UNO!™ Downloads & RevenueUNO!™ · App Store & Google Play
UNO!™ gets 50k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
UNO!™ by Mattel Game Studios HK Limited is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Full timeline · 87 events in the last 12 months
- ✏️UNO!™ added hidden keywords: wiiiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟UNO!™ featured by Apple: “고르고 골랐어요”iOStoday · AE, AR, BR, CO, ID, IN, KR, MX, MY, PH, SA, TH, TR, TW, US, ZA
- ✏️UNO!™ added hidden keywords: canva, nousiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎UNO!™ reached Top 10 for “canva”iOS#8 in Indonesia search · popularity 93
- 🌟UNO!™ featured by Apple: “고르고 골랐어요”iOStoday · AE, AR, BR, CO, ID, IN, KR, MX, MY, PH, SA, TH, TR, TW, US, ZA
- ✏️UNO!™ added hidden keywords: clueiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎UNO!™ reached Top 10 for “among us”iOS#10 in Canada search · popularity 90
- 🔎UNO!™ reached Top 10 for “canva” in 5 countriesiOSColombia, Malaysia, Netherlands, Philippines, Poland search · popularity 89
- 🌟UNO!™ featured by Apple: “고르고 골랐어요”iOStoday · AE, AR, BR, CO, ID, IN, KR, MX, MY, PH, SA, TH, TR, TW, US, ZA
- ✏️UNO!™ added hidden keywords: cureiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎UNO!™ reached Top 10 for “game”Android#10 in Spain search · popularity 96
- 🌟UNO!™ featured by Apple: “고르고 골랐어요”iOStoday · AE, AR, BR, CO, ID, IN, KR, MX, MY, PH, SA, TH, TR, US, ZA
- ✏️UNO!™ added hidden keywords: sceneiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟UNO!™ featured by Apple: “고르고 골랐어요”iOStoday · AE, AR, BR, CO, ID, IN, KR, MX, MY, PH, SA, TH, TR, US, ZA
- 🌟UNO!™ featured by Apple: “고르고 골랐어요”iOStoday · AE, AR, BR, CO, ID, IN, KR, MX, MY, PH, SA, TH, TR, US, ZA
- 📈UNO!™ hit #1iOSTop Free · Card · IN
- ✏️UNO!™ added hidden keywords: robloxiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟UNO!™ featured by Apple: “고르고 골랐어요”iOStoday · AE, AR, BR, CO, ID, IN, KR, MX, MY, PH, SA, TH, TR, US, ZA
- ✏️UNO!™ added hidden keywords: unofficial, dualiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟UNO!™ featured by Apple: “고르고 골랐어요”iOStoday · AE, AR, BR, CO, ID, IN, KR, MX, MY, PH, SA, TH, TR, US, ZA
- 🎉UNO!™ in-app event: New Season: Jolly JourneyiOSNEW SEASON · until 3 Dec
- ✏️UNO!™ added hidden keywords: monopoly, skip, roblox, haciOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟UNO!™ featured by Apple: “고르고 골랐어요”iOStoday · AE, AR, BR, CO, ID, IN, KR, MX, MY, PH, SA, TH, TR, US, ZA
- ✏️UNO!™ added hidden keywords: steam, robloxiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟UNO!™ featured by Apple: “고르고 골랐어요”iOStoday · AE, AR, BR, CO, ID, IN, KR, MX, MY, PH, SA, TH, TR, US, ZA
- ✏️UNO!™ added hidden keywords: steam, championiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈UNO!™ entered the top 10AndroidTop Grossing · Card · NL
- ✏️UNO!™ added hidden keywords: monopoly, arenaiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈UNO!™ entered the top 10 on iPad · Top Grossing GamesiOSIN
- ✏️UNO!™ added hidden keywords: phase, knowledgeiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️UNO!™ added hidden keywords: knowledgeiOSwords in the App Store's hidden keyword field (found by probing search)
- 🎉UNO!™ in-app event: Exclusive UCS Cosmetic BundleiOSMAJOR UPDATE · until 23 Nov
- 📈UNO!™ hit #1AndroidTop Free · Card · IN
- ✏️UNO!™ added hidden keywords: exclusiveiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️UNO!™ added hidden keywords: balliOSwords in the App Store's hidden keyword field (found by probing search)
- 🎉UNO!™ in-app event: Pet SystemiOSMAJOR UPDATE · until 23 Nov
- 📦UNO!™ updated to version 1.1.5iOSNew! Pet System
10.23: An adorable pup is joining your UNO! Mobile adventure! Build a bond, style them up, and let them tag along for UNO matches!
New Season - Jolly Journey
11.2-12.27: All aboard for a whimsical ride through a wintry wonderland!
11.16-12.13: Joliday Journey Canvas
New! UCS Reverse
11.12-11.19: A new UCS Contest available for all players featuring Wild rules!
New! Shiny Cards
Collect new ultra-rare Shiny Cards, available to catch on weekends once you collect 140+ Cards!… more - ✏️UNO!™ added hidden keywords: crazy, baby'siOSwords in the App Store's hidden keyword field (found by probing search)
- 📈UNO!™ hit #1AndroidTop Free · Card · TR
- ✏️UNO!™ added hidden keywords: boxing, rhythmiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️UNO!™ added hidden keywords: exclusives, rhythm, vegasiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈UNO!™ hit #1AndroidTop Free · Card · MX
- ✏️UNO!™ added hidden keywords: darts, dice, formulaiOSwords in the App Store's hidden keyword field (found by probing search)
- 🎉UNO!™ in-app event: Spooky UNO Night PuzzleiOSSPECIAL EVENT · until 15 Nov
- ✏️UNO!™ added hidden keywords: board, formulaiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈UNO!™ entered the top 100AndroidTop Grossing · Card · TH
- ✏️UNO!™ added hidden keywords: formula, domino's, tasty, pièces +1 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦UNO!™ updated to version 1.18.4423AndroidNew! Pet System
10.23: An adorable pup is joining your UNO! Mobile adventure! Build a bond, style them up, and let them tag along for UNO matches!
New Season - Jolly Journey
11.2-12.27: All aboard for a whimsical ride through a wintry wonderland!
11.16-12.13: Joliday Journey Canvas
New! UCS Reverse
11.12-11.19: A new UCS Contest available for all players featuring Wild rules!
New! Shiny Cards
Collect new ultra-rare Shiny Cards, available to catch on weekends once you collect 140+ Cards!… more - ✏️UNO!™ added hidden keywords: completeiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈UNO!™ entered the top 10AndroidTop Grossing · Card · TR
- 📈UNO!™ entered the top 100AndroidTop Grossing · Card · ES
- 📈UNO!™ entered the top 10 in 8 chartsAndroidTop Free · Card · ES · Top Free · Card · MX · Top Grossing · Card · MX · Top Free · Card · NL · +4 more
- 📈UNO!™ charting in a new country in 7 chartsAndroidSpain · Mexico · Netherlands · Sweden · +3 more
- 📈UNO!™ entered the top 100 in 3 chartsAndroidTop Grossing · Card · NL · Top Grossing · Card · SE · Top Grossing · Card · TW
- 📈UNO!™ hit #1iOSTop Grossing · Family · IN
- ✏️UNO!™ added hidden keywords: pokeriOSwords in the App Store's hidden keyword field (found by probing search)
- 📈UNO!™ entered the top 10 on iPad · Top Free GamesiOSKR
- 📈UNO!™ entered the top 100AndroidTop Free · All Games · ID
- ✏️UNO!™ added hidden keywords: surfiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️UNO!™ added hidden keywords: multijoueur, board, university, solitaireiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️UNO!™ added hidden keywords: cards, something, solitaireiOSwords in the App Store's hidden keyword field (found by probing search)
- 🎉UNO!™ in-app event: New Season: Spooky StorybookiOSNEW SEASON · until 1 Nov
- ✏️UNO!™ added hidden keywords: pollen, phasesiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟UNO!™ featured by Apple: “고르고 골랐어요”iOStoday · AE, BR, CA, ID, KR, MX, SA, TH, TR, US
- ✏️UNO!™ added hidden keywords: complete, boardiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟UNO!™ featured by Apple: “고르고 골랐어요”iOStoday · AE, AU, BR, DE, ES, FR, GB, ID, IN, IT, KR, MX, NL, SA, SE, TH, TR, US
- ✏️UNO!™ added hidden keywords: multiplayer, solitaireiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟UNO!™ featured by Apple: “고르고 골랐어요”iOStoday · AE, AU, BR, DE, ES, FR, GB, ID, IN, IT, KR, MX, NL, SA, SE, TH, TR, US
- ✏️UNO!™ added hidden keywords: phase, stopsiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟UNO!™ featured by Apple: “고르고 골랐어요”iOStoday · AE, AU, BR, DE, ES, FR, GB, ID, IN, IT, KR, MX, NL, SA, SE, TH, TR, US
- 🌟UNO!™ featured by Apple: “고르고 골랐어요”iOStoday · AE, AU, BR, DE, ES, FR, GB, ID, IN, IT, KR, MX, NL, SA, SE, TH, TR, US
- 📈UNO!™ entered the top 10AndroidTop Grossing · Card · CA
- 🌟UNO!™ featured by Apple: “PLAY WITH FRIENDS”iOStoday · AE, AU, BR, DE, ES, FR, GB, ID, IN, IT, KR, MX, NL, SA, SE, TH, TR, US
- 📈UNO!™ hit #1iOSTop Free · Card · KR
- 🆕UNO!™ first spotted by AppInsiderAndroidUnited States
- 🌟UNO!™ featured by Apple: “PLAY WITH FRIENDS”iOStoday · AE, AU, BR, DE, GB, ID, IN, IT, KR, SA, US
- 🆕UNO!™ first spotted by AppInsideriOS#30 in Top Grossing · Card · South Korea
- 🎉UNO!™ in-app event: Show 'Em No Mercy!iOSMAJOR UPDATE · until 17 Oct
- 📦UNO!™ version 1.1.4iOSNo release notes
- 🎉UNO!™ in-app event: The Ghastly Gala CanvasiOSSPECIAL EVENT · until 12 Oct
- 📦UNO!™ version 1.18.1855AndroidNo Mercy Game Mode
The card table is about to heat up—No Mercy officially launches September 16th as a permanent addition to Fun Pack!
Tricksy UNO Clash Puzzle
10.12-11.15: Join the Count at his Spooky Estate for a frightful game night of UNO! This puzzle event is a sure-scare, with all the mischieveious tricks up these players' sleeves! Collect Puzzle Pieces and complete the story to redeem hilarious new Emojis and an exclusive Scene!
Lily Emoji Pack and Gojj Voice Pack coming soon!… more - 🎉UNO!™ in-app event: UNO Championship SeriesiOSCOMPETITION · until 27 Sep
- 🎉UNO!™ in-app event: New Season: Spooky StorybookiOSNEW SEASON · until 1 Oct
- 📣UNO!™ started a new adAndroid3
- 📣UNO!™ started a new adAndroid3
- 🆕UNO!™ released on the App StoreiOS
- 🆕UNO!™ released on Google PlayAndroid
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Games › Card FreeUNO!™ at a glance
AI summary written from our chart and store data, 2026-11-09. It can be wrong: check the numbers above.
A mobile adaptation of the classic UNO card game designed for casual family players and competitive enthusiasts seeking real-time multiplayer matches. The app holds the #1 position in free card games in both India and South Korea, while ranking within the top three for family categories across multiple major markets including Brazil, Germany, and the UK.
Similar apps: Monopoly GO!, Hearts, Spades Plus
Card Cartoon 2D Modern short sessions multiplayer IAP
#uno #family #casual #party #digital card game #competitive
App Store
App details
Tech stack
App privacy Measured
UNO!™’s App Store privacy label declares 1 data category used to track you across other companies’ apps and websites, 5 linked to your identity and 5 collected anonymously.
Google Play
App details
Tech stack
Android app v1.18.1855 · checked 26 Sep 2026
UNO!™ downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 10k+ | 100M+ |
| Google Play | 50k+ | 100M+ Measured |
| Total | 50k+ Confidence | 100M+ Confidence |
How this is calculated
Where UNO!™'s downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: In-app purchase-led
How UNO!™ makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | UNO Sale Pack | |
| 2 | Coin Bank | |
| 3 | 20 diamonds | |
| 4 | UNO Sale Pack | |
| 5 | UNO Sale Pack | |
| 6 | Rookie Pack | |
| 7 | UNO Sale Pack | |
| 8 | 30 diamonds | |
| 9 | Coins Pack (LV1) | |
| 10 | UNO Sale Pack |
Hidden keywords
UNO!™ shows up in App Store search (US) for 5 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #1 Games › Card Free | 22 of 30 countries | #6 | #7 |
| Google Play | #1 Games › Card Free | 21 of 23 countries | #9 | #12 |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisGrowing fastest in 
Thailand ▲ +55%
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
 United States | 911 | 41% | steady |
 India | 297 | 13% | ▲ +11% |
| Brazil | 192 | 9% | ▼ -8% |
 Indonesia | 128 | 6% | steady |
 France | 96 | 4% | ▲ +11% |
 Mexico | 96 | 4% | ▼ -12% |
 United Kingdom | 95 | 4% | ▲ +11% |
 Germany | 95 | 4% | steady |
 Japan | 91 | 4% | ▼ -23% |
 Australia | 73 | 3% | ▼ -18% |
| Thailand | 73 | 3% | ▲ +55% |
 Canada | 66 | 3% | steady |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.7 ★ | 660k |
| Google Play | 4.3 ★ | 2.6M 69k written reviews |
| Both stores | 4.3 ★ weighted by ratings | 3.3M |
What users say about UNO!™
From the 127 most recent App Store reviews in the US.
Users are overwhelmingly negative due to perceived pay-to-win mechanics, rigged algorithms, and excessive ads that persist even after paying for removal. Recent updates have also drawn heavy criticism for introducing slow, unnecessary animations that degrade gameplay performance.
Mostly negative (27% of recent reviews give 4–5 stars). People like it for being fun, and few ads. The main complaints are about ads, and price and subscriptions.
What people like
- Fun: “When nothing to do play uno n have fun”
- Ads: “Love the game, but ads too loud”
- Price & subscription: “And then I’m always the one that has to pay out the most”
- Ease of use: “Easy game to play when you wanna kill some time”
Common complaints
- Ads: “Paid for adfree still has ads”
- Price & subscription: “Money app purchase all they want”
- Fun: “It makes the game very un enjoyable!”
- Ease of use: “It’s so easy to loose coins then make them in general as well”
About UNO!™
Ready. Set. UNO!™
- Play the classic card game, UNO!™, or select from a variety of house rules to play in real-time matches
- Compete in tournaments and events to win free rewards and top the leaderboards
- Partner up with friends or family, play in 2v2 mode, and collaborate to win
- Connect anytime, anywhere with family and friends from around the world.
FEATURES
The Classic Game at your Fingertips
New to UNO!™ or wanting to play your favorite card game? Tap Quick Play and start up a new game with classic UNO!™ rules. Get ready for new monthly rewards and events!
Play with Friends
Play with friends or family! Set up your own house rules and play your way. UNO!™ is a family-friendly party that makes it free and easy for anyone to join!
Buddy Up
Find a friend or family and partner up to battle in 2 player teams. Help each other reduce your hand (or your partner’s) to zero as quickly as possible to beat the other team!
Connect, Chat, Shout UNO!™
Connect with your buddies in UNO!™ with clubs and send each other gifts. Make a strategy and remember to shout UNO before anyone else.
New Challenges at Every Level
Compete in World Series tournaments and special events to win free rewards. Top the leaderboards and show off to your friends and family! Then spin the wheel and try your fortune to get free rewards every day!
Go Wild – No, Really
This no-holds-barred mode is as wacky as UNO!™ gets. Forget the classic mode - house rules on, two-deck play, and free winnings up to 600 times what you put in to make you the coin master! But beware, in this wild game mode, you win big or go home empty-handed! Are you up for the challenge?
UNO Championship Series
Claim your daily tournament invitation to the official UCS Digital Qualifiers!
Players who master all three Digital Qualifier Tournaments will earn their spot as a UCS Finalist and a chance at the title of UNO World Champion!
Compete with the best of the best in Classic UNO—with a new Special Rules twist!
NO PURCHASE NECESSARY. Open to legal residents of the 50 US/DC, age 18+. Qualification Rounds end at 4:59 pm PT on 9/26/26. See Official Rules for details: https://championship.matteluno.com
Visit our official site at www.letsplayuno.com
Follow us on Facebook for more updates: www.facebook.com/UNOnow
UNO!™ App Store
UNO!™ gets 50k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
UNO!™ is #1 in Games › Card Free in South Korea and charting in 22 of 30 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
24 Sep 2026 Games › Card FreeUNO!™ at a glance
AI summary written from our chart and store data, 2026-11-09. It can be wrong: check the numbers above.
A mobile adaptation of the classic UNO card game designed for casual family players and competitive enthusiasts seeking real-time multiplayer matches. The app holds the #1 position in free card games in both India and South Korea, while ranking within the top three for family categories across multiple major markets including Brazil, Germany, and the UK.
Similar apps: Monopoly GO!, Hearts, Spades Plus
Card Cartoon 2D Modern short sessions multiplayer IAP
#uno #family #casual #party #digital card game #competitive
UNO!™ on the App Store
App details
Tech stack
App privacy Measured
UNO!™’s App Store privacy label declares 1 data category used to track you across other companies’ apps and websites, 5 linked to your identity and 5 collected anonymously.
UNO!™ downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where UNO!™'s downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in UNO!™ before Apple and Google take their fee.
How this is calculated
Business model: In-app purchase-led
How UNO!™ makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | UNO Sale Pack | |
| 2 | Coin Bank | |
| 3 | 20 diamonds | |
| 4 | UNO Sale Pack | |
| 5 | UNO Sale Pack | |
| 6 | Rookie Pack | |
| 7 | UNO Sale Pack | |
| 8 | 30 diamonds | |
| 9 | Coins Pack (LV1) | |
| 10 | UNO Sale Pack |
Hidden keywords
UNO!™ shows up in App Store search (US) for 5 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Every top chart it appears in across 30 countries.
Italy
United Arab Emirates
Saudi Arabia
Spain
Poland
Netherlands
Argentina
Colombia
Malaysia
South AfricaApps near UNO!™ on the chart
Games › Card Free, around #1.
Ratings
App Store, worldwide.
Review momentum
ⓘ How we measure thisGrowing fastest in Thailand ▲ +55%
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 911 | 41% | steady |
| India | 297 | 13% | ▲ +11% |
| Brazil | 192 | 9% | ▼ -8% |
| Indonesia | 128 | 6% | steady |
| France | 96 | 4% | ▲ +11% |
| Mexico | 96 | 4% | ▼ -12% |
| United Kingdom | 95 | 4% | ▲ +11% |
| Germany | 95 | 4% | steady |
| Japan | 91 | 4% | ▼ -23% |
| Australia | 73 | 3% | ▼ -18% |
| Thailand | 73 | 3% | ▲ +55% |
| Canada | 66 | 3% | steady |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about UNO!™
From the 127 most recent App Store reviews in the US.
Users are overwhelmingly negative due to perceived pay-to-win mechanics, rigged algorithms, and excessive ads that persist even after paying for removal. Recent updates have also drawn heavy criticism for introducing slow, unnecessary animations that degrade gameplay performance.
Mostly negative (27% of recent reviews give 4–5 stars). People like it for being fun, and few ads. The main complaints are about ads, and price and subscriptions.
What people like
- Fun: “When nothing to do play uno n have fun”
- Ads: “Love the game, but ads too loud”
- Price & subscription: “And then I’m always the one that has to pay out the most”
- Ease of use: “Easy game to play when you wanna kill some time”
Common complaints
- Ads: “Paid for adfree still has ads”
- Price & subscription: “Money app purchase all they want”
- Fun: “It makes the game very un enjoyable!”
- Ease of use: “It’s so easy to loose coins then make them in general as well”
About UNO!™
Ready. Set. UNO!™
- Play the classic card game, UNO!™, or select from a variety of house rules to play in real-time matches
- Compete in tournaments and events to win free rewards and top the leaderboards
- Partner up with friends or family, play in 2v2 mode, and collaborate to win
- Connect anytime, anywhere with family and friends from around the world.
FEATURES
The Classic Game at your Fingertips
New to UNO!™ or wanting to play your favorite card game? Tap Quick Play and start up a new game with classic UNO!™ rules. Get ready for new monthly rewards and events!
Play with Friends
Play with friends or family! Set up your own house rules and play your way. UNO!™ is a family-friendly party that makes it free and easy for anyone to join!
Buddy Up
Find a friend or family and partner up to battle in 2 player teams. Help each other reduce your hand (or your partner’s) to zero as quickly as possible to beat the other team!
Connect, Chat, Shout UNO!™
Connect with your buddies in UNO!™ with clubs and send each other gifts. Make a strategy and remember to shout UNO before anyone else.
New Challenges at Every Level
Compete in World Series tournaments and special events to win free rewards. Top the leaderboards and show off to your friends and family! Then spin the wheel and try your fortune to get free rewards every day!
Go Wild – No, Really
This no-holds-barred mode is as wacky as UNO!™ gets. Forget the classic mode - house rules on, two-deck play, and free winnings up to 600 times what you put in to make you the coin master! But beware, in this wild game mode, you win big or go home empty-handed! Are you up for the challenge?
UNO Championship Series
Claim your daily tournament invitation to the official UCS Digital Qualifiers!
Players who master all three Digital Qualifier Tournaments will earn their spot as a UCS Finalist and a chance at the title of UNO World Champion!
Compete with the best of the best in Classic UNO—with a new Special Rules twist!
NO PURCHASE NECESSARY. Open to legal residents of the 50 US/DC, age 18+. Qualification Rounds end at 4:59 pm PT on 9/26/26. See Official Rules for details: https://championship.matteluno.com
Visit our official site at www.letsplayuno.com
Follow us on Facebook for more updates: www.facebook.com/UNOnow
Latest updates
More from Mattel Game Studios HK Limited
UNO!™ Android
UNO!™ gets 50k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
UNO!™ is #1 in Games › Card Free on Google Play in Brazil and charting in 21 of 23 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
Games › Card FreeUNO!™ at a glance
AI summary written from our chart and store data, 2026-11-09. It can be wrong: check the numbers above.
A mobile adaptation of the classic UNO card game designed for casual players and families, featuring real-time multiplayer modes, tournaments, and customizable house rules. The app maintains strong momentum in emerging markets like Brazil, Indonesia, and Turkey where it holds the #1 spot in free card games, while also showing significant grossing potential in Mexico and Indonesia.
Similar apps: Hearts, Spades+, Solitaire
Card Cartoon 2D Modern short sessions multiplayer IAP
#uno #family-friendly #casual #real-time #tournaments #social
UNO!™ on Google Play
App details
Tech stack
Android app v1.18.1855 · checked 26 Sep 2026
Its iPhone app is built with Unity too: one codebase ships to both stores.
UNO!™ downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where UNO!™'s downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in UNO!™ before Apple and Google take their fee.
How this is calculated
Business model: In-app purchase-led
How UNO!™ makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | UNO Sale Pack | |
| 2 | Coin Bank | |
| 3 | 20 diamonds | |
| 4 | UNO Sale Pack | |
| 5 | UNO Sale Pack | |
| 6 | Rookie Pack | |
| 7 | UNO Sale Pack | |
| 8 | 30 diamonds | |
| 9 | Coins Pack (LV1) | |
| 10 | UNO Sale Pack |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
Turkey
Taiwan
SwedenApps near UNO!™ on the chart
Games › Card Free, around #1.
Ratings
Google Play, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about UNO!™
From the 200 most recent Google Play reviews in the US.
Users are highly frustrated by excessive advertising and a perceived rigged coin economy that punishes losses while limiting wins. Many long-time players report uninstalling the app due to intrusive pop-ups and unfair matchmaking against bots or high-level opponents.
Mixed but leaning positive (56% of recent reviews give 4–5 stars). People like it for being fun, and being easy to use. The main complaints are about ads, and price and subscriptions.
What people like
- Fun: “its very fun game ...🌜🍀☘️☘️☘️”
- Ease of use: “these game very simple to play and kids can also play”
- Ads: “ads may can lvl up here🌶️”
Common complaints
- Ads: “Why this game too much ads?”
- Price & subscription: “Cost $5 to get rid of the ads”
- Fun: “There is no fun in rigged games”
- Features & content: “I understand this is business but its come to an unbearable level”
About UNO!™
Ready. Set. UNO!™
- Play the classic card game, UNO!™, or select from a variety of house rules to play in real-time matches
- Compete in tournaments and events to win free rewards and top the leaderboards
- Partner up with friends or family, play in 2v2 mode, and collaborate to win
- Connect anytime, anywhere with family and friends from around the world.
FEATURES
The Classic Game at your Fingertips
New to UNO!™ or wanting to play your favorite card game? Tap Quick Play and start up a new game with classic UNO!™ rules. Get ready for new monthly rewards and events!
Play with Friends
Play with friends or family! Set up your own house rules and play your way. UNO!™ is a family-friendly party that makes it free and easy for anyone to join!
Buddy Up
Find a friend or family and partner up to battle in 2 player teams. Help each other reduce your hand (or your partner’s) to zero as quickly as possible to beat the other team!
Connect, Chat, Shout UNO!™
Connect with your buddies in UNO!™ with clubs and send each other gifts. Make a strategy and remember to shout UNO before anyone else.
New Challenges at Every Level
Compete in World Series tournaments and special events to win free rewards. Top the leaderboards and show off to your friends and family! Then spin the wheel and try your fortune to get free rewards every day!
Go Wild – No, Really
This no-holds-barred mode is as wacky as UNO!™ gets. Forget the classic mode - house rules on, two-deck play, and free winnings up to 600 times what you put in to make you the coin master! But beware, in this wild game mode, you win big or go home empty-handed! Are you up for the challenge?
UNO Championship Series
Claim your daily tournament invitation to the official UCS Digital Qualifiers!
Players who master all three Digital Qualifier Tournaments will earn their spot as a UCS Finalist and a chance at the title of UNO World Champion!
Compete with the best of the best in Classic UNO—with a new Special Rules twist!
NO PURCHASE NECESSARY. Open to legal residents of the 50 US/DC, age 18+. Qualification Rounds end at 4:59 pm PT on 9/26/26. See Official Rules for details: https://championship.matteluno.com
Visit our official site at www.letsplayuno.com
Follow us on Facebook for more updates: www.facebook.com/UNOnow
What's new in 1.18.4423
10.23: An adorable pup is joining your UNO! Mobile adventure! Build a bond, style them up, and let them tag along for UNO matches!
New Season - Jolly Journey
11.2-12.27: All aboard for a whimsical ride through a wintry wonderland!
11.16-12.13: Joliday Journey Canvas
New! UCS Reverse
11.12-11.19: A new UCS Contest available for all players featuring Wild rules!
New! Shiny Cards
Collect new ultra-rare Shiny Cards, available to catch on weekends once you collect 140+ Cards!
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