LifeLock Identity: iPhone vs Android
LifeLock Identity gets 1k+ downloads a day worldwide (AppInsider estimate, September 2026, rounded down to a band).
LifeLock Identity by Gen Digital Inc. is on both the App Store and Google Play. Here are both versions together: downloads, users, revenue, ratings and chart positions, store by store with totals.
App Store
App details
Google Play
App details
Tech stack
Trackers and permissions of build v2.7, from the εxodus privacy report (CC BY-SA).
LifeLock Identity downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| iPhone | 1k+ | – |
| Google Play | 1k+ | 5M+ Measured |
| Total | 1k+ Confidence | 5M+ Confidence |
How this is calculated
Where LifeLock Identity's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: Subscription-led
How LifeLock Identity makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | LifeLock Standard subscription | |
| 2 | LifeLock Standard subscription | |
| 3 | LifeLock Ultimate Plus subscription | |
| 4 | LifeLock Ultimate Plus subscription | |
| 5 | LifeLock Advantage subscription | |
| 6 | LifeLock Advantage subscription | |
| 7 | LifeLock Identity Advisor subscription | |
| 8 | LifeLock Total subscription | |
| 9 | LifeLock Standard subscription | |
| 10 | LifeLock Advanced subscription |
Where it ranks now
Both stores, across every country we track.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.8 ★ | 196k |
| Google Play | 4.1 ★ | 45k 13k written reviews |
| Both stores | 4.7 ★ weighted by ratings | 240k |
What users say about LifeLock Identity
From the 50 most recent App Store reviews in the US.
Mostly negative (32% of recent reviews give 4–5 stars). People like it for good value, and working reliably. The main complaints are about crashes and bugs, and recent updates.
What people like
- Price & subscription: “Good product, but expensive”
- Crashes & bugs: “LifeLock broke something that wasn't broken”
- Updates: “Apparently the app has been updated and now I cannot open or use the app”
Common complaints
- Crashes & bugs: “New update 8/14/26 not working”
- Updates: “New update 8/14/26 not working”
- Price & subscription: “Waste Management and MONEY!!!!!!!”
- Login & account: “You can never login if you have two factor authentication turned on”
About LifeLock Identity
LifeLock makes it easy to help protect yourself against identity theft, financial fraud, and more.
We detect and alert you to possible threats, and if you think your identity may have been stolen, we work to fix it. All plans have our Million Dollar Protection Package††† that includes up to $3 million coverage in our most comprehensive plan†††. Why LifeLock Identity?
• Over a third of identity theft victims suffered multiple types of identity theft.*
• Over 29 billion dollars were stolen from identity theft victims in 2022.**
LifeLock helps you manage your personal information securely on-the-go.
Receive customized alerts for bank account activity, credit card opens, new account applications, and more. Help protect against identity theft and take action to protect your info right from the palm of your hand. Millions of customers trust us to help protect their identities. Here's what features you’ll find on iOS:
• ONE IDENTITY APP:
Access multiple identity protections quickly in one place. See identity reports and freeze your most sensitive information with the tap of a finger.
• CREDIT FRAUD PROTECTION
Access your credit report(s) and score(s)1 monthly or daily in LifeLock Ultimate Plus
• ALERTS†
Alerts to threats like banking, loan, and credit card applications in your name.
• IDENTITY LOCK
Proactively lock out thieves from your TransUnion account or taking out Payday loans in your name‡
• SOCIAL MEDIA MONITORING
Your Facebook, Instagram, Snapchat, TikTok, Twitter, Linkedin and YouTube channels, are monitored for takeovers and inappropriate content‡‡.
• IDENTITY RESTORATION
If you become a victim of identity theft, a dedicated, U.S.-based Identity Restoration Specialist will work to fix it.‡
• REIMBURSEMENT
If you become a victim of ID theft, you have up to $1M reimbursement for stolen funds up to your plan limits.
No one can prevent all identity theft or cybercrime.
1 The credit scores provided are VantageScore 3.0 credit scores based on data from Equifax, Experian and TransUnion, respectively. Any One-Bureau VantageScore mentioned is based on Equifax data only. Third parties use many different types of credit scores and are likely to use a different type of credit score to assess your creditworthiness.
2 Credit features require setup, identity verification and sufficient credit history by TransUnion and/or Equifax. Credit monitoring features may take several days to activate after enrollment.
† We do not monitor all transactions at all businesses.
††† Reimbursement and Expense Compensation, each with limits of up to $1 million for Ultimate Plus, up to $100,000 for Advantage and up to $25,000 for Standard and Select (Norton 360 with LifeLock Select). And up to $1 million for coverage for lawyers and experts if needed, for all plans. Benefits
LifeLock Identity iPhone
LifeLock Identity gets 1k+ downloads a day worldwide (AppInsider estimate, September 2026, rounded down to a band).
LifeLock Identity is #12 in Finance Grossing in United States and charting in 2 of 24 countries we track.
Updated 27 Sep 2026 · rankings refresh through the day
LifeLock Identity on the App Store
App details
LifeLock Identity downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where LifeLock Identity's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in LifeLock Identity before Apple and Google take their fee.
How this is calculated
Business model: Subscription-led
How LifeLock Identity makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | LifeLock Standard subscription | |
| 2 | LifeLock Standard subscription | |
| 3 | LifeLock Ultimate Plus subscription | |
| 4 | LifeLock Ultimate Plus subscription | |
| 5 | LifeLock Advantage subscription | |
| 6 | LifeLock Advantage subscription | |
| 7 | LifeLock Identity Advisor subscription | |
| 8 | LifeLock Total subscription | |
| 9 | LifeLock Standard subscription | |
| 10 | LifeLock Advanced subscription |
Where it ranks now
Every top chart it appears in across 24 countries.
| Country | Charts | Rank |
|---|---|---|
| FinanceGrossing | #12 | |
| FinanceFree | #73 |
Apps near LifeLock Identity on the chart
Finance Grossing, around #12.
#7
#8
#9
#10
#11
#13
#14
#15
#16
#17
Ratings
App Store, worldwide.
What users say about LifeLock Identity
From the 50 most recent App Store reviews in the US.
Mostly negative (32% of recent reviews give 4–5 stars). People like it for good value, and working reliably. The main complaints are about crashes and bugs, and recent updates.
What people like
- Price & subscription: “Good product, but expensive”
- Crashes & bugs: “LifeLock broke something that wasn't broken”
- Updates: “Apparently the app has been updated and now I cannot open or use the app”
Common complaints
- Crashes & bugs: “New update 8/14/26 not working”
- Updates: “New update 8/14/26 not working”
- Price & subscription: “Waste Management and MONEY!!!!!!!”
- Login & account: “You can never login if you have two factor authentication turned on”
About LifeLock Identity
LifeLock makes it easy to help protect yourself against identity theft, financial fraud, and more.
We detect and alert you to possible threats, and if you think your identity may have been stolen, we work to fix it. All plans have our Million Dollar Protection Package††† that includes up to $3 million coverage in our most comprehensive plan†††. Why LifeLock Identity?
• Over a third of identity theft victims suffered multiple types of identity theft.*
• Over 29 billion dollars were stolen from identity theft victims in 2022.**
LifeLock helps you manage your personal information securely on-the-go.
Receive customized alerts for bank account activity, credit card opens, new account applications, and more. Help protect against identity theft and take action to protect your info right from the palm of your hand. Millions of customers trust us to help protect their identities. Here's what features you’ll find on iOS:
• ONE IDENTITY APP:
Access multiple identity protections quickly in one place. See identity reports and freeze your most sensitive information with the tap of a finger.
• CREDIT FRAUD PROTECTION
Access your credit report(s) and score(s)1 monthly or daily in LifeLock Ultimate Plus
• ALERTS†
Alerts to threats like banking, loan, and credit card applications in your name.
• IDENTITY LOCK
Proactively lock out thieves from your TransUnion account or taking out Payday loans in your name‡
• SOCIAL MEDIA MONITORING
Your Facebook, Instagram, Snapchat, TikTok, Twitter, Linkedin and YouTube channels, are monitored for takeovers and inappropriate content‡‡.
• IDENTITY RESTORATION
If you become a victim of identity theft, a dedicated, U.S.-based Identity Restoration Specialist will work to fix it.‡
• REIMBURSEMENT
If you become a victim of ID theft, you have up to $1M reimbursement for stolen funds up to your plan limits.
No one can prevent all identity theft or cybercrime.
1 The credit scores provided are VantageScore 3.0 credit scores based on data from Equifax, Experian and TransUnion, respectively. Any One-Bureau VantageScore mentioned is based on Equifax data only. Third parties use many different types of credit scores and are likely to use a different type of credit score to assess your creditworthiness.
2 Credit features require setup, identity verification and sufficient credit history by TransUnion and/or Equifax. Credit monitoring features may take several days to activate after enrollment.
† We do not monitor all transactions at all businesses.
††† Reimbursement and Expense Compensation, each with limits of up to $1 million for Ultimate Plus, up to $100,000 for Advantage and up to $25,000 for Standard and Select (Norton 360 with LifeLock Select). And up to $1 million for coverage for lawyers and experts if needed, for all plans. Benefits
Latest updates
More from Gen Digital Inc.
LifeLock Identity by Norton Android
LifeLock Identity by Norton gets 1k+ downloads a day worldwide (AppInsider estimate, September 2026, rounded down to a band).
LifeLock Identity by Norton is #8 in Finance Grossing on Google Play in United States and charting in 3 of 15 countries we track.
Updated 27 Sep 2026 · rankings refresh through the day
LifeLock Identity by Norton on Google Play
App details
Tech stack
Trackers and permissions of build v2.7, from the εxodus privacy report (CC BY-SA).
LifeLock Identity by Norton downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where LifeLock Identity by Norton's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in LifeLock Identity by Norton before Apple and Google take their fee.
How this is calculated
Business model: Subscription-led
How LifeLock Identity by Norton makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | LifeLock Standard subscription | |
| 2 | LifeLock Standard subscription | |
| 3 | LifeLock Ultimate Plus subscription | |
| 4 | LifeLock Ultimate Plus subscription | |
| 5 | LifeLock Advantage subscription | |
| 6 | LifeLock Advantage subscription | |
| 7 | LifeLock Identity Advisor subscription | |
| 8 | LifeLock Total subscription | |
| 9 | LifeLock Standard subscription | |
| 10 | LifeLock Advanced subscription |
Where it ranks on Google Play
Every top 200 chart it appears in across 15 countries.
| Country | Charts | Rank |
|---|---|---|
| FinanceGrossing | #8 | |
| FinanceFree | #13 | |
| FinanceGrossing | #7 | |
| All AppsFree | #190 |
Apps near LifeLock Identity by Norton on the chart
Finance Grossing, around #8.
Ratings
Google Play, worldwide.
What users say about LifeLock Identity by Norton
From the 100 most recent Google Play reviews in the US.
Mixed but leaning positive (61% of recent reviews give 4–5 stars). People like it for being easy to use, and good value. The main complaints are about login and account problems, and recent updates.
What people like
- Ease of use: “easy to use and great service!”
- Price & subscription: “feeling protected, priceless!”
- Login & account: “they watch my accounts like a hawk”
- Useful: “LifeLock App works well for my family”
Common complaints
- Login & account: “can't log in without biometrics”
- Updates: “Update, 09/06/2026 From bad to worse”
- Crashes & bugs: “App is constantly crashing”
- Price & subscription: “so I will not renew my subscription”
About LifeLock Identity by Norton
LIFELOCK PLANS INCLUDE:
• LIFELOCK IDENTITY ALERT™ SYSTEM†: Alerts you if your Social Security Number, name, address, or date of birth are used in applications for credit or services.
• DARK WEB MONITORING: Continuously patrols the dark web and notifies you if we find your information.
• US-BASED ID RESTORATION SPECIALISTS: Should you become a victim of identity theft, an Agent will be dedicated to your case from start to finish to help restore your identity.
• MILLION DOLLAR PROTECTION PACKAGE†††: If you become a victim of identity theft, you’ll be covered for lawyers and experts up to $1 million, and stolen funds and expense reimbursement up to the limits of your plan.
ADVANTAGE AND ULTIMATE PLUS PLANS ALSO INCLUDE:
• EASY ACCESS TO CREDIT SCORE(S) & REPORT(S)1: Access to unlimited daily or monthly credit information (based on your selected plan), an essential part of credit protection.
• IDENTITY LOCK: With a single tap, lock your TransUnion credit file.‡
• TRANSACTION MONITORING: Monitors your bank, credit card, and retirement account activity.†
NORTON 360 plans without LifeLock include dark web monitoring only.
LIFELOCK IDENTITY ADVISOR includes dark web monitoring, breach notifications, and merchant resolution management. It does not include the Million Dollar Protection™ Package or additional alert features offered in higher-tiered plans.
No one can prevent all identity theft or cybercrime.
1 If your plan includes credit reports, scores, and/or credit monitoring features ("Credit Features"), two requirements must be met to receive said features: (i) your identity must be successfully verified with Equifax; and (ii) Equifax must be able to locate your credit file and it must contain sufficient credit history information. IF EITHER OF THE FOREGOING REQUIREMENTS ARE NOT MET YOU WILL NOT RECEIVE CREDIT FEATURES FROM ANY BUREAU. If your plan also includes Credit Features from Experian and/or TransUnion, the above verification process must also be successfully completed with Experian and/or TransUnion, as applicable. If verification is successfully completed with Equifax, but not with Experian and/or TransUnion, as applicable, you will not receive Credit Features from such bureau(s) until the verification process is successfully completed and until then you will only receive Credit Features from Equifax. Any credit monitoring from Experian and TransUnion will take several days to begin after your successful LifeLock plan enrollment.
The credit scores provided are VantageScore 3.0 credit scores based on data from Equifax, Experian and TransUnion, respectively. Any One-Bureau VantageScore mentioned is based on E