The Sims™ FreePlay Downloads & RevenueThe Sims™ FreePlay · App Store & Google Play
The Sims™ FreePlay gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
The Sims™ FreePlay by Electronic Arts is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
🌟iOSFeatured by Apple✏️iOSAdded hidden keywords: zombie🔎iOSTop 10 for “block blast”🌟iOSFeatured by Apple✏️iOSAdded hidden keywords: simulation🔎iOSTop 10 for “roleplay”📈iOSEntered the top 10📈AndroidEntered the top 10📦iOSUpdated to version 118.1.284528🔎AndroidTop 10 for “simulator”📦AndroidUpdated to version 118.1.284528📈AndroidEntered the top 10🆕iOSIts developer released another app: Plants vs. Zombies™ 3: Evolved📦iOSUpdated to version 118.0.282574📦AndroidUpdated to version 118.0.282574🔎Android#1 for “simulator”✏️AndroidShort description updated🆕AndroidFirst spotted by AppInsider
Full timeline · 76 events
- 🌟The Sims™ FreePlay featured by AppleiOSgames · AU, DE, ES, FR, GB, IN, IT, NL, PL, RU, SE, TR, ZA
- ✏️The Sims™ FreePlay added hidden keywords: zombieiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎The Sims™ FreePlay reached Top 10 for “block blast”iOS#6 in Australia search · popularity 85
- 🌟The Sims™ FreePlay featured by AppleiOSgames · AU, DE, ES, FR, GB, IN, IT, NL, PL, RU, SE, TR, ZA
- ✏️The Sims™ FreePlay added hidden keywords: simulationiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟The Sims™ FreePlay featured by AppleiOSgames · AU, DE, ES, FR, GB, IN, IT, NL, PL, RU, SE, TR, ZA
- ✏️The Sims™ FreePlay added hidden keywords: marcheiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟The Sims™ FreePlay featured by AppleiOSgames · AU, DE, ES, FR, GB, IN, IT, NL, PL, RU, SE, TR, ZA
- 🌟The Sims™ FreePlay featured by AppleiOSgames · AU, DE, ES, FR, GB, IN, IT, NL, PL, RU, SE, TR, ZA
- 🌟The Sims™ FreePlay featured by AppleiOSgames · AU, DE, ES, FR, GB, IN, IT, NL, PL, RU, SE, TR, ZA
- ✏️The Sims™ FreePlay added hidden keywords: archiveiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟The Sims™ FreePlay featured by AppleiOSgames · AU, BR, DE, ES, FR, GB, IN, IT, NL, PL, RU, SE, TR, ZA
- 🔎The Sims™ FreePlay reached Top 10 for “roleplay”iOS#9 in Vietnam search · popularity 54
- 🌟The Sims™ FreePlay featured by AppleiOSgames · AU, BR, DE, ES, FR, GB, IN, IT, NL, PL, RU, SE, TR, ZA
- ✏️The Sims™ FreePlay added hidden keywords: legoiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟The Sims™ FreePlay featured by AppleiOSgames · AU, BR, DE, ES, FR, GB, IN, IT, NL, PL, RU, SE, TR, ZA
- 🔎The Sims™ FreePlay reached Top 10 for “roleplay”iOS#9 in Brazil search · popularity 64
- ✏️The Sims™ FreePlay added hidden keywords: builder, zombie, cityiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️The Sims™ FreePlay added hidden keywords: roleplayiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️The Sims™ FreePlay added hidden keywords: simmyiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈The Sims™ FreePlay entered the top 10iOSTop Free · Adventure · IT
- ✏️The Sims™ FreePlay added hidden keywords: parentingiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️The Sims™ FreePlay added hidden keywords: episodesiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈The Sims™ FreePlay entered the top 10AndroidTop Grossing · Simulation · NL
- ✏️The Sims™ FreePlay added hidden keywords: cityiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️The Sims™ FreePlay added hidden keywords: emulator, surfiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎The Sims™ FreePlay reached Top 10 for “town”iOS#10 in South Korea search · popularity 64
- 📦The Sims™ FreePlay updated to version 118.1.284528iOSSul Sul! La corte cremisi porta l'ultimo capitolo di Tra le righe nella Città dei Sim, con un po' di malizia da stagione spettrale.
Entra in un mondo di glamour gotico, giardini al chiaro di luna, rifugi magici ed esperimenti meravigliosamente bizzarri.
- NOVITÀ! Pass stagionale: sblocca ricompense spettrali e la magnifica Loggia cremisi
- Esplora biblioteche misteriose, fai qualche magia e scopri quali strane cose stanno mettendo le radici...
Al calare del buio le cose si fanno strane!… more - ✏️The Sims™ FreePlay added hidden keywords: town, moshi, formulaiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎The Sims™ FreePlay reached Top 10 for “simulator”Android#5 in South Korea search · popularity 68
- 📦The Sims™ FreePlay updated to version 118.1.284528AndroidSul Sul! Courting Crimson brings the final chapter of Between the Lines to SimTown with a little spooky-season mischief.
Step into a world of gothic glamour, moonlit gardens, magical hideaways, and wonderfully weird experiments.
- NEW! Season Pass: Unlock spooky rewards and the magnificent Crimson Lodge
- Explore mysterious libraries, work a little magic, and see what strange things are taking root...
Things Get a Little Strange After Dark!… more - ✏️The Sims™ FreePlay added hidden keywords: kochen, formula, storyiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️The Sims™ FreePlay added hidden keywords: créer, nhl, verwalteniOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️The Sims™ FreePlay added hidden keywords: nhliOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️The Sims™ FreePlay added hidden keywords: dash, surpriseiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈The Sims™ FreePlay entered the top 10AndroidTop Grossing · Simulation · IT
- 📈The Sims™ FreePlay entered the top 100 in 2 chartsAndroidTop Free · Simulation · BR · Top Free · Simulation · IT
- ✏️The Sims™ FreePlay added hidden keywords: guess, blastiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈The Sims™ FreePlay entered the top 10AndroidTop Grossing · Simulation · BR
- 📈The Sims™ FreePlay entered the top 100 in 2 chartsAndroidTop Free · Simulation · AU · Top Free · Simulation · SE
- 🆕The Sims™ FreePlay: its developer released another app: Plants vs. Zombies™ 3: EvolvediOS
- ✏️The Sims™ FreePlay added hidden keywords: builder, families, piècesiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️The Sims™ FreePlay: app got biggeriOS2607 MB → 2684 MB (+3%)
- 📦The Sims™ FreePlay updated to version 118.0.282574iOSСул-сул! Встречайте в Симтауне «Алое сердце», заключительную главу серии «Между строк» с хэллоуинскими сюрпризами.
Погрузитесь в мир готического гламура, ночных садов, волшебных уголков и захватывающих экспериментов.
- НОВИНКА! Сезонный пропуск: получите хэллоуинские награды и великолепный алый особняк
- Посетите таинственные библиотеки, займитесь магией и посмотрите, что из этого выйдет...
Это начинается ночью!… more - 📈The Sims™ FreePlay entered the top 10AndroidTop Grossing · Simulation · ES
- 📈The Sims™ FreePlay entered the top 100 in 4 chartsAndroidTop Grossing · Simulation · MX · Top Free · Simulation · NL · Top Grossing · Simulation · NL · Top Grossing · Simulation · TH
- 📈The Sims™ FreePlay charting in a new country in 2 chartsAndroidMexico · Thailand
- ✏️The Sims™ FreePlay added hidden keywords: battles, simulatoriOSwords in the App Store's hidden keyword field (found by probing search)
- 📈The Sims™ FreePlay charting in a new country in 5 chartsAndroidSpain · Netherlands · Sweden · Turkey · +1 more
- 📈The Sims™ FreePlay entered the top 100 in 4 chartsAndroidTop Free · Simulation · ES · Top Grossing · Simulation · KR · Top Grossing · Simulation · SE · Top Grossing · Simulation · TR
- ✏️The Sims™ FreePlay added hidden keywords: moshi, logic, simulatoriOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️The Sims™ FreePlay added hidden keywords: awaitiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️The Sims™ FreePlay added hidden keywords: moshiiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️The Sims™ FreePlay added hidden keywords: manageiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦The Sims™ FreePlay updated to version 118.0.282574AndroidSul Sul! Courting Crimson brings the final chapter of Between the Lines to SimTown with a little spooky-season mischief.
Step into a world of gothic glamour, moonlit gardens, magical hideaways, and wonderfully weird experiments.
- NEW! Season Pass: Unlock spooky rewards and the magnificent Crimson Lodge
- Explore mysterious libraries, work a little magic, and see what strange things are taking root...
Things Get a Little Strange After Dark!… more - ✏️The Sims™ FreePlay added hidden keywords: imaginationiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️The Sims™ FreePlay added hidden keywords: birth, géreriOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️The Sims™ FreePlay added hidden keywords: virtuel, build, house, simulator +2 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟The Sims™ FreePlay featured by AppleiOSgames · TR
- ✏️The Sims™ FreePlay added hidden keywords: builderiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟The Sims™ FreePlay featured by AppleiOSgames · TR
- 🌟The Sims™ FreePlay featured by AppleiOSgames · TR
- 📈The Sims™ FreePlay entered the top 100AndroidTop Free · Simulation · DE
- ✏️The Sims™ FreePlay added hidden keywords: fashioniOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟The Sims™ FreePlay featured by AppleiOSgames · TR
- 🌟The Sims™ FreePlay featured by AppleiOSgames · TR
- 🔎The Sims™ FreePlay reached #1 for “simulator”Android#1 in Brazil search · popularity 26
- 🌟The Sims™ FreePlay featured by AppleiOSgames · TR
- ✏️The Sims™ FreePlay: short description updatedAndroid· US
- 🆕The Sims™ FreePlay first spotted by AppInsiderAndroidBrazil
- 🆕The Sims™ FreePlay first spotted by AppInsideriOS#20 in Top Free · Adventure · Italy
- 📦The Sims™ FreePlay version 117.1.280231iOSNo release notes
- 📦The Sims™ FreePlay version 117.1.280231AndroidSul Sul! Tale of Knights continues the Between the Lines story with an epic medieval adventure.
Build the fantasy kingdom you've always imagined with majestic castles, royal feasts, and legendary adventures.
- NEW! Season Pass: Complete Daily and Season Tasks to earn 60 reward tiers
- Build castles, forge legendary weapons, and raise dragons
Long May You Reign Over SimTown!… more - 🆕The Sims™ FreePlay: its developer released another app: Madden NFL 27 Arcade EditioniOS
- 🆕The Sims™ FreePlay: its developer released another app: EA College Football Mobile 27iOS
- 🆕The Sims™ FreePlay released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.4 ★
5.8M ratings, both stores
Measured
Best rank now
#5
Android · 
Games › Simulation Grossing
Games › Simulation GrossingMeasured
New ratings a week
501
steady vs the 2 weeks before
Measured
The Sims™ FreePlay at a glance
AI summary written from our chart and store data. It can be wrong: check the numbers above.
Life Simulation Cartoon 3D Modern medium sessions multiplayer IAP
#social simulation #town building #character customization #casual #management #relationship
App Store
App details
App ID
466966101
Publisher
EA Swiss Sarl
Publisher country
Netherlands
On the store since
Dec 2011
14 years on the store
Minimum OS
iOS 15.0+
iPhone 6s and later
Devices
iPhone · iPad
Universal purchase · Game Center
Content rating
12+
7 content notes below
Languages
12
NL EN FR DE IT JA KO PT RU ZH ES ZH
Size
2667 MB
Also listed in
Adventure, Simulation
Content notesInfrequent/Mild Sexual Content and NudityInfrequent/Mild Mature/Suggestive ThemesInfrequent/Mild Alcohol, Tobacco, or Drug Use or ReferencesLoot BoxesInfrequent/Mild Cartoon or Fantasy ViolenceInfrequent/Mild Horror/Fear ThemesInfrequent/Mild Profanity or Crude Humour
Google Play
App details
App ID
com.ea.games.simsfreeplay_row
Publisher
Electronic Arts Nederland B.V.
Publisher country
Netherlands
Content rating
Teen
Tech stack
Trackers and permissions of build v118.1.284528, from the εxodus privacy report (CC BY-SA).
Trackers
31
Permissions
20
Trackers
Full permission listProSee plans
The Sims™ FreePlay downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 1k+ | 10M+ |
| Google Play | 10k+ | 100M+ Measured |
| Total | 10k+ Confidence | 100M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where The Sims™ FreePlay's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: Ad-led
How The Sims™ FreePlay makes money: subscriptions, one-off purchases and ads.
In-app purchasesAds · 153 ad networks
One-off purchases
/mo
of revenue
Ads
/mo
of revenue
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #14 Games › Adventure Free | 12 of 30 countries | – | – |
| Google Play | #5 Games › Simulation Grossing | 14 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
501
steady vs the 2 weeks before
Lifetime rating
4.4★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
78/100
faster than 97% of Games apps
Growing fastest in 
South Korea ▲ +100% · 
Italy ▲ +37%
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
 Brazil | 103 | 21% | ▼ -7% |
| France | 94 | 19% | ▼ -11% |
 United Kingdom | 85 | 17% | steady |
 Germany | 65 | 13% | ▲ +9% |
 Russia | 37 | 7% | ▲ +16% |
 Australia | 27 | 5% | ▲ +8% |
| Spain | 26 | 5% | – |
 Poland | 18 | 4% | – |
 Indonesia | 18 | 4% | ▼ -36% |
| Italy | 11 | 2% | ▲ +37% |
 Argentina | 9.7 | 2% | – |
| South Korea | 5.5 | 1% | ▲ +100% |
App Store ratings in the countries we track, 4-week average.
Google Play
New ratings a week
–
Google Play's rating count fell over the last 4 weeks: it removed more ratings than came in (spam clean-ups, deleted accounts), so the pace can't be read right now
Written reviews a week
under 1
Google Play
Lifetime rating
4.7★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
3.5★
people who write skew negative
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.5 ★ | 81k |
| Google Play | 4.4 ★ | 5.8M 65k written reviews |
| Both stores | 4.4 ★ weighted by ratings | 5.8M |
What users say about The Sims™ FreePlay
From recent reviews.
About The Sims™ FreePlay
This game includes optional in-game purchases of virtual currency that can be used to acquire virtual in-game items, including a random selection of virtual in-game items.
_________________
From the creators of The Sims™ comes a complete Sims experience on mobile! Grow SimTown to expand your Sim community and create an entire town with your own style, personalities and dreams! Complete goals to earn Simoleons and pick up rewards along the way. Keep your Sims happy and watch them thrive as you help them live a fun and fulfilled life!
_________________
SIM-ULATING POSSIBILITIES
From head to toe – and floor to ceiling – customize every aspect of your Sims’ lives! Keep up to 34 Sims looking stylish, and design and build their dream homes complete with swimming pools, multiple floors and incredible decor. As you get more Sims and they start a family, expand your Sim Town with a pet store, car dealership, shopping mall, and even a private villa beach! Express yourself and tell your own Sims story by unleashing your inner architect and interior designer all at once. Visit your real friends’ Sim Towns, where you can form new relationships and compare your friends’ interior design skills against yours.
STAY CONNECTED
Life is better together. Start relationships, fall in love, get married, and have a family. Make lifelong friends and care for pets. Throw pool parties and grill outdoors or snuggle up by the fireplace for movie night. In the mood for some trouble? There’s plenty of drama to be had when Sims don’t get along. Act silly with teens, be rude to family members, or even say no to a marriage proposal! From babies to seniors, your perfect Sims story can happen at every stage of your life simulation. Love and friendships? Drama and breakups? The choice is always yours.
ALL WORK & ALL PLAY
A Sim’s gotta work! Start different dream careers, and even follow Sims’ days at the Police Station, Movie Studio, and Hospital. The more your Sims go to work, the more they learn skills and raise their salary, giving you rewards and setting them on a path to success. In their free time, choose different hobbies like cooking, fashion design, salsa dancing, and puppy training. The more involved they are, the happier they’ll be, from kids to teens to adults. The opportunities are limitless when you create a life your Sims love!
_________________
FOLLOW US at
Twitter @TheSimsFreePlay
Facebook.com/TheSimsFreePlay
Instagram @TheSimsFreePlayEA
_________________
PLEASE NOTE:
- This game requires 1.8GB total storage.
- This game is free to play, but you can choose to pay real money for some extra items, which will charge your Google account. You can disable in-app purchasing by adjusting your device settings.
- Advertising appears in this game.
- A network connection is required to play.
Do Not Sell My Personal Information: https://tos.ea.com/legalapp/WEBPRIVACYCA/US/en/PC/
User Agreement: terms.ea.com
Privacy and Cookie Policy: privacy
_________________
From the creators of The Sims™ comes a complete Sims experience on mobile! Grow SimTown to expand your Sim community and create an entire town with your own style, personalities and dreams! Complete goals to earn Simoleons and pick up rewards along the way. Keep your Sims happy and watch them thrive as you help them live a fun and fulfilled life!
_________________
SIM-ULATING POSSIBILITIES
From head to toe – and floor to ceiling – customize every aspect of your Sims’ lives! Keep up to 34 Sims looking stylish, and design and build their dream homes complete with swimming pools, multiple floors and incredible decor. As you get more Sims and they start a family, expand your Sim Town with a pet store, car dealership, shopping mall, and even a private villa beach! Express yourself and tell your own Sims story by unleashing your inner architect and interior designer all at once. Visit your real friends’ Sim Towns, where you can form new relationships and compare your friends’ interior design skills against yours.
STAY CONNECTED
Life is better together. Start relationships, fall in love, get married, and have a family. Make lifelong friends and care for pets. Throw pool parties and grill outdoors or snuggle up by the fireplace for movie night. In the mood for some trouble? There’s plenty of drama to be had when Sims don’t get along. Act silly with teens, be rude to family members, or even say no to a marriage proposal! From babies to seniors, your perfect Sims story can happen at every stage of your life simulation. Love and friendships? Drama and breakups? The choice is always yours.
ALL WORK & ALL PLAY
A Sim’s gotta work! Start different dream careers, and even follow Sims’ days at the Police Station, Movie Studio, and Hospital. The more your Sims go to work, the more they learn skills and raise their salary, giving you rewards and setting them on a path to success. In their free time, choose different hobbies like cooking, fashion design, salsa dancing, and puppy training. The more involved they are, the happier they’ll be, from kids to teens to adults. The opportunities are limitless when you create a life your Sims love!
_________________
FOLLOW US at
Twitter @TheSimsFreePlay
Facebook.com/TheSimsFreePlay
Instagram @TheSimsFreePlayEA
_________________
PLEASE NOTE:
- This game requires 1.8GB total storage.
- This game is free to play, but you can choose to pay real money for some extra items, which will charge your Google account. You can disable in-app purchasing by adjusting your device settings.
- Advertising appears in this game.
- A network connection is required to play.
Do Not Sell My Personal Information: https://tos.ea.com/legalapp/WEBPRIVACYCA/US/en/PC/
User Agreement: terms.ea.com
Privacy and Cookie Policy: privacy
The Sims™ FreePlay App Store
The Sims™ FreePlay gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
The Sims™ FreePlay is #18 in Games › Adventure Grossing in United Kingdom and charting in 12 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperElectronic Arts
CategoryGames
PriceFree
Released
Rating★ 4.5 (81k)
Version118.1.284528
Age rating12+
First seen by us 24 Sep 2026
24 Sep 2026Installs (est.)10M+ worldwide
Rating
4.5 ★
81k ratings
Measured
Best rank now
#18
Games › Adventure GrossingMeasured
New ratings a week
501
steady vs the 2 weeks before
Measured
The Sims™ FreePlay at a glance
AI summary written from our chart and store data. It can be wrong: check the numbers above.
Life Simulation Cartoon 3D Modern medium sessions multiplayer IAP
#social simulation #town building #character customization #casual #management #relationship
The Sims™ FreePlay on the App Store
App details
App ID
466966101
Publisher
EA Swiss Sarl
Publisher country
Netherlands
On the store since
Dec 2011
14 years on the store
Minimum OS
iOS 15.0+
iPhone 6s and later
Devices
iPhone · iPad
Universal purchase · Game Center
Content rating
12+
7 content notes below
Languages
12
NL EN FR DE IT JA KO PT RU ZH ES ZH
Size
2667 MB
Also listed in
Adventure, Simulation
Content notesInfrequent/Mild Sexual Content and NudityInfrequent/Mild Mature/Suggestive ThemesInfrequent/Mild Alcohol, Tobacco, or Drug Use or ReferencesLoot BoxesInfrequent/Mild Cartoon or Fantasy ViolenceInfrequent/Mild Horror/Fear ThemesInfrequent/Mild Profanity or Crude Humour
The Sims™ FreePlay downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where The Sims™ FreePlay's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in The Sims™ FreePlay before Apple and Google take their fee.
How this is calculated
Top Grossing positions in every country we track, converted to dollars per store and country, sized by each market's published consumer spend and calibrated on revenue companies publish.
Business model: Ad-led
How The Sims™ FreePlay makes money: subscriptions, one-off purchases and ads.
In-app purchasesAds · 153 ad networks
One-off purchases
/mo
of revenue
Ads
/mo
of revenue
Where it ranks now
Every top chart it appears in across 30 countries.
IndiaApps near The Sims™ FreePlay on the chart
Games › Adventure Grossing, around #18.
June's Journey: Hidden Objects#13
Harry Potter: Hogwarts Mystery#14
Goodville: Farm Adventure Game#15
Jurassic World™: The Game#16
Rogue Legend - Roguelike RPG#17
Free Fire MAX x NARUTO#19
Cell Survivor - Shoot Defense#20
Klondike Adventures: Farm Game#21
Unsolved: Hidden Mystery Games#22
Umamusume: Pretty Derby#23
Ratings
App Store, worldwide.
Rating
4.5 ★
81k ratings
Measured
Ratings
81k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
501
steady vs the 2 weeks before
Lifetime rating
4.4★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
78/100
faster than 97% of Games apps
Growing fastest in South Korea ▲ +100% · Italy ▲ +37%
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| Brazil | 103 | 21% | ▼ -7% |
| France | 94 | 19% | ▼ -11% |
| United Kingdom | 85 | 17% | steady |
| Germany | 65 | 13% | ▲ +9% |
| Russia | 37 | 7% | ▲ +16% |
| Australia | 27 | 5% | ▲ +8% |
| Spain | 26 | 5% | – |
| Poland | 18 | 4% | – |
| Indonesia | 18 | 4% | ▼ -36% |
| Italy | 11 | 2% | ▲ +37% |
| Argentina | 9.7 | 2% | – |
| South Korea | 5.5 | 1% | ▲ +100% |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about The Sims™ FreePlay
From recent reviews.
About The Sims™ FreePlay
This game includes optional in-game purchases of virtual currency that can be used to acquire virtual in-game items, including a random selection of virtual in-game items.
_________________
From the creators of The Sims™ comes a complete Sims experience on mobile! Grow SimTown to expand your Sim community and create an entire town with your own style, personalities and dreams! Complete goals to earn Simoleons and pick up rewards along the way. Keep your Sims happy and watch them thrive as you help them live a fun and fulfilled life!
_________________
SIM-ULATING POSSIBILITIES
From head to toe – and floor to ceiling – customize every aspect of your Sims’ lives! Keep up to 34 Sims looking stylish, and design and build their dream homes complete with swimming pools, multiple floors and incredible decor. As you get more Sims and they start a family, expand your Sim Town with a pet store, car dealership, shopping mall, and even a private villa beach! Express yourself and tell your own Sims story by unleashing your inner architect and interior designer all at once. Visit your real friends’ Sim Towns, where you can form new relationships and compare your friends’ interior design skills against yours.
STAY CONNECTED
Life is better together. Start relationships, fall in love, get married, and have a family. Make lifelong friends and care for pets. Throw pool parties and grill outdoors or snuggle up by the fireplace for movie night. In the mood for some trouble? There’s plenty of drama to be had when Sims don’t get along. Act silly with teens, be rude to family members, or even say no to a marriage proposal! From babies to seniors, your perfect Sims story can happen at every stage of your life simulation. Love and friendships? Drama and breakups? The choice is always yours.
ALL WORK & ALL PLAY
A Sim’s gotta work! Start different dream careers, and even follow Sims’ days at the Police Station, Movie Studio, and Hospital. The more your Sims go to work, the more they learn skills and raise their salary, giving you rewards and setting them on a path to success. In their free time, choose different hobbies like cooking, fashion design, salsa dancing, and puppy training. The more involved they are, the happier they’ll be, from kids to teens to adults. The opportunities are limitless when you create a life your Sims love!
_________________
FOLLOW US at
Twitter @TheSimsFreePlay
Facebook.com/TheSimsFreePlay
Instagram @TheSimsFreePlayEA
_________________
PLEASE NOTE:
- This game requires 1.8GB total storage.
- This game is free to play, but you can choose to pay real money for some extra items, which will charge your Google account. You can disable in-app purchasing by adjusting your device settings.
- Advertising appears in this game.
- A network connection is required to play.
Do Not Sell My Personal Information: https://tos.ea.com/legalapp/WEBPRIVACYCA/US/en/PC/
User Agreement: terms.ea.com
Privacy and Cookie Policy: privacy
_________________
From the creators of The Sims™ comes a complete Sims experience on mobile! Grow SimTown to expand your Sim community and create an entire town with your own style, personalities and dreams! Complete goals to earn Simoleons and pick up rewards along the way. Keep your Sims happy and watch them thrive as you help them live a fun and fulfilled life!
_________________
SIM-ULATING POSSIBILITIES
From head to toe – and floor to ceiling – customize every aspect of your Sims’ lives! Keep up to 34 Sims looking stylish, and design and build their dream homes complete with swimming pools, multiple floors and incredible decor. As you get more Sims and they start a family, expand your Sim Town with a pet store, car dealership, shopping mall, and even a private villa beach! Express yourself and tell your own Sims story by unleashing your inner architect and interior designer all at once. Visit your real friends’ Sim Towns, where you can form new relationships and compare your friends’ interior design skills against yours.
STAY CONNECTED
Life is better together. Start relationships, fall in love, get married, and have a family. Make lifelong friends and care for pets. Throw pool parties and grill outdoors or snuggle up by the fireplace for movie night. In the mood for some trouble? There’s plenty of drama to be had when Sims don’t get along. Act silly with teens, be rude to family members, or even say no to a marriage proposal! From babies to seniors, your perfect Sims story can happen at every stage of your life simulation. Love and friendships? Drama and breakups? The choice is always yours.
ALL WORK & ALL PLAY
A Sim’s gotta work! Start different dream careers, and even follow Sims’ days at the Police Station, Movie Studio, and Hospital. The more your Sims go to work, the more they learn skills and raise their salary, giving you rewards and setting them on a path to success. In their free time, choose different hobbies like cooking, fashion design, salsa dancing, and puppy training. The more involved they are, the happier they’ll be, from kids to teens to adults. The opportunities are limitless when you create a life your Sims love!
_________________
FOLLOW US at
Twitter @TheSimsFreePlay
Facebook.com/TheSimsFreePlay
Instagram @TheSimsFreePlayEA
_________________
PLEASE NOTE:
- This game requires 1.8GB total storage.
- This game is free to play, but you can choose to pay real money for some extra items, which will charge your Google account. You can disable in-app purchasing by adjusting your device settings.
- Advertising appears in this game.
- A network connection is required to play.
Do Not Sell My Personal Information: https://tos.ea.com/legalapp/WEBPRIVACYCA/US/en/PC/
User Agreement: terms.ea.com
Privacy and Cookie Policy: privacy
Latest updates
118.1.284528
Sul Sul! La corte cremisi porta l'ultimo capitolo di Tra le righe nella Città dei Sim, con un po' di malizia da stagione spettrale.
Entra in un mondo di glamour gotico, giardini al chiaro di luna, rifugi magici ed esperimenti meravigliosamente bizzarri.
- NOVITÀ! Pass stagionale: sblocca ricompense spettrali e la magnifica Loggia cremisi
- Esplora biblioteche misteriose, fai qualche magia e scopri quali strane cose stanno mettendo le radici...
Al calare del buio le cose si fanno strane!
118.0.282574
Сул-сул! Встречайте в Симтауне «Алое сердце», заключительную главу серии «Между строк» с хэллоуинскими сюрпризами.
Погрузитесь в мир готического гламура, ночных садов, волшебных уголков и захватывающих экспериментов.
- НОВИНКА! Сезонный пропуск: получите хэллоуинские награды и великолепный алый особняк
- Посетите таинственные библиотеки, займитесь магией и посмотрите, что из этого выйдет...
Это начинается ночью!
117.1.280231
Store changes
What The Sims™ FreePlay changed on its store page: name, icon, screenshots, price, size, languages, requirements.
App got bigger
2607 MB → 2684 MB (+3%)
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The Sims™ FreePlay Android
The Sims™ FreePlay gets 10k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
The Sims™ FreePlay is #5 in Games › Simulation Grossing on Google Play in Spain and charting in 14 of 23 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperELECTRONIC ARTS
CategoryGames › Simulation
PriceFree
Released–
Installs100M+
Rating★ 4.4 (5.8M)
Updated
Content ratingTeen
Rating
4.4 ★
5.8M ratings
Measured
Best rank now
#5
Games › Simulation GrossingMeasured
The Sims™ FreePlay at a glance
AI summary written from our chart and store data, 2026-11-06. It can be wrong: check the numbers above.
The Sims™ FreePlay is a free-to-play life simulation game by Electronic Arts that allows players to build and manage a town of customizable Sims, targeting fans of the franchise seeking deep social and architectural gameplay on mobile. The app maintains strong monetization performance in Southern Europe and Latin America, ranking #5 in Spain and #8 in Italy for Simulation Grossing, while holding top-30 positions in major markets like France, the UK, and Brazil.
Similar apps: SimCity BuildIt, Hay Day, Township
Life Simulation Cartoon 3D Modern medium sessions multiplayer IAP
#social simulation #town building #character customization #casual #management #relationship sim
The Sims™ FreePlay on Google Play
App details
App ID
com.ea.games.simsfreeplay_row
Publisher
Electronic Arts Nederland B.V.
Publisher country
Netherlands
Content rating
Teen
Tech stack
Trackers and permissions of build v118.1.284528, from the εxodus privacy report (CC BY-SA).
Trackers
31
Permissions
20
Trackers
Full permission listProSee plans
The Sims™ FreePlay downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where The Sims™ FreePlay's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in The Sims™ FreePlay before Apple and Google take their fee.
How this is calculated
Top Grossing positions in every country we track, converted to dollars per store and country, sized by each market's published consumer spend and calibrated on revenue companies publish.
Business model: Ad-led
How The Sims™ FreePlay makes money: subscriptions, one-off purchases and ads.
In-app purchasesAds · 153 ad networks
One-off purchases
/mo
of revenue
Ads
/mo
of revenue
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| Spain | Games › SimulationGrossing | #5 |
| United Kingdom | Games › SimulationGrossing | #19 |
| France | Games › SimulationGrossing | #13 |
| Italy | Games › SimulationGrossing | #9 |
| Brazil | Games › SimulationGrossing | #15 |
| Germany | Games › SimulationGrossing | #31 |
| Australia | Games › SimulationGrossing | #28 |
 Mexico | Games › SimulationGrossing | #23 |
 Netherlands | Games › SimulationGrossing | #22 |
| United Kingdom | Games › SimulationFree | #129 |
| Indonesia | Games › SimulationGrossing | #41 |
| Germany | Games › SimulationFree | #124 |
| Spain | All GamesGrossing | #173 |
| South Korea | Games › SimulationGrossing | #138 |
 Sweden | Games › SimulationGrossing | #33 |
 Thailand | Games › SimulationGrossing | #36 |
| Brazil | Games › SimulationFree | #123 |
| France | Games › SimulationFree | #156 |
 Turkey | Games › SimulationGrossing | #58 |
| Spain | Games › SimulationFree | #95 |
| Italy | Games › SimulationFree | #130 |
| Australia | Games › SimulationFree | #185 |
| Netherlands | Games › SimulationFree | #102 |
| Mexico | Games › SimulationFree | #177 |
| Sweden | Games › SimulationFree | #187 |
Apps near The Sims™ FreePlay on the chart
Games › Simulation Grossing, around #5.
Ratings
Google Play, worldwide.
Rating
4.4 ★
5.8M ratings
Measured
Ratings
5.8M
Measured
Written reviews
65k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
–
Google Play's rating count fell over the last 4 weeks: it removed more ratings than came in (spam clean-ups, deleted accounts), so the pace can't be read right now
Written reviews a week
under 1
Google Play
Lifetime rating
4.7★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
3.5★
people who write skew negative
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about The Sims™ FreePlay
From the 123 most recent Google Play reviews in the US.
Users express frustration with recent updates causing crashes, increased file sizes, and login issues. While some praise the core gameplay and visuals, many complain about slow progression timers and restrictive monetization.
Mixed but leaning positive (59% of recent reviews give 4–5 stars). People like it for being fun, and its design. The main complaints are about price and subscriptions, and recent updates.
What people like
- Fun: “I love the game its so fun”
- Design
- Price & subscription: “This game is so nice, I just love the way the sims can things by themselves but the only anyoing thing is is a bit hard to get money”
- Crashes & bugs: “nice and fun not heavy and doesn't have much bugs”
Common complaints
- Price & subscription: “When I'm offline, my Sims remain idle and don't earn money”
- Updates: “Are there plans for updates and higher levels?”
- Features & content: “Are there plans for updates and higher levels?”
- Fun: “Uninstalled, not fun to play”
About The Sims™ FreePlay
This game includes optional in-game purchases of virtual currency that can be used to acquire virtual in-game items, including a random selection of virtual in-game items.
_________________
From the creators of The Sims™ comes a complete Sims experience on mobile! Grow SimTown to expand your Sim community and create an entire town with your own style, personalities and dreams! Complete goals to earn Simoleons and pick up rewards along the way. Keep your Sims happy and watch them thrive as you help them live a fun and fulfilled life!
_________________
SIM-ULATING POSSIBILITIES
From head to toe – and floor to ceiling – customize every aspect of your Sims’ lives! Keep up to 34 Sims looking stylish, and design and build their dream homes complete with swimming pools, multiple floors and incredible decor. As you get more Sims and they start a family, expand your Sim Town with a pet store, car dealership, shopping mall, and even a private villa beach! Express yourself and tell your own Sims story by unleashing your inner architect and interior designer all at once. Visit your real friends’ Sim Towns, where you can form new relationships and compare your friends’ interior design skills against yours.
STAY CONNECTED
Life is better together. Start relationships, fall in love, get married, and have a family. Make lifelong friends and care for pets. Throw pool parties and grill outdoors or snuggle up by the fireplace for movie night. In the mood for some trouble? There’s plenty of drama to be had when Sims don’t get along. Act silly with teens, be rude to family members, or even say no to a marriage proposal! From babies to seniors, your perfect Sims story can happen at every stage of your life simulation. Love and friendships? Drama and breakups? The choice is always yours.
ALL WORK & ALL PLAY
A Sim’s gotta work! Start different dream careers, and even follow Sims’ days at the Police Station, Movie Studio, and Hospital. The more your Sims go to work, the more they learn skills and raise their salary, giving you rewards and setting them on a path to success. In their free time, choose different hobbies like cooking, fashion design, salsa dancing, and puppy training. The more involved they are, the happier they’ll be, from kids to teens to adults. The opportunities are limitless when you create a life your Sims love!
_________________
FOLLOW US at
Twitter @TheSimsFreePlay
Facebook.com/TheSimsFreePlay
Instagram @TheSimsFreePlayEA
_________________
PLEASE NOTE:
- This game requires 1.8GB total storage.
- This game is free to play, but you can choose to pay real money for some extra items, which will charge your Google account. You can disable in-app purchasing by adjusting your device settings.
- Advertising appears in this game.
- A network connection is required to play.
Do Not Sell My Personal Information: https://tos.ea.com/legalapp/WEBPRIVACYCA/US/en/PC/
User Agreement: terms.ea.com
Privacy and Cookie Policy: privacy
_________________
From the creators of The Sims™ comes a complete Sims experience on mobile! Grow SimTown to expand your Sim community and create an entire town with your own style, personalities and dreams! Complete goals to earn Simoleons and pick up rewards along the way. Keep your Sims happy and watch them thrive as you help them live a fun and fulfilled life!
_________________
SIM-ULATING POSSIBILITIES
From head to toe – and floor to ceiling – customize every aspect of your Sims’ lives! Keep up to 34 Sims looking stylish, and design and build their dream homes complete with swimming pools, multiple floors and incredible decor. As you get more Sims and they start a family, expand your Sim Town with a pet store, car dealership, shopping mall, and even a private villa beach! Express yourself and tell your own Sims story by unleashing your inner architect and interior designer all at once. Visit your real friends’ Sim Towns, where you can form new relationships and compare your friends’ interior design skills against yours.
STAY CONNECTED
Life is better together. Start relationships, fall in love, get married, and have a family. Make lifelong friends and care for pets. Throw pool parties and grill outdoors or snuggle up by the fireplace for movie night. In the mood for some trouble? There’s plenty of drama to be had when Sims don’t get along. Act silly with teens, be rude to family members, or even say no to a marriage proposal! From babies to seniors, your perfect Sims story can happen at every stage of your life simulation. Love and friendships? Drama and breakups? The choice is always yours.
ALL WORK & ALL PLAY
A Sim’s gotta work! Start different dream careers, and even follow Sims’ days at the Police Station, Movie Studio, and Hospital. The more your Sims go to work, the more they learn skills and raise their salary, giving you rewards and setting them on a path to success. In their free time, choose different hobbies like cooking, fashion design, salsa dancing, and puppy training. The more involved they are, the happier they’ll be, from kids to teens to adults. The opportunities are limitless when you create a life your Sims love!
_________________
FOLLOW US at
Twitter @TheSimsFreePlay
Facebook.com/TheSimsFreePlay
Instagram @TheSimsFreePlayEA
_________________
PLEASE NOTE:
- This game requires 1.8GB total storage.
- This game is free to play, but you can choose to pay real money for some extra items, which will charge your Google account. You can disable in-app purchasing by adjusting your device settings.
- Advertising appears in this game.
- A network connection is required to play.
Do Not Sell My Personal Information: https://tos.ea.com/legalapp/WEBPRIVACYCA/US/en/PC/
User Agreement: terms.ea.com
Privacy and Cookie Policy: privacy
What's new in 118.1.284528
Sul Sul! Courting Crimson brings the final chapter of Between the Lines to SimTown with a little spooky-season mischief.
Step into a world of gothic glamour, moonlit gardens, magical hideaways, and wonderfully weird experiments.
- NEW! Season Pass: Unlock spooky rewards and the magnificent Crimson Lodge
- Explore mysterious libraries, work a little magic, and see what strange things are taking root...
Things Get a Little Strange After Dark!
Step into a world of gothic glamour, moonlit gardens, magical hideaways, and wonderfully weird experiments.
- NEW! Season Pass: Unlock spooky rewards and the magnificent Crimson Lodge
- Explore mysterious libraries, work a little magic, and see what strange things are taking root...
Things Get a Little Strange After Dark!
Store changes
What The Sims™ FreePlay changed on its store page: name, icon, screenshots, price, size, languages, requirements.
Short description updated
Similar apps
Apps people compare with The Sims™ FreePlay: the same core purpose or gameplay, checked one by one.
