Emma Downloads & RevenueEmma - Budget Planner Tracker · App Store & Google Play
Emma - Budget Planner Tracker gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Emma - Budget Planner Tracker by Emma Technologies LTD. is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Emma - Budget Planner Tracker update history & changes
Last change · 32 events since 18 Oct 2017Full timeline ↓✏️iOSAdded hidden keywords: organised✏️iOSNew iPad screenshots📦iOSUpdated to version 6.3.6📦iOSUpdated to version 6.3.5📦AndroidUpdated to version 1.45.1📦AndroidUpdated to version 1.45.2📈iOSEntered the top 10🔎iOSTop 10 for “budget planner”📈AndroidEntered the top 10📈AndroidEntered the top 100🆕AndroidFirst spotted by AppInsider🆕iOSFirst spotted by AppInsider🆕AndroidReleased on Google Play🆕iOSReleased on the App Store
Full timeline · 32 events
- ✏️Emma - Budget Planner Tracker added hidden keywords: organisediOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Emma - Budget Planner Tracker: new iPad screenshotsiOS· CA, GB
- 📦Emma - Budget Planner Tracker updated to version 6.3.6iOSBug fixes & performance improvements.
- ✏️Emma - Budget Planner Tracker: new iPad screenshotsiOS· GB, CA
- 📦Emma - Budget Planner Tracker updated to version 6.3.5iOSBug fixes & performance improvements.
- 📦Emma - Budget Planner Tracker updated to version 1.45.1AndroidNo release notes
- 📦Emma - Budget Planner Tracker updated to version 1.45.2AndroidNo release notes
- 📦Emma - Budget Planner Tracker updated to version 6.3.4iOSBug fixes & performance improvements.
- 📦Emma - Budget Planner Tracker updated to version 1.44.4AndroidNo release notes
- 📦Emma - Budget Planner Tracker updated to version 1.45.0AndroidNo release notes
- 📈Emma - Budget Planner Tracker entered the top 10iOSTop Grossing · Finance · GB
- 📦Emma - Budget Planner Tracker updated to version 6.3.3iOSBug fixes & performance improvements.
- 📦Emma - Budget Planner Tracker: now updating weeklyiOS4 updates in 30 days, after a quiet two months
- ✏️Emma - Budget Planner Tracker added hidden keywords: spendingiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Emma - Budget Planner Tracker: now updating weeklyAndroid4 updates in 30 days, after a quiet two months
- ✏️Emma - Budget Planner Tracker: new iPad screenshotsiOS· GB
- 📦Emma - Budget Planner Tracker updated to version 6.3.2iOSBug fixes & performance improvements.
- 📦Emma - Budget Planner Tracker updated to version 1.44.3AndroidNo release notes
- 🔎Emma - Budget Planner Tracker reached Top 10 for “budget planner”iOS#9 in Spain search · popularity 52
- 📈Emma - Budget Planner Tracker entered the top 10AndroidTop Grossing · Finance · GB
- ✏️Emma - Budget Planner Tracker added hidden keywords: expense, financialiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Emma - Budget Planner Tracker entered the top 100AndroidTop Grossing · Finance · GB
- 📦Emma - Budget Planner Tracker updated to version 6.3.1iOSBug fixes & performance improvements.
- ✏️Emma - Budget Planner Tracker added hidden keywords: spend, expenses, splitiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Emma - Budget Planner Tracker updated to version 1.44.0AndroidBug fixes & performance improvements.
- 📦Emma - Budget Planner Tracker updated to version 1.44.1AndroidNo release notes
- 🆕Emma - Budget Planner Tracker first spotted by AppInsiderAndroidUnited Kingdom
- 🆕Emma - Budget Planner Tracker first spotted by AppInsideriOS#30 in Top Free · Finance · United Kingdom
- 📦Emma - Budget Planner Tracker version 6.3.0iOSNo release notes
- 📦Emma - Budget Planner Tracker version 1.43.11AndroidNo release notes
- 🆕Emma - Budget Planner Tracker released on Google PlayAndroid
- 🆕Emma - Budget Planner Tracker released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.6 ★
37k ratings, both stores
Measured
Best rank now
#11
Android · 
Finance Grossing
Finance GrossingMeasured
New ratings a week
129
▲ +9% vs the 2 weeks before (App Store)
Measured
App Store
App details
App ID
1270062373
Publisher
Emma Technologies LTD.
Publisher country
United Kingdom
On the store since
Oct 2017
9 years on the store
Minimum OS
iOS 15.1+
iPhone 6s and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
1
EN
Size
168 MB
Also listed in
Utilities
Google Play
App details
App ID
com.emmaprod
Publisher
EMMA TECHNOLOGIES LTD.
Publisher country
United Kingdom
Content rating
Everyone
Tech stack
Trackers and permissions of build v1.43.11, from the εxodus privacy report (CC BY-SA).
Trackers
8
Permissions
46
Trackers
Full permission listProSee plans
Emma - Budget Planner Tracker downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 1k+ | – |
| Google Play | 500+ | 1M+ Measured |
| Total | 1k+ Confidence | 1M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where Emma - Budget Planner Tracker's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: Subscription-led
How Emma - Budget Planner Tracker makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchases
Subscriptions
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Emma Pro subscription | |
| 2 | Emma Pro subscription | |
| 3 | Emma Plus Monthly subscription | |
| 4 | Emma Pro subscription | |
| 5 | Monthly Pro Subscription subscription | |
| 6 | Emma Ultimate subscription | |
| 7 | Subscription subscription | |
| 8 | Emma Plus Yearly subscription | |
| 9 | Emma Pro subscription | |
| 10 | Emma Pro Monthly subscription |
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #12 Finance Grossing | 1 of 30 countries | – | – |
| Google Play | #11 Finance Grossing | 1 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
95
▲ +9% vs the 2 weeks before
Lifetime rating
4.7★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
73/100
faster than 86% of Finance apps
Google Play
New ratings a week
34
▲ +40% vs the 2 weeks before
Lifetime rating
4.3★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
2.6★
people who write skew negative
Review momentum
43/100
faster than 29% of Finance apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.7 ★ | 27k |
| Google Play | 4.4 ★ | 9.7k 303 written reviews |
| Both stores | 4.6 ★ weighted by ratings | 37k |
What users say about Emma - Budget Planner Tracker
From the 50 most recent App Store reviews in the US.
Mostly negative (36% of recent reviews give 4–5 stars). People like it for good value, and easy sign-in. The main complaints are about login and account problems, and price and subscriptions. Recent reviews are more positive than earlier ones.
What people like
- Price & subscription: “Pay more for what you had”
- Login & account: “We have the same bank accounts”
- Features & content: “A tool that I can’t live without”
Common complaints
- Login & account: “Just downloaded it and started to add my accounts”
- Price & subscription: “Now everything is behind a paywall”
- Updates: “In actuality, it updates once in the middle of the day”
- Connection & sync: “App Doesn’t Sync Well At All”
About Emma - Budget Planner Tracker
Meet Emma, your ultimate budgeting app
Take full control of your money with Emma, the award-winning budget planner and budget tracker that helps you save money, manage bills, and invest smarter. Whether you’re budgeting for groceries, rent, or saving for your next big goal, Emma gives you all the tools to build healthier financial habits. Trusted by hundreds of thousands of users across the UK, Emma makes budgeting simple and effective.
Why Choose Emma
Emma combines all your bank accounts, credit cards, investments, and crypto wallets into one intuitive dashboard. You’ll always know where your money goes and how to stick to your budget with ease.
Key Features
Budgeting Made Easy
Create unlimited budgets with custom categories, track overspending with rolling budgets, and sync your plan with your pay cycle. Emma even supports merchant-based budgets, making it the most flexible budget app in the UK.
Powerful Insights & Analytics
Understand your spending with interactive pie charts, cash flow timelines, and spend-over-time breakdowns. Emma helps you budget smarter by showing exactly where your money goes.
Smart Budget Alerts
Get real-time notifications when you’re close to your budget limits, a bill is due, or an unusual transaction occurs.
Bill & Subscription Tracking
Never miss a payment again. Track bills, cancel unwanted subscriptions, and free up money in your budget instantly.
Smart Savings with Autosave
Build your savings alongside your budget with three flexible options:
• Custom Deposit: Set a recurring amount to save automatically
• Round Ups: Save spare change from daily purchases
• AI Saving: Let Emma calculate the perfect savings for your budget
Cashback & Rewards
Earn free cashback at top UK brands and stretch your budget further.
Boost Your Credit Score
Report your rent to Equifax, TransUnion, and Experian directly from Emma and improve your credit score while staying on budget.
Personal & Business Budgeting
Use Emma Spaces to manage personal and business budgets in one app, keeping everything organised.
Shared Budgets Made Simple
Split expenses with friends, housemates, or a partner using Emma Groups—no more awkward money chats.
Track Your Net Worth
Monitor assets and liabilities in real time and see how your overall budget and wealth grow.
Discover Better Financial Options
Compare loans, credit cards, and debt consolidation offers tailored to your budget.
Invest Commission-Free
Trade over 1,800 US stocks, including Apple, Meta, and NVIDIA. Capital at risk; other fees may apply.
Bank-Level Security
Your data is safe with Emma:
* 256-bit SSL encryption
* Biometric authentication
* FCA-registered and ICO-compliant
* Featured by BBC, Financial Times, TechCrunch, The Guardian, and more.
Subscriptions
Emma Plus, Pro, and Ultimate plans are available monthly or annually. Subscriptions renew automatically unless cancelled at least 24 hours before the end of the billing period. Manage your plan directly in your Emma accou
Take full control of your money with Emma, the award-winning budget planner and budget tracker that helps you save money, manage bills, and invest smarter. Whether you’re budgeting for groceries, rent, or saving for your next big goal, Emma gives you all the tools to build healthier financial habits. Trusted by hundreds of thousands of users across the UK, Emma makes budgeting simple and effective.
Why Choose Emma
Emma combines all your bank accounts, credit cards, investments, and crypto wallets into one intuitive dashboard. You’ll always know where your money goes and how to stick to your budget with ease.
Key Features
Budgeting Made Easy
Create unlimited budgets with custom categories, track overspending with rolling budgets, and sync your plan with your pay cycle. Emma even supports merchant-based budgets, making it the most flexible budget app in the UK.
Powerful Insights & Analytics
Understand your spending with interactive pie charts, cash flow timelines, and spend-over-time breakdowns. Emma helps you budget smarter by showing exactly where your money goes.
Smart Budget Alerts
Get real-time notifications when you’re close to your budget limits, a bill is due, or an unusual transaction occurs.
Bill & Subscription Tracking
Never miss a payment again. Track bills, cancel unwanted subscriptions, and free up money in your budget instantly.
Smart Savings with Autosave
Build your savings alongside your budget with three flexible options:
• Custom Deposit: Set a recurring amount to save automatically
• Round Ups: Save spare change from daily purchases
• AI Saving: Let Emma calculate the perfect savings for your budget
Cashback & Rewards
Earn free cashback at top UK brands and stretch your budget further.
Boost Your Credit Score
Report your rent to Equifax, TransUnion, and Experian directly from Emma and improve your credit score while staying on budget.
Personal & Business Budgeting
Use Emma Spaces to manage personal and business budgets in one app, keeping everything organised.
Shared Budgets Made Simple
Split expenses with friends, housemates, or a partner using Emma Groups—no more awkward money chats.
Track Your Net Worth
Monitor assets and liabilities in real time and see how your overall budget and wealth grow.
Discover Better Financial Options
Compare loans, credit cards, and debt consolidation offers tailored to your budget.
Invest Commission-Free
Trade over 1,800 US stocks, including Apple, Meta, and NVIDIA. Capital at risk; other fees may apply.
Bank-Level Security
Your data is safe with Emma:
* 256-bit SSL encryption
* Biometric authentication
* FCA-registered and ICO-compliant
* Featured by BBC, Financial Times, TechCrunch, The Guardian, and more.
Subscriptions
Emma Plus, Pro, and Ultimate plans are available monthly or annually. Subscriptions renew automatically unless cancelled at least 24 hours before the end of the billing period. Manage your plan directly in your Emma accou
Emma - Budget Planner Tracker App Store
Emma - Budget Planner Tracker gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Emma - Budget Planner Tracker is #12 in Finance Grossing in United Kingdom and charting in 1 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperEmma Technologies LTD.
CategoryFinance
PriceFree
Released
Rating★ 4.7 (27k)
Version6.3.6
Age rating4+
First seen by us 24 Sep 2026
24 Sep 2026Rating
4.7 ★
27k ratings
Measured
Best rank now
#12
Finance GrossingMeasured
New ratings a week
95
▲ +9% vs the 2 weeks before
Measured
Emma - Budget Planner Tracker on the App Store
App details
App ID
1270062373
Publisher
Emma Technologies LTD.
Publisher country
United Kingdom
On the store since
Oct 2017
9 years on the store
Minimum OS
iOS 15.1+
iPhone 6s and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
1
EN
Size
168 MB
Also listed in
Utilities
Emma - Budget Planner Tracker downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where Emma - Budget Planner Tracker's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in Emma - Budget Planner Tracker before Apple and Google take their fee.
How this is calculated
Not in an overall Top Grossing chart, only in category charts: each category position is converted to the overall position it corresponds to, then priced on the same rank-to-revenue curve, inside the part of each market the charted apps leave over.
Business model: Subscription-led
How Emma - Budget Planner Tracker makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchases
Subscriptions
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Emma Pro subscription | |
| 2 | Emma Pro subscription | |
| 3 | Emma Plus Monthly subscription | |
| 4 | Emma Pro subscription | |
| 5 | Monthly Pro Subscription subscription | |
| 6 | Emma Ultimate subscription | |
| 7 | Subscription subscription | |
| 8 | Emma Plus Yearly subscription | |
| 9 | Emma Pro subscription | |
| 10 | Emma Pro Monthly subscription |
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | FinanceGrossing | #12 |
| United Kingdom | FinanceFree | #31 |
Apps near Emma - Budget Planner Tracker on the chart
Finance Grossing, around #12.
Ratings
App Store, worldwide.
Rating
4.7 ★
27k ratings
Measured
Ratings
27k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
95
▲ +9% vs the 2 weeks before
Lifetime rating
4.7★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
73/100
faster than 86% of Finance apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Emma - Budget Planner Tracker
From the 50 most recent App Store reviews in the US.
Mostly negative (36% of recent reviews give 4–5 stars). People like it for good value, and easy sign-in. The main complaints are about login and account problems, and price and subscriptions. Recent reviews are more positive than earlier ones.
What people like
- Price & subscription: “Pay more for what you had”
- Login & account: “We have the same bank accounts”
- Features & content: “A tool that I can’t live without”
Common complaints
- Login & account: “Just downloaded it and started to add my accounts”
- Price & subscription: “Now everything is behind a paywall”
- Updates: “In actuality, it updates once in the middle of the day”
- Connection & sync: “App Doesn’t Sync Well At All”
About Emma - Budget Planner Tracker
Meet Emma, your ultimate budgeting app
Take full control of your money with Emma, the award-winning budget planner and budget tracker that helps you save money, manage bills, and invest smarter. Whether you’re budgeting for groceries, rent, or saving for your next big goal, Emma gives you all the tools to build healthier financial habits. Trusted by hundreds of thousands of users across the UK, Emma makes budgeting simple and effective.
Why Choose Emma
Emma combines all your bank accounts, credit cards, investments, and crypto wallets into one intuitive dashboard. You’ll always know where your money goes and how to stick to your budget with ease.
Key Features
Budgeting Made Easy
Create unlimited budgets with custom categories, track overspending with rolling budgets, and sync your plan with your pay cycle. Emma even supports merchant-based budgets, making it the most flexible budget app in the UK.
Powerful Insights & Analytics
Understand your spending with interactive pie charts, cash flow timelines, and spend-over-time breakdowns. Emma helps you budget smarter by showing exactly where your money goes.
Smart Budget Alerts
Get real-time notifications when you’re close to your budget limits, a bill is due, or an unusual transaction occurs.
Bill & Subscription Tracking
Never miss a payment again. Track bills, cancel unwanted subscriptions, and free up money in your budget instantly.
Smart Savings with Autosave
Build your savings alongside your budget with three flexible options:
• Custom Deposit: Set a recurring amount to save automatically
• Round Ups: Save spare change from daily purchases
• AI Saving: Let Emma calculate the perfect savings for your budget
Cashback & Rewards
Earn free cashback at top UK brands and stretch your budget further.
Boost Your Credit Score
Report your rent to Equifax, TransUnion, and Experian directly from Emma and improve your credit score while staying on budget.
Personal & Business Budgeting
Use Emma Spaces to manage personal and business budgets in one app, keeping everything organised.
Shared Budgets Made Simple
Split expenses with friends, housemates, or a partner using Emma Groups—no more awkward money chats.
Track Your Net Worth
Monitor assets and liabilities in real time and see how your overall budget and wealth grow.
Discover Better Financial Options
Compare loans, credit cards, and debt consolidation offers tailored to your budget.
Invest Commission-Free
Trade over 1,800 US stocks, including Apple, Meta, and NVIDIA. Capital at risk; other fees may apply.
Bank-Level Security
Your data is safe with Emma:
* 256-bit SSL encryption
* Biometric authentication
* FCA-registered and ICO-compliant
* Featured by BBC, Financial Times, TechCrunch, The Guardian, and more.
Subscriptions
Emma Plus, Pro, and Ultimate plans are available monthly or annually. Subscriptions renew automatically unless cancelled at least 24 hours before the end of the billing period. Manage your plan directly in your Emma accou
Take full control of your money with Emma, the award-winning budget planner and budget tracker that helps you save money, manage bills, and invest smarter. Whether you’re budgeting for groceries, rent, or saving for your next big goal, Emma gives you all the tools to build healthier financial habits. Trusted by hundreds of thousands of users across the UK, Emma makes budgeting simple and effective.
Why Choose Emma
Emma combines all your bank accounts, credit cards, investments, and crypto wallets into one intuitive dashboard. You’ll always know where your money goes and how to stick to your budget with ease.
Key Features
Budgeting Made Easy
Create unlimited budgets with custom categories, track overspending with rolling budgets, and sync your plan with your pay cycle. Emma even supports merchant-based budgets, making it the most flexible budget app in the UK.
Powerful Insights & Analytics
Understand your spending with interactive pie charts, cash flow timelines, and spend-over-time breakdowns. Emma helps you budget smarter by showing exactly where your money goes.
Smart Budget Alerts
Get real-time notifications when you’re close to your budget limits, a bill is due, or an unusual transaction occurs.
Bill & Subscription Tracking
Never miss a payment again. Track bills, cancel unwanted subscriptions, and free up money in your budget instantly.
Smart Savings with Autosave
Build your savings alongside your budget with three flexible options:
• Custom Deposit: Set a recurring amount to save automatically
• Round Ups: Save spare change from daily purchases
• AI Saving: Let Emma calculate the perfect savings for your budget
Cashback & Rewards
Earn free cashback at top UK brands and stretch your budget further.
Boost Your Credit Score
Report your rent to Equifax, TransUnion, and Experian directly from Emma and improve your credit score while staying on budget.
Personal & Business Budgeting
Use Emma Spaces to manage personal and business budgets in one app, keeping everything organised.
Shared Budgets Made Simple
Split expenses with friends, housemates, or a partner using Emma Groups—no more awkward money chats.
Track Your Net Worth
Monitor assets and liabilities in real time and see how your overall budget and wealth grow.
Discover Better Financial Options
Compare loans, credit cards, and debt consolidation offers tailored to your budget.
Invest Commission-Free
Trade over 1,800 US stocks, including Apple, Meta, and NVIDIA. Capital at risk; other fees may apply.
Bank-Level Security
Your data is safe with Emma:
* 256-bit SSL encryption
* Biometric authentication
* FCA-registered and ICO-compliant
* Featured by BBC, Financial Times, TechCrunch, The Guardian, and more.
Subscriptions
Emma Plus, Pro, and Ultimate plans are available monthly or annually. Subscriptions renew automatically unless cancelled at least 24 hours before the end of the billing period. Manage your plan directly in your Emma accou
Latest updates
6.3.6
Bug fixes & performance improvements.
6.3.5
Bug fixes & performance improvements.
6.3.4
Bug fixes & performance improvements.
Store changes
What Emma - Budget Planner Tracker changed on its store page: name, icon, screenshots, price, size, languages, requirements.
New iPad screenshots 
New iPad screenshots
New iPad screenshots
Emma - Budget Planner Tracker Android
Emma - Budget Planner Tracker gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Emma - Budget Planner Tracker is #11 in Finance Grossing on Google Play in United Kingdom and charting in 1 of 23 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperEmma Technologies LTD.
CategoryFinance
PriceFree
Released
Installs1M+
Rating★ 4.4 (9.7k)
Updated
Content ratingEveryone
Rating
4.4 ★
9.7k ratings
Measured
Best rank now
#11
Finance GrossingMeasured
New ratings a week
34
▲ +40% vs the 2 weeks before
Measured
Emma - Budget Planner Tracker on Google Play
App details
App ID
com.emmaprod
Publisher
EMMA TECHNOLOGIES LTD.
Publisher country
United Kingdom
Content rating
Everyone
Tech stack
Trackers and permissions of build v1.43.11, from the εxodus privacy report (CC BY-SA).
Trackers
8
Permissions
46
Trackers
Full permission listProSee plans
Emma - Budget Planner Tracker downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where Emma - Budget Planner Tracker's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in Emma - Budget Planner Tracker before Apple and Google take their fee.
How this is calculated
Not in an overall Top Grossing chart, only in category charts: each category position is converted to the overall position it corresponds to, then priced on the same rank-to-revenue curve, inside the part of each market the charted apps leave over.
Business model: Subscription-led
How Emma - Budget Planner Tracker makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchases
Subscriptions
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Emma Pro subscription | |
| 2 | Emma Pro subscription | |
| 3 | Emma Plus Monthly subscription | |
| 4 | Emma Pro subscription | |
| 5 | Monthly Pro Subscription subscription | |
| 6 | Emma Ultimate subscription | |
| 7 | Subscription subscription | |
| 8 | Emma Plus Yearly subscription | |
| 9 | Emma Pro subscription | |
| 10 | Emma Pro Monthly subscription |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | FinanceGrossing | #11 |
| United Kingdom | FinanceFree | #38 |
Apps near Emma - Budget Planner Tracker on the chart
Finance Grossing, around #11.
Ratings
Google Play, worldwide.
Rating
4.4 ★
9.7k ratings
Measured
Ratings
9.7k
Measured
Written reviews
303
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
34
▲ +40% vs the 2 weeks before
Lifetime rating
4.3★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
2.6★
people who write skew negative
Review momentum
43/100
faster than 29% of Finance apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Emma - Budget Planner Tracker
From the 60 most recent Google Play reviews in the US.
Mostly negative (37% of recent reviews give 4–5 stars). People like it for being easy to use, and good value. The main complaints are about price and subscriptions, and login and account problems.
What people like
- Ease of use: “Easy to use & makes me feel in control”
- Price & subscription: “Wow, was I wasting money🤑”
- Useful: “Very Useful App ⭐️⭐️⭐️⭐️⭐️”
- Login & account: “user friendly app, easy to track all accounts and payments”
Common complaints
- Price & subscription: “just another money making app”
- Login & account: “why is this trying to take £85 out of my account?”
- Privacy & data: “It is a scam to simply charge you money”
- Ads: “so bad, runs battery down so quickly, adverts for this app should be banned 😑”
About Emma - Budget Planner Tracker
Meet Emma, your financial super app 👋
● All your accounts in one place
● Find and track your subscriptions
● Set budgets
● Weekly reports
● Analyze your spending & expenses
● Daily balance notifications
● Overdraft alerts
BANK LEVEL SECURITY
Worried about sharing your data? We hear you.
● Emma uses SSL 256-bit encryption - the same security protocol that banks use - to ensure that your sensitive, personal information is fully encrypted and securely stored.
● Emma uses biometric security authentication for an added level of protection.
CUSTOMER REVIEWS
“This app is amazing! I used to manually track my expenses using a notepad or a spreadsheet but always used to make mistakes and never found time to update it. This fixes all my budgeting issues and saves me so much time as well as money!”
Sarah
“I love the fact that I can do everything within this one app. I mainly use it for tracking my expenses but have also started using it to instantly send/receive payments which makes things super easy. Also, the money I’ve saved from using this app is used to invest in my favorite companies using the investment feature!”
Mike
OUR MISSION
We believe everyone deserves a financial advocate to help with money management and budgeting. Someone who watches our back no matter who we are and where we come from. We provide a great experience, which relies on a basic principle - caring about our customers’ financial well being. This is who we are and what we stand for.
We have received amazing feedback from the finance community and have been featured in Forbes, Financial Times, Politico, The Sunday Times and CITY A.M.
MORE FEATURES? GO PLUS, PRO OR ULTIMATE
We have 3 subscription upgrades available in Emma to power charge your finances. Here’s what is available in each subscription upgrade:
Emma Plus
True Balance - preemptively see the balance of your bank account after your subscriptions are removed
Fraud Detection - find out whether your personal details have been part of a known data breach
Bill Reminders - get reminded about your upcoming bills so you never miss a payment
Cashback - get cashback from your favorite brands
Emma Pro
All the features in Emma Plus
Custom categories - so you can customize your finances to your heart's content
Rename transactions - for easier reference
Export data - to understand your finances on excel
Create Offline Accounts - to manage your cash expenses and any accounts you can’t link to Emma
Create Smart Rules - to automate your Offline Accounts. Look, no hands!
Split your transactions - into multiple categories for more flexibility
Legendary Pro Icon - because you are a Pro
Emma Ultimate
All the features in Emma Plus & Pro
Spaces - group together different accounts to see separated analytics and budgets
Ultimate Icon - so you can show them who's boss
-----------------------------------
If you choose to purchase Emma Plus, Emma Pro or Emma Ultimate, payment will be charged to your iTunes accou
● All your accounts in one place
● Find and track your subscriptions
● Set budgets
● Weekly reports
● Analyze your spending & expenses
● Daily balance notifications
● Overdraft alerts
BANK LEVEL SECURITY
Worried about sharing your data? We hear you.
● Emma uses SSL 256-bit encryption - the same security protocol that banks use - to ensure that your sensitive, personal information is fully encrypted and securely stored.
● Emma uses biometric security authentication for an added level of protection.
CUSTOMER REVIEWS
“This app is amazing! I used to manually track my expenses using a notepad or a spreadsheet but always used to make mistakes and never found time to update it. This fixes all my budgeting issues and saves me so much time as well as money!”
Sarah
“I love the fact that I can do everything within this one app. I mainly use it for tracking my expenses but have also started using it to instantly send/receive payments which makes things super easy. Also, the money I’ve saved from using this app is used to invest in my favorite companies using the investment feature!”
Mike
OUR MISSION
We believe everyone deserves a financial advocate to help with money management and budgeting. Someone who watches our back no matter who we are and where we come from. We provide a great experience, which relies on a basic principle - caring about our customers’ financial well being. This is who we are and what we stand for.
We have received amazing feedback from the finance community and have been featured in Forbes, Financial Times, Politico, The Sunday Times and CITY A.M.
MORE FEATURES? GO PLUS, PRO OR ULTIMATE
We have 3 subscription upgrades available in Emma to power charge your finances. Here’s what is available in each subscription upgrade:
Emma Plus
True Balance - preemptively see the balance of your bank account after your subscriptions are removed
Fraud Detection - find out whether your personal details have been part of a known data breach
Bill Reminders - get reminded about your upcoming bills so you never miss a payment
Cashback - get cashback from your favorite brands
Emma Pro
All the features in Emma Plus
Custom categories - so you can customize your finances to your heart's content
Rename transactions - for easier reference
Export data - to understand your finances on excel
Create Offline Accounts - to manage your cash expenses and any accounts you can’t link to Emma
Create Smart Rules - to automate your Offline Accounts. Look, no hands!
Split your transactions - into multiple categories for more flexibility
Legendary Pro Icon - because you are a Pro
Emma Ultimate
All the features in Emma Plus & Pro
Spaces - group together different accounts to see separated analytics and budgets
Ultimate Icon - so you can show them who's boss
-----------------------------------
If you choose to purchase Emma Plus, Emma Pro or Emma Ultimate, payment will be charged to your iTunes accou