun, and its features and content. The main complaints are about price and subscriptions, and not being fun.
What people like
- Fun: “Nothing relaxing about it”
- Features & content: “Love playing the different levels”
- Ads: “Cool game but an ad after each match is annoying”
- Price & subscription: “Veryyyy easy an fun earning money is very easy too I love this I’m not a bot btw I’m a real girl”
Common complaints
- Price & subscription: “Unbeatable without paying”
- Fun: “Fun but mini games ruin it”
- Features & content: “Btw played the level 20+ times”
- Ads: “The ads are extremely long”
About Phase 10: Casual Card Game
Celebrate Thanksgiving with Phase 10!
Enjoy a feast of fun with a brand-new bubble shooter event, then gather for some friendly card game competition. Start playing for FREE TODAY and discover the classic mobile card game loved by millions of players around the world.
Phase 10 is a rummy-inspired card game from the creators of UNO! For over 40 years, Phase 10 has brought friends and families together. Plan your moves, complete each Phase, and enjoy a little friendly competition.
Take 10 minutes for yourself and enjoy a quick round of Phase 10 anytime! It's always a good time to play Phase 10!
HOW TO PLAY PHASE 10?
Race to complete each Phase and stay ahead. Each Phase challenges you to collect a specific combination of cards, such as sets, runs, or cards of the same color. Once you have the required cards, lay them down for everyone to see. The round ends when one player gets rid of all the cards in their hand. Everyone who completes the Phase moves on to the next challenge. Players who haven't completed their Phase try again in the next round.
DAILY CHALLENGES
Put your card game strategy to the test with new puzzles on every level. Watch carefully for patterns and outwit the game. Discover new rules, tackle new challenges, and become a Phase 10 master!
PLAY OFFLINE
Take your dream vacation and travel around the world in Journey mode! Play offline and relax with solitaire-style challenges. Use Power-Ups to get an edge and win rewards! Phase 10 is a blast!
COMPETE WITH THE COMMUNITY
Compete with other players in online card games to win coins and join an international community. Skip the airport and discover faraway places, from a Pacific paradise to towering, ice-capped mountains! See if you can stand atop the world!
MONTHLY EVENTS
Keep things fresh with a new themed event every month! This Thanksgiving, pop bubbles and serve up a festive feast in a brand-new bubble shooter event. Aim, shoot, and pop your way to tasty ingredients, then combine them to cook delicious meals for your animal guests. Keep the holiday surprises coming with a special rescue challenge: after completing a level, rescue a little animal within the time limit to earn a mystery treasure chest! Celebrate a season of sharing with delicious dishes, adorable animals, and a whole new way to play.
Bring your appetite for fun! DOWNLOAD NOW to enjoy a rummy-inspired card adventure and celebrate Thanksgiving with bubble-popping fun and festive cooking!
Enjoy a feast of fun with a brand-new bubble shooter event, then gather for some friendly card game competition. Start playing for FREE TODAY and discover the classic mobile card game loved by millions of players around the world.
Phase 10 is a rummy-inspired card game from the creators of UNO! For over 40 years, Phase 10 has brought friends and families together. Plan your moves, complete each Phase, and enjoy a little friendly competition.
Take 10 minutes for yourself and enjoy a quick round of Phase 10 anytime! It's always a good time to play Phase 10!
HOW TO PLAY PHASE 10?
Race to complete each Phase and stay ahead. Each Phase challenges you to collect a specific combination of cards, such as sets, runs, or cards of the same color. Once you have the required cards, lay them down for everyone to see. The round ends when one player gets rid of all the cards in their hand. Everyone who completes the Phase moves on to the next challenge. Players who haven't completed their Phase try again in the next round.
DAILY CHALLENGES
Put your card game strategy to the test with new puzzles on every level. Watch carefully for patterns and outwit the game. Discover new rules, tackle new challenges, and become a Phase 10 master!
PLAY OFFLINE
Take your dream vacation and travel around the world in Journey mode! Play offline and relax with solitaire-style challenges. Use Power-Ups to get an edge and win rewards! Phase 10 is a blast!
COMPETE WITH THE COMMUNITY
Compete with other players in online card games to win coins and join an international community. Skip the airport and discover faraway places, from a Pacific paradise to towering, ice-capped mountains! See if you can stand atop the world!
MONTHLY EVENTS
Keep things fresh with a new themed event every month! This Thanksgiving, pop bubbles and serve up a festive feast in a brand-new bubble shooter event. Aim, shoot, and pop your way to tasty ingredients, then combine them to cook delicious meals for your animal guests. Keep the holiday surprises coming with a special rescue challenge: after completing a level, rescue a little animal within the time limit to earn a mystery treasure chest! Celebrate a season of sharing with delicious dishes, adorable animals, and a whole new way to play.
Bring your appetite for fun! DOWNLOAD NOW to enjoy a rummy-inspired card adventure and celebrate Thanksgiving with bubble-popping fun and festive cooking!
Phase 10: Casual Card Game App Store
Phase 10: Casual Card Game gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Phase 10: Casual Card Game is #6 in Games › Card Free in Germany and charting in 13 of 30 countries we track.
Updated 11 Nov 2026 · rankings refresh through the day
DeveloperMattel Game Studios HK Limited
CategoryGames
PriceFree
Released
Rating★ 4.8 (615k)
Version1.0.96
Age rating4+
First seen by us 24 Sep 2026
24 Sep 2026Installs (est.)10M+ worldwide
Rating
4.8 ★
615k ratings
Measured
Best rank now
#6
Games › Card FreeMeasured
New ratings a week
1,097
▲ +8% vs the 2 weeks before
Measured
Phase 10: Casual Card Game at a glance
AI summary written from our chart and store data. It can be wrong: check the numbers above.
Card Game Cartoon 2D Modern short sessions multiplayer IAP
#rummy #casual #puzzle #offline #family #strategy
Phase 10: Casual Card Game on the App Store
App details
App ID
1463509237
Publisher
Mattel Game Studios HK Limited
Publisher country
Hong Kong
On the store since
Oct 2019
7 years on the store
Minimum OS
iOS 14.0+
iPhone 6s and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
8
NL EN FR DE IT JA RU ES
Size
504 MB
Also listed in
Entertainment, Card, Casual
Phase 10: Casual Card Game downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where Phase 10: Casual Card Game's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in Phase 10: Casual Card Game before Apple and Google take their fee.
How this is calculated
Top Grossing positions in every country we track, converted to dollars per store and country, sized by each market's published consumer spend and calibrated on revenue companies publish.
Business model: In-app purchase-led
How Phase 10: Casual Card Game makes money: subscriptions, one-off purchases and ads.
In-app purchasesAds · 21 ad networks
One-off purchases
/mo
of revenue
Ads
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | 200 GEMS | |
| 2 | Limited Time Package A | |
| 3 | Limited Time Package A0 | |
| 4 | 1000 GEMS | |
| 5 | 500 GEMS | |
| 6 | Advanced Bundle | |
| 7 | Gift Package | |
| 8 | Primer Bundle | |
| 9 | Limited Time Package F | |
| 10 | 2000 GEMS |
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| Germany | Games › CardFree | #6 |
| United States | Games › CardGrossing | #25 |
| United States | Games › CardFree | #35 |
| United States | Games › CasualGrossing | #49 |
| Germany | Games › CardGrossing | #19 |
| United Kingdom | Games › CardGrossing | #40 |
| United Kingdom | Games › CardFree | #35 |
| India | Games › CardGrossing | #22 |
| United States | Games › CasualFree | #131 |
| Germany | Games › CasualGrossing | #52 |
| Canada | Games › CardGrossing | #31 |
| Japan | Games › CardFree | #92 |
| Australia | Games › CardGrossing | #41 |
| Germany | Games › CasualFree | #64 |
| Canada | Games › CardFree | #39 |
| United Kingdom | Games › CasualGrossing | #98 |
| Brazil | Games › CardGrossing | #49 |
| France | Games › CardGrossing | #63 |
| Australia | Games › CardFree | #50 |
| Canada | Games › CasualGrossing | #59 |
| India | Games › CasualGrossing | #62 |
| Australia | Games › CasualGrossing | #68 |
| United Kingdom | Games › CasualFree | #161 |
| France | Games › CardFree | #109 |
 Italy | Games › CardGrossing | #82 |
| India | Games › CardFree | #93 |
| Indonesia | Games › CardGrossing | #70 |
| Indonesia | Games › CardFree | #65 |
 Saudi Arabia | Games › CardGrossing | #87 |
 United Arab Emirates | Games › CardGrossing | #62 |
Apps near Phase 10: Casual Card Game on the chart
Games › Card Free, around #6.
Ratings
App Store, worldwide.
Rating
4.8 ★
615k ratings
Measured
Ratings
615k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
1,097
▲ +8% vs the 2 weeks before
Written reviews a week
22+
US App Store (Apple shows only the newest)
Lifetime rating
4.8★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
2.6★
people who write skew negative
Review momentum
80/100
faster than 98% of Games apps
Growing fastest in United Kingdom ▲ +82% · France ▲ +43% · Germany ▲ +38%
New ratings by country (10)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 925 | 84% | steady |
| Germany | 61 | 6% | ▲ +38% |
| Canada | 29 | 3% | ▲ +5% |
| United Kingdom | 23 | 2% | ▲ +82% |
| Japan | 19 | 2% | ▲ +20% |
| France | 17 | 2% | ▲ +43% |
| Australia | 15 | 1% | ▲ +25% |
| India | 2.8 | 0% | ▲ +60% |
| Indonesia | 2.2 | 0% | ▼ -62% |
| Brazil | 1.5 | 0% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Phase 10: Casual Card Game
From the 200 most recent App Store reviews in the US.
Users overwhelmingly report that the game is rigged to force in-app purchases, citing impossible AI difficulty and unfair card distribution at higher levels. Complaints also focus on aggressive monetization through energy limits, frequent long ads, and the removal of previously available side games.
Mostly negative (31% of recent reviews give 4–5 stars). People like it for being fun, and its features and content. The main complaints are about price and subscriptions, and not being fun.
What people like
- Fun: “Nothing relaxing about it”
- Features & content: “Love playing the different levels”
- Ads: “Cool game but an ad after each match is annoying”
- Price & subscription: “Veryyyy easy an fun earning money is very easy too I love this I’m not a bot btw I’m a real girl”
Common complaints
- Price & subscription: “Unbeatable without paying”
- Fun: “Fun but mini games ruin it”
- Features & content: “Btw played the level 20+ times”
- Ads: “The ads are extremely long”
About Phase 10: Casual Card Game
Celebrate Thanksgiving with Phase 10!
Enjoy a feast of fun with a brand-new bubble shooter event, then gather for some friendly card game competition. Start playing for FREE TODAY and discover the classic mobile card game loved by millions of players around the world.
Phase 10 is a rummy-inspired card game from the creators of UNO! For over 40 years, Phase 10 has brought friends and families together. Plan your moves, complete each Phase, and enjoy a little friendly competition.
Take 10 minutes for yourself and enjoy a quick round of Phase 10 anytime! It's always a good time to play Phase 10!
HOW TO PLAY PHASE 10?
Race to complete each Phase and stay ahead. Each Phase challenges you to collect a specific combination of cards, such as sets, runs, or cards of the same color. Once you have the required cards, lay them down for everyone to see. The round ends when one player gets rid of all the cards in their hand. Everyone who completes the Phase moves on to the next challenge. Players who haven't completed their Phase try again in the next round.
DAILY CHALLENGES
Put your card game strategy to the test with new puzzles on every level. Watch carefully for patterns and outwit the game. Discover new rules, tackle new challenges, and become a Phase 10 master!
PLAY OFFLINE
Take your dream vacation and travel around the world in Journey mode! Play offline and relax with solitaire-style challenges. Use Power-Ups to get an edge and win rewards! Phase 10 is a blast!
COMPETE WITH THE COMMUNITY
Compete with other players in online card games to win coins and join an international community. Skip the airport and discover faraway places, from a Pacific paradise to towering, ice-capped mountains! See if you can stand atop the world!
MONTHLY EVENTS
Keep things fresh with a new themed event every month! This Thanksgiving, pop bubbles and serve up a festive feast in a brand-new bubble shooter event. Aim, shoot, and pop your way to tasty ingredients, then combine them to cook delicious meals for your animal guests. Keep the holiday surprises coming with a special rescue challenge: after completing a level, rescue a little animal within the time limit to earn a mystery treasure chest! Celebrate a season of sharing with delicious dishes, adorable animals, and a whole new way to play.
Bring your appetite for fun! DOWNLOAD NOW to enjoy a rummy-inspired card adventure and celebrate Thanksgiving with bubble-popping fun and festive cooking!
Enjoy a feast of fun with a brand-new bubble shooter event, then gather for some friendly card game competition. Start playing for FREE TODAY and discover the classic mobile card game loved by millions of players around the world.
Phase 10 is a rummy-inspired card game from the creators of UNO! For over 40 years, Phase 10 has brought friends and families together. Plan your moves, complete each Phase, and enjoy a little friendly competition.
Take 10 minutes for yourself and enjoy a quick round of Phase 10 anytime! It's always a good time to play Phase 10!
HOW TO PLAY PHASE 10?
Race to complete each Phase and stay ahead. Each Phase challenges you to collect a specific combination of cards, such as sets, runs, or cards of the same color. Once you have the required cards, lay them down for everyone to see. The round ends when one player gets rid of all the cards in their hand. Everyone who completes the Phase moves on to the next challenge. Players who haven't completed their Phase try again in the next round.
DAILY CHALLENGES
Put your card game strategy to the test with new puzzles on every level. Watch carefully for patterns and outwit the game. Discover new rules, tackle new challenges, and become a Phase 10 master!
PLAY OFFLINE
Take your dream vacation and travel around the world in Journey mode! Play offline and relax with solitaire-style challenges. Use Power-Ups to get an edge and win rewards! Phase 10 is a blast!
COMPETE WITH THE COMMUNITY
Compete with other players in online card games to win coins and join an international community. Skip the airport and discover faraway places, from a Pacific paradise to towering, ice-capped mountains! See if you can stand atop the world!
MONTHLY EVENTS
Keep things fresh with a new themed event every month! This Thanksgiving, pop bubbles and serve up a festive feast in a brand-new bubble shooter event. Aim, shoot, and pop your way to tasty ingredients, then combine them to cook delicious meals for your animal guests. Keep the holiday surprises coming with a special rescue challenge: after completing a level, rescue a little animal within the time limit to earn a mystery treasure chest! Celebrate a season of sharing with delicious dishes, adorable animals, and a whole new way to play.
Bring your appetite for fun! DOWNLOAD NOW to enjoy a rummy-inspired card adventure and celebrate Thanksgiving with bubble-popping fun and festive cooking!
Latest updates
1.0.96
A brand new update is out!
- Explore the new Journey map!
- As always, we fixed a bunch of bugs so the game will run smoother than ever.
1.0.95
A brand new update is out!
- Explore the new Journey map!
- As always, we fixed a bunch of bugs so the game will run smoother than ever.
1.0.94
A brand new update is out!
- Explore the new Journey map!
- As always, we fixed a bunch of bugs so the game will run smoother than ever.
Store changes
What Phase 10: Casual Card Game changed on its store page: name, icon, screenshots, price, size, languages, requirements.
Description updated
New iPad screenshots
New screenshots
6 screenshots (was 6)
More from Mattel Game Studios HK Limited
Phase 10: Casual Card Game Android
Phase 10: Casual Card Game gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Phase 10: Casual Card Game is #7 in Games › Card Grossing on Google Play in United States and charting in 17 of 23 countries we track.
Updated 11 Nov 2026 · rankings refresh through the day
DeveloperMattel Game Studios HK Limited
CategoryGames › Card
PriceFree
Released
Installs10M+
Rating★ 4.7 (639k)
Updated
Content ratingEveryone
Rating
4.7 ★
639k ratings
Measured
Best rank now
#7
Games › Card GrossingMeasured
New ratings a week
1,197
▲ +10% vs the 2 weeks before
Measured
Phase 10: Casual Card Game at a glance
AI summary written from our chart and store data, 2026-11-06. It can be wrong: check the numbers above.
A free-to-play digital adaptation of the classic rummy-style card game Phase 10, designed for casual players seeking quick rounds and strategic puzzle challenges. The app demonstrates strong monetization performance in major English-speaking markets like the US and Canada (top 10 grossing) while maintaining high visibility in European free charts (top 5 in Germany).
Similar apps: UNO!, Solitaire Grand Harvest, Mahjong Solitaire
Card Game Cartoon 2D Modern short sessions multiplayer IAP Ads
#rummy #casual #puzzle #offline #family #strategy
Phase 10: Casual Card Game on Google Play
App details
App ID
com.mattel163.phase10
Publisher
Mattel Game Studios HK Limited
Publisher country
Hong Kong
Content rating
Everyone
Tech stack
Trackers and permissions of build v1.14.895, from the εxodus privacy report (CC BY-SA).
Trackers
19
Permissions
24
Trackers
Full permission listProSee plans
Phase 10: Casual Card Game downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where Phase 10: Casual Card Game's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in Phase 10: Casual Card Game before Apple and Google take their fee.
How this is calculated
Top Grossing positions in every country we track, converted to dollars per store and country, sized by each market's published consumer spend and calibrated on revenue companies publish.
Business model: In-app purchase-led
How Phase 10: Casual Card Game makes money: subscriptions, one-off purchases and ads.
In-app purchasesAds · 21 ad networks
One-off purchases
/mo
of revenue
Ads
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | 200 GEMS | |
| 2 | Limited Time Package A | |
| 3 | Limited Time Package A0 | |
| 4 | 1000 GEMS | |
| 5 | 500 GEMS | |
| 6 | Advanced Bundle | |
| 7 | Gift Package | |
| 8 | Primer Bundle | |
| 9 | Limited Time Package F | |
| 10 | 2000 GEMS |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | Games › CardGrossing | #7 |
| United States | Games › CardFree | #14 |
| Germany | Games › CardFree | #6 |
| Germany | Games › CardGrossing | #9 |
| United States | All GamesGrossing | #150 |
| United Kingdom | Games › CardGrossing | #18 |
| Canada | Games › CardGrossing | #9 |
| United Kingdom | Games › CardFree | #21 |
| Japan | Games › CardGrossing | #42 |
| India | Games › CardGrossing | #13 |
| Australia | Games › CardGrossing | #15 |
| Japan | Games › CardFree | #54 |
| Saudi Arabia | Games › CardGrossing | #11 |
| Canada | Games › CardFree | #19 |
| France | Games › CardGrossing | #32 |
| Germany | All GamesGrossing | #152 |
| United Arab Emirates | Games › CardGrossing | #10 |
 Netherlands | Games › CardGrossing | #14 |
| Netherlands | Games › CardFree | #13 |
| Australia | Games › CardFree | #40 |
| France | Games › CardFree | #51 |
 Spain | Games › CardGrossing | #31 |
| Italy | Games › CardGrossing | #38 |
 Mexico | Games › CardFree | #31 |
 Taiwan | Games › CardFree | #28 |
| Italy | Games › CardFree | #42 |
| Spain | Games › CardFree | #38 |
 Turkey | Games › CardFree | #53 |
| Indonesia | Games › CardFree | #149 |
Apps near Phase 10: Casual Card Game on the chart
Games › Card Grossing, around #7.
Ratings
Google Play, worldwide.
Rating
4.7 ★
639k ratings
Measured
Ratings
639k
Measured
Written reviews
59k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
1,197
▲ +10% vs the 2 weeks before
Written reviews a week
67
Google Play
Lifetime rating
4.8★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
3.7★
people who write skew negative
Review momentum
81/100
top 1% of Game card apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Phase 10: Casual Card Game
From the 200 most recent Google Play reviews in the US.
Users frequently complain that the game is rigged against human players, with AI opponents winning unfairly and ads interrupting gameplay constantly. While some enjoy the core card mechanics, frustration over pay-to-win elements and forced mini-games dominates recent feedback.
Mixed but leaning positive (69% of recent reviews give 4–5 stars). People like it for being fun, and being easy to use. The main complaints are about missing features or content, and not being fun.
What people like
- Fun: “Challenging and fun game!”
- Ease of use: “i love it, 5 starts, easy!”
- Ads: “Mostly all the ads are shortened up”
- Features & content: “Many different things to do easy levels”
Common complaints
- Features & content: “Keeps giving the same cards in level 3”
- Fun: “enjoyed the first few rounds”
- Ads: “I feel like there's an ad every round”
- Price & subscription: “Its how they get ppl to pay to win”
About Phase 10: Casual Card Game
Celebrate Thanksgiving with Phase 10!
Enjoy a feast of fun with a brand-new bubble shooter event, then gather for some friendly card game competition. Start playing for FREE TODAY and discover the classic mobile card game loved by millions of players around the world.
Phase 10 is a rummy-inspired card game from the creators of UNO! For over 40 years, Phase 10 has brought friends and families together. Plan your moves, complete each Phase, and enjoy a little friendly competition.
Take 10 minutes for yourself and enjoy a quick round of Phase 10 anytime! It's always a good time to play Phase 10!
HOW TO PLAY PHASE 10?
Race to complete each Phase and stay ahead. Each Phase challenges you to collect a specific combination of cards, such as sets, runs, or cards of the same color. Once you have the required cards, lay them down for everyone to see. The round ends when one player gets rid of all the cards in their hand. Everyone who completes the Phase moves on to the next challenge. Players who haven't completed their Phase try again in the next round.
DAILY CHALLENGES
Put your card game strategy to the test with new puzzles on every level. Watch carefully for patterns and outwit the game. Discover new rules, tackle new challenges, and become a Phase 10 master!
PLAY OFFLINE
Take your dream vacation and travel around the world in Journey mode! Play offline and relax with solitaire-style challenges. Use Power-Ups to get an edge and win rewards! Phase 10 is a blast!
COMPETE WITH THE COMMUNITY
Compete with other players in online card games to win coins and join an international community. Skip the airport and discover faraway places, from a Pacific paradise to towering, ice-capped mountains! See if you can stand atop the world!
MONTHLY EVENTS
Keep things fresh with a new themed event every month! This Thanksgiving, pop bubbles and serve up a festive feast in a brand-new bubble shooter event. Aim, shoot, and pop your way to tasty ingredients, then combine them to cook delicious meals for your animal guests. Keep the holiday surprises coming with a special rescue challenge: after completing a level, rescue a little animal within the time limit to earn a mystery treasure chest! Celebrate a season of sharing with delicious dishes, adorable animals, and a whole new way to play.
Bring your appetite for fun! DOWNLOAD NOW to enjoy a rummy-inspired card adventure and celebrate Thanksgiving with bubble-popping fun and festive cooking!
Enjoy a feast of fun with a brand-new bubble shooter event, then gather for some friendly card game competition. Start playing for FREE TODAY and discover the classic mobile card game loved by millions of players around the world.
Phase 10 is a rummy-inspired card game from the creators of UNO! For over 40 years, Phase 10 has brought friends and families together. Plan your moves, complete each Phase, and enjoy a little friendly competition.
Take 10 minutes for yourself and enjoy a quick round of Phase 10 anytime! It's always a good time to play Phase 10!
HOW TO PLAY PHASE 10?
Race to complete each Phase and stay ahead. Each Phase challenges you to collect a specific combination of cards, such as sets, runs, or cards of the same color. Once you have the required cards, lay them down for everyone to see. The round ends when one player gets rid of all the cards in their hand. Everyone who completes the Phase moves on to the next challenge. Players who haven't completed their Phase try again in the next round.
DAILY CHALLENGES
Put your card game strategy to the test with new puzzles on every level. Watch carefully for patterns and outwit the game. Discover new rules, tackle new challenges, and become a Phase 10 master!
PLAY OFFLINE
Take your dream vacation and travel around the world in Journey mode! Play offline and relax with solitaire-style challenges. Use Power-Ups to get an edge and win rewards! Phase 10 is a blast!
COMPETE WITH THE COMMUNITY
Compete with other players in online card games to win coins and join an international community. Skip the airport and discover faraway places, from a Pacific paradise to towering, ice-capped mountains! See if you can stand atop the world!
MONTHLY EVENTS
Keep things fresh with a new themed event every month! This Thanksgiving, pop bubbles and serve up a festive feast in a brand-new bubble shooter event. Aim, shoot, and pop your way to tasty ingredients, then combine them to cook delicious meals for your animal guests. Keep the holiday surprises coming with a special rescue challenge: after completing a level, rescue a little animal within the time limit to earn a mystery treasure chest! Celebrate a season of sharing with delicious dishes, adorable animals, and a whole new way to play.
Bring your appetite for fun! DOWNLOAD NOW to enjoy a rummy-inspired card adventure and celebrate Thanksgiving with bubble-popping fun and festive cooking!
What's new in 1.15.8128
A brand new update is out!
- Explore the new Journey map!
- As always, we fixed a bunch of bugs so the game will run smoother than ever.
- Explore the new Journey map!
- As always, we fixed a bunch of bugs so the game will run smoother than ever.
Store changes
What Phase 10: Casual Card Game changed on its store page: name, icon, screenshots, price, size, languages, requirements.
Description updated
New screenshots
12 screenshots (was 12)
New icon
→ Similar apps
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