LifeLock Identity Downloads & RevenueLifeLock Identity · App Store & Google Play
LifeLock Identity gets 5k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
LifeLock Identity by Gen Digital Inc. is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
✏️iOSAdded hidden keywords: experience✏️iOSDescription updated📦iOSUpdated to version 3.10📦AndroidUpdated to version 3.10✏️AndroidNew icon📈AndroidNew best rank in the overall chart: #130📈AndroidNew best rank in the overall chart: #141📈iOSEntered the top 10✏️AndroidDescription updated📦iOSUpdated to version 3.9📦AndroidUpdated to version 3.9🆕AndroidFirst spotted by AppInsider🆕iOSFirst spotted by AppInsider🆕iOSIts developer released another app: Norton Family Assistant📣AndroidStarted a new ad🆕AndroidReleased on Google Play
Full timeline · 36 events
- ✏️LifeLock Identity added hidden keywords: experienceiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️LifeLock Identity: description updatediOS· US
- 📦LifeLock Identity updated to version 3.10iOSより良いアプリになりました。この更新では、Norton Monitorアプリのよりスムーズなエクスペリエンスのための改善と、バグ修正が行われました。
- 📦LifeLock Identity updated to version 3.10AndroidWe freshened up your LifeLock app. Nothing major, just tightened up the back end and cleared out some bugs to keep your experience smooth.
- ✏️LifeLock Identity added hidden keywords: theftiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️LifeLock Identity added hidden keywords: fraudiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️LifeLock Identity: new iconAndroid
→
· US
- 📈LifeLock Identity new best rank in the overall chart: #130AndroidTop Free · All Apps · JP
- ✏️LifeLock Identity added hidden keywords: alertiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈LifeLock Identity new best rank in the overall chart: #141AndroidTop Free · All Apps · JP
- 📈LifeLock Identity new best rank in the overall chart: #150AndroidTop Free · All Apps · JP
- 📈LifeLock Identity entered the top 10iOSTop Grossing · Finance · US
- 📈LifeLock Identity entered the top 10AndroidTop Free · Finance · JP
- 📈LifeLock Identity new best rank in the overall chart: #156AndroidTop Free · All Apps · JP
- 📈LifeLock Identity entered the top 10 in 2 chartsAndroidTop Grossing · Finance · MX · Top Grossing · Finance · NL
- 📈LifeLock Identity new best rank in the overall chart: #167AndroidTop Free · All Apps · JP
- 📈LifeLock Identity charting in a new country in 2 chartsAndroidMexico · Netherlands
- 📈LifeLock Identity new best rank in the overall chart: #179AndroidTop Free · All Apps · JP
- ✏️LifeLock Identity: description updatedAndroid· US
- ✏️LifeLock Identity: short description updatedAndroid· US
- 📦LifeLock Identity updated to version 3.9iOSWe’ve made things better. This update covers improvements and bug fixes for a smoother app experience.
- ✏️LifeLock Identity added hidden keywords: protectioniOSwords in the App Store's hidden keyword field (found by probing search)
- 📦LifeLock Identity updated to version 3.9AndroidWe freshened up your LifeLock app. Nothing major, just tightened up the back end and cleared out some bugs to keep your experience smooth.
- 📈LifeLock Identity entered the top 10AndroidTop Grossing · Finance · IN
- 📈LifeLock Identity new best rank in the overall chart: #190AndroidTop Free · All Apps · JP
- 📈LifeLock Identity charting in a new country in 2 chartsAndroidAustralia · India
- ✏️LifeLock Identity added hidden keywords: securityiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈LifeLock Identity new best rank in the overall chart: #194AndroidTop Free · All Apps · JP
- 🆕LifeLock Identity first spotted by AppInsiderAndroidJapan
- 🆕LifeLock Identity first spotted by AppInsideriOS#11 in Top Grossing · Finance · United States
- 📦LifeLock Identity version 3.8iOSWe’ve made things better. This update covers improvements and bug fixes for a smoother app experience.
- 📦LifeLock Identity version 3.8AndroidWe freshened up your LifeLock app. Nothing major, just tightened up the back end and cleared out some bugs to keep your experience smooth.
- 🆕LifeLock Identity: its developer released another app: Norton Family AssistantiOS
- 📣LifeLock Identity started a new adAndroid3
- 🆕LifeLock Identity released on the App StoreiOS
- 🆕LifeLock Identity released on Google PlayAndroid
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.8 ★
242k ratings, both stores
Measured
Best rank now
#7
Android · 
Finance Grossing
Finance GrossingMeasured
New ratings a week
251
▲ +5% vs the 2 weeks before (App Store)
Measured
App Store
App details
App ID
1422875903
Publisher
Gen Digital Inc.
Publisher country
United States
On the store since
Nov 2018
7 years on the store
Minimum OS
iOS 17.0+
iPhone XS and later
Devices
iPhone · iPad
Content rating
4+
Languages
29
AR CS DA NL EN FI FR DE EL HE HU ID …
Size
474 MB
Also listed in
Business
App privacy Measured
LifeLock Identity’s App Store privacy label declares 2 data categories used to track you across other companies’ apps and websites, 5 linked to your identity and 1 collected anonymously.
Used to track you
2
Linked to you
5
Not linked to you
1
Tracks you via
IIdentifiersUUsage Data
Linked to your identity
Not linked to you
DDiagnostics
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
Google Play
App details
App ID
com.symantec.lifelock.memberapp
Publisher
Gen Digital Inc.
Publisher country
United States
Content rating
Everyone
Tech stack
Trackers and permissions of build v2.7, from the εxodus privacy report (CC BY-SA).
Trackers
4
Permissions
40
Trackers
Full permission listProSee plans
LifeLock Identity downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 1k+ | – |
| Google Play | 1k+ | 5M+ Measured |
| Total | 5k+ Confidence | 5M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where LifeLock Identity's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: Subscription-led
How LifeLock Identity makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchases
Subscriptions
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | LifeLock Standard subscription | |
| 2 | LifeLock Standard subscription | |
| 3 | LifeLock Ultimate Plus subscription | |
| 4 | LifeLock Ultimate Plus subscription | |
| 5 | LifeLock Advantage subscription | |
| 6 | LifeLock Advantage subscription | |
| 7 | LifeLock Identity Advisor subscription | |
| 8 | LifeLock Total subscription | |
| 9 | LifeLock Standard subscription | |
| 10 | LifeLock Standard subscription |
Hidden keywords
LifeLock Identity shows up in App Store search (US) for 3 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #13 Finance Grossing | 2 of 30 countries | – | #13 |
| Google Play | #7 Finance Grossing | 6 of 23 countries | – | #7 |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
189
▲ +5% vs the 2 weeks before
Written reviews a week
4.5
US App Store
Lifetime rating
4.8★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
2.2★
people who write skew negative
Review momentum
75/100
faster than 90% of Finance apps
Growing fastest in 
Japan ▲ +33%
New ratings by country (2)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 136 | 72% | steady |
| Japan | 53 | 28% | ▲ +33% |
App Store ratings in the countries we track, 4-week average.
Google Play
New ratings a week
62
steady vs the 2 weeks before
Written reviews a week
16
Google Play
Lifetime rating
4.3★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
3.2★
people who write skew negative
Review momentum
44/100
faster than 39% of Finance apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.8 ★ | 197k |
| Google Play | 4.8 ★ | 45k 13k written reviews |
| Both stores | 4.8 ★ weighted by ratings | 242k |
What users say about LifeLock Identity
From the 80 most recent App Store reviews in the US.
Mostly negative (34% of recent reviews give 4–5 stars). People like it for good value, and working reliably. The main complaints are about crashes and bugs, and recent updates.
What people like
- Price & subscription: “Good product, but expensive”
- Crashes & bugs: “LifeLock broke something that wasn't broken”
- Login & account: “I’ve been extremely happy with LifeLock’s constant surveillance of my accounts for unusual activity”
- Updates: “Apparently the app has been updated and now I cannot open or use the app”
Common complaints
- Crashes & bugs: “This app is crashing to much”
- Updates: “New update 8/14/26 not working”
- Price & subscription: “Difficult to cancel subscription”
- Login & account: “It has never let me log in”
About LifeLock Identity
Identity theft is when criminals use your personal information, such as your Social Security number, email address, passwords, or financial account details, to open accounts, access your money, or commit fraud in your name. A breached login, exposed email address, or stolen account detail can give criminals the information they need to commit identity theft and disrupt your whole life.
LifeLock protects your identity by monitoring your personal information and sending you alerts to potential identity threats. And if you become a victim, live, U.S.-based Restoration Specialists will do whatever it takes to fix your identity theft.
Recognized as the #1 identity theft protection provider by Security.org, SafeHome, Tom’s Guide and TechRadar, LifeLock provides:
Identity restoration, guaranteed. If your identity is stolen, we fix it—guaranteed.
U.S.-based Restoration Specialists. A dedicated expert handles the calls, the paperwork, and steps needed to resolve your identity theft case, so you don’t have to.
Up to $3 million in identity theft coverage. Get coverage for stolen funds, personal expenses, and legal and expert costs, subject to plan limits and policy terms.¹
Personal information monitoring and alerts. Know if personal information like your Social Security number, email, address, and phone number are being used.
Financial monitoring and alerts. Get alerted to unusual payments, unfamiliar merchants, or spending that doesn’t fit your patterns across your connected financial accounts.†
Automatic data broker removal. We scan top data broker sites for your personal information and continuously work to remove it, helping reduce your exposure.
Scam support when you need it. Get 24/7 support from our Virtual Advisor to help protect against scams, plus up to $10k scam reimbursement. ³
We do not monitor all transactions at all businesses.
Credit features require setup, identity verification and sufficient credit history and may take several days to activate after enrollment.
* Restrictions apply. Automatically renewing subscription required. If you're a victim of identity theft and not satisfied with our resolution, you may receive a refund for the current term of your subscription. See lifelock.norton.com/guarantee for complete details.
1 Up to $1 million coverage for Lawyers and Experts included with all plans. Reimbursement and expense compensation vary according to plan. Insurance benefits are issued by third parties. See lifelock.norton.com/legal for policy info.
2 Identity Lock cannot prevent all account takeovers, unauthorized account openings, or credit file inquiries. Deactivates if you downgrade or cancel your subscription.
3 Scam protection coverage as part of identity theft benefits is currently available to all customers residing in the United States, including U.S. territories and the District of Columbia, with the exception of residents of New York. Gen Digital is not a licensed insurance producer. Benefi
LifeLock protects your identity by monitoring your personal information and sending you alerts to potential identity threats. And if you become a victim, live, U.S.-based Restoration Specialists will do whatever it takes to fix your identity theft.
Recognized as the #1 identity theft protection provider by Security.org, SafeHome, Tom’s Guide and TechRadar, LifeLock provides:
Identity restoration, guaranteed. If your identity is stolen, we fix it—guaranteed.
U.S.-based Restoration Specialists. A dedicated expert handles the calls, the paperwork, and steps needed to resolve your identity theft case, so you don’t have to.
Up to $3 million in identity theft coverage. Get coverage for stolen funds, personal expenses, and legal and expert costs, subject to plan limits and policy terms.¹
Personal information monitoring and alerts. Know if personal information like your Social Security number, email, address, and phone number are being used.
Financial monitoring and alerts. Get alerted to unusual payments, unfamiliar merchants, or spending that doesn’t fit your patterns across your connected financial accounts.†
Automatic data broker removal. We scan top data broker sites for your personal information and continuously work to remove it, helping reduce your exposure.
Scam support when you need it. Get 24/7 support from our Virtual Advisor to help protect against scams, plus up to $10k scam reimbursement. ³
We do not monitor all transactions at all businesses.
Credit features require setup, identity verification and sufficient credit history and may take several days to activate after enrollment.
* Restrictions apply. Automatically renewing subscription required. If you're a victim of identity theft and not satisfied with our resolution, you may receive a refund for the current term of your subscription. See lifelock.norton.com/guarantee for complete details.
1 Up to $1 million coverage for Lawyers and Experts included with all plans. Reimbursement and expense compensation vary according to plan. Insurance benefits are issued by third parties. See lifelock.norton.com/legal for policy info.
2 Identity Lock cannot prevent all account takeovers, unauthorized account openings, or credit file inquiries. Deactivates if you downgrade or cancel your subscription.
3 Scam protection coverage as part of identity theft benefits is currently available to all customers residing in the United States, including U.S. territories and the District of Columbia, with the exception of residents of New York. Gen Digital is not a licensed insurance producer. Benefi
LifeLock Identity App Store
LifeLock Identity gets 5k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
LifeLock Identity is #13 in Finance Grossing in United States and charting in 2 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperGen Digital Inc.
CategoryFinance
PriceFree
Released
Rating★ 4.8 (197k)
Version3.10
Age rating4+
First seen by us 24 Sep 2026
24 Sep 2026Rating
4.8 ★
197k ratings
Measured
Best rank now
#13
Finance GrossingMeasured
New ratings a week
189
▲ +5% vs the 2 weeks before
Measured
LifeLock Identity on the App Store
App details
App ID
1422875903
Publisher
Gen Digital Inc.
Publisher country
United States
On the store since
Nov 2018
7 years on the store
Minimum OS
iOS 17.0+
iPhone XS and later
Devices
iPhone · iPad
Content rating
4+
Languages
29
AR CS DA NL EN FI FR DE EL HE HU ID …
Size
474 MB
Also listed in
Business
App privacy Measured
LifeLock Identity’s App Store privacy label declares 2 data categories used to track you across other companies’ apps and websites, 5 linked to your identity and 1 collected anonymously.
Used to track you
2
Linked to you
5
Not linked to you
1
Tracks you via
IIdentifiersUUsage Data
Linked to your identity
Not linked to you
DDiagnostics
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
LifeLock Identity downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where LifeLock Identity's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in LifeLock Identity before Apple and Google take their fee.
How this is calculated
Not in an overall Top Grossing chart, only in category charts: each category position is converted to the overall position it corresponds to, then priced on the same rank-to-revenue curve, inside the part of each market the charted apps leave over.
Business model: Subscription-led
How LifeLock Identity makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchases
Subscriptions
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | LifeLock Standard subscription | |
| 2 | LifeLock Standard subscription | |
| 3 | LifeLock Ultimate Plus subscription | |
| 4 | LifeLock Ultimate Plus subscription | |
| 5 | LifeLock Advantage subscription | |
| 6 | LifeLock Advantage subscription | |
| 7 | LifeLock Identity Advisor subscription | |
| 8 | LifeLock Total subscription | |
| 9 | LifeLock Standard subscription | |
| 10 | LifeLock Standard subscription |
Hidden keywords
LifeLock Identity shows up in App Store search (US) for 3 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | FinanceGrossing | #13 |
| Japan | FinanceFree | #41 |
Apps near LifeLock Identity on the chart
Finance Grossing, around #13.
Seeking Alpha: News & Analysis#8
Lenme: Cash Advances & Loans#9
Aura: Security & Protection#10
EveryDollar: Budget Management#11
Mileage Tracker by Everlance#12
Settlemate: Claim Savings#14
Collect - Settlement Finder#15
Quicken: Budget & Track Money#16
Ditch: Pay Off Debt Faster#17
Webull: Investing & Trading#18
Ratings
App Store, worldwide.
Rating
4.8 ★
197k ratings
Measured
Ratings
197k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
189
▲ +5% vs the 2 weeks before
Written reviews a week
4.5
US App Store
Lifetime rating
4.8★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
2.2★
people who write skew negative
Review momentum
75/100
faster than 90% of Finance apps
Growing fastest in Japan ▲ +33%
New ratings by country (2)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 136 | 72% | steady |
| Japan | 53 | 28% | ▲ +33% |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about LifeLock Identity
From the 80 most recent App Store reviews in the US.
Mostly negative (34% of recent reviews give 4–5 stars). People like it for good value, and working reliably. The main complaints are about crashes and bugs, and recent updates.
What people like
- Price & subscription: “Good product, but expensive”
- Crashes & bugs: “LifeLock broke something that wasn't broken”
- Login & account: “I’ve been extremely happy with LifeLock’s constant surveillance of my accounts for unusual activity”
- Updates: “Apparently the app has been updated and now I cannot open or use the app”
Common complaints
- Crashes & bugs: “This app is crashing to much”
- Updates: “New update 8/14/26 not working”
- Price & subscription: “Difficult to cancel subscription”
- Login & account: “It has never let me log in”
About LifeLock Identity
Identity theft is when criminals use your personal information, such as your Social Security number, email address, passwords, or financial account details, to open accounts, access your money, or commit fraud in your name. A breached login, exposed email address, or stolen account detail can give criminals the information they need to commit identity theft and disrupt your whole life.
LifeLock protects your identity by monitoring your personal information and sending you alerts to potential identity threats. And if you become a victim, live, U.S.-based Restoration Specialists will do whatever it takes to fix your identity theft.
Recognized as the #1 identity theft protection provider by Security.org, SafeHome, Tom’s Guide and TechRadar, LifeLock provides:
Identity restoration, guaranteed. If your identity is stolen, we fix it—guaranteed.
U.S.-based Restoration Specialists. A dedicated expert handles the calls, the paperwork, and steps needed to resolve your identity theft case, so you don’t have to.
Up to $3 million in identity theft coverage. Get coverage for stolen funds, personal expenses, and legal and expert costs, subject to plan limits and policy terms.¹
Personal information monitoring and alerts. Know if personal information like your Social Security number, email, address, and phone number are being used.
Financial monitoring and alerts. Get alerted to unusual payments, unfamiliar merchants, or spending that doesn’t fit your patterns across your connected financial accounts.†
Automatic data broker removal. We scan top data broker sites for your personal information and continuously work to remove it, helping reduce your exposure.
Scam support when you need it. Get 24/7 support from our Virtual Advisor to help protect against scams, plus up to $10k scam reimbursement. ³
We do not monitor all transactions at all businesses.
Credit features require setup, identity verification and sufficient credit history and may take several days to activate after enrollment.
* Restrictions apply. Automatically renewing subscription required. If you're a victim of identity theft and not satisfied with our resolution, you may receive a refund for the current term of your subscription. See lifelock.norton.com/guarantee for complete details.
1 Up to $1 million coverage for Lawyers and Experts included with all plans. Reimbursement and expense compensation vary according to plan. Insurance benefits are issued by third parties. See lifelock.norton.com/legal for policy info.
2 Identity Lock cannot prevent all account takeovers, unauthorized account openings, or credit file inquiries. Deactivates if you downgrade or cancel your subscription.
3 Scam protection coverage as part of identity theft benefits is currently available to all customers residing in the United States, including U.S. territories and the District of Columbia, with the exception of residents of New York. Gen Digital is not a licensed insurance producer. Benefi
LifeLock protects your identity by monitoring your personal information and sending you alerts to potential identity threats. And if you become a victim, live, U.S.-based Restoration Specialists will do whatever it takes to fix your identity theft.
Recognized as the #1 identity theft protection provider by Security.org, SafeHome, Tom’s Guide and TechRadar, LifeLock provides:
Identity restoration, guaranteed. If your identity is stolen, we fix it—guaranteed.
U.S.-based Restoration Specialists. A dedicated expert handles the calls, the paperwork, and steps needed to resolve your identity theft case, so you don’t have to.
Up to $3 million in identity theft coverage. Get coverage for stolen funds, personal expenses, and legal and expert costs, subject to plan limits and policy terms.¹
Personal information monitoring and alerts. Know if personal information like your Social Security number, email, address, and phone number are being used.
Financial monitoring and alerts. Get alerted to unusual payments, unfamiliar merchants, or spending that doesn’t fit your patterns across your connected financial accounts.†
Automatic data broker removal. We scan top data broker sites for your personal information and continuously work to remove it, helping reduce your exposure.
Scam support when you need it. Get 24/7 support from our Virtual Advisor to help protect against scams, plus up to $10k scam reimbursement. ³
We do not monitor all transactions at all businesses.
Credit features require setup, identity verification and sufficient credit history and may take several days to activate after enrollment.
* Restrictions apply. Automatically renewing subscription required. If you're a victim of identity theft and not satisfied with our resolution, you may receive a refund for the current term of your subscription. See lifelock.norton.com/guarantee for complete details.
1 Up to $1 million coverage for Lawyers and Experts included with all plans. Reimbursement and expense compensation vary according to plan. Insurance benefits are issued by third parties. See lifelock.norton.com/legal for policy info.
2 Identity Lock cannot prevent all account takeovers, unauthorized account openings, or credit file inquiries. Deactivates if you downgrade or cancel your subscription.
3 Scam protection coverage as part of identity theft benefits is currently available to all customers residing in the United States, including U.S. territories and the District of Columbia, with the exception of residents of New York. Gen Digital is not a licensed insurance producer. Benefi
Latest updates
3.10
より良いアプリになりました。この更新では、Norton Monitorアプリのよりスムーズなエクスペリエンスのための改善と、バグ修正が行われました。
3.9
We’ve made things better. This update covers improvements and bug fixes for a smoother app experience.
3.8
We’ve made things better. This update covers improvements and bug fixes for a smoother app experience.
Store changes
What LifeLock Identity changed on its store page: name, icon, screenshots, price, size, languages, requirements.
Description updated
More from Gen Digital Inc.
LifeLock Identity by Norton Android
LifeLock Identity by Norton gets 5k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
LifeLock Identity by Norton is #7 in Finance Grossing on Google Play in United States and charting in 6 of 23 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
DeveloperNortonMobile
CategoryFinance
PriceFree
Released
Installs5M+
Rating★ 4.8 (45k)
Updated
Content ratingEveryone
Rating
4.8 ★
45k ratings
Measured
Best rank now
#7
Finance GrossingMeasured
New ratings a week
62
steady vs the 2 weeks before
Measured
LifeLock Identity by Norton on Google Play
App details
App ID
com.symantec.lifelock.memberapp
Publisher
Gen Digital Inc.
Publisher country
United States
Content rating
Everyone
Tech stack
Trackers and permissions of build v2.7, from the εxodus privacy report (CC BY-SA).
Trackers
4
Permissions
40
Trackers
Full permission listProSee plans
LifeLock Identity by Norton downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where LifeLock Identity by Norton's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in LifeLock Identity by Norton before Apple and Google take their fee.
How this is calculated
Not in an overall Top Grossing chart, only in category charts: each category position is converted to the overall position it corresponds to, then priced on the same rank-to-revenue curve, inside the part of each market the charted apps leave over.
Business model: Subscription-led
How LifeLock Identity by Norton makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchases
Subscriptions
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | LifeLock Standard subscription | |
| 2 | LifeLock Standard subscription | |
| 3 | LifeLock Ultimate Plus subscription | |
| 4 | LifeLock Ultimate Plus subscription | |
| 5 | LifeLock Advantage subscription | |
| 6 | LifeLock Advantage subscription | |
| 7 | LifeLock Identity Advisor subscription | |
| 8 | LifeLock Total subscription | |
| 9 | LifeLock Standard subscription | |
| 10 | LifeLock Standard subscription |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | FinanceGrossing | #7 |
| Japan | FinanceFree | #9 |
 India | FinanceGrossing | #7 |
 Mexico | FinanceGrossing | #9 |
| Japan | All AppsFree | #160 |
 United Arab Emirates | FinanceGrossing | #8 |
 Netherlands | FinanceGrossing | #9 |
Apps near LifeLock Identity by Norton on the chart
Finance Grossing, around #7.
Ratings
Google Play, worldwide.
Rating
4.8 ★
45k ratings
Measured
Ratings
45k
Measured
Written reviews
13k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
62
steady vs the 2 weeks before
Written reviews a week
16
Google Play
Lifetime rating
4.3★
recent stars not readable yet: new ratings are a tiny share of the total
Recent written reviews
3.2★
people who write skew negative
Review momentum
44/100
faster than 39% of Finance apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about LifeLock Identity by Norton
From the 190 most recent Google Play reviews in the US.
Users express strong frustration with recent app updates that have broken login functionality and obscured critical interface elements behind navigation bars. While some long-term subscribers appreciate the identity monitoring alerts, billing disputes and technical glitches dominate the negative feedback.
Mixed but leaning positive (63% of recent reviews give 4–5 stars). People like it for being easy to use, and being useful. The main complaints are about login and account problems, and recent updates.
What people like
- Ease of use: “easy to use and great service!”
- Useful: “Helpful Identify Information”
- Price & subscription: “feeling protected, priceless!”
- Login & account: “they watch my accounts like a hawk”
Common complaints
- Login & account: “can't even find my account info”
- Updates: “The updated look is not great”
- Crashes & bugs: “App is constantly crashing”
- Price & subscription: “NORTON CHARGED MY BANK CC!”
About LifeLock Identity by Norton
Identity theft is when criminals use your personal information, such as your Social Security number, email address, passwords, or financial account details, to open accounts, access your money, or commit fraud in your name. A breached login, exposed email address, or stolen account detail can give criminals the information they need to commit identity theft and disrupt your whole life.
LifeLock protects your identity by monitoring your personal information and sending you alerts to potential identity threats. And if you become a victim, live, U.S.-based Restoration Specialists will do whatever it takes to fix your identity theft.
Recognized as the #1 identity theft protection provider by Security.org, SafeHome, Tom’s Guide and TechRadar, LifeLock provides:
Identity restoration, guaranteed. If your identity is stolen, we fix it—guaranteed.
U.S.-based Restoration Specialists. A dedicated expert handles the calls, the paperwork, and steps needed to resolve your identity theft case, so you don’t have to.
Up to $3 million in identity theft coverage. Get coverage for stolen funds, personal expenses, and legal and expert costs, subject to plan limits and policy terms.¹
Personal information monitoring and alerts. Know if personal information like your Social Security number, email, address, and phone number are being used.
Financial monitoring and alerts. Get alerted to unusual payments, unfamiliar merchants, or spending that doesn’t fit your patterns across your connected financial accounts.†
Automatic data broker removal. We scan top data broker sites for your personal information and continuously work to remove it, helping reduce your exposure.
Scam support when you need it. Get 24/7 support from our Virtual Advisor to help protect against scams, plus up to $10k scam reimbursement. ³
We do not monitor all transactions at all businesses.
Credit features require setup, identity verification and sufficient credit history and may take several days to activate after enrollment.
* Restrictions apply. Automatically renewing subscription required. If you're a victim of identity theft and not satisfied with our resolution, you may receive a refund for the current term of your subscription. See lifelock.norton.com/guarantee for complete details.
1 Up to $1 million coverage for Lawyers and Experts included with all plans. Reimbursement and expense compensation vary according to plan. Insurance benefits are issued by third parties. See lifelock.norton.com/legal for policy info.
2 Identity Lock cannot prevent all account takeovers, unauthorized account openings, or credit file inquiries. Deactivates if you downgrade or cancel your subscription.
3 Scam protection coverage as part of identity theft benefits is currently available to all customers residing in the United States, including U.S. territories and the District of Columbia, with the exception of residents of New York. Gen Digital is not a licensed insurance producer. Ben
LifeLock protects your identity by monitoring your personal information and sending you alerts to potential identity threats. And if you become a victim, live, U.S.-based Restoration Specialists will do whatever it takes to fix your identity theft.
Recognized as the #1 identity theft protection provider by Security.org, SafeHome, Tom’s Guide and TechRadar, LifeLock provides:
Identity restoration, guaranteed. If your identity is stolen, we fix it—guaranteed.
U.S.-based Restoration Specialists. A dedicated expert handles the calls, the paperwork, and steps needed to resolve your identity theft case, so you don’t have to.
Up to $3 million in identity theft coverage. Get coverage for stolen funds, personal expenses, and legal and expert costs, subject to plan limits and policy terms.¹
Personal information monitoring and alerts. Know if personal information like your Social Security number, email, address, and phone number are being used.
Financial monitoring and alerts. Get alerted to unusual payments, unfamiliar merchants, or spending that doesn’t fit your patterns across your connected financial accounts.†
Automatic data broker removal. We scan top data broker sites for your personal information and continuously work to remove it, helping reduce your exposure.
Scam support when you need it. Get 24/7 support from our Virtual Advisor to help protect against scams, plus up to $10k scam reimbursement. ³
We do not monitor all transactions at all businesses.
Credit features require setup, identity verification and sufficient credit history and may take several days to activate after enrollment.
* Restrictions apply. Automatically renewing subscription required. If you're a victim of identity theft and not satisfied with our resolution, you may receive a refund for the current term of your subscription. See lifelock.norton.com/guarantee for complete details.
1 Up to $1 million coverage for Lawyers and Experts included with all plans. Reimbursement and expense compensation vary according to plan. Insurance benefits are issued by third parties. See lifelock.norton.com/legal for policy info.
2 Identity Lock cannot prevent all account takeovers, unauthorized account openings, or credit file inquiries. Deactivates if you downgrade or cancel your subscription.
3 Scam protection coverage as part of identity theft benefits is currently available to all customers residing in the United States, including U.S. territories and the District of Columbia, with the exception of residents of New York. Gen Digital is not a licensed insurance producer. Ben
What's new in 3.10
We freshened up your LifeLock app. Nothing major, just tightened up the back end and cleared out some bugs to keep your experience smooth.
Store changes
What LifeLock Identity by Norton changed on its store page: name, icon, screenshots, price, size, languages, requirements.
New icon
→ Description updated
Short description updated