PrettyLittleThing
PrettyLittleThing gets 10k+ downloads a day worldwide (AppInsider estimate, September 2026, rounded down to a band).
PrettyLittleThing is #94 in Shopping Free in United Kingdom and charting in 2 of 24 countries we track.
Updated 27 Sep 2026 · rankings refresh through the day
DeveloperPRETTYLITTLETHING.COM LIMITED
CategoryShopping
PriceFree
Released
Rating★ 4.2 (1.2k)
Version80.18.0
Age rating4+
First seen by us
24 Sep 2026
24 Sep 2026Installs (est.)10M+ worldwide
Rating
4.2 ★
1.2k ratings
Measured
Best rank now
#94
Shopping FreeMeasured
PrettyLittleThing on the App Store
App details
App ID
1138840268
Publisher
PRETTYLITTLETHING.COM LIMITED
Content rating
4+
PrettyLittleThing downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. iPhone downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where PrettyLittleThing's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Every top chart it appears in across 24 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | ShoppingFree | #94 |
| Australia | ShoppingFree | #80 |
Apps near PrettyLittleThing on the chart
Shopping Free, around #94.
Ratings
App Store, worldwide.
Rating
4.2 ★
1.2k ratings
Measured
Ratings
1.2k
Measured
About PrettyLittleThing
PrettyLittleThing is the generation-defining style source for every kind of It Girl.
Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewellery.
From the classic and timeless to contemporary and cutting edge womens fashion, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, two piece sets and more, online shopping is effortless with the PLT app.
- Wish list - Save now, shop later. All your favourite items in one place.
- Exclusive offers – As an app member you’ll be the first to know about exclusive offers.
- Fast and secure checkout – This one goes without saying.
- Track your order – Global delivery tracked straight from checkout to your door.
- Pay easily, safely, and securely with Apple Pay.
Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same.
Shop today and express yourself in PrettyLittleThing.
Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewellery.
From the classic and timeless to contemporary and cutting edge womens fashion, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, two piece sets and more, online shopping is effortless with the PLT app.
- Wish list - Save now, shop later. All your favourite items in one place.
- Exclusive offers – As an app member you’ll be the first to know about exclusive offers.
- Fast and secure checkout – This one goes without saying.
- Track your order – Global delivery tracked straight from checkout to your door.
- Pay easily, safely, and securely with Apple Pay.
Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same.
Shop today and express yourself in PrettyLittleThing.
Latest updates
80.18.0
This update includes usability improvements and bug fixes.