YNAB: iPhone vs Android
YNAB gets 1k+ downloads a day worldwide (AppInsider estimate, October 2026, rounded down to a band).
YNAB by You Need A Budget LLC is on both the App Store and Google Play. Here are both versions together: downloads, users, revenue, ratings and chart positions, store by store with totals.
Finance GrossingYNAB at a glance
AI summary written from our chart and store data, 2026-10-25. It can be wrong: check the numbers above.
YNAB is a subscription-based personal finance application designed for individuals and households seeking to manage budgets, reduce debt, and track net worth through zero-based budgeting principles. The app demonstrates strong global monetization performance, ranking #1 in Russia and within the top ten grossing charts across major markets including the US, UK, Canada, Australia, and several European countries.
Similar apps: Mint, PocketGuard, EveryDollar
App Store
App details
App privacy Measured
YNAB’s App Store privacy label declares 0 data categories used to track you across other companies’ apps and websites, 8 linked to your identity and 0 collected anonymously.
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
Google Play
App details
Tech stack
Trackers and permissions of build v26.34.0, from the εxodus privacy report (CC BY-SA).
YNAB downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| iPhone | 500+ | 1M+ |
| Google Play | 100+ | 1M+ Measured |
| Total | 1k+ Confidence | 5M+ Confidence |
How this is calculated
Where YNAB's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
How this is calculated
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: Subscription-led
How YNAB makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | YNAB Subscription subscription | |
| 2 | YNAB Subscription subscription | |
| 3 | YNAB Subscription subscription | |
| 4 | YNAB Subscription subscription |
Hidden keywords
YNAB shows up in App Store search (US) for 3 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field.
Where it ranks now
Both stores, across every country we track.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.8 ★ | 62k |
| Google Play | 4.2 ★ | 25k 4.8k written reviews |
| Both stores | 4.6 ★ weighted by ratings | 87k |
What users say about YNAB
From the 85 most recent App Store reviews in the US.
Long-term users praise the app's effectiveness for financial discipline and budgeting clarity, often citing it as life-changing. However, recent updates have triggered significant backlash regarding broken functionality, increased click counts, and unreliable bank synchronization.
Mixed but leaning positive (59% of recent reviews give 4–5 stars). People like it for good value, and being easy to use. The main complaints are about the design, and recent updates. Recent reviews are more negative than earlier ones.
What people like
- Price & subscription: “Finally, money makes sense”
- Ease of use: “Easy and portable budgeting”
- Useful: “It’s wonderful and recommended highly”
- Features & content: “Not a “set it and forget it” tool”
Common complaints
- Design: “UI/UX on a downward trend”
- Updates: “Update after Dev Response:”
- Connection & sync: “Randomly loses connection to your accounts”
- Price & subscription: “Had such a hassle deleting my subscription,”
About YNAB
Download YNAB, get good at money, and never worry about money again.
“We started YNAB January 1st with $37 saved and ended the year with $42,000. Plus we paid $14,000 cash for a new roof.”
-Kyle, YNAB user since 2020
Start your free 30-day trial and stop feeling like you’re bad at money.
“YNAB has removed the stress of money from my life and in doing so has helped make me a better husband. It's like I got to remove a personal flaw I had never been able to fix."
-Kyle, again. We didn’t even pay him to say this, but maybe we should.
Why YNAB?
-92% of YNAB users report feeling less stressed about money since starting.
-The average user saves $600 in the first month, and $6,000 in the first year.
“A year of YNAB costs less than a massage and is a heck of a lot better for reducing stress.”
-Kat, YNAB user since 2016
Benefits and Features
STOP ARGUING ABOUT MONEY
…and start planning your life, together
-Create and share unlimited plans with up to six people with one subscription
-Real time updates between devices make it easy to keep everyone informed
-Cheaper than couples counseling
STOP DROWNING IN DEBT
…and start seeing progress with your paydown
-Make a plan to pay down debt by calculating time and interest saved with the Loan Planner
-Avoid new credit card debt with YNAB’s clever built-in spending categorization feature
STOP FEELING DISORGANIZED
…and start feeling totally in control
-Securely link financial accounts to automatically import transactions
-Easily add transactions manually, if you prefer
-Ask Siri to update your plan or provide expense category balances on the go
START REACHING MORE GOALS
…and stop thinking your future is limited
-Keep your priorities and goals in focus
-Visualize progress as you go
-Watch your net worth climb
START SPENDING CONFIDENTLY
…and stop feeling guilt, doubt, and regret
-Calculate your “Cost to Be Me”
-Make a flexible, proactive spending plan
-Always know how much you have to spend
START FEELING SUPPORTED
…and stop feeling like you’re alone in this
-Talk to our “freakishly nice” award-winning support team (don’t tell them we called them freakish)
-Become part of our community of genuine, amazingly supportive people who get it
-Attend one of our live events to learn, share, play, and grow with like-minded getting-good-at-money people
The first step of never worrying about money again is starting a free 30-day trial. Are you ready to get good at money?
(You seem ready! And we already really like you, so please join us.)
Free for 30 Days, then Monthly/Annual Subscriptions Available
Subscription Details
-YNAB is a one-year auto-renewable subscription, billed monthly or annually.
-Payment will be charged to your Apple Account at confirmation of purchase.
-Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period.
-Account will be charged for renewal within 24-hours pr
YNAB iPhone
YNAB gets 1k+ downloads a day worldwide (AppInsider estimate, October 2026, rounded down to a band).
YNAB is #6 in Finance Grossing in United States and charting in 25 of 30 countries we track.
Updated 25 Oct 2026 · rankings refresh through the day
24 Sep 2026
Finance GrossingYNAB at a glance
AI summary written from our chart and store data, 2026-10-25. It can be wrong: check the numbers above.
YNAB is a subscription-based personal finance application designed for individuals and households seeking to manage budgets, reduce debt, and track net worth through zero-based budgeting principles. The app demonstrates strong global monetization performance, ranking #1 in Russia and within the top ten grossing charts across major markets including the US, UK, Canada, Australia, and several European countries.
Similar apps: Mint, PocketGuard, EveryDollar
YNAB on the App Store
App details
App privacy Measured
YNAB’s App Store privacy label declares 0 data categories used to track you across other companies’ apps and websites, 8 linked to your identity and 0 collected anonymously.
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
YNAB downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where YNAB's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
How this is calculated
In-app revenue
Worldwide, what users spend in YNAB before Apple and Google take their fee.
How this is calculated
Business model: Subscription-led
How YNAB makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | YNAB Subscription subscription | |
| 2 | YNAB Subscription subscription | |
| 3 | YNAB Subscription subscription | |
| 4 | YNAB Subscription subscription |
Hidden keywords
YNAB shows up in App Store search (US) for 3 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | FinanceGrossing | #6 |
| Russia | FinanceGrossing | #1 |
 United Kingdom | FinanceGrossing | #8 |
 Canada | FinanceGrossing | #5 |
 Japan | FinanceGrossing | #21 |
 Australia | FinanceGrossing | #8 |
| Germany | FinanceGrossing | #16 |
 Netherlands | FinanceGrossing | #5 |
 France | FinanceGrossing | #22 |
 Mexico | FinanceGrossing | #13 |
 Spain | FinanceGrossing | #14 |
 Poland | FinanceGrossing | #11 |
 Philippines | FinanceGrossing | #7 |
 Italy | FinanceGrossing | #31 |
 Sweden | FinanceGrossing | #15 |
 United Arab Emirates | FinanceGrossing | #24 |
 India | FinanceGrossing | #65 |
 Brazil | FinanceGrossing | #67 |
 Saudi Arabia | FinanceGrossing | #41 |
 Argentina | FinanceGrossing | #16 |
 Turkey | FinanceGrossing | #38 |
 Thailand | FinanceGrossing | #32 |
 Vietnam | FinanceGrossing | #38 |
 Malaysia | FinanceGrossing | #29 |
 Colombia | FinanceGrossing | #100 |
Apps near YNAB on the chart
Finance Grossing, around #6.
MileIQ: Mileage Tracker & Log#1
TradingView: Track All Markets#2
Rocket Money - Bills & Budgets#3
Build Credit & Money: Dovly AI#4
Copilot: Track & Budget Money#5
Monarch: Budget & Track Money#7
Seeking Alpha: News & Analysis#8
Aura: Security & Protection#9
LifeLock Identity#10
Breakout: Prop Firm & Trading#11
Ratings
App Store, worldwide.
What users say about YNAB
From the 85 most recent App Store reviews in the US.
Long-term users praise the app's effectiveness for financial discipline and budgeting clarity, often citing it as life-changing. However, recent updates have triggered significant backlash regarding broken functionality, increased click counts, and unreliable bank synchronization.
Mixed but leaning positive (59% of recent reviews give 4–5 stars). People like it for good value, and being easy to use. The main complaints are about the design, and recent updates. Recent reviews are more negative than earlier ones.
What people like
- Price & subscription: “Finally, money makes sense”
- Ease of use: “Easy and portable budgeting”
- Useful: “It’s wonderful and recommended highly”
- Features & content: “Not a “set it and forget it” tool”
Common complaints
- Design: “UI/UX on a downward trend”
- Updates: “Update after Dev Response:”
- Connection & sync: “Randomly loses connection to your accounts”
- Price & subscription: “Had such a hassle deleting my subscription,”
About YNAB
Download YNAB, get good at money, and never worry about money again.
“We started YNAB January 1st with $37 saved and ended the year with $42,000. Plus we paid $14,000 cash for a new roof.”
-Kyle, YNAB user since 2020
Start your free 30-day trial and stop feeling like you’re bad at money.
“YNAB has removed the stress of money from my life and in doing so has helped make me a better husband. It's like I got to remove a personal flaw I had never been able to fix."
-Kyle, again. We didn’t even pay him to say this, but maybe we should.
Why YNAB?
-92% of YNAB users report feeling less stressed about money since starting.
-The average user saves $600 in the first month, and $6,000 in the first year.
“A year of YNAB costs less than a massage and is a heck of a lot better for reducing stress.”
-Kat, YNAB user since 2016
Benefits and Features
STOP ARGUING ABOUT MONEY
…and start planning your life, together
-Create and share unlimited plans with up to six people with one subscription
-Real time updates between devices make it easy to keep everyone informed
-Cheaper than couples counseling
STOP DROWNING IN DEBT
…and start seeing progress with your paydown
-Make a plan to pay down debt by calculating time and interest saved with the Loan Planner
-Avoid new credit card debt with YNAB’s clever built-in spending categorization feature
STOP FEELING DISORGANIZED
…and start feeling totally in control
-Securely link financial accounts to automatically import transactions
-Easily add transactions manually, if you prefer
-Ask Siri to update your plan or provide expense category balances on the go
START REACHING MORE GOALS
…and stop thinking your future is limited
-Keep your priorities and goals in focus
-Visualize progress as you go
-Watch your net worth climb
START SPENDING CONFIDENTLY
…and stop feeling guilt, doubt, and regret
-Calculate your “Cost to Be Me”
-Make a flexible, proactive spending plan
-Always know how much you have to spend
START FEELING SUPPORTED
…and stop feeling like you’re alone in this
-Talk to our “freakishly nice” award-winning support team (don’t tell them we called them freakish)
-Become part of our community of genuine, amazingly supportive people who get it
-Attend one of our live events to learn, share, play, and grow with like-minded getting-good-at-money people
The first step of never worrying about money again is starting a free 30-day trial. Are you ready to get good at money?
(You seem ready! And we already really like you, so please join us.)
Free for 30 Days, then Monthly/Annual Subscriptions Available
Subscription Details
-YNAB is a one-year auto-renewable subscription, billed monthly or annually.
-Payment will be charged to your Apple Account at confirmation of purchase.
-Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period.
-Account will be charged for renewal within 24-hours pr
Latest updates
Store changes
What YNAB changed on its store page: name, icon, screenshots, price, size, languages, requirements.
YNAB Android
YNAB gets 1k+ downloads a day worldwide (AppInsider estimate, October 2026, rounded down to a band).
YNAB is #6 in Finance Grossing on Google Play in United States and charting in 12 of 23 countries we track.
Updated 25 Oct 2026 · rankings refresh through the day
Finance GrossingYNAB at a glance
AI summary written from our chart and store data, 2026-10-22. It can be wrong: check the numbers above.
YNAB is a subscription-based budgeting and financial planning app designed for individuals and households seeking to manage cash flow, reduce debt, and track net worth through zero-based budgeting. The app consistently ranks in the top 6 of Finance Grossing charts across diverse markets including the US, UK, Canada, and several emerging economies, indicating strong global monetization performance.
Similar apps: Mint, EveryDollar, Personal Capital
YNAB on Google Play
App details
Tech stack
Trackers and permissions of build v26.34.0, from the εxodus privacy report (CC BY-SA).
YNAB downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where YNAB's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in YNAB before Apple and Google take their fee.
How this is calculated
Business model: Subscription-led
How YNAB makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | YNAB Subscription subscription | |
| 2 | YNAB Subscription subscription | |
| 3 | YNAB Subscription subscription | |
| 4 | YNAB Subscription subscription |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | FinanceGrossing | #6 |
| United Kingdom | FinanceGrossing | #5 |
| India | FinanceGrossing | #3 |
| Canada | FinanceGrossing | #4 |
| Mexico | FinanceGrossing | #3 |
 Indonesia | FinanceGrossing | #3 |
| Saudi Arabia | FinanceGrossing | #3 |
| United Arab Emirates | FinanceGrossing | #3 |
| Turkey | FinanceGrossing | #4 |
| Netherlands | FinanceGrossing | #4 |
| Thailand | FinanceGrossing | #3 |
| Vietnam | FinanceGrossing | #3 |
Apps near YNAB on the chart
Finance Grossing, around #6.
Mileage Tracker & Log - MileIQ#1
Monarch: Budget & Track Money#2
TradingView: Track All Markets#3
Build & Fix Credit - Dovly AI#4
Rocket Money - Bills & Budgets#5
Everlance: Mileage Tracker#7
LifeLock Identity by Norton#8
Aura: Security & Protection#9
Seeking Alpha: News & Analysis#10
EveryDollar: Budget Management#11
Ratings
Google Play, worldwide.
What users say about YNAB
From the 121 most recent Google Play reviews in the US.
Long-term users praise the app's effectiveness for financial discipline and goal tracking, but recent updates have caused significant frustration regarding workflow changes and UI clutter. A large portion of negative reviews focus on the high subscription cost, sync failures with specific banks, and forced interface elements that reduce usability.
Mixed (48% of recent reviews give 4–5 stars). People like it for good value, and being useful. The main complaints are about price and subscriptions, and recent updates. Recent reviews are more negative than earlier ones.
What people like
- Price & subscription: “It's worth it to pay for 1000%”
- Useful: “syncs well with banking and is soo helpful for all budgeting !!”
- Ease of use: “Love the app, very user friendly”
- Features & content: “I thought my finances were organized before using YNAB but this app is other level”
Common complaints
- Price & subscription: “overpriced, can't use unless you pay”
- Updates: “I continue to dread updates”
- Login & account: “I'd already got last login”
- Features & content: “At its most basic level the whole concept of "allocate money to buckets" is fine”
About YNAB
Download YNAB, get good at money, and never worry about money again.
Start your free 34-day trial and stop feeling like you’re bad at money.
Why YNAB?
-92% of YNAB users report feeling less stressed about money since starting.
-The average user saves $600 in the first month, and $6,000 in the first year.
Benefits and Features
STOP ARGUING ABOUT MONEY
…and start planning your life, together
-Create and share unlimited plans with up to six people with one subscription
-Real time updates between devices make it easy to keep everyone informed
-Cheaper than couples counseling
STOP DROWNING IN DEBT
…and start seeing progress with your paydown
-Make a plan to pay down debt by calculating time and interest saved with the Loan Planner
-Avoid new credit card debt with YNAB’s clever built-in spending categorization feature
STOP FEELING DISORGANIZED
…and start feeling totally in control
-Securely link financial accounts to automatically import transactions
-Easily add transactions manually, if you prefer
START REACHING MORE GOALS
…and stop thinking your future is limited
-Keep your priorities and goals in focus
-Visualize progress as you go
-Watch your net worth climb
START SPENDING CONFIDENTLY
…and stop feeling guilt, doubt, and regret
-Calculate your “Cost to Be Me”
-Make a flexible, proactive spending plan
-Always know how much you have to spend
START FEELING SUPPORTED
…and stop feeling like you’re alone in this
-Talk to our “freakishly nice” award-winning support team (don’t tell them we called them freakish)
-Become part of our community of genuine, amazingly supportive people who get it
-Attend one of our live events to learn, share, play, and grow with like-minded getting-good-at-money people
The first step of never worrying about money again is starting a free 34-day trial. Are you ready to get good at money?
(You seem ready! And we already really like you, so please join us.)
Free for 34 Days, then Monthly/Annual Subscriptions Available
Subscription Details
-YNAB is a one-year auto-renewable subscription, billed monthly or annually.
-Payment will be charged to your Google Account at confirmation of purchase.
-Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period.
-Account will be charged for renewal within 24-hours prior to the end of the current period.
-Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase.
-Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication, where applicable.
YNAB is an agent of Plaid Financial Ltd., an authorised payment institution regulated by the Financial Conduct Authority under the Payment Services Regulations 2017 (Firm Reference Number: 804718). Plaid provides you with regulated account information services through YNAB as its
What's new in 26.40.0
—We recently improved the matching logic for credit card payments. Now, that same logic applies to all transfer transactions. Smarter matching based on date and amount, even when the payees from your bank are less than clear.
Store changes
What YNAB changed on its store page: name, icon, screenshots, price, size, languages, requirements.