PrettyLittleThing Android
PrettyLittleThing gets 10k+ downloads a day worldwide (AppInsider estimate, September 2026, rounded down to a band).
PrettyLittleThing is #120 in Shopping Free on Google Play in United Kingdom and charting in 2 of 15 countries we track.
Updated 27 Sep 2026 · rankings refresh through the day
DeveloperPrettyLittleThing.com Limited
CategoryShopping
PriceFree
Released
Installs5M+
Rating★ 3.8 (8.9k)
Updated
Content ratingEveryone
Rating
3.8 ★
8.9k ratings
Measured
Best rank now
#120
Shopping FreeMeasured
PrettyLittleThing on Google Play
App details
App ID
com.poqstudio.app.platform.plt
Publisher
PrettyLittleThing.com Limited
Content rating
Everyone
PrettyLittleThing downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where PrettyLittleThing's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks on Google Play
Every top 200 chart it appears in across 15 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | ShoppingFree | #120 |
 Australia | ShoppingFree | #97 |
Apps near PrettyLittleThing on the chart
Shopping Free, around #120.
Ratings
Google Play, worldwide.
Rating
3.8 ★
8.9k ratings
Measured
Ratings
8.9k
Measured
Written reviews
497
Measured
About PrettyLittleThing
PrettyLittleThing is the generation-defining style source for every kind of It Girl.
Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewelry.
From classic and timeless to contemporary cutting edge clothing and accessories, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, co-ords and more, online shopping is effortless with the PLT app.
- Wish list - Save now, shop later. All your favourite items in one place.
- Exclusive offers – As an app member you’ll be the first to know about exclusive offers.
- Fast and secure checkout – This one goes without saying.
- Track your order – Global delivery tracked straight from checkout to your door.
- Pay easily, safely, and securely with Apple Pay.
Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same.
Shop today and express yourself in PrettyLittleThing.
Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewelry.
From classic and timeless to contemporary cutting edge clothing and accessories, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, co-ords and more, online shopping is effortless with the PLT app.
- Wish list - Save now, shop later. All your favourite items in one place.
- Exclusive offers – As an app member you’ll be the first to know about exclusive offers.
- Fast and secure checkout – This one goes without saying.
- Track your order – Global delivery tracked straight from checkout to your door.
- Pay easily, safely, and securely with Apple Pay.
Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same.
Shop today and express yourself in PrettyLittleThing.
What's new in 80.18.0
App Improvements and Bug Fixes