PrettyLittleThing Downloads & RevenuePrettyLittleThing · App Store & Google Play
PrettyLittleThing by PRETTYLITTLETHING.COM LIMITED is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
🌟iOSFeatured by Apple🌟iOSFeatured by Apple✏️iOSDescription updated✏️iOSNew iPad screenshots📦iOSUpdated to version 80.21.0⭐iOSRatings taking off in United States📦iOSUpdated to version 80.20.1📈iOSCharting in a new country📦AndroidUpdated to version 80.19.0🔎iOSTop 10 for “shopping”📈iOSCharting in a new country🆕AndroidFirst spotted by AppInsider📦AndroidVersion 80.18.0🆕AndroidReleased on Google Play
Full timeline · 49 events
- 🌟PrettyLittleThing featured by AppleiOSapps · GB
- 🌟PrettyLittleThing featured by AppleiOSapps · GB
- ✏️PrettyLittleThing: description updatediOS· SE
- ✏️PrettyLittleThing: new iPad screenshotsiOS· SE
- ✏️PrettyLittleThing: new screenshotsiOS5 screenshots (was 5) · SE
- 🌟PrettyLittleThing featured by AppleiOSapps · GB
- ✏️PrettyLittleThing: new iPad screenshotsiOS· 4 countries
- ✏️PrettyLittleThing: new screenshotsiOS5 screenshots (was 5) · 4 countries
- ✏️PrettyLittleThing: app got biggeriOS86 MB → 95 MB (+11%)
- ✏️PrettyLittleThing: needs a newer iOSiOSiOS 15.6 → iOS 16.4
- 📦PrettyLittleThing updated to version 80.21.0iOSThis update includes usability improvements and bug fixes.
- 🌟PrettyLittleThing featured by AppleiOSapps · GB
- ✏️PrettyLittleThing: description updatediOS· ZA, GB
- ✏️PrettyLittleThing: new iPad screenshotsiOS· 4 countries
- ✏️PrettyLittleThing: new screenshotsiOS5 screenshots (was 5) · 4 countries
- 📦PrettyLittleThing updated to version 80.20.1iOSThis update includes usability improvements and bug fixes.
- 🌟PrettyLittleThing featured by AppleiOSapps · GB
- 🌟PrettyLittleThing featured by AppleiOSapps · GB
- 🌟PrettyLittleThing featured by AppleiOSapps · GB
- 🌟PrettyLittleThing featured by AppleiOSapps · GB
- 🌟PrettyLittleThing featured by AppleiOSapps · GB
- 🌟PrettyLittleThing featured by AppleiOSapps · GB
- 🌟PrettyLittleThing featured by AppleiOSapps · GB
- 🌟PrettyLittleThing featured by AppleiOSapps · GB
- ✏️PrettyLittleThing: new iPad screenshotsiOS· NL
- ✏️PrettyLittleThing: new screenshotsiOS5 screenshots (was 5) · NL
- ✏️PrettyLittleThing: description updatediOS· SE, GB
- ✏️PrettyLittleThing: new iPad screenshotsiOS· 4 countries
- ✏️PrettyLittleThing: new screenshotsiOS5 screenshots (was 5) · 4 countries
- 📦PrettyLittleThing updated to version 80.19.0iOSThis update includes usability improvements and bug fixes.
- 📈PrettyLittleThing charting in a new countryiOSSouth Africa
- 📦PrettyLittleThing updated to version 80.19.0AndroidApp Improvements and Bug Fixes
- 🔎PrettyLittleThing reached Top 10 for “shopping”iOS#10 in Sweden search · popularity 70
- 🌟PrettyLittleThing featured by AppleiOSapps · GB
- 🌟PrettyLittleThing featured by AppleiOSapps · GB
- 🌟PrettyLittleThing featured by AppleiOSapps · GB
- 🌟PrettyLittleThing featured by AppleiOSapps · GB
- 📈PrettyLittleThing charting in a new countryiOSFrance
- 🌟PrettyLittleThing featured by AppleiOSapps · GB
- 🌟PrettyLittleThing featured by AppleiOSapps · GB
- 📈PrettyLittleThing charting in a new country in 2 chartsiOSNetherlands · Sweden
- 🆕PrettyLittleThing first spotted by AppInsiderAndroidAustralia
- 🆕PrettyLittleThing first spotted by AppInsideriOS#80 in Top Free · Shopping · Australia
- 🌟PrettyLittleThing featured by AppleiOSapps · GB
- 📦PrettyLittleThing version 80.18.0iOSThis update includes usability improvements and bug fixes.
- 📦PrettyLittleThing version 80.18.0AndroidApp Improvements and Bug Fixes
- 🆕PrettyLittleThing released on Google PlayAndroid
- 🆕PrettyLittleThing released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.7 ★
173k ratings, both stores
Measured
Best rank now
#88
App Store · 
Shopping Free
Shopping FreeMeasured
New ratings a week
1,084
▲ +52% vs the 2 weeks before (App Store)
Measured
App Store
App details
App ID
1138840268
Publisher
PRETTYLITTLETHING.COM LIMITED
Publisher country
United Kingdom
On the store since
Sep 2016
10 years on the store
Minimum OS
iOS 16.4+
iPhone 8 and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
4
NL EN FR SV
Size
95 MB
Also listed in
Lifestyle
Google Play
App details
App ID
com.poqstudio.app.platform.plt
Publisher
PRETTYLITTLETHING.COM LIMITED
Publisher country
United Kingdom
Content rating
Everyone
PrettyLittleThing downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | – | 10M+ |
| Google Play | – | 5M+ Measured |
| Total | – | 10M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where PrettyLittleThing's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #88 Shopping Free | 5 of 30 countries | #165 | – |
| Google Play | #125 Shopping Free | 2 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
1,025
▲ +52% vs the 2 weeks before
Recent ratings
4.7★
vs 4.8★ lifetime
Review momentum
91/100
faster than 97% of Shopping apps
Growing fastest in 
United States ▲ ×9 · 
France ▲ +46%
New ratings by country (4)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United Kingdom | 659 | 64% | ▼ -5% |
| United States | 281 | 27% | ▲ ×9 |
| France | 55 | 5% | ▲ +46% |
| Australia | 29 | 3% | ▼ -43% |
App Store ratings in the countries we track, 4-week average.
Google Play
New ratings a week
59
4-week average
Recent ratings
5.0★
vs 4.7★ lifetime
Review momentum
56/100
faster than 47% of Shopping apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.8 ★ | 164k |
| Google Play | 4.0 ★ | 9.1k 500 written reviews |
| Both stores | 4.7 ★ weighted by ratings | 173k |
About PrettyLittleThing
PrettyLittleThing is the generation-defining style source for every kind of IT girl.
Fashion, Beauty, Lifestyle.
With over 85,000 products available across sizes 4-32 including Petite, Plus, Tall and Shape, there's something to suit every style, occasion and fit.
Daily routines are made easier with the ability to shop all your needs in one place, from beauty favourites to a curated selection of lifestyle essentials.
The PLT app makes online shopping effortless, with exclusive benefits and features designed to make purchasing your next must-haves even easier.
- Wishlist: Save now, shop later. All your favourite items in one place.
- Exclusive offers & early access: As an app member, be the first to know about exclusive offers, new drops and more.
- Image Search: See a style you love? Find similar pieces and discover your next look with ease.
- Fast & secure checkout: Shop quickly and easily with a range of convenient payment options, including Apple Pay.
- Track your order: Global delivery tracked straight from checkout to your door.
- PLT Royalty: Your next look? Already out for delivery with unlimited next day delivery. Plus, enjoy free returns with your Royalty membership.
- PLT Deliver+: Get more from every delivery with 35-day extended returns, free & simple resale with no listing fees, £5 per day compensation for late deliveries, lost & stolen cover, instant support and a 48-hour payout policy on eligible claims.
PLT Marketplace takes the brand beyond clothing, offering a curated selection of homeware and wellness. From soft furnishings and home décor to aesthetic home gym equipment, everything is designed to elevate everyday living.
From the latest 2026 fashion trends to timeless wardrobe staples, discover the pieces everyone is talking about and make them your own. Whether you're dressing for everyday plans, your next night out or the season's biggest moments, PLT has your next look covered.
Black Friday is coming. Get ahead of the biggest shopping event of the year and discover the latest looks, exclusive offers and more on the PLT app.
Download and shop PrettyLittleThing today.
Fashion, Beauty, Lifestyle.
With over 85,000 products available across sizes 4-32 including Petite, Plus, Tall and Shape, there's something to suit every style, occasion and fit.
Daily routines are made easier with the ability to shop all your needs in one place, from beauty favourites to a curated selection of lifestyle essentials.
The PLT app makes online shopping effortless, with exclusive benefits and features designed to make purchasing your next must-haves even easier.
- Wishlist: Save now, shop later. All your favourite items in one place.
- Exclusive offers & early access: As an app member, be the first to know about exclusive offers, new drops and more.
- Image Search: See a style you love? Find similar pieces and discover your next look with ease.
- Fast & secure checkout: Shop quickly and easily with a range of convenient payment options, including Apple Pay.
- Track your order: Global delivery tracked straight from checkout to your door.
- PLT Royalty: Your next look? Already out for delivery with unlimited next day delivery. Plus, enjoy free returns with your Royalty membership.
- PLT Deliver+: Get more from every delivery with 35-day extended returns, free & simple resale with no listing fees, £5 per day compensation for late deliveries, lost & stolen cover, instant support and a 48-hour payout policy on eligible claims.
PLT Marketplace takes the brand beyond clothing, offering a curated selection of homeware and wellness. From soft furnishings and home décor to aesthetic home gym equipment, everything is designed to elevate everyday living.
From the latest 2026 fashion trends to timeless wardrobe staples, discover the pieces everyone is talking about and make them your own. Whether you're dressing for everyday plans, your next night out or the season's biggest moments, PLT has your next look covered.
Black Friday is coming. Get ahead of the biggest shopping event of the year and discover the latest looks, exclusive offers and more on the PLT app.
Download and shop PrettyLittleThing today.
PrettyLittleThing App Store
PrettyLittleThing is #165 in Shopping Free in United States and charting in 5 of 30 countries we track.
Updated 11 Nov 2026 · rankings refresh through the day
DeveloperPRETTYLITTLETHING.COM LIMITED
CategoryShopping
PriceFree
Released
Rating★ 4.8 (164k)
Version80.21.0
Age rating4+
First seen by us 24 Sep 2026
24 Sep 2026Installs (est.)10M+ worldwide
Rating
4.8 ★
164k ratings
Measured
Best rank now
#165
Shopping FreeMeasured
New ratings a week
1,025
▲ +52% vs the 2 weeks before
Measured
PrettyLittleThing on the App Store
App details
App ID
1138840268
Publisher
PRETTYLITTLETHING.COM LIMITED
Publisher country
United Kingdom
On the store since
Sep 2016
10 years on the store
Minimum OS
iOS 16.4+
iPhone 8 and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
4
NL EN FR SV
Size
95 MB
Also listed in
Lifestyle
PrettyLittleThing downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where PrettyLittleThing's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | ShoppingFree | #165 |
| United Kingdom | ShoppingFree | #100 |
| Australia | ShoppingFree | #88 |
 Sweden | ShoppingFree | #157 |
 South Africa | ShoppingFree | #183 |
Apps near PrettyLittleThing on the chart
Shopping Free, around #165.
Ratings
App Store, worldwide.
Rating
4.8 ★
164k ratings
Measured
Ratings
164k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
1,025
▲ +52% vs the 2 weeks before
Recent ratings
4.7★
vs 4.8★ lifetime
Review momentum
91/100
faster than 97% of Shopping apps
Growing fastest in United States ▲ ×9 · France ▲ +46%
New ratings by country (4)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United Kingdom | 659 | 64% | ▼ -5% |
| United States | 281 | 27% | ▲ ×9 |
| France | 55 | 5% | ▲ +46% |
| Australia | 29 | 3% | ▼ -43% |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About PrettyLittleThing
PrettyLittleThing is the generation-defining style source for every kind of IT girl.
Fashion, Beauty, Lifestyle.
With over 85,000 products available across sizes 4-32 including Petite, Plus, Tall and Shape, there's something to suit every style, occasion and fit.
Daily routines are made easier with the ability to shop all your needs in one place, from beauty favourites to a curated selection of lifestyle essentials.
The PLT app makes online shopping effortless, with exclusive benefits and features designed to make purchasing your next must-haves even easier.
- Wishlist: Save now, shop later. All your favourite items in one place.
- Exclusive offers & early access: As an app member, be the first to know about exclusive offers, new drops and more.
- Image Search: See a style you love? Find similar pieces and discover your next look with ease.
- Fast & secure checkout: Shop quickly and easily with a range of convenient payment options, including Apple Pay.
- Track your order: Global delivery tracked straight from checkout to your door.
- PLT Royalty: Your next look? Already out for delivery with unlimited next day delivery. Plus, enjoy free returns with your Royalty membership.
- PLT Deliver+: Get more from every delivery with 35-day extended returns, free & simple resale with no listing fees, £5 per day compensation for late deliveries, lost & stolen cover, instant support and a 48-hour payout policy on eligible claims.
PLT Marketplace takes the brand beyond clothing, offering a curated selection of homeware and wellness. From soft furnishings and home décor to aesthetic home gym equipment, everything is designed to elevate everyday living.
From the latest 2026 fashion trends to timeless wardrobe staples, discover the pieces everyone is talking about and make them your own. Whether you're dressing for everyday plans, your next night out or the season's biggest moments, PLT has your next look covered.
Black Friday is coming. Get ahead of the biggest shopping event of the year and discover the latest looks, exclusive offers and more on the PLT app.
Download and shop PrettyLittleThing today.
Fashion, Beauty, Lifestyle.
With over 85,000 products available across sizes 4-32 including Petite, Plus, Tall and Shape, there's something to suit every style, occasion and fit.
Daily routines are made easier with the ability to shop all your needs in one place, from beauty favourites to a curated selection of lifestyle essentials.
The PLT app makes online shopping effortless, with exclusive benefits and features designed to make purchasing your next must-haves even easier.
- Wishlist: Save now, shop later. All your favourite items in one place.
- Exclusive offers & early access: As an app member, be the first to know about exclusive offers, new drops and more.
- Image Search: See a style you love? Find similar pieces and discover your next look with ease.
- Fast & secure checkout: Shop quickly and easily with a range of convenient payment options, including Apple Pay.
- Track your order: Global delivery tracked straight from checkout to your door.
- PLT Royalty: Your next look? Already out for delivery with unlimited next day delivery. Plus, enjoy free returns with your Royalty membership.
- PLT Deliver+: Get more from every delivery with 35-day extended returns, free & simple resale with no listing fees, £5 per day compensation for late deliveries, lost & stolen cover, instant support and a 48-hour payout policy on eligible claims.
PLT Marketplace takes the brand beyond clothing, offering a curated selection of homeware and wellness. From soft furnishings and home décor to aesthetic home gym equipment, everything is designed to elevate everyday living.
From the latest 2026 fashion trends to timeless wardrobe staples, discover the pieces everyone is talking about and make them your own. Whether you're dressing for everyday plans, your next night out or the season's biggest moments, PLT has your next look covered.
Black Friday is coming. Get ahead of the biggest shopping event of the year and discover the latest looks, exclusive offers and more on the PLT app.
Download and shop PrettyLittleThing today.
Latest updates
80.21.0
This update includes usability improvements and bug fixes.
80.20.1
This update includes usability improvements and bug fixes.
80.19.0
This update includes usability improvements and bug fixes.
Store changes
What PrettyLittleThing changed on its store page: name, icon, screenshots, price, size, languages, requirements.
Description updated
New iPad screenshots
New screenshots
5 screenshots (was 5)
PrettyLittleThing Android
PrettyLittleThing is #125 in Shopping Free on Google Play in United Kingdom and charting in 2 of 23 countries we track.
Updated 11 Nov 2026 · rankings refresh through the day
DeveloperPrettyLittleThing.com Limited
CategoryShopping
PriceFree
Released
Installs5M+
Rating★ 4.0 (9.1k)
Updated
Content ratingEveryone
Rating
4.0 ★
9.1k ratings
Measured
Best rank now
#125
Shopping FreeMeasured
New ratings a week
59
Google Play, 4-week average
Measured
PrettyLittleThing on Google Play
App details
App ID
com.poqstudio.app.platform.plt
Publisher
PRETTYLITTLETHING.COM LIMITED
Publisher country
United Kingdom
Content rating
Everyone
PrettyLittleThing downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where PrettyLittleThing's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | ShoppingFree | #125 |
| Australia | ShoppingFree | #125 |
Apps near PrettyLittleThing on the chart
Shopping Free, around #125.
Ratings
Google Play, worldwide.
Rating
4.0 ★
9.1k ratings
Measured
Ratings
9.1k
Measured
Written reviews
500
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
59
4-week average
Recent ratings
5.0★
vs 4.7★ lifetime
Review momentum
56/100
faster than 47% of Shopping apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About PrettyLittleThing
PrettyLittleThing is the generation-defining style source for every kind of It Girl.
Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewelry.
From classic and timeless to contemporary cutting edge clothing and accessories, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, co-ords and more, online shopping is effortless with the PLT app.
- Wish list - Save now, shop later. All your favourite items in one place.
- Exclusive offers – As an app member you’ll be the first to know about exclusive offers.
- Fast and secure checkout – This one goes without saying.
- Track your order – Global delivery tracked straight from checkout to your door.
- Pay easily, safely, and securely with Apple Pay.
Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same.
Shop today and express yourself in PrettyLittleThing.
Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewelry.
From classic and timeless to contemporary cutting edge clothing and accessories, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, co-ords and more, online shopping is effortless with the PLT app.
- Wish list - Save now, shop later. All your favourite items in one place.
- Exclusive offers – As an app member you’ll be the first to know about exclusive offers.
- Fast and secure checkout – This one goes without saying.
- Track your order – Global delivery tracked straight from checkout to your door.
- Pay easily, safely, and securely with Apple Pay.
Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same.
Shop today and express yourself in PrettyLittleThing.
What's new in 80.19.0
App Improvements and Bug Fixes