YNAB Downloads & RevenueYNAB · App Store & Google Play
YNAB gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
YNAB by You Need A Budget LLC is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Full timeline · 86 events
- ✏️YNAB added hidden keywords: weeklyiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟YNAB featured by Apple: “APPS WE LOVE”iOStoday · AE, SA, TR, ZA
- ✏️YNAB added hidden keywords: finary, zetaiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟YNAB featured by Apple: “APPS WE LOVE”iOStoday · AE, SA, TR
- 🌟YNAB featured by Apple: “APPS WE LOVE”iOStoday · AE, SA, TR, ZA
- 📈YNAB entered the top 10iOSTop Grossing · Finance · CO
- 🌟YNAB featured by Apple: “APPS WE LOVE”iOStoday · AE, SA, TR, ZA
- 📦YNAB updated to version 26.42iOSLife is short, spend it well. Here’s how we’re helping you this week:
• Know someone who’d love to stop stressing about money? Now you can give them the gift of getting good at money without leaving the app. Just tap the gift icon in the top right corner to find this option (US only)!
• We also fixed an issue where the Add New Transaction shortcut could fill in the wrong amount.… more - ✏️YNAB added hidden keywords: habit, nabiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟YNAB featured by Apple: “APPS WE LOVE”iOStoday · AE, SA, TR
- ✏️YNAB added hidden keywords: themeiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟YNAB featured by Apple: “APPS WE LOVE”iOStoday · AE, SA, TR, ZA
- ✏️YNAB: new iPad screenshotsiOS· TW
- ✏️YNAB: new screenshotsiOS9 screenshots (was 9) · TW
- 📦YNAB updated to version 26.42.1AndroidLife is short, spend it well. Nothing major this week, just some small fixes and improvements under the hood.
- ✏️YNAB added hidden keywords: copilotiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈YNAB entered the top 10 in 2 chartsiOSTop Grossing · Finance · AR · Top Grossing · Finance · ZA
- ✏️YNAB added hidden keywords: copilotiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️YNAB: new iPad screenshotsiOS· TH
- ✏️YNAB: new screenshotsiOS9 screenshots (was 9) · TH
- ✏️YNAB: new iPad screenshotsiOS· 12 countries
- ✏️YNAB: new screenshotsiOS9 screenshots (was 9) · 12 countries
- ✏️YNAB: new iPad screenshotsiOS· 13 countries
- ✏️YNAB: new screenshotsiOS9 screenshots (was 9) · 13 countries
- ✏️YNAB added hidden keywords: touiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️YNAB: new iPad screenshotsiOS· AU
- ✏️YNAB: new screenshotsiOS9 screenshots (was 9) · AU
- 📦YNAB updated to version 26.41iOSLife is short, spend it well. Here’s how we’re helping you this week:
• Card Mode now shows when a scheduled transaction is still uncleared. - 📦YNAB updated to version 26.41.0AndroidLife is short, spend it well. Here's how we're helping you this week:
—Say hello to Card Mode, the swipe-based way to meet your transactions one at a time. Swipe right to approve the ones that are good to go, and left to skip ones that need further review. Not a swiper? The Approve and Skip For Now buttons are there for you. Or, you can tap the toggle to switch back to the classic list mode. We’ll remember your selection for next time.… more - ✏️YNAB added hidden keywords: expensesiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️YNAB: new iPad screenshotsiOS· ID
- ✏️YNAB: new screenshotsiOS9 screenshots (was 9) · ID
- ✏️YNAB added hidden keywords: expenseiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈YNAB hit #1iOSTop Grossing · Finance · RU
- ✏️YNAB: new iPad screenshotsiOS· 15 countries
- ✏️YNAB: new screenshotsiOS9 screenshots (was 9) · 15 countries
- ✏️YNAB added hidden keywords: expensesiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️YNAB: new iPad screenshotsiOS· 12 countries
- ✏️YNAB: new screenshotsiOS9 screenshots (was 9) · 12 countries
- ✏️YNAB: new iPad screenshotsiOS· AU
- ✏️YNAB: new screenshotsiOS9 screenshots (was 9) · AU
- 📦YNAB updated to version 26.40.1iOSLife is short, spend it well. Here’s how we’re helping you this week:
• Got a new iPhone Duo? Your plan unfolds right along with it. We’ve tuned the app for both the outer screen and the larger inner display, so everything fits, however you choose to position it.
• We recently improved the matching logic for credit card payments. Now, that same logic applies to all transfer transactions. Smarter matching based on date and amount, even when the payees from your bank are less than clear.… more - 📦YNAB updated to version 26.40iOSLife is short, spend it well. Here’s how we’re helping you this week:
• We recently improved the matching logic for credit card payments. Now, that same logic applies to all transfer transactions. Smarter matching based on date and amount, even when the payees from your bank are less than clear.… more - 📦YNAB updated to version 26.40.0AndroidLife is short, spend it well. Here's how we're helping you this week:
—We recently improved the matching logic for credit card payments. Now, that same logic applies to all transfer transactions. Smarter matching based on date and amount, even when the payees from your bank are less than clear.… more - ✏️YNAB added hidden keywords: spendiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️YNAB added hidden keywords: comptesiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈YNAB entered the top 10iOSTop Grossing · Finance · MY
- 📦YNAB: now updating weeklyAndroid4 updates in 30 days, after a quiet two months
- ✏️YNAB: description updatediOS· TW
- 📦YNAB updated to version 26.39iOSLife is short, spend it well. Here's how we're helping you this week:
• Credit card interest now has a proper home! Categorize interest charges as Credit Card Interest—a new category you'll find on transactions in your credit card accounts. You'll see exactly what interest is costing you in your Credit Card Payment Category details, and can cover it by assigning money directly there.… more - 📦YNAB: now updating weeklyiOS4 updates in 30 days, after a quiet two months
- ✏️YNAB: keywords changediOS· US
- 📦YNAB updated to version 26.39.0AndroidLife is short, spend it well. Here's how we're helping you this week:
Credit card interest now has a proper home! Categorize interest charges as Credit Card Interest—a new category you'll find on transactions in your credit card accounts. You'll see exactly what interest is costing you in your Credit Card Payment Category details, and can cover it by assigning money directly there.… more - 📈YNAB entered the top 10 in 2 chartsAndroidTop Grossing · Finance · MX · Top Grossing · Finance · NL
- 📈YNAB charting in a new country in 2 chartsAndroidMexico · Netherlands
- 📈YNAB entered the top 10 in 3 chartsAndroidTop Grossing · Finance · TH · Top Grossing · Finance · TR · Top Grossing · Finance · VN
- 📈YNAB charting in a new country in 3 chartsAndroidThailand · Turkey · Vietnam
- ✏️YNAB: description updatediOS· JP
- ✏️YNAB: description updatediOS· 18 countries
- ✏️YNAB added hidden keywords: expenses, spendingiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️YNAB: description updatediOS· AU
- ✏️YNAB: description updatediOS· TH
- 📦YNAB updated to version 26.38iOSLife is short, spend it well. Nothing major this week, just some small fixes and improvements under the hood.
- ✏️YNAB added hidden keywords: about, planiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️YNAB: description updatedAndroid· US
- 📊YNAB passed 1M monthly usersiOSour estimate
- 📊YNAB passed 1M monthly usersAndroidour estimate
- 📦YNAB updated to version 26.38.1AndroidLife is short, spend it well. Nothing major this week, just some small fixes and improvements under the hood.
- ✏️YNAB added hidden keywords: spending, expensesiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎YNAB reached Top 10 for “budget planner”iOS#8 in Thailand search · popularity 65
- ✏️YNAB added hidden keywords: dépensesiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️YNAB added hidden keywords: spendingiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️YNAB added hidden keywords: spendiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦YNAB updated to version 26.37iOSLife is short, spend it well. Here's how we're helping you this week:
- Tapping the checkmark in the memo field now saves your memo instead of adding a line break. - ✏️YNAB added hidden keywords: motioniOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️YNAB added hidden keywords: bills, expenseiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦YNAB updated to version 26.37.0AndroidLife is short, spend it well. Nothing major this week, just some small fixes and improvements under the hood.
- 📈YNAB entered the top 10AndroidTop Grossing · Finance · IN
- 📈YNAB charting in a new countryAndroidIndia
- ✏️YNAB added hidden keywords: actual, about, spend, expense +4 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🆕YNAB first spotted by AppInsiderAndroidUnited Kingdom
- 🆕YNAB first spotted by AppInsideriOS#30 in Top Grossing · Finance · Germany
- 📦YNAB version 26.36iOSNo release notes
- 📦YNAB version 26.36.0AndroidLife is short, spend it well. Here's how we're helping you this week:
—Now, when you share the app with a friend and they sign up using your referral link, they'll get a 6-week free trial instead of 34 days. - 🆕YNAB released on Google PlayAndroid
- 🆕YNAB released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Finance GrossingYNAB at a glance
AI summary written from our chart and store data, 2026-11-08. It can be wrong: check the numbers above.
YNAB is a subscription-based personal finance application that enforces zero-based budgeting to help individuals and households manage cash flow, reduce debt, and track net worth. The app maintains strong commercial performance with top-10 grossing rankings in the Finance category across major markets including the US, UK, Australia, and Canada.
Similar apps: Mint, PocketGuard, EveryDollar
App Store
App details
App privacy Measured
YNAB’s App Store privacy label declares 0 data categories used to track you across other companies’ apps and websites, 8 linked to your identity and 0 collected anonymously.
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
Google Play
App details
Tech stack
Trackers and permissions of build v26.39.0, from the εxodus privacy report (CC BY-SA).
YNAB downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 500+ | 1M+ |
| Google Play | 100+ | 1M+ Measured |
| Total | 1k+ Confidence | 5M+ Confidence |
How this is calculated
Where YNAB's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
How this is calculated
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: Subscription-led
How YNAB makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | YNAB Subscription subscription | |
| 2 | YNAB Subscription subscription | |
| 3 | YNAB Subscription subscription | |
| 4 | YNAB Subscription subscription |
Hidden keywords
YNAB shows up in App Store search (US) for 3 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #4 Finance Grossing | 23 of 30 countries | – | #4 |
| Google Play | #2 Finance Grossing | 12 of 23 countries | – | #6 |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisGrowing fastest in Canada ▲ +56%
New ratings by country (5)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 71 | 85% | steady |
| Canada | 5.2 | 6% | ▲ +56% |
 United Kingdom | 5 | 6% | ▲ +20% |
 France | 1.2 | 1% | – |
 Netherlands | 1.2 | 1% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.8 ★ | 62k |
| Google Play | 4.2 ★ | 25k 4.8k written reviews |
| Both stores | 4.6 ★ weighted by ratings | 88k |
What users say about YNAB
From the 87 most recent App Store reviews in the US.
Long-term users praise the app's effectiveness for zero-based budgeting and financial clarity, often citing life-changing results after a steep learning curve. However, recent updates have triggered significant backlash regarding broken functionality, increased click counts, and unreliable bank synchronization.
Mixed but leaning positive (59% of recent reviews give 4–5 stars). People like it for good value, and being easy to use. The main complaints are about the design, and recent updates. Recent reviews are more negative than earlier ones.
What people like
- Price & subscription: “Finally, money makes sense”
- Ease of use: “Easy and portable budgeting”
- Useful: “It’s wonderful and recommended highly”
- Features & content: “Not a “set it and forget it” tool”
Common complaints
- Design: “UI/UX on a downward trend”
- Updates: “Update after Dev Response:”
- Price & subscription: “immediately asks for money”
- Connection & sync: “Randomly loses connection to your accounts”
About YNAB
Download YNAB, get good at money, and never worry about money again.
“We started YNAB January 1st with $37 saved and ended the year with $42,000. Plus we paid $14,000 cash for a new roof.”
-Kyle, YNAB user since 2020
Start your free 30-day trial and stop feeling like you’re bad at money.
“YNAB has removed the stress of money from my life and in doing so has helped make me a better husband. It's like I got to remove a personal flaw I had never been able to fix."
-Kyle, again. We didn’t even pay him to say this, but maybe we should.
Why YNAB?
-92% of YNAB users report feeling less stressed about money since starting.
-The average user saves $600 in the first month, and $6,000 in the first year.
“A year of YNAB costs less than a massage and is a heck of a lot better for reducing stress.”
-Kat, YNAB user since 2016
Benefits and Features
STOP ARGUING ABOUT MONEY
…and start planning your life, together
-Create and share unlimited plans with up to six people with one subscription
-Real time updates between devices make it easy to keep everyone informed
-Cheaper than couples counseling
STOP DROWNING IN DEBT
…and start seeing progress with your paydown
-Make a plan to pay down debt by calculating time and interest saved with the Loan Planner
-Avoid new credit card debt with YNAB’s clever built-in spending categorization feature
STOP FEELING DISORGANIZED
…and start feeling totally in control
-Securely link financial accounts to automatically import transactions
-Easily add transactions manually, if you prefer
-Ask Siri to update your plan or provide expense category balances on the go
START REACHING MORE GOALS
…and stop thinking your future is limited
-Keep your priorities and goals in focus
-Visualize progress as you go
-Watch your net worth climb
START SPENDING CONFIDENTLY
…and stop feeling guilt, doubt, and regret
-Calculate your “Cost to Be Me”
-Make a flexible, proactive spending plan
-Always know how much you have to spend
START FEELING SUPPORTED
…and stop feeling like you’re alone in this
-Talk to our “freakishly nice” award-winning support team (don’t tell them we called them freakish)
-Become part of our community of genuine, amazingly supportive people who get it
-Attend one of our live events to learn, share, play, and grow with like-minded getting-good-at-money people
The first step of never worrying about money again is starting a free 30-day trial. Are you ready to get good at money?
(You seem ready! And we already really like you, so please join us.)
Free for 30 Days, then Monthly/Annual Subscriptions Available
Subscription Details
-YNAB is a one-year auto-renewable subscription, billed monthly or annually.
-Payment will be charged to your Apple Account at confirmation of purchase.
-Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period.
-Account will be charged for renewal within 24-hours pr
YNAB App Store
YNAB gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
YNAB is #4 in Finance Grossing in United States and charting in 23 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
24 Sep 2026 Finance GrossingYNAB at a glance
AI summary written from our chart and store data, 2026-11-08. It can be wrong: check the numbers above.
YNAB is a subscription-based personal finance application that enforces zero-based budgeting to help individuals and households manage cash flow, reduce debt, and track net worth. The app maintains strong commercial performance with top-10 grossing rankings in the Finance category across major markets including the US, UK, Australia, and Canada.
Similar apps: Mint, PocketGuard, EveryDollar
YNAB on the App Store
App details
App privacy Measured
YNAB’s App Store privacy label declares 0 data categories used to track you across other companies’ apps and websites, 8 linked to your identity and 0 collected anonymously.
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
YNAB downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where YNAB's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
How this is calculated
In-app revenue
Worldwide, what users spend in YNAB before Apple and Google take their fee.
How this is calculated
Business model: Subscription-led
How YNAB makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | YNAB Subscription subscription | |
| 2 | YNAB Subscription subscription | |
| 3 | YNAB Subscription subscription | |
| 4 | YNAB Subscription subscription |
Hidden keywords
YNAB shows up in App Store search (US) for 3 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | FinanceGrossing | #4 |
| United Kingdom | FinanceGrossing | #9 |
| Canada | FinanceGrossing | #5 |
 Italy | FinanceGrossing | #4 |
 Mexico | FinanceGrossing | #7 |
 Australia | FinanceGrossing | #11 |
 India | FinanceGrossing | #14 |
| Germany | FinanceGrossing | #28 |
 Poland | FinanceGrossing | #8 |
| France | FinanceGrossing | #28 |
 United Arab Emirates | FinanceGrossing | #11 |
| Netherlands | FinanceGrossing | #11 |
 Japan | FinanceGrossing | #100 |
 Spain | FinanceGrossing | #26 |
 Brazil | FinanceGrossing | #54 |
 Argentina | FinanceGrossing | #13 |
 Sweden | FinanceGrossing | #25 |
 Philippines | FinanceGrossing | #20 |
 Saudi Arabia | FinanceGrossing | #59 |
 Russia | FinanceGrossing | #85 |
 South Africa | FinanceGrossing | #23 |
 Colombia | FinanceGrossing | #24 |
 Turkey | FinanceGrossing | #61 |
Apps near YNAB on the chart
Finance Grossing, around #4.
Ratings
App Store, worldwide.
Review momentum
ⓘ How we measure thisGrowing fastest in Canada ▲ +56%
New ratings by country (5)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 71 | 85% | steady |
| Canada | 5.2 | 6% | ▲ +56% |
| United Kingdom | 5 | 6% | ▲ +20% |
| France | 1.2 | 1% | – |
| Netherlands | 1.2 | 1% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about YNAB
From the 87 most recent App Store reviews in the US.
Long-term users praise the app's effectiveness for zero-based budgeting and financial clarity, often citing life-changing results after a steep learning curve. However, recent updates have triggered significant backlash regarding broken functionality, increased click counts, and unreliable bank synchronization.
Mixed but leaning positive (59% of recent reviews give 4–5 stars). People like it for good value, and being easy to use. The main complaints are about the design, and recent updates. Recent reviews are more negative than earlier ones.
What people like
- Price & subscription: “Finally, money makes sense”
- Ease of use: “Easy and portable budgeting”
- Useful: “It’s wonderful and recommended highly”
- Features & content: “Not a “set it and forget it” tool”
Common complaints
- Design: “UI/UX on a downward trend”
- Updates: “Update after Dev Response:”
- Price & subscription: “immediately asks for money”
- Connection & sync: “Randomly loses connection to your accounts”
About YNAB
Download YNAB, get good at money, and never worry about money again.
“We started YNAB January 1st with $37 saved and ended the year with $42,000. Plus we paid $14,000 cash for a new roof.”
-Kyle, YNAB user since 2020
Start your free 30-day trial and stop feeling like you’re bad at money.
“YNAB has removed the stress of money from my life and in doing so has helped make me a better husband. It's like I got to remove a personal flaw I had never been able to fix."
-Kyle, again. We didn’t even pay him to say this, but maybe we should.
Why YNAB?
-92% of YNAB users report feeling less stressed about money since starting.
-The average user saves $600 in the first month, and $6,000 in the first year.
“A year of YNAB costs less than a massage and is a heck of a lot better for reducing stress.”
-Kat, YNAB user since 2016
Benefits and Features
STOP ARGUING ABOUT MONEY
…and start planning your life, together
-Create and share unlimited plans with up to six people with one subscription
-Real time updates between devices make it easy to keep everyone informed
-Cheaper than couples counseling
STOP DROWNING IN DEBT
…and start seeing progress with your paydown
-Make a plan to pay down debt by calculating time and interest saved with the Loan Planner
-Avoid new credit card debt with YNAB’s clever built-in spending categorization feature
STOP FEELING DISORGANIZED
…and start feeling totally in control
-Securely link financial accounts to automatically import transactions
-Easily add transactions manually, if you prefer
-Ask Siri to update your plan or provide expense category balances on the go
START REACHING MORE GOALS
…and stop thinking your future is limited
-Keep your priorities and goals in focus
-Visualize progress as you go
-Watch your net worth climb
START SPENDING CONFIDENTLY
…and stop feeling guilt, doubt, and regret
-Calculate your “Cost to Be Me”
-Make a flexible, proactive spending plan
-Always know how much you have to spend
START FEELING SUPPORTED
…and stop feeling like you’re alone in this
-Talk to our “freakishly nice” award-winning support team (don’t tell them we called them freakish)
-Become part of our community of genuine, amazingly supportive people who get it
-Attend one of our live events to learn, share, play, and grow with like-minded getting-good-at-money people
The first step of never worrying about money again is starting a free 30-day trial. Are you ready to get good at money?
(You seem ready! And we already really like you, so please join us.)
Free for 30 Days, then Monthly/Annual Subscriptions Available
Subscription Details
-YNAB is a one-year auto-renewable subscription, billed monthly or annually.
-Payment will be charged to your Apple Account at confirmation of purchase.
-Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period.
-Account will be charged for renewal within 24-hours pr
Latest updates
Store changes
What YNAB changed on its store page: name, icon, screenshots, price, size, languages, requirements.
YNAB Android
YNAB gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
YNAB is #6 in Finance Grossing on Google Play in United States and charting in 12 of 23 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
Finance GrossingYNAB at a glance
AI summary written from our chart and store data, 2026-11-07. It can be wrong: check the numbers above.
YNAB is a subscription-based budgeting and personal finance management app designed for individuals and households seeking to control spending, pay down debt, and plan financial goals. The app demonstrates strong global monetization performance, ranking #3 in Finance Grossing charts across diverse markets including Vietnam, Thailand, South Africa, Mexico, India, Indonesia, Canada, and the UAE, while maintaining top-10 positions in major economies like the US and UK.
Similar apps: Mint, PocketGuard, EveryDollar
YNAB on Google Play
App details
Tech stack
Trackers and permissions of build v26.39.0, from the εxodus privacy report (CC BY-SA).
YNAB downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where YNAB's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in YNAB before Apple and Google take their fee.
How this is calculated
Business model: Subscription-led
How YNAB makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | YNAB Subscription subscription | |
| 2 | YNAB Subscription subscription | |
| 3 | YNAB Subscription subscription | |
| 4 | YNAB Subscription subscription |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | FinanceGrossing | #6 |
| Canada | FinanceGrossing | #2 |
| India | FinanceGrossing | #3 |
| United Kingdom | FinanceGrossing | #7 |
| Mexico | FinanceGrossing | #3 |
| Saudi Arabia | FinanceGrossing | #3 |
 Indonesia | FinanceGrossing | #3 |
| United Arab Emirates | FinanceGrossing | #3 |
| Netherlands | FinanceGrossing | #4 |
| Turkey | FinanceGrossing | #4 |
| Thailand | FinanceGrossing | #3 |
 Vietnam | FinanceGrossing | #3 |
Apps near YNAB on the chart
Finance Grossing, around #6.
Mileage Tracker & Log - MileIQ#1
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Ratings
Google Play, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about YNAB
From the 132 most recent Google Play reviews in the US.
Long-term users praise the app's educational value and budgeting methodology but are increasingly frustrated by recent UI changes and perceived quality decline. New or price-sensitive users frequently complain about the mandatory subscription model and persistent issues with bank synchronization.
Mixed (47% of recent reviews give 4–5 stars). People like it for good value, and being useful. The main complaints are about price and subscriptions, and recent updates. Recent reviews are more negative than earlier ones.
What people like
- Price & subscription: “It's worth it to pay for 1000%”
- Useful: “syncs well with banking and is soo helpful for all budgeting !!”
- Ease of use: “Love the app, very user friendly”
- Features & content: “I thought my finances were organized before using YNAB but this app is other level”
Common complaints
- Price & subscription: “overpriced, can't use unless you pay”
- Updates: “I continue to dread updates”
- Login & account: “I'd already got last login”
- Features & content: “Within a week I realized that it didn't have the features I needed”
About YNAB
Download YNAB, get good at money, and never worry about money again.
Start your free 34-day trial and stop feeling like you’re bad at money.
Why YNAB?
-92% of YNAB users report feeling less stressed about money since starting.
-The average user saves $600 in the first month, and $6,000 in the first year.
Benefits and Features
STOP ARGUING ABOUT MONEY
…and start planning your life, together
-Create and share unlimited plans with up to six people with one subscription
-Real time updates between devices make it easy to keep everyone informed
-Cheaper than couples counseling
STOP DROWNING IN DEBT
…and start seeing progress with your paydown
-Make a plan to pay down debt by calculating time and interest saved with the Loan Planner
-Avoid new credit card debt with YNAB’s clever built-in spending categorization feature
STOP FEELING DISORGANIZED
…and start feeling totally in control
-Securely link financial accounts to automatically import transactions
-Easily add transactions manually, if you prefer
START REACHING MORE GOALS
…and stop thinking your future is limited
-Keep your priorities and goals in focus
-Visualize progress as you go
-Watch your net worth climb
START SPENDING CONFIDENTLY
…and stop feeling guilt, doubt, and regret
-Calculate your “Cost to Be Me”
-Make a flexible, proactive spending plan
-Always know how much you have to spend
START FEELING SUPPORTED
…and stop feeling like you’re alone in this
-Talk to our “freakishly nice” award-winning support team (don’t tell them we called them freakish)
-Become part of our community of genuine, amazingly supportive people who get it
-Attend one of our live events to learn, share, play, and grow with like-minded getting-good-at-money people
The first step of never worrying about money again is starting a free 34-day trial. Are you ready to get good at money?
(You seem ready! And we already really like you, so please join us.)
Free for 34 Days, then Monthly/Annual Subscriptions Available
Subscription Details
-YNAB is a one-year auto-renewable subscription, billed monthly or annually.
-Payment will be charged to your Google Account at confirmation of purchase.
-Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period.
-Account will be charged for renewal within 24-hours prior to the end of the current period.
-Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase.
-Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication, where applicable.
YNAB is an agent of Plaid Financial Ltd., an authorised payment institution regulated by the Financial Conduct Authority under the Payment Services Regulations 2017 (Firm Reference Number: 804718). Plaid provides you with regulated account information services through YNAB as its
What's new in 26.42.1
Store changes
What YNAB changed on its store page: name, icon, screenshots, price, size, languages, requirements.
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