PrettyLittleThing: iPhone vs Android
PrettyLittleThing gets 10k+ downloads a day worldwide (AppInsider estimate, September 2026, rounded down to a band).
PrettyLittleThing by PRETTYLITTLETHING.COM LIMITED is on both the App Store and Google Play. Here are both versions together: downloads, users, revenue, ratings and chart positions, store by store with totals.
Rating
3.9 ★
10k ratings, both stores
Measured
Best rank now
#80
iPhone · 
Shopping Free
Shopping FreeMeasured
App Store
App details
App ID
1138840268
Publisher
PRETTYLITTLETHING.COM LIMITED
Content rating
4+
Google Play
App details
App ID
com.poqstudio.app.platform.plt
Publisher
PrettyLittleThing.com Limited
Content rating
Everyone
PrettyLittleThing downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| iPhone | 5k+ | 10M+ |
| Google Play | 1k+ | 5M+ Measured |
| Total | 10k+ Confidence | 10M+ Confidence |
How this is calculated
iPhone: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where PrettyLittleThing's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Both stores, across every country we track.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.2 ★ | 1.2k |
| Google Play | 3.8 ★ | 8.9k 497 written reviews |
| Both stores | 3.9 ★ weighted by ratings | 10k |
About PrettyLittleThing
PrettyLittleThing is the generation-defining style source for every kind of It Girl.
Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewellery.
From the classic and timeless to contemporary and cutting edge womens fashion, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, two piece sets and more, online shopping is effortless with the PLT app.
- Wish list - Save now, shop later. All your favourite items in one place.
- Exclusive offers – As an app member you’ll be the first to know about exclusive offers.
- Fast and secure checkout – This one goes without saying.
- Track your order – Global delivery tracked straight from checkout to your door.
- Pay easily, safely, and securely with Apple Pay.
Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same.
Shop today and express yourself in PrettyLittleThing.
Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewellery.
From the classic and timeless to contemporary and cutting edge womens fashion, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, two piece sets and more, online shopping is effortless with the PLT app.
- Wish list - Save now, shop later. All your favourite items in one place.
- Exclusive offers – As an app member you’ll be the first to know about exclusive offers.
- Fast and secure checkout – This one goes without saying.
- Track your order – Global delivery tracked straight from checkout to your door.
- Pay easily, safely, and securely with Apple Pay.
Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same.
Shop today and express yourself in PrettyLittleThing.