Bluey Downloads & RevenueBluey: Let's Play! · App Store & Google Play
Bluey: Let's Play! gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Bluey: Let's Play! by Budge Studios is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
🌟iOSFeatured by Apple: “THE LIST”🌟iOSFeatured by Apple: “PER BAMBINI”🔎iOSTop 10 for “hey duggee”🔎iOSTop 10 for “hey duggee”✏️iOSNew icon✏️AndroidNew icon🎉iOSIn-app event: Make Movies with Bluey!📦iOSUpdated to version 2026.14.0📦AndroidUpdated to version 2026.14.0✏️iOSNew screenshots📈AndroidEntered the top 10📈AndroidEntered the top 100📈iOSEntered the top 10 on iPad · Top Free All Apps✏️AndroidNew icon🎉iOSIn-app event: Happy Heelerween with Bluey!📦AndroidUpdated to version 2026.13.0🆕AndroidFirst spotted by AppInsider🆕AndroidReleased on Google Play
Full timeline · 91 events
- 🌟Bluey: Let's Play! featured by Apple: “THE LIST”iOStoday · AU, BR, CA, DE, ES, FR, GB, ID, IT, MX, MY, NL, PH, PL, SE, TH, TW, VN
- 🌟Bluey: Let's Play! featured by Apple: “PER BAMBINI”iOStoday · AU, BR, CA, DE, ES, FR, GB, ID, IT, MY, NL, PH, PL, SE, TW, VN
- 🔎Bluey: Let's Play! reached Top 10 for “hey duggee”iOS#9 in Philippines search · popularity 44
- 🌟Bluey: Let's Play! featured by Apple: “VOOR KIDS”iOStoday · AU, BR, CA, CO, DE, ES, FR, GB, ID, IT, MY, NL, PH, PL, SE, TH, TW, US
- 🔎Bluey: Let's Play! reached Top 10 for “hey duggee”iOS#10 in Malaysia search · popularity 43
- 🌟Bluey: Let's Play! featured by Apple: “VOOR KIDS”iOStoday · AU, BR, CA, DE, ES, FR, GB, ID, IT, MY, NL, PH, PL, SE, TH, US
- 🌟Bluey: Let's Play! featured by Apple: “THE LIST”iOStoday · AU, BR, CA, DE, ES, FR, GB, ID, IT, MY, NL, PH, PL, SE, US, VN
- 🌟Bluey: Let's Play! featured by Apple: “POUR LES ENFANTS”iOStoday · AU, BR, CA, DE, ES, FR, GB, ID, IT, MY, NL, PH, PL, SE, TH, US, VN
- ✏️Bluey: Let's Play!: new iconiOS
→ 
· 19 countries - ✏️Bluey: Let's Play!: app got smalleriOS313 MB → 252 MB (-20%)
- ✏️Bluey: Let's Play!: new iconAndroid
→
· US
- 🎉Bluey: Let's Play! in-app event: Make Movies with Bluey!iOSMAJOR UPDATE · until 3 Dec
- 📦Bluey: Let's Play! updated to version 2026.14.0iOS¡Haz películas con Bluey!
¡Graba y edita tus propios videos de Bluey! Añade filtros, efectos y expresiones geniales de los personajes mientras capturas tus momentos favoritos de Bluey. - 🌟Bluey: Let's Play! featured by Apple: “TRY NOW”iOStoday · AU, BR, CA, DE, ES, FR, GB, ID, IN, IT, MX, MY, NL, PH, PL, SE, TH, US, VN
- 🌟Bluey: Let's Play! featured by Apple: “VOOR KIDS”iOStoday · AR, AU, BR, CA, DE, ES, FR, GB, ID, IT, MY, NL, PH, PL, SE, US, VN
- 🌟Bluey: Let's Play! featured by Apple: “THE LIST”iOStoday · AU, BR, CA, DE, ES, FR, GB, ID, IT, MY, NL, PH, PL, SE, TH, US, VN
- 🔎Bluey: Let's Play! reached Top 10 for “hey duggee”iOS#10 in Poland search · popularity 43
- 📦Bluey: Let's Play! updated to version 2026.14.0AndroidMake Movies with Bluey!
Film and edit your own Bluey clips! Add fun filters, neat effects and silly character expressions while you capture your favorite Bluey moments. - ✏️Bluey: Let's Play!: new screenshotsiOS9 screenshots (was 8) · ID
- ✏️Bluey: Let's Play!: new iconiOS
→ · ID - 📈Bluey: Let's Play! entered the top 10AndroidTop Free · Casual · MX
- 📈Bluey: Let's Play! entered the top 100AndroidTop Free · All Games · MX
- 📈Bluey: Let's Play! entered the top 10 on iPad · Top Free All AppsiOSSE
- ✏️Bluey: Let's Play!: new iPad screenshotsiOS· AE
- ✏️Bluey: Let's Play!: new screenshotsiOS9 screenshots (was 8) · AE
- ✏️Bluey: Let's Play!: new iconiOS → · AE
- 📈Bluey: Let's Play! entered the top 10AndroidTop Grossing · Family · TR
- 📈Bluey: Let's Play! entered the top 10AndroidTop Free · Family · MX
- ✏️Bluey: Let's Play!: new iconiOS → · TW
- ✏️Bluey: Let's Play!: new iconiOS → · DE
- ✏️Bluey: Let's Play!: new iPad screenshotsiOS· 5 countries
- ✏️Bluey: Let's Play!: new screenshotsiOS9 screenshots (was 8) · 5 countries
- ✏️Bluey: Let's Play!: new iconiOS → · 16 countries
- ✏️Bluey: Let's Play!: description updatediOS· SE
- ✏️Bluey: Let's Play!: new iPad screenshotsiOS· SE
- ✏️Bluey: Let's Play!: new screenshotsiOS9 screenshots (was 9) · SE
- ✏️Bluey: Let's Play!: renamediOSBluey: Let's Play! → Bluey: Dags att leka · SE
- ✏️Bluey: Let's Play!: description updatediOS· NL
- ✏️Bluey: Let's Play!: new iPad screenshotsiOS· NL
- ✏️Bluey: Let's Play!: new screenshotsiOS9 screenshots (was 9) · NL
- ✏️Bluey: Let's Play!: renamediOSBluey: Let's Play! → Bluey: Kom Spelen · NL
- ✏️Bluey: Let's Play!: new iconAndroid
- ✏️Bluey: Let's Play!: description updatediOS· ES
- ✏️Bluey: Let's Play!: new iPad screenshotsiOS· ES
- ✏️Bluey: Let's Play!: new screenshotsiOS10 screenshots (was 9) · ES
- ✏️Bluey: Let's Play!: app got biggeriOS186 MB → 313 MB (+68%)
- ✏️Bluey: Let's Play!: new iPad screenshotsiOS· CA
- ✏️Bluey: Let's Play!: new screenshotsiOS9 screenshots (was 8) · CA
- ✏️Bluey: Let's Play!: new iPad screenshotsiOS· AU
- ✏️Bluey: Let's Play!: new screenshotsiOS7 screenshots (was 7) · AU
- ✏️Bluey: Let's Play!: new iconiOS → · FR
- 📈Bluey: Let's Play! entered the top 100AndroidTop Free · Family · SE
- 🎉Bluey: Let's Play! in-app event: Happy Heelerween with Bluey!iOSMAJOR UPDATE · until 8 Nov
- 📦Bluey: Let's Play! updated to version 2026.13.0iOSブルーイの家でハロウィン！ハロウィンのサプライズが満載！
ブルーイとハロウィンをお祝いしよう！カボチャを彫って灯したり、不気味な衣装で着飾ってみたり！ - 📈Bluey: Let's Play! entered the top 100 in 4 chartsAndroidTop Free · Family · MX · Top Free · Casual · SE · Top Free · Family · TR · Top Free · Family · TW
- 📈Bluey: Let's Play! entered the top 100 in 6 chartsiOSTop Grossing · Entertainment · AR · Top Free · Entertainment · CO · Top Grossing · Entertainment · CO · Top Free · Entertainment · PL · +2 more
- 📈Bluey: Let's Play! charting in a new country in 5 chartsiOSArgentina · Colombia · Philippines · Poland · +1 more
- 📈Bluey: Let's Play! entered the top 10 in 6 chartsAndroidTop Grossing · Family · ES · Top Grossing · Family · MX · Top Grossing · Family · NL · Top Grossing · Family · SE · +2 more
- 📈Bluey: Let's Play! entered the top 100 in 12 chartsAndroidTop Free · Family · ES · Top Free · Casual · ES · Top Grossing · Casual · ES · Top Free · Casual · MX · +8 more
- 📈Bluey: Let's Play! charting in a new country in 8 chartsAndroidSpain · Mexico · Netherlands · Sweden · +4 more
- ✏️Bluey: Let's Play!: new iconiOS
→ · AE - 📈Bluey: Let's Play! entered the top 10AndroidTop Free · Family · IT
- 📈Bluey: Let's Play! entered the top 100 in 2 chartsAndroidTop Free · Casual · DE · Top Free · All Games · US
- 📈Bluey: Let's Play! entered the top 10AndroidTop Free · Family · FR
- 📈Bluey: Let's Play! entered the top 100 in 2 chartsAndroidTop Free · All Games · BR · Top Free · Family · KR
- 📈Bluey: Let's Play! entered the top 10 in 2 chartsAndroidTop Free · Family · GB · Top Free · Family · US
- 📈Bluey: Let's Play! entered the top 100AndroidTop Free · Casual · AE
- 📈Bluey: Let's Play! entered the top 10 in 2 chartsAndroidTop Free · Family · AU · Top Free · Family · BR
- 📦Bluey: Let's Play! updated to version 2026.13.0AndroidHalloween at Bluey's House! Tons of fun new Halloween surprises!
Celebrate Halloween with Bluey! Grow and carve pumpkins, dress up in spooky costumes, and so much more! - ✏️Bluey: Let's Play!: new iconiOS → · NL
- 📈Bluey: Let's Play! entered the top 100AndroidTop Grossing · Casual · ID
- 🌟Bluey: Let's Play! featured by Apple: “開發者作品合輯”iOStoday · AU, BR, CA, DE, ES, FR, GB, ID, IT, NL, SE, TH, TW, VN
- 🌟Bluey: Let's Play! featured by Apple: “OUR FAVOURITES”iOStoday · AU, BR, CA, DE, ES, FR, GB, ID, IT, NL, SE, TH, TW, VN
- ✏️Bluey: Let's Play!: new iconiOS → · 11 countries
- ✏️Bluey: Let's Play!: new iconAndroid
→
- ✏️Bluey: Let's Play!: new iconiOS → · DE
- 📈Bluey: Let's Play! entered the top 10AndroidTop Grossing · Family · DE
- 📈Bluey: Let's Play! entered the top 100AndroidTop Free · Casual · FR
- 📦Bluey: Let's Play! updated to version 2026.12.0iOSDie Babysitter!
Stelle deine Lieblingsszenen aus der Serie nach! So viele neue Wege zum Entdecken und Spielen! - 🌟Bluey: Let's Play! featured by Apple: “UTVECKLARENS APPAR”iOStoday · AU, BR, CA, DE, FR, GB, ID, IT, NL, SE, TH, TW
- 🌟Bluey: Let's Play! featured by Apple: “UTVECKLARENS APPAR”iOStoday · AE, AU, BR, CA, DE, ES, FR, GB, ID, IT, JP, MX, NL, SA, SE, TH, TR, TW, US, VN
- 🌟Bluey: Let's Play! featured by Apple: “UTVECKLARENS APPAR”iOStoday · AE, AU, BR, CA, DE, ES, FR, GB, ID, IT, JP, MX, NL, SA, SE, TH, TR, TW, US, VN
- 🌟Bluey: Let's Play! featured by Apple: “STUDIO-PORTRÄT”iOStoday · AE, AU, BR, CA, DE, ES, FR, GB, ID, IT, JP, MX, NL, SA, SE, TH, TR, TW, US, VN
- 🆕Bluey: Let's Play! first spotted by AppInsiderAndroidBrazil
- 🆕Bluey: Let's Play! first spotted by AppInsideriOS#57 in Top Grossing · Entertainment · United States
- 🌟Bluey: Let's Play! featured by Apple: “THE LIST”iOStoday · AE, AU, BR, CA, DE, FR, GB, ID, IT, JP, SA, US
- 📦Bluey: Let's Play! updated to version 2026.12.0AndroidDouble Babysitter!
Explore and play in Bluey and Bingo's bedroom! Re-create your favorite Bluey moments and see what's new! There are so many fun surprises! - 📦Bluey: Let's Play! version 2026.11.0iOSNo release notes
- 📦Bluey: Let's Play! version 2026.11.0AndroidBack to School with Bluey! Play in the School Yard with Bluey and her friends!
Bluey and her friends are ready for adventures! Try on tons of fun new costumes and go exploring! - 🆕Bluey: Let's Play! released on the App StoreiOS
- 🆕Bluey: Let's Play! released on Google PlayAndroid
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.3 ★
1.4M ratings, both stores
Measured
Best rank now
#3
Android · 
Family Grossing
Family GrossingMeasured
New ratings a week
6,057
▼ -17% vs the 2 weeks before (App Store)
Measured
Bluey: Let's Play! at a glance
AI summary written from our chart and store data, 2026-11-07. It can be wrong: check the numbers above.
Bluey: Let's Play! is a free, open-ended interactive playset app for children aged 2-9 that allows them to explore and role-play in the Heeler family home from the popular TV series. The app holds strong positions in Family Grossing charts across diverse markets including #3 in Great Britain, Sweden, and Vietnam, indicating robust monetization performance despite being a free download.
Similar apps: Toca Life World, PBS Kids Games, Disney Magic Kingdoms
Interactive Playset Cartoon 3D Modern short sessions IAP
#kids #preschool #educational #licensed #casual #simulation
App Store
App details
App ID
1669091583
Publisher
Budge Studios
Publisher country
Canada
On the store since
Aug 2023
3 years on the store
Minimum OS
iOS 15.0+
iPhone 6s and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
11
EN FR DE IT JA KO PT RU ZH ES ZH
Size
252 MB
Also listed in
Education
Google Play
App details
App ID
com.budgestudios.googleplay.BlueyBLU
Publisher
Studios Budge Inc.
Publisher country
Canada
Content rating
Everyone
Tech stack
Trackers and permissions of build v2026.13.0, from the εxodus privacy report (CC BY-SA).
Trackers
1
Permissions
5
Trackers
AAmplitude
Full permission listProSee plans
Bluey: Let's Play! downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 10k+ | 100M+ |
| Google Play | 10k+ | 50M+ Measured |
| Total | 10k+ Confidence | 100M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where Bluey: Let's Play!'s downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: Subscription-led
How Bluey: Let's Play! makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchasesAds · 5 ad networks
Subscriptions
/mo
of revenue
Ads
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | One Month Subscription subscription | |
| 2 | One Month Subscription subscription | |
| 3 | Monthly Subscription subscription | |
| 4 | One Month Subscription subscription | |
| 5 | Monthly Subscription subscription | |
| 6 | One Month Subscription subscription | |
| 7 | Monthly Subscription subscription | |
| 8 | Monthly Subscription subscription | |
| 9 | One Month Subscription subscription |
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #48 Entertainment Grossing | 19 of 30 countries | #109 | #58 |
| Google Play | #3 Family Grossing | 22 of 23 countries | #13 | #5 |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
4,018
▼ -17% vs the 2 weeks before
Written reviews a week
31+
US App Store (Apple shows only the newest)
Recent ratings
4.5★
vs 4.3★ lifetime
Recent written reviews
3.6★
people who write skew negative
Review momentum
80/100
top 1% of Entertainment apps
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
 United States | 2,431 | 65% | ▼ -19% |
| United Kingdom | 276 | 7% | ▼ -17% |
| Mexico | 260 | 7% | ▼ -16% |
 Brazil | 188 | 5% | ▼ -31% |
 Australia | 140 | 4% | ▼ -9% |
 Canada | 85 | 2% | steady |
 France | 84 | 2% | ▼ -12% |
 Philippines | 67 | 2% | – |
 Turkey | 67 | 2% | steady |
 Germany | 65 | 2% | ▼ -23% |
 Spain | 45 | 1% | ▼ -23% |
 Sweden | 43 | 1% | ▲ +22% |
App Store ratings in the countries we track, 4-week average.
Google Play
New ratings a week
2,039
▼ -41% vs the 2 weeks before
Written reviews a week
19
Google Play
Recent ratings
4.8★
vs 4.3★ lifetime
Recent written reviews
3.7★
people who write skew negative
Review momentum
71/100
faster than 92% of Game casual apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.3 ★ | 1.1M |
| Google Play | 4.3 ★ | 265k 5.6k written reviews |
| Both stores | 4.3 ★ weighted by ratings | 1.4M |
What users say about Bluey: Let's Play!
From the 188 most recent App Store reviews in the US.
Mixed but leaning positive (60% of recent reviews give 4–5 stars). People like it for being fun, and good value. The main complaints are about price and subscriptions, and not being fun.
What people like
- Fun: “Bluey and bingo fun times”
- Price & subscription: “Why put a price play on children’s play”
- Crashes & bugs: “Tell me why Winton is glitching?”
- Updates: “I love this game soooo much I can't wait for the next update”
Common complaints
- Price & subscription: “You have to pay to have fun”
- Fun: “You have to pay to have fun”
- Ads: “Ads for a paid subscription???”
- Login & account
About Bluey: Let's Play!
Explore, imagine, create & play in Bluey's house. There's so much to do!
Wackadoo! Come join Bluey, her friends & family! For real life.
Fun, easy & calm kids learning game for boys and girls of all ages. Preschool children and toddlers will enjoy this app. Parents and other family members can play along too!
EXPLORE
Discover and play all over the Heeler family home, just like in the TV show! Hunt for longdogs, play a game of Pop up Croc, listen to your favorite Bluey tunes, and so much more! Can you find all the hidden surprises?
IMAGINE
Every room allows for deep, imaginative play. Just like Bluey, anything is possible if you use your imagination! Make up your own stories as you go, or re-create your favorite Bluey moments. Bingo, Bandit, Chili, and all of Bluey’s friends and family are here and ready to join the fun.
CREATE
Bluey's house is your virtual playset and the fun is at your fingertips! Tap, drag and interact with everything. Cook up some favorite recipes in the kitchen, help build a pizza oven in the backyard or throw a tea party - there’s no end to what you can create!
PLAY
Have a game of keepy-uppy, bounce on the trampoline, splash in a tub full of bubbles or swing in the backyard - the possibilities are endless!
COLORING
Fun toddler coloring games and kids coloring pages. Color your favorite scenes and characters from the Bluey world.
SAFE & KID FRIENDLY
Fun kids games designed for preschool, toddler, kindergarten, elementary school girls & boys, based on their favorite show available on YouTube, YouTube Kids & Disney+. This interactive Bluey game is easy and fun to play for children aged 2-9.
ABOUT BLUEY
Bluey is a loveable, inexhaustible six year-old Blue Heeler dog, who loves to turn everyday family life into boundless, playful adventures, developing her imagination and resilience as she goes. The award-winning TV show has been praised for its depiction of modern families and positive parenting.
ABOUT BUDGE STUDIOS
Budge Studios was founded in 2010 with the mission to entertain and educate toddler boys and girls around the world, through innovation, creativity and fun. Its high-quality app portfolio consists of original and branded properties, including Bluey, Disney Frozen, Barbie, PAW Patrol, Hot Wheels, Thomas & Friends, Transformers, My Little Pony, Strawberry Shortcake, Miraculous, Caillou, The Smurfs, Miss Hollywood, Hello Kitty and Crayola. Budge Studios maintains the highest standards of safety and age-appropriateness, and has become a global leader in children’s apps for smartphones and tablets. Designed for all ages from a baby to toddler to elementary school aged, kids will enjoy these fun toddler games for 2,3,4,5,6,7 year olds. Budge Studios crafts fantastic, safe games where every toddler explores and learns with vibrant coloring activities. Parents trust our dedication to toddler safety and quality. Discover delightful toddler games filled with endless coloring fun for creative expression and engagi
Wackadoo! Come join Bluey, her friends & family! For real life.
Fun, easy & calm kids learning game for boys and girls of all ages. Preschool children and toddlers will enjoy this app. Parents and other family members can play along too!
EXPLORE
Discover and play all over the Heeler family home, just like in the TV show! Hunt for longdogs, play a game of Pop up Croc, listen to your favorite Bluey tunes, and so much more! Can you find all the hidden surprises?
IMAGINE
Every room allows for deep, imaginative play. Just like Bluey, anything is possible if you use your imagination! Make up your own stories as you go, or re-create your favorite Bluey moments. Bingo, Bandit, Chili, and all of Bluey’s friends and family are here and ready to join the fun.
CREATE
Bluey's house is your virtual playset and the fun is at your fingertips! Tap, drag and interact with everything. Cook up some favorite recipes in the kitchen, help build a pizza oven in the backyard or throw a tea party - there’s no end to what you can create!
PLAY
Have a game of keepy-uppy, bounce on the trampoline, splash in a tub full of bubbles or swing in the backyard - the possibilities are endless!
COLORING
Fun toddler coloring games and kids coloring pages. Color your favorite scenes and characters from the Bluey world.
SAFE & KID FRIENDLY
Fun kids games designed for preschool, toddler, kindergarten, elementary school girls & boys, based on their favorite show available on YouTube, YouTube Kids & Disney+. This interactive Bluey game is easy and fun to play for children aged 2-9.
ABOUT BLUEY
Bluey is a loveable, inexhaustible six year-old Blue Heeler dog, who loves to turn everyday family life into boundless, playful adventures, developing her imagination and resilience as she goes. The award-winning TV show has been praised for its depiction of modern families and positive parenting.
ABOUT BUDGE STUDIOS
Budge Studios was founded in 2010 with the mission to entertain and educate toddler boys and girls around the world, through innovation, creativity and fun. Its high-quality app portfolio consists of original and branded properties, including Bluey, Disney Frozen, Barbie, PAW Patrol, Hot Wheels, Thomas & Friends, Transformers, My Little Pony, Strawberry Shortcake, Miraculous, Caillou, The Smurfs, Miss Hollywood, Hello Kitty and Crayola. Budge Studios maintains the highest standards of safety and age-appropriateness, and has become a global leader in children’s apps for smartphones and tablets. Designed for all ages from a baby to toddler to elementary school aged, kids will enjoy these fun toddler games for 2,3,4,5,6,7 year olds. Budge Studios crafts fantastic, safe games where every toddler explores and learns with vibrant coloring activities. Parents trust our dedication to toddler safety and quality. Discover delightful toddler games filled with endless coloring fun for creative expression and engagi
Bluey: Let's Play! App Store
Bluey: Let's Play! gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Bluey: Let's Play! is #58 in Entertainment Grossing in United States and charting in 19 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperBudge Studios
CategoryEntertainment
PriceFree
Released
Rating★ 4.3 (1.1M)
Version2026.14.0
Age rating4+
First seen by us 24 Sep 2026
24 Sep 2026Installs (est.)100M+ worldwide
Rating
4.3 ★
1.1M ratings
Measured
Best rank now
#58
Entertainment GrossingMeasured
New ratings a week
4,018
▼ -17% vs the 2 weeks before
Measured
Bluey: Let's Play! on the App Store
App details
App ID
1669091583
Publisher
Budge Studios
Publisher country
Canada
On the store since
Aug 2023
3 years on the store
Minimum OS
iOS 15.0+
iPhone 6s and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
11
EN FR DE IT JA KO PT RU ZH ES ZH
Size
252 MB
Also listed in
Education
Bluey: Let's Play! downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where Bluey: Let's Play!'s downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in Bluey: Let's Play! before Apple and Google take their fee.
How this is calculated
Top Grossing positions in every country we track, converted to dollars per store and country, sized by each market's published consumer spend and calibrated on revenue companies publish.
Business model: Subscription-led
How Bluey: Let's Play! makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchasesAds · 5 ad networks
Subscriptions
/mo
of revenue
Ads
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | One Month Subscription subscription | |
| 2 | One Month Subscription subscription | |
| 3 | Monthly Subscription subscription | |
| 4 | One Month Subscription subscription | |
| 5 | Monthly Subscription subscription | |
| 6 | One Month Subscription subscription | |
| 7 | Monthly Subscription subscription | |
| 8 | Monthly Subscription subscription | |
| 9 | One Month Subscription subscription |
Where it ranks now
Every top chart it appears in across 30 countries.
Italy
Poland
Netherlands
Colombia
South Africa
Argentina
MalaysiaApps near Bluey: Let's Play! on the chart
Entertainment Grossing, around #58.
Ratings
App Store, worldwide.
Rating
4.3 ★
1.1M ratings
Measured
Ratings
1.1M
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
4,018
▼ -17% vs the 2 weeks before
Written reviews a week
31+
US App Store (Apple shows only the newest)
Recent ratings
4.5★
vs 4.3★ lifetime
Recent written reviews
3.6★
people who write skew negative
Review momentum
80/100
top 1% of Entertainment apps
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 2,431 | 65% | ▼ -19% |
| United Kingdom | 276 | 7% | ▼ -17% |
| Mexico | 260 | 7% | ▼ -16% |
| Brazil | 188 | 5% | ▼ -31% |
| Australia | 140 | 4% | ▼ -9% |
| Canada | 85 | 2% | steady |
| France | 84 | 2% | ▼ -12% |
| Philippines | 67 | 2% | – |
| Turkey | 67 | 2% | steady |
| Germany | 65 | 2% | ▼ -23% |
| Spain | 45 | 1% | ▼ -23% |
| Sweden | 43 | 1% | ▲ +22% |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Bluey: Let's Play!
From the 188 most recent App Store reviews in the US.
Mixed but leaning positive (60% of recent reviews give 4–5 stars). People like it for being fun, and good value. The main complaints are about price and subscriptions, and not being fun.
What people like
- Fun: “Bluey and bingo fun times”
- Price & subscription: “Why put a price play on children’s play”
- Crashes & bugs: “Tell me why Winton is glitching?”
- Updates: “I love this game soooo much I can't wait for the next update”
Common complaints
- Price & subscription: “You have to pay to have fun”
- Fun: “You have to pay to have fun”
- Ads: “Ads for a paid subscription???”
- Login & account
About Bluey: Let's Play!
Explore, imagine, create & play in Bluey's house. There's so much to do!
Wackadoo! Come join Bluey, her friends & family! For real life.
Fun, easy & calm kids learning game for boys and girls of all ages. Preschool children and toddlers will enjoy this app. Parents and other family members can play along too!
EXPLORE
Discover and play all over the Heeler family home, just like in the TV show! Hunt for longdogs, play a game of Pop up Croc, listen to your favorite Bluey tunes, and so much more! Can you find all the hidden surprises?
IMAGINE
Every room allows for deep, imaginative play. Just like Bluey, anything is possible if you use your imagination! Make up your own stories as you go, or re-create your favorite Bluey moments. Bingo, Bandit, Chili, and all of Bluey’s friends and family are here and ready to join the fun.
CREATE
Bluey's house is your virtual playset and the fun is at your fingertips! Tap, drag and interact with everything. Cook up some favorite recipes in the kitchen, help build a pizza oven in the backyard or throw a tea party - there’s no end to what you can create!
PLAY
Have a game of keepy-uppy, bounce on the trampoline, splash in a tub full of bubbles or swing in the backyard - the possibilities are endless!
COLORING
Fun toddler coloring games and kids coloring pages. Color your favorite scenes and characters from the Bluey world.
SAFE & KID FRIENDLY
Fun kids games designed for preschool, toddler, kindergarten, elementary school girls & boys, based on their favorite show available on YouTube, YouTube Kids & Disney+. This interactive Bluey game is easy and fun to play for children aged 2-9.
ABOUT BLUEY
Bluey is a loveable, inexhaustible six year-old Blue Heeler dog, who loves to turn everyday family life into boundless, playful adventures, developing her imagination and resilience as she goes. The award-winning TV show has been praised for its depiction of modern families and positive parenting.
ABOUT BUDGE STUDIOS
Budge Studios was founded in 2010 with the mission to entertain and educate toddler boys and girls around the world, through innovation, creativity and fun. Its high-quality app portfolio consists of original and branded properties, including Bluey, Disney Frozen, Barbie, PAW Patrol, Hot Wheels, Thomas & Friends, Transformers, My Little Pony, Strawberry Shortcake, Miraculous, Caillou, The Smurfs, Miss Hollywood, Hello Kitty and Crayola. Budge Studios maintains the highest standards of safety and age-appropriateness, and has become a global leader in children’s apps for smartphones and tablets. Designed for all ages from a baby to toddler to elementary school aged, kids will enjoy these fun toddler games for 2,3,4,5,6,7 year olds. Budge Studios crafts fantastic, safe games where every toddler explores and learns with vibrant coloring activities. Parents trust our dedication to toddler safety and quality. Discover delightful toddler games filled with endless coloring fun for creative expression and engagi
Wackadoo! Come join Bluey, her friends & family! For real life.
Fun, easy & calm kids learning game for boys and girls of all ages. Preschool children and toddlers will enjoy this app. Parents and other family members can play along too!
EXPLORE
Discover and play all over the Heeler family home, just like in the TV show! Hunt for longdogs, play a game of Pop up Croc, listen to your favorite Bluey tunes, and so much more! Can you find all the hidden surprises?
IMAGINE
Every room allows for deep, imaginative play. Just like Bluey, anything is possible if you use your imagination! Make up your own stories as you go, or re-create your favorite Bluey moments. Bingo, Bandit, Chili, and all of Bluey’s friends and family are here and ready to join the fun.
CREATE
Bluey's house is your virtual playset and the fun is at your fingertips! Tap, drag and interact with everything. Cook up some favorite recipes in the kitchen, help build a pizza oven in the backyard or throw a tea party - there’s no end to what you can create!
PLAY
Have a game of keepy-uppy, bounce on the trampoline, splash in a tub full of bubbles or swing in the backyard - the possibilities are endless!
COLORING
Fun toddler coloring games and kids coloring pages. Color your favorite scenes and characters from the Bluey world.
SAFE & KID FRIENDLY
Fun kids games designed for preschool, toddler, kindergarten, elementary school girls & boys, based on their favorite show available on YouTube, YouTube Kids & Disney+. This interactive Bluey game is easy and fun to play for children aged 2-9.
ABOUT BLUEY
Bluey is a loveable, inexhaustible six year-old Blue Heeler dog, who loves to turn everyday family life into boundless, playful adventures, developing her imagination and resilience as she goes. The award-winning TV show has been praised for its depiction of modern families and positive parenting.
ABOUT BUDGE STUDIOS
Budge Studios was founded in 2010 with the mission to entertain and educate toddler boys and girls around the world, through innovation, creativity and fun. Its high-quality app portfolio consists of original and branded properties, including Bluey, Disney Frozen, Barbie, PAW Patrol, Hot Wheels, Thomas & Friends, Transformers, My Little Pony, Strawberry Shortcake, Miraculous, Caillou, The Smurfs, Miss Hollywood, Hello Kitty and Crayola. Budge Studios maintains the highest standards of safety and age-appropriateness, and has become a global leader in children’s apps for smartphones and tablets. Designed for all ages from a baby to toddler to elementary school aged, kids will enjoy these fun toddler games for 2,3,4,5,6,7 year olds. Budge Studios crafts fantastic, safe games where every toddler explores and learns with vibrant coloring activities. Parents trust our dedication to toddler safety and quality. Discover delightful toddler games filled with endless coloring fun for creative expression and engagi
Latest updates
2026.14.0
¡Haz películas con Bluey!
¡Graba y edita tus propios videos de Bluey! Añade filtros, efectos y expresiones geniales de los personajes mientras capturas tus momentos favoritos de Bluey.
2026.13.0
ブルーイの家でハロウィン！ハロウィンのサプライズが満載！
ブルーイとハロウィンをお祝いしよう！カボチャを彫って灯したり、不気味な衣装で着飾ってみたり！
2026.12.0
Die Babysitter!
Stelle deine Lieblingsszenen aus der Serie nach! So viele neue Wege zum Entdecken und Spielen!
Store changes
What Bluey: Let's Play! changed on its store page: name, icon, screenshots, price, size, languages, requirements.
App got smaller
313 MB → 252 MB (-20%)
New screenshots 
9 screenshots (was 8)
New iPad screenshots 
More from Budge Studios
PAW Patrol Rescue World
Barbie Dreamhouse Adventures
Budge World: Learning & Fun
Dora: Explore and Play!
Hot Wheels Unlimited
Hello Kitty Lunchbox
My Little Pony Colour By Magic
Hello Kitty Nail Salon
Disney Frozen Royal Castle
Strawberry Shortcake Bake Shop
Barbie Magical Fashion
Thomas & Friends: Go Go ThomasBluey: Let's Play! Android
Bluey: Let's Play! gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Bluey: Let's Play! is #5 in Family Grossing on Google Play in United States and charting in 22 of 23 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperBudge Studios
CategoryGames › Casual
PriceFree
Released
Installs50M+
Rating★ 4.3 (265k)
Updated
Content ratingEveryone
Rating
4.3 ★
265k ratings
Measured
Best rank now
#5
Family GrossingMeasured
New ratings a week
2,039
▼ -41% vs the 2 weeks before
Measured
Bluey: Let's Play! at a glance
AI summary written from our chart and store data, 2026-11-07. It can be wrong: check the numbers above.
Bluey: Let's Play! is a free, open-ended interactive playset app for children aged 2-9 that allows them to explore and role-play in the Heeler family home from the popular TV series. The app holds strong positions in Family Grossing charts across diverse markets including #3 in Great Britain, Sweden, and Vietnam, indicating robust monetization performance despite being a free download.
Similar apps: Toca Life World, PBS Kids Games, Disney Magic Kingdoms
Interactive Playset Cartoon 3D Modern short sessions IAP
#kids #preschool #educational #licensed #casual #simulation
Bluey: Let's Play! on Google Play
App details
App ID
com.budgestudios.googleplay.BlueyBLU
Publisher
Studios Budge Inc.
Publisher country
Canada
Content rating
Everyone
Tech stack
Trackers and permissions of build v2026.13.0, from the εxodus privacy report (CC BY-SA).
Trackers
1
Permissions
5
Trackers
AAmplitude
Full permission listProSee plans
Bluey: Let's Play! downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where Bluey: Let's Play!'s downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in Bluey: Let's Play! before Apple and Google take their fee.
How this is calculated
Top Grossing positions in every country we track, converted to dollars per store and country, sized by each market's published consumer spend and calibrated on revenue companies publish.
Business model: Subscription-led
How Bluey: Let's Play! makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchasesAds · 5 ad networks
Subscriptions
/mo
of revenue
Ads
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | One Month Subscription subscription | |
| 2 | One Month Subscription subscription | |
| 3 | Monthly Subscription subscription | |
| 4 | One Month Subscription subscription | |
| 5 | Monthly Subscription subscription | |
| 6 | One Month Subscription subscription | |
| 7 | Monthly Subscription subscription | |
| 8 | Monthly Subscription subscription | |
| 9 | One Month Subscription subscription |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
Japan
India
Saudi Arabia
Vietnam
Thailand
Taiwan
South KoreaApps near Bluey: Let's Play! on the chart
Family Grossing, around #5.
Ratings
Google Play, worldwide.
Rating
4.3 ★
265k ratings
Measured
Ratings
265k
Measured
Written reviews
5.6k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
2,039
▼ -41% vs the 2 weeks before
Written reviews a week
19
Google Play
Recent ratings
4.8★
vs 4.3★ lifetime
Recent written reviews
3.7★
people who write skew negative
Review momentum
71/100
faster than 92% of Game casual apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Bluey: Let's Play!
From the 200 most recent Google Play reviews in the US.
Users strongly criticize the aggressive paywall and high subscription cost for a children's game, noting that most content is locked. While some praise the character fidelity and fun gameplay, recent updates have introduced usability issues like an intrusive recording feature.
Mixed but leaning positive (62% of recent reviews give 4–5 stars). People like it for being fun, and good value. The main complaints are about price and subscriptions, and ads.
What people like
- Fun: “Fun for my granddaughter!!”
- Price & subscription: “Edit: Its great, but pricey”
- Features & content: “good but I want to unlock the levels”
Common complaints
- Price & subscription: “I mean I like it but paying”
- Ads: “I purchase the apps monthly subscription and still have ads”
- Features & content: “the other levels should be free”
- Fun: “takes all the fun away when a parent is having to pay over and over for it”
About Bluey: Let's Play!
Explore, imagine, create & play in Bluey's house. There's so much to do!
Wackadoo! Come join Bluey, her friends & family! For real life.
Fun, easy & calm kids learning game for boys and girls of all ages. Preschool children and toddlers will enjoy this app. Parents and other family members can play along too!
EXPLORE
Discover and play all over the Heeler family home, just like in the TV show! Hunt for longdogs, play a game of Pop up Croc, listen to your favorite Bluey tunes, and so much more! Can you find all the hidden surprises?
IMAGINE
Every room allows for deep, imaginative play. Just like Bluey, anything is possible if you use your imagination! Make up your own stories as you go, or re-create your favorite Bluey moments. Bingo, Bandit, Chili, and all of Bluey’s friends and family are here and ready to join the fun.
CREATE
Bluey's house is your virtual playset and the fun is at your fingertips! Tap, drag and interact with everything. Cook up some favorite recipes in the kitchen, help build a pizza oven in the backyard or throw a tea party - there’s no end to what you can create!
PLAY
Have a game of keepy-uppy, bounce on the trampoline, splash in a tub full of bubbles or swing in the backyard - the possibilities are endless!
COLORING
Fun toddler coloring games and kids coloring pages. Color your favorite scenes and characters from the Bluey world.
SAFE & KID FRIENDLY
Fun kids games designed for preschool, toddler, kindergarten, elementary school girls & boys, based on their favorite show available on YouTube, YouTube Kids & Disney+. This interactive Bluey game is easy and fun to play for children aged 2-9.
ABOUT BLUEY
Bluey is a loveable, inexhaustible six year-old Blue Heeler dog, who loves to turn everyday family life into boundless, playful adventures, developing her imagination and resilience as she goes. The award-winning TV show has been praised for its depiction of modern families and positive parenting.
ABOUT BUDGE STUDIOS
Budge Studios was founded in 2010 with the mission to entertain and educate toddler boys and girls around the world, through innovation, creativity and fun. Its high-quality app portfolio consists of original and branded properties, including Bluey, Disney Frozen, Barbie, PAW Patrol, Hot Wheels, Thomas & Friends, Transformers, My Little Pony, Strawberry Shortcake, Miraculous, Caillou, The Smurfs, Miss Hollywood, Hello Kitty and Crayola. Budge Studios maintains the highest standards of safety and age-appropriateness, and has become a global leader in children’s apps for smartphones and tablets. Designed for all ages from a baby to toddler to elementary school aged, kids will enjoy these fun toddler games for 2,3,4,5,6,7 year olds. Budge Studios crafts fantastic, safe games where every toddler explores and learns with vibrant coloring activities. Parents trust our dedication to toddler safety and quality. Discover delightful toddler games filled with endless coloring fun for creative expression and engagi
Wackadoo! Come join Bluey, her friends & family! For real life.
Fun, easy & calm kids learning game for boys and girls of all ages. Preschool children and toddlers will enjoy this app. Parents and other family members can play along too!
EXPLORE
Discover and play all over the Heeler family home, just like in the TV show! Hunt for longdogs, play a game of Pop up Croc, listen to your favorite Bluey tunes, and so much more! Can you find all the hidden surprises?
IMAGINE
Every room allows for deep, imaginative play. Just like Bluey, anything is possible if you use your imagination! Make up your own stories as you go, or re-create your favorite Bluey moments. Bingo, Bandit, Chili, and all of Bluey’s friends and family are here and ready to join the fun.
CREATE
Bluey's house is your virtual playset and the fun is at your fingertips! Tap, drag and interact with everything. Cook up some favorite recipes in the kitchen, help build a pizza oven in the backyard or throw a tea party - there’s no end to what you can create!
PLAY
Have a game of keepy-uppy, bounce on the trampoline, splash in a tub full of bubbles or swing in the backyard - the possibilities are endless!
COLORING
Fun toddler coloring games and kids coloring pages. Color your favorite scenes and characters from the Bluey world.
SAFE & KID FRIENDLY
Fun kids games designed for preschool, toddler, kindergarten, elementary school girls & boys, based on their favorite show available on YouTube, YouTube Kids & Disney+. This interactive Bluey game is easy and fun to play for children aged 2-9.
ABOUT BLUEY
Bluey is a loveable, inexhaustible six year-old Blue Heeler dog, who loves to turn everyday family life into boundless, playful adventures, developing her imagination and resilience as she goes. The award-winning TV show has been praised for its depiction of modern families and positive parenting.
ABOUT BUDGE STUDIOS
Budge Studios was founded in 2010 with the mission to entertain and educate toddler boys and girls around the world, through innovation, creativity and fun. Its high-quality app portfolio consists of original and branded properties, including Bluey, Disney Frozen, Barbie, PAW Patrol, Hot Wheels, Thomas & Friends, Transformers, My Little Pony, Strawberry Shortcake, Miraculous, Caillou, The Smurfs, Miss Hollywood, Hello Kitty and Crayola. Budge Studios maintains the highest standards of safety and age-appropriateness, and has become a global leader in children’s apps for smartphones and tablets. Designed for all ages from a baby to toddler to elementary school aged, kids will enjoy these fun toddler games for 2,3,4,5,6,7 year olds. Budge Studios crafts fantastic, safe games where every toddler explores and learns with vibrant coloring activities. Parents trust our dedication to toddler safety and quality. Discover delightful toddler games filled with endless coloring fun for creative expression and engagi
What's new in 2026.14.0
Make Movies with Bluey!
Film and edit your own Bluey clips! Add fun filters, neat effects and silly character expressions while you capture your favorite Bluey moments.
Film and edit your own Bluey clips! Add fun filters, neat effects and silly character expressions while you capture your favorite Bluey moments.
Store changes
What Bluey: Let's Play! changed on its store page: name, icon, screenshots, price, size, languages, requirements.
New icon
→ New icon
→ New icon
→ Similar apps
Apps people compare with Bluey: Let's Play!: the same core purpose or gameplay, checked one by one.
