LifeLock Identity by Norton Android
LifeLock Identity by Norton gets 1k+ downloads a day worldwide (AppInsider estimate, September 2026, rounded down to a band).
LifeLock Identity by Norton is #8 in Finance Grossing on Google Play in United States and charting in 3 of 15 countries we track.
Updated 27 Sep 2026 · rankings refresh through the day
LifeLock Identity by Norton on Google Play
App details
Tech stack
Trackers and permissions of build v2.7, from the εxodus privacy report (CC BY-SA).
LifeLock Identity by Norton downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where LifeLock Identity by Norton's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in LifeLock Identity by Norton before Apple and Google take their fee.
How this is calculated
Business model: In-app purchase-led
How LifeLock Identity by Norton makes money: subscriptions, one-off purchases and ads.
Where it ranks on Google Play
Every top 200 chart it appears in across 15 countries.
| Country | Charts | Rank |
|---|---|---|
| FinanceGrossing | #8 | |
| FinanceFree | #13 | |
| FinanceGrossing | #7 | |
| All AppsFree | #194 |
Apps near LifeLock Identity by Norton on the chart
Finance Grossing, around #8.
Ratings
Google Play, worldwide.
What users say about LifeLock Identity by Norton
From the 100 most recent Google Play reviews in the US.
Mixed but leaning positive (61% of recent reviews give 4–5 stars). People like it for being easy to use, and good value. The main complaints are about login and account problems, and recent updates.
What people like
- Ease of use: “easy to use and great service!”
- Price & subscription: “feeling protected, priceless!”
- Login & account: “they watch my accounts like a hawk”
- Useful: “LifeLock App works well for my family”
Common complaints
- Login & account: “can't log in without biometrics”
- Updates: “Update, 09/06/2026 From bad to worse”
- Crashes & bugs: “App is constantly crashing”
- Price & subscription: “so I will not renew my subscription”
About LifeLock Identity by Norton
LIFELOCK PLANS INCLUDE:
• LIFELOCK IDENTITY ALERT™ SYSTEM†: Alerts you if your Social Security Number, name, address, or date of birth are used in applications for credit or services.
• DARK WEB MONITORING: Continuously patrols the dark web and notifies you if we find your information.
• US-BASED ID RESTORATION SPECIALISTS: Should you become a victim of identity theft, an Agent will be dedicated to your case from start to finish to help restore your identity.
• MILLION DOLLAR PROTECTION PACKAGE†††: If you become a victim of identity theft, you’ll be covered for lawyers and experts up to $1 million, and stolen funds and expense reimbursement up to the limits of your plan.
ADVANTAGE AND ULTIMATE PLUS PLANS ALSO INCLUDE:
• EASY ACCESS TO CREDIT SCORE(S) & REPORT(S)1: Access to unlimited daily or monthly credit information (based on your selected plan), an essential part of credit protection.
• IDENTITY LOCK: With a single tap, lock your TransUnion credit file.‡
• TRANSACTION MONITORING: Monitors your bank, credit card, and retirement account activity.†
NORTON 360 plans without LifeLock include dark web monitoring only.
LIFELOCK IDENTITY ADVISOR includes dark web monitoring, breach notifications, and merchant resolution management. It does not include the Million Dollar Protection™ Package or additional alert features offered in higher-tiered plans.
No one can prevent all identity theft or cybercrime.
1 If your plan includes credit reports, scores, and/or credit monitoring features ("Credit Features"), two requirements must be met to receive said features: (i) your identity must be successfully verified with Equifax; and (ii) Equifax must be able to locate your credit file and it must contain sufficient credit history information. IF EITHER OF THE FOREGOING REQUIREMENTS ARE NOT MET YOU WILL NOT RECEIVE CREDIT FEATURES FROM ANY BUREAU. If your plan also includes Credit Features from Experian and/or TransUnion, the above verification process must also be successfully completed with Experian and/or TransUnion, as applicable. If verification is successfully completed with Equifax, but not with Experian and/or TransUnion, as applicable, you will not receive Credit Features from such bureau(s) until the verification process is successfully completed and until then you will only receive Credit Features from Equifax. Any credit monitoring from Experian and TransUnion will take several days to begin after your successful LifeLock plan enrollment.
The credit scores provided are VantageScore 3.0 credit scores based on data from Equifax, Experian and TransUnion, respectively. Any One-Bureau VantageScore mentioned is based on E