rednote: iPhone vs Android
rednote gets 100k+ downloads a day worldwide (AppInsider estimate, September 2026, rounded down to a band).
rednote by Xingin is on both the App Store and Google Play. Here are both versions together: downloads, users, revenue, ratings and chart positions, store by store with totals.
rednote at a glance
AI summary written from our chart and store data, 2026-09-26. It can be wrong: check the numbers above.
A lifestyle-focused social networking platform where users share authentic daily experiences, fashion, and travel tips to connect with a global community. The app is currently the top free social network in China and holds significant grossing positions in Western markets like the US, Canada, and Australia, indicating strong monetization potential alongside its established user base.
Similar apps: Pinterest, Instagram, TikTok
rednote downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| iPhone | 50k+ | 1B+ |
| Google Play | 50k+ | 10M+ Measured |
| Other Android stores | 50k+ | – |
| Total | 100k+ Confidence | 1B+ Confidence |
How this is calculated
Where rednote's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
rednote in China
Google Play isn't available in mainland China. Its Chinese Android version on Tencent MyApp (measured, rounded down to a band). Top apps in China
| Tencent MyApp | 小红书 | 100M+ lifetime downloads · ranked #20 in 热门应用 Popular apps |
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
How this is calculated
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: In-app purchase-led
How rednote makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | 686 薯币 | |
| 2 | 105薯币 | |
| 3 | 210薯币 | |
| 4 | 756薯币 | |
| 5 | 3626 薯币 | |
| 6 | 1386 薯币 | |
| 7 | 350薯币 | |
| 8 | 42 薯币 | |
| 9 | 10486 薯币 | |
| 10 | 2086 薯币 |
Hidden keywords
rednote shows up in App Store search (US) for 1 word that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field.
Where it ranks now
Both stores, across every country we track.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.8 ★ | 6.4k |
| Google Play | 4.3 ★ | 209k 12k written reviews |
| Both stores | 4.3 ★ weighted by ratings | 216k |
What users say about rednote
From the 50 most recent App Store reviews in the US.
Users overwhelmingly report frustration with opaque account bans, silent content censorship, and unresponsive customer support. While some praise the app's creative community and interface, these positives are heavily outweighed by complaints about technical bugs and perceived unfair moderation.
Mostly negative (16% of recent reviews give 4–5 stars). People like it for being useful, and its features and content. The main complaints are about login and account problems, and customer support.
What people like
- Useful: “It's a must have on your app list”
- Features & content: “I still recommend even if not all features work”
Common complaints
- Login & account: “Wrongfully banning of my account”
- Customer support: “No response from appealing”
- Features & content: “At least give us the option to turn it off”
- Crashes & bugs: “Always says network error or permissiom denied”