Rule Downloads & RevenueRule: Money Pet & Budgeting · App Store & Google Play
Rule: Money Pet & Budgeting by Rule Finance Ltd is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Rule: Money Pet & Budgeting update history & changes
Last change · 11 events since 24 Jun 2026Full timeline ↓📈AndroidDropped out of every chart we track🆕AndroidFirst spotted by AppInsider📦iOSUpdated to version 0.16.0📦iOSUpdated to version 0.15.0✏️iOSNew iPad screenshots✏️iOSNew screenshots🆕iOSFirst spotted by AppInsider🆕iOSReleased on the App Store
Full timeline · 11 events
- 📈Rule: Money Pet & Budgeting dropped out of every chart we trackAndroidLast seen 3 Nov
- 🆕Rule: Money Pet & Budgeting first spotted by AppInsiderAndroidUnited Kingdom
- 📦Rule: Money Pet & Budgeting updated to version 0.16.0iOS- Magical Grove: once your oak becomes an Ancient Oak, move it to the Magical Grove and grow a new one from an acorn
- Transactions update in the background, so they’re ready to swipe the moment you open the app
- Your squirrel will send you a notification when new transactions arrive, so you can swipe them while they’re fresh
- New notification settings: control transaction alerts and daily reminders separately… more - 📦Rule: Money Pet & Budgeting updated to version 0.15.0iOS- Your squirrel now sends your daily reminder at a time that suits you.
- Track your bills and subscriptions, and see what’s still due to come out this month. Rolling out gradually.
- Faster swiping, accessibility improvements, and bug fixes.… more - ✏️Rule: Money Pet & Budgeting: new iPad screenshotsiOS· GB
- ✏️Rule: Money Pet & Budgeting: new screenshotsiOS8 screenshots (was 8) · GB
- 📦Rule: Money Pet & Budgeting updated to version 0.14.0iOSAdventures are here with rewards to be claimed every day.
- ✏️Rule: Money Pet & Budgeting: new screenshotsiOS8 screenshots (was 8) · GB
- 🆕Rule: Money Pet & Budgeting first spotted by AppInsideriOS#41 in Top Grossing · Finance · United Kingdom
- 📦Rule: Money Pet & Budgeting version 0.13.0iOSNew Feature: Grow your tree and fight the fires.
-Earn Water: Complete daily tasks to stock up on water.
-Grow your Oak tree: Water your tree to watch it grow from a tiny acorn into an ancient oak.
-Fight the Flames: Overspending leaves your tree smoking or on fire! Use your water to extinguish the flames for the day.… more - 🆕Rule: Money Pet & Budgeting released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
3.8 ★
9 ratings, both stores
Measured
Best rank now
#92
App Store · 
Finance Grossing
Finance GrossingMeasured
App Store
App details
App ID
6754825134
Publisher
Rule Finance Limited
On the store since
Jun 2026
Under a year
Minimum OS
iOS 16.4+
iPhone 8 and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
1
EN
Size
119 MB
Also listed in
Games
Google Play
App details
App ID
app.getrule.rulemoney
Publisher
Rule Finance Ltd
Rule: Money Pet & Budgeting downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | – | – |
| Google Play | – | – |
| Total | – | – |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #92 Finance Grossing | 1 of 30 countries | – | – |
| Google Play | – | 0 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisNew ratings a week
under 1
4-week average
Lifetime rating
3.8★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
42/100
faster than 37% of Finance apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 3.8 ★ | 9 |
| Google Play | – | – |
| Both stores | 3.8 ★ weighted by ratings | 9 |
About Rule: Money Pet & Budgeting
Turn money into a game! Stop impulse spending & save money with your own pet squirrel.
Rule is the money app built for people who hate traditional budgeting. If you've tried every spreadsheet and financial system out there and nothing sticks, Rule is for you.
DESIGNED TO REDUCE MONEY STRESS:
Whether you struggle to stay organised, constantly overspend, or just find managing money overwhelming, Rule helps transform financial anxiety into confidence.
Rule has been built for:
Money Avoiders: Rule makes checking your finances a fun, rewarding daily ritual.
Impulse Shoppers: We help you create that crucial pause between desire and purchase.
Budget Haters: Finally, a system that works with your natural habits, not against them.
MEET NUTTY, YOUR PET SQUIRREL
Forget overwhelming notifications and complicated spreadsheets. Nutty is your new money buddy: celebrating your wins, cheering you on to save, and never guilt-tripping you over slip-ups. (Though Nutty definitely notices.)
KEEP YOUR FOREST ALIVE
Your spending grows a living forest. Stay on budget and Nutty waters your tree. Overspend, and things get a little... flammable. Every month is a fresh chance to keep your forest green.
WHY YOU'LL LOVE RULE:
FUN BUDGETING:
Simply swipe transactions into 'Needs' and 'Wants'. It's an easy way to track spending and earn rewards for your squirrel without ever touching a spreadsheet.
STOP IMPULSE SPENDING:
Get a quick reality check before you spend. See how potential purchases fit into your budget and make confident decisions. No more post-purchase anxiety.
WATCH YOUR SAVINGS GROW:
Make saving a daily ritual. Nutty cheers you on as you build your Emergency Fund or save for that dream holiday. Small steps lead to big results!
COLLECT CUTE REWARDS:
Reach milestones and unlock limited-edition clothes and accessories for your squirrel. These collectibles are tangible proof of your growing confidence with money.
Say goodbye to money anxiety and hello to your new budgeting buddy!
Download Rule today and turn money management into a game you can actually win.
Rule Finance Ltd is a company in England & Wales, company number 14767395. Rule Finance Ltd is acting as an agent of TrueLayer, who is providing the regulated Account Information Service, and is Authorised and Regulated by the Financial Conduct Authority under the Payment Services Regulations 2017 and the Electronic Money Regulations 2011 (Firm Reference Number: 901096)
Rule is the money app built for people who hate traditional budgeting. If you've tried every spreadsheet and financial system out there and nothing sticks, Rule is for you.
DESIGNED TO REDUCE MONEY STRESS:
Whether you struggle to stay organised, constantly overspend, or just find managing money overwhelming, Rule helps transform financial anxiety into confidence.
Rule has been built for:
Money Avoiders: Rule makes checking your finances a fun, rewarding daily ritual.
Impulse Shoppers: We help you create that crucial pause between desire and purchase.
Budget Haters: Finally, a system that works with your natural habits, not against them.
MEET NUTTY, YOUR PET SQUIRREL
Forget overwhelming notifications and complicated spreadsheets. Nutty is your new money buddy: celebrating your wins, cheering you on to save, and never guilt-tripping you over slip-ups. (Though Nutty definitely notices.)
KEEP YOUR FOREST ALIVE
Your spending grows a living forest. Stay on budget and Nutty waters your tree. Overspend, and things get a little... flammable. Every month is a fresh chance to keep your forest green.
WHY YOU'LL LOVE RULE:
FUN BUDGETING:
Simply swipe transactions into 'Needs' and 'Wants'. It's an easy way to track spending and earn rewards for your squirrel without ever touching a spreadsheet.
STOP IMPULSE SPENDING:
Get a quick reality check before you spend. See how potential purchases fit into your budget and make confident decisions. No more post-purchase anxiety.
WATCH YOUR SAVINGS GROW:
Make saving a daily ritual. Nutty cheers you on as you build your Emergency Fund or save for that dream holiday. Small steps lead to big results!
COLLECT CUTE REWARDS:
Reach milestones and unlock limited-edition clothes and accessories for your squirrel. These collectibles are tangible proof of your growing confidence with money.
Say goodbye to money anxiety and hello to your new budgeting buddy!
Download Rule today and turn money management into a game you can actually win.
Rule Finance Ltd is a company in England & Wales, company number 14767395. Rule Finance Ltd is acting as an agent of TrueLayer, who is providing the regulated Account Information Service, and is Authorised and Regulated by the Financial Conduct Authority under the Payment Services Regulations 2017 and the Electronic Money Regulations 2011 (Firm Reference Number: 901096)
Rule: Money Pet & Budgeting App Store
Rule: Money Pet & Budgeting is #92 in Finance Grossing in United Kingdom and charting in 1 of 30 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
DeveloperRule Finance Ltd
CategoryFinance
PriceFree
Released
Rating★ 3.8 (9)
Version0.16.0
Age rating4+
First seen by us 25 Sep 2026
25 Sep 2026Rating
3.8 ★
9 ratings
Measured
Best rank now
#92
Finance GrossingMeasured
Rule: Money Pet & Budgeting on the App Store
App details
App ID
6754825134
Publisher
Rule Finance Limited
On the store since
Jun 2026
Under a year
Minimum OS
iOS 16.4+
iPhone 8 and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
1
EN
Size
119 MB
Also listed in
Games
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | FinanceGrossing | #92 |
Apps near Rule: Money Pet & Budgeting on the chart
Finance Grossing, around #92.
Ratings
App Store, worldwide.
Rating
3.8 ★
9 ratings
Measured
Ratings
9
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
under 1
4-week average
Lifetime rating
3.8★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
42/100
faster than 37% of Finance apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About Rule: Money Pet & Budgeting
Turn money into a game! Stop impulse spending & save money with your own pet squirrel.
Rule is the money app built for people who hate traditional budgeting. If you've tried every spreadsheet and financial system out there and nothing sticks, Rule is for you.
DESIGNED TO REDUCE MONEY STRESS:
Whether you struggle to stay organised, constantly overspend, or just find managing money overwhelming, Rule helps transform financial anxiety into confidence.
Rule has been built for:
Money Avoiders: Rule makes checking your finances a fun, rewarding daily ritual.
Impulse Shoppers: We help you create that crucial pause between desire and purchase.
Budget Haters: Finally, a system that works with your natural habits, not against them.
MEET NUTTY, YOUR PET SQUIRREL
Forget overwhelming notifications and complicated spreadsheets. Nutty is your new money buddy: celebrating your wins, cheering you on to save, and never guilt-tripping you over slip-ups. (Though Nutty definitely notices.)
KEEP YOUR FOREST ALIVE
Your spending grows a living forest. Stay on budget and Nutty waters your tree. Overspend, and things get a little... flammable. Every month is a fresh chance to keep your forest green.
WHY YOU'LL LOVE RULE:
FUN BUDGETING:
Simply swipe transactions into 'Needs' and 'Wants'. It's an easy way to track spending and earn rewards for your squirrel without ever touching a spreadsheet.
STOP IMPULSE SPENDING:
Get a quick reality check before you spend. See how potential purchases fit into your budget and make confident decisions. No more post-purchase anxiety.
WATCH YOUR SAVINGS GROW:
Make saving a daily ritual. Nutty cheers you on as you build your Emergency Fund or save for that dream holiday. Small steps lead to big results!
COLLECT CUTE REWARDS:
Reach milestones and unlock limited-edition clothes and accessories for your squirrel. These collectibles are tangible proof of your growing confidence with money.
Say goodbye to money anxiety and hello to your new budgeting buddy!
Download Rule today and turn money management into a game you can actually win.
Rule Finance Ltd is a company in England & Wales, company number 14767395. Rule Finance Ltd is acting as an agent of TrueLayer, who is providing the regulated Account Information Service, and is Authorised and Regulated by the Financial Conduct Authority under the Payment Services Regulations 2017 and the Electronic Money Regulations 2011 (Firm Reference Number: 901096)
Rule is the money app built for people who hate traditional budgeting. If you've tried every spreadsheet and financial system out there and nothing sticks, Rule is for you.
DESIGNED TO REDUCE MONEY STRESS:
Whether you struggle to stay organised, constantly overspend, or just find managing money overwhelming, Rule helps transform financial anxiety into confidence.
Rule has been built for:
Money Avoiders: Rule makes checking your finances a fun, rewarding daily ritual.
Impulse Shoppers: We help you create that crucial pause between desire and purchase.
Budget Haters: Finally, a system that works with your natural habits, not against them.
MEET NUTTY, YOUR PET SQUIRREL
Forget overwhelming notifications and complicated spreadsheets. Nutty is your new money buddy: celebrating your wins, cheering you on to save, and never guilt-tripping you over slip-ups. (Though Nutty definitely notices.)
KEEP YOUR FOREST ALIVE
Your spending grows a living forest. Stay on budget and Nutty waters your tree. Overspend, and things get a little... flammable. Every month is a fresh chance to keep your forest green.
WHY YOU'LL LOVE RULE:
FUN BUDGETING:
Simply swipe transactions into 'Needs' and 'Wants'. It's an easy way to track spending and earn rewards for your squirrel without ever touching a spreadsheet.
STOP IMPULSE SPENDING:
Get a quick reality check before you spend. See how potential purchases fit into your budget and make confident decisions. No more post-purchase anxiety.
WATCH YOUR SAVINGS GROW:
Make saving a daily ritual. Nutty cheers you on as you build your Emergency Fund or save for that dream holiday. Small steps lead to big results!
COLLECT CUTE REWARDS:
Reach milestones and unlock limited-edition clothes and accessories for your squirrel. These collectibles are tangible proof of your growing confidence with money.
Say goodbye to money anxiety and hello to your new budgeting buddy!
Download Rule today and turn money management into a game you can actually win.
Rule Finance Ltd is a company in England & Wales, company number 14767395. Rule Finance Ltd is acting as an agent of TrueLayer, who is providing the regulated Account Information Service, and is Authorised and Regulated by the Financial Conduct Authority under the Payment Services Regulations 2017 and the Electronic Money Regulations 2011 (Firm Reference Number: 901096)
Latest updates
0.16.0
- Magical Grove: once your oak becomes an Ancient Oak, move it to the Magical Grove and grow a new one from an acorn
- Transactions update in the background, so they’re ready to swipe the moment you open the app
- Your squirrel will send you a notification when new transactions arrive, so you can swipe them while they’re fresh
- New notification settings: control transaction alerts and daily reminders separately
0.15.0
- Your squirrel now sends your daily reminder at a time that suits you.
- Track your bills and subscriptions, and see what’s still due to come out this month. Rolling out gradually.
- Faster swiping, accessibility improvements, and bug fixes.
0.14.0
Adventures are here with rewards to be claimed every day.
Store changes
What Rule: Money Pet & Budgeting changed on its store page: name, icon, screenshots, price, size, languages, requirements.
New iPad screenshots
New screenshots
8 screenshots (was 8)
New screenshots
8 screenshots (was 8)
Rule: Money Pet & Budgeting Android
Not in a tracked Google Play top chart right now.
Updated 9 Nov 2026 · rankings refresh through the day
DeveloperRule Finance Ltd
Category–
PriceFree
Released–
Installs–
Rating–
Updated–
Content rating–
Rule: Money Pet & Budgeting on Google Play
App details
App ID
app.getrule.rulemoney
Publisher
Rule Finance Ltd
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| Not in a Google Play top chart right now. | ||