Happiest Baby, makers of SNOO Downloads & RevenueHappiest Baby, makers of SNOO · App Store & Google Play
Happiest Baby, makers of SNOO gets 100+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Happiest Baby, makers of SNOO by The Happiest Baby, Inc. is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Happiest Baby, makers of SNOO update history & changes
Last change · 31 events since 8 Nov 2022Full timeline ↓📦iOSUpdated to version 3.2.0📦AndroidUpdated to version 3.2.0📈iOSEntered the top 100📈iOSCharting in a new country📦iOSUpdated to version 3.1.1📦AndroidNow updating weekly📈AndroidEntered the top 100📈AndroidCharting in a new country🆕AndroidFirst spotted by AppInsider🆕iOSFirst spotted by AppInsider🆕iOSReleased on the App Store🆕AndroidReleased on Google Play
Full timeline · 31 events
- 📦Happiest Baby, makers of SNOO updated to version 3.2.0iOSUI/UX improvements
- 📦Happiest Baby, makers of SNOO updated to version 3.2.0AndroidUX/UI improvements and other updates
- 📈Happiest Baby, makers of SNOO entered the top 100iOSTop Grossing · Health & Fitness · AE
- 📈Happiest Baby, makers of SNOO charting in a new countryiOSUnited Arab Emirates
- 📈Happiest Baby, makers of SNOO entered the top 100iOSTop Grossing · Health & Fitness · SA
- 📈Happiest Baby, makers of SNOO charting in a new countryiOSSaudi Arabia
- 📦Happiest Baby, makers of SNOO updated to version 3.1.1iOSIntroducing Insights! Get a daily Sleep Score, sleep summaries, and personalised tips to better understand your baby's sleep and support their sleep journey.
- 📈Happiest Baby, makers of SNOO entered the top 100iOSTop Grossing · Health & Fitness · VN
- 📈Happiest Baby, makers of SNOO charting in a new countryiOSVietnam
- 📦Happiest Baby, makers of SNOO: now updating weeklyAndroid4 updates in 30 days, after a quiet two months
- 📦Happiest Baby, makers of SNOO updated to version 3.1.1AndroidUX/UI improvements and other updates
- 📦Happiest Baby, makers of SNOO updated to version 3.1.0iOSIntroducing Insights! Get a daily Sleep Score, sleep summaries, and personalised tips to better understand your baby's sleep and support their sleep journey.
- 📦Happiest Baby, makers of SNOO updated to version 3.1.0AndroidIntroducing Insights! Get a daily Sleep Score, sleep summaries, and personalized tips to better understand your baby's sleep and support their sleep journey.
- 📈Happiest Baby, makers of SNOO entered the top 100AndroidTop Grossing · Parenting · TH
- 📈Happiest Baby, makers of SNOO charting in a new countryAndroidThailand
- 📈Happiest Baby, makers of SNOO entered the top 100AndroidTop Grossing · Parenting · NL
- 📈Happiest Baby, makers of SNOO charting in a new countryAndroidNetherlands
- 📈Happiest Baby, makers of SNOO entered the top 100 in 3 chartsAndroidTop Grossing · Parenting · MX · Top Grossing · Parenting · TR · Top Grossing · Parenting · VN
- 📈Happiest Baby, makers of SNOO charting in a new country in 3 chartsAndroidMexico · Turkey · Vietnam
- 📈Happiest Baby, makers of SNOO entered the top 100iOSTop Grossing · Health & Fitness · SE
- 📈Happiest Baby, makers of SNOO charting in a new countryiOSSweden
- 📦Happiest Baby, makers of SNOO updated to version 3.0.5AndroidUX/UI improvements and other updates
- 📈Happiest Baby, makers of SNOO entered the top 10AndroidTop Grossing · Parenting · AU
- 📈Happiest Baby, makers of SNOO charting in a new countryAndroidAustralia
- 📦Happiest Baby, makers of SNOO updated to version 3.0.4AndroidUX/UI improvements and other updates
- 🆕Happiest Baby, makers of SNOO first spotted by AppInsiderAndroidUnited Arab Emirates
- 🆕Happiest Baby, makers of SNOO first spotted by AppInsideriOS#30 in Top Grossing · Health & Fitness · Australia
- 📦Happiest Baby, makers of SNOO version 3.0.3iOSNo release notes
- 📦Happiest Baby, makers of SNOO version 3.0.3AndroidUX/UI improvements and other updates
- 🆕Happiest Baby, makers of SNOO released on the App StoreiOS
- 🆕Happiest Baby, makers of SNOO released on Google PlayAndroid
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
3.9 ★
7.5k ratings, both stores
Measured
Best rank now
#22
Android · 
Parenting Grossing
Parenting GrossingMeasured
New ratings a week
35
▼ -8% vs the 2 weeks before (App Store)
Measured
App Store
App details
App ID
1562132169
Publisher
The Happiest Baby, Inc
Publisher country
United States
On the store since
Nov 2022
3 years on the store
Minimum OS
iOS 16.0+
iPhone 8 and later
Devices
iPhone · iPad · Watch
Universal purchase
Content rating
4+
Languages
7
NL EN FR DE IT ES SV
Size
96 MB
Google Play
App details
App ID
com.happiestbaby.hbi
Publisher
Happiest Baby, Inc.
Publisher country
United States
Content rating
Everyone
Tech stack
Trackers and permissions of build v2.10.2, from the εxodus privacy report (CC BY-SA).
Trackers
3
Permissions
31
Trackers
Google CrashLyticsGoogle Firebase AnalyticsMixPanel
Full permission listProSee plans
Happiest Baby, makers of SNOO downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 100+ | 100k+ |
| Google Play | 10+ | 100k+ Measured |
| Total | 100+ Confidence | 100k+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where Happiest Baby, makers of SNOO's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: Subscription-led
How Happiest Baby, makers of SNOO makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchases
Subscriptions
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Premium Monthly subscription | |
| 2 | Premium 6 Months subscription | |
| 3 | Premium 1 Year subscription |
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #63 Health & Fitness Grossing | 3 of 30 countries | – | #63 |
| Google Play | #22 Parenting Grossing | 10 of 23 countries | #67 | #22 |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
31
▼ -8% vs the 2 weeks before
Written reviews a week
1.8
US App Store
Lifetime rating
4.0★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
71/100
faster than 88% of Health & Fitness apps
New ratings by country (3)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 27 | 87% | ▼ -18% |
 Australia | 2.5 | 8% | ▲ +40% |
 Canada | 1.5 | 5% | – |
App Store ratings in the countries we track, 4-week average.
Google Play
New ratings a week
4
▼ -20% vs the 2 weeks before
Written reviews a week
3.5
Google Play
Lifetime rating
3.4★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
37/100
faster than 35% of Parenting apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.1 ★ | 5.6k |
| Google Play | 3.4 ★ | 1.9k 650 written reviews |
| Both stores | 3.9 ★ weighted by ratings | 7.5k |
What users say about Happiest Baby, makers of SNOO
From the 50 most recent App Store reviews in the US.
Mostly negative (14% of recent reviews give 4–5 stars). People like it for its features and content, and being easy to use. The main complaints are about price and subscriptions, and missing features or content.
What people like
- Features & content: “Great features and easy to use”
- Ease of use: “Great features and easy to use”
Common complaints
- Price & subscription: “Paywall for basic features”
- Features & content: “Paywall for basic features”
- Crashes & bugs: “Broken without subscription”
- Useful: “Will make sure to not recommend going forward!!”
About Happiest Baby, makers of SNOO
Parenting is hard. Getting sleep + peace of mind shouldn’t be! Maximize your Happiest Baby devices’ ZZZs-boosting benefits—plus, get expert tips, track activities & more!
The Happiest Baby App is your all-in-one parenting companion. It connects seamlessly with your Happiest Baby devices, including SNOO Smart Sleeper—the world’s first FDA De Novo authorized infant sleep system—and SNOObie Smart Soother—our all-in-one sound machine, nightlight, and sleep trainer, while offering additional features like a free baby tracker and the Timeline, packed with personalized parenting advice.
CUSTOMIZE YOUR SNOO EXPERIENCE
Created by Dr. Harvey Karp, renowned pediatrician and sleep expert, SNOO intelligently responds to your baby’s needs with womb-like soothing to help the whole family get 1-2+ hours more sleep a night. The Happiest Baby App lets caregivers personalize their baby’s sleep journey with advanced SNOO settings, including:
* Log: Track every SNOOze automatically, see sleep-wake patterns at a glance, and keep tabs on sleep successes!
* Alerts: Get notified if your baby needs more than SNOO's soothing (due to hunger or discomfort).
* Remote Control: Quickly respond to your baby's unique needs by adjusting SNOO’s levels up and down.
* Adapt: Pick the best motion and white noise settings for your baby—boost the level of rhythmic sensation to get through sleep disruptions, adjust sensitivity for the just-right response, and more!
* Easy Weaning: Special setting helps babies learn to sleep without motion, to prepare for the transition to the crib.
EASILY TRACK BABY’S ACTIVITIES
Record sleep (in and out of SNOO), feeds, diaper changes, growth, and pumping all in one place so you get a full picture of your baby’s routines!
GET DR. KARP’S ADVICE…AT YOUR FINGERTIPS
Like a pediatrician in your pocket, more than 1,000 articles and expert tips are available in the Timeline to answer your questions and guide you through every little milestone of babyhood...and beyond!
PROGRAM SNOOBIE ROUTINES
SNOObie is our all-in-one white noise machine and nightlight system! This portable bedtime buddy features customizable nightlight colors and special soothing sounds that can be controlled with the App. To program SNOObie routines that signal when it’s time to sleep or when it’s okay to wake, just pick your preferred light color, sound, time, and day(s) of the week. Once you save the routine, set it by tapping your device to SNOObie, and your routine will be ready to play at the scheduled day and time!
A Wi-Fi® connection is required to connect the App to your Happiest Baby products. An NFC-enabled device is required to connect the App to SNOObie. For more info or if you have questions, visit HappiestBaby.com!
Note: Auto-renewable subscriptions can be canceled anytime with no penalty.
Prices are in USD. Pricing may vary in other countries and actual charges may be converted to your local currency depending on your country of reside
The Happiest Baby App is your all-in-one parenting companion. It connects seamlessly with your Happiest Baby devices, including SNOO Smart Sleeper—the world’s first FDA De Novo authorized infant sleep system—and SNOObie Smart Soother—our all-in-one sound machine, nightlight, and sleep trainer, while offering additional features like a free baby tracker and the Timeline, packed with personalized parenting advice.
CUSTOMIZE YOUR SNOO EXPERIENCE
Created by Dr. Harvey Karp, renowned pediatrician and sleep expert, SNOO intelligently responds to your baby’s needs with womb-like soothing to help the whole family get 1-2+ hours more sleep a night. The Happiest Baby App lets caregivers personalize their baby’s sleep journey with advanced SNOO settings, including:
* Log: Track every SNOOze automatically, see sleep-wake patterns at a glance, and keep tabs on sleep successes!
* Alerts: Get notified if your baby needs more than SNOO's soothing (due to hunger or discomfort).
* Remote Control: Quickly respond to your baby's unique needs by adjusting SNOO’s levels up and down.
* Adapt: Pick the best motion and white noise settings for your baby—boost the level of rhythmic sensation to get through sleep disruptions, adjust sensitivity for the just-right response, and more!
* Easy Weaning: Special setting helps babies learn to sleep without motion, to prepare for the transition to the crib.
EASILY TRACK BABY’S ACTIVITIES
Record sleep (in and out of SNOO), feeds, diaper changes, growth, and pumping all in one place so you get a full picture of your baby’s routines!
GET DR. KARP’S ADVICE…AT YOUR FINGERTIPS
Like a pediatrician in your pocket, more than 1,000 articles and expert tips are available in the Timeline to answer your questions and guide you through every little milestone of babyhood...and beyond!
PROGRAM SNOOBIE ROUTINES
SNOObie is our all-in-one white noise machine and nightlight system! This portable bedtime buddy features customizable nightlight colors and special soothing sounds that can be controlled with the App. To program SNOObie routines that signal when it’s time to sleep or when it’s okay to wake, just pick your preferred light color, sound, time, and day(s) of the week. Once you save the routine, set it by tapping your device to SNOObie, and your routine will be ready to play at the scheduled day and time!
A Wi-Fi® connection is required to connect the App to your Happiest Baby products. An NFC-enabled device is required to connect the App to SNOObie. For more info or if you have questions, visit HappiestBaby.com!
Note: Auto-renewable subscriptions can be canceled anytime with no penalty.
Prices are in USD. Pricing may vary in other countries and actual charges may be converted to your local currency depending on your country of reside
Happiest Baby, makers of SNOO App Store
Happiest Baby, makers of SNOO gets 100+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Happiest Baby, makers of SNOO is #63 in Health & Fitness Grossing in United States and charting in 3 of 30 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
DeveloperThe Happiest Baby, Inc.
CategoryHealth & Fitness
PriceFree
Released
Rating★ 4.1 (5.6k)
Version3.2.0
Age rating4+
First seen by us 24 Sep 2026
24 Sep 2026Installs (est.)100k+ worldwide
Rating
4.1 ★
5.6k ratings
Measured
Best rank now
#63
Health & Fitness GrossingMeasured
New ratings a week
31
▼ -8% vs the 2 weeks before
Measured
Happiest Baby, makers of SNOO on the App Store
App details
App ID
1562132169
Publisher
The Happiest Baby, Inc
Publisher country
United States
On the store since
Nov 2022
3 years on the store
Minimum OS
iOS 16.0+
iPhone 8 and later
Devices
iPhone · iPad · Watch
Universal purchase
Content rating
4+
Languages
7
NL EN FR DE IT ES SV
Size
96 MB
Happiest Baby, makers of SNOO downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where Happiest Baby, makers of SNOO's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in Happiest Baby, makers of SNOO before Apple and Google take their fee.
How this is calculated
Not in an overall Top Grossing chart, only in category charts: each category position is converted to the overall position it corresponds to, then priced on the same rank-to-revenue curve, inside the part of each market the charted apps leave over.
Business model: Subscription-led
How Happiest Baby, makers of SNOO makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchases
Subscriptions
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Premium Monthly subscription | |
| 2 | Premium 6 Months subscription | |
| 3 | Premium 1 Year subscription |
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | Health & FitnessGrossing | #63 |
| Australia | Health & FitnessGrossing | #63 |
| Canada | Health & FitnessGrossing | #89 |
Apps near Happiest Baby, makers of SNOO on the chart
Health & Fitness Grossing, around #63.
Ratings
App Store, worldwide.
Rating
4.1 ★
5.6k ratings
Measured
Ratings
5.6k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
31
▼ -8% vs the 2 weeks before
Written reviews a week
1.8
US App Store
Lifetime rating
4.0★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
71/100
faster than 88% of Health & Fitness apps
New ratings by country (3)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 27 | 87% | ▼ -18% |
| Australia | 2.5 | 8% | ▲ +40% |
| Canada | 1.5 | 5% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Happiest Baby, makers of SNOO
From the 50 most recent App Store reviews in the US.
Mostly negative (14% of recent reviews give 4–5 stars). People like it for its features and content, and being easy to use. The main complaints are about price and subscriptions, and missing features or content.
What people like
- Features & content: “Great features and easy to use”
- Ease of use: “Great features and easy to use”
Common complaints
- Price & subscription: “Paywall for basic features”
- Features & content: “Paywall for basic features”
- Crashes & bugs: “Broken without subscription”
- Useful: “Will make sure to not recommend going forward!!”
About Happiest Baby, makers of SNOO
Parenting is hard. Getting sleep + peace of mind shouldn’t be! Maximize your Happiest Baby devices’ ZZZs-boosting benefits—plus, get expert tips, track activities & more!
The Happiest Baby App is your all-in-one parenting companion. It connects seamlessly with your Happiest Baby devices, including SNOO Smart Sleeper—the world’s first FDA De Novo authorized infant sleep system—and SNOObie Smart Soother—our all-in-one sound machine, nightlight, and sleep trainer, while offering additional features like a free baby tracker and the Timeline, packed with personalized parenting advice.
CUSTOMIZE YOUR SNOO EXPERIENCE
Created by Dr. Harvey Karp, renowned pediatrician and sleep expert, SNOO intelligently responds to your baby’s needs with womb-like soothing to help the whole family get 1-2+ hours more sleep a night. The Happiest Baby App lets caregivers personalize their baby’s sleep journey with advanced SNOO settings, including:
* Log: Track every SNOOze automatically, see sleep-wake patterns at a glance, and keep tabs on sleep successes!
* Alerts: Get notified if your baby needs more than SNOO's soothing (due to hunger or discomfort).
* Remote Control: Quickly respond to your baby's unique needs by adjusting SNOO’s levels up and down.
* Adapt: Pick the best motion and white noise settings for your baby—boost the level of rhythmic sensation to get through sleep disruptions, adjust sensitivity for the just-right response, and more!
* Easy Weaning: Special setting helps babies learn to sleep without motion, to prepare for the transition to the crib.
EASILY TRACK BABY’S ACTIVITIES
Record sleep (in and out of SNOO), feeds, diaper changes, growth, and pumping all in one place so you get a full picture of your baby’s routines!
GET DR. KARP’S ADVICE…AT YOUR FINGERTIPS
Like a pediatrician in your pocket, more than 1,000 articles and expert tips are available in the Timeline to answer your questions and guide you through every little milestone of babyhood...and beyond!
PROGRAM SNOOBIE ROUTINES
SNOObie is our all-in-one white noise machine and nightlight system! This portable bedtime buddy features customizable nightlight colors and special soothing sounds that can be controlled with the App. To program SNOObie routines that signal when it’s time to sleep or when it’s okay to wake, just pick your preferred light color, sound, time, and day(s) of the week. Once you save the routine, set it by tapping your device to SNOObie, and your routine will be ready to play at the scheduled day and time!
A Wi-Fi® connection is required to connect the App to your Happiest Baby products. An NFC-enabled device is required to connect the App to SNOObie. For more info or if you have questions, visit HappiestBaby.com!
Note: Auto-renewable subscriptions can be canceled anytime with no penalty.
Prices are in USD. Pricing may vary in other countries and actual charges may be converted to your local currency depending on your country of reside
The Happiest Baby App is your all-in-one parenting companion. It connects seamlessly with your Happiest Baby devices, including SNOO Smart Sleeper—the world’s first FDA De Novo authorized infant sleep system—and SNOObie Smart Soother—our all-in-one sound machine, nightlight, and sleep trainer, while offering additional features like a free baby tracker and the Timeline, packed with personalized parenting advice.
CUSTOMIZE YOUR SNOO EXPERIENCE
Created by Dr. Harvey Karp, renowned pediatrician and sleep expert, SNOO intelligently responds to your baby’s needs with womb-like soothing to help the whole family get 1-2+ hours more sleep a night. The Happiest Baby App lets caregivers personalize their baby’s sleep journey with advanced SNOO settings, including:
* Log: Track every SNOOze automatically, see sleep-wake patterns at a glance, and keep tabs on sleep successes!
* Alerts: Get notified if your baby needs more than SNOO's soothing (due to hunger or discomfort).
* Remote Control: Quickly respond to your baby's unique needs by adjusting SNOO’s levels up and down.
* Adapt: Pick the best motion and white noise settings for your baby—boost the level of rhythmic sensation to get through sleep disruptions, adjust sensitivity for the just-right response, and more!
* Easy Weaning: Special setting helps babies learn to sleep without motion, to prepare for the transition to the crib.
EASILY TRACK BABY’S ACTIVITIES
Record sleep (in and out of SNOO), feeds, diaper changes, growth, and pumping all in one place so you get a full picture of your baby’s routines!
GET DR. KARP’S ADVICE…AT YOUR FINGERTIPS
Like a pediatrician in your pocket, more than 1,000 articles and expert tips are available in the Timeline to answer your questions and guide you through every little milestone of babyhood...and beyond!
PROGRAM SNOOBIE ROUTINES
SNOObie is our all-in-one white noise machine and nightlight system! This portable bedtime buddy features customizable nightlight colors and special soothing sounds that can be controlled with the App. To program SNOObie routines that signal when it’s time to sleep or when it’s okay to wake, just pick your preferred light color, sound, time, and day(s) of the week. Once you save the routine, set it by tapping your device to SNOObie, and your routine will be ready to play at the scheduled day and time!
A Wi-Fi® connection is required to connect the App to your Happiest Baby products. An NFC-enabled device is required to connect the App to SNOObie. For more info or if you have questions, visit HappiestBaby.com!
Note: Auto-renewable subscriptions can be canceled anytime with no penalty.
Prices are in USD. Pricing may vary in other countries and actual charges may be converted to your local currency depending on your country of reside
Latest updates
3.2.0
UI/UX improvements
3.1.1
Introducing Insights! Get a daily Sleep Score, sleep summaries, and personalised tips to better understand your baby's sleep and support their sleep journey.
3.1.0
Introducing Insights! Get a daily Sleep Score, sleep summaries, and personalised tips to better understand your baby's sleep and support their sleep journey.
Happiest Baby, makers of SNOO Android
Happiest Baby, makers of SNOO gets 100+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Happiest Baby, makers of SNOO is #22 in Parenting Grossing on Google Play in United States and charting in 10 of 23 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
DeveloperHappiest Baby, Inc.
CategoryParenting
PriceFree
Released
Installs100k+
Rating★ 3.4 (1.9k)
Updated
Content ratingEveryone
Rating
3.4 ★
1.9k ratings
Measured
Best rank now
#22
Parenting GrossingMeasured
New ratings a week
4
▼ -20% vs the 2 weeks before
Measured
Happiest Baby, makers of SNOO on Google Play
App details
App ID
com.happiestbaby.hbi
Publisher
Happiest Baby, Inc.
Publisher country
United States
Content rating
Everyone
Tech stack
Trackers and permissions of build v2.10.2, from the εxodus privacy report (CC BY-SA).
Trackers
3
Permissions
31
Trackers
Google CrashLyticsGoogle Firebase AnalyticsMixPanel
Full permission listProSee plans
Happiest Baby, makers of SNOO downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where Happiest Baby, makers of SNOO's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in Happiest Baby, makers of SNOO before Apple and Google take their fee.
How this is calculated
Not in an overall Top Grossing chart, only in category charts: each category position is converted to the overall position it corresponds to, then priced on the same rank-to-revenue curve, inside the part of each market the charted apps leave over.
Business model: Subscription-led
How Happiest Baby, makers of SNOO makes money: subscriptions, one-off purchases and ads.
SubscriptionsIn-app purchases
Subscriptions
/mo
of revenue
Top in-app purchases · App Store US, most popular first
| 1 | Premium Monthly subscription | |
| 2 | Premium 6 Months subscription | |
| 3 | Premium 1 Year subscription |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | ParentingGrossing | #22 |
| United States | ParentingFree | #67 |
 India | ParentingGrossing | #50 |
 Mexico | ParentingGrossing | #53 |
 Indonesia | ParentingGrossing | #49 |
 Saudi Arabia | ParentingGrossing | #51 |
 Turkey | ParentingGrossing | #44 |
 United Arab Emirates | ParentingGrossing | #51 |
 Netherlands | ParentingGrossing | #52 |
 Thailand | ParentingGrossing | #51 |
 Vietnam | ParentingGrossing | #51 |
Apps near Happiest Baby, makers of SNOO on the chart
Parenting Grossing, around #22.
Ratings
Google Play, worldwide.
Rating
3.4 ★
1.9k ratings
Measured
Ratings
1.9k
Measured
Written reviews
650
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
4
▼ -20% vs the 2 weeks before
Written reviews a week
3.5
Google Play
Lifetime rating
3.4★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
37/100
faster than 35% of Parenting apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Happiest Baby, makers of SNOO
From the 109 most recent Google Play reviews in the US.
Users are overwhelmingly negative due to the introduction of a subscription paywall for previously free basic features and severe app instability. The primary complaints focus on greedy monetization tactics and constant connectivity failures that render the expensive hardware unusable.
Mostly negative (6% of recent reviews give 4–5 stars). People like it for being easy to use, and privacy. The main complaints are about price and subscriptions, and missing features or content.
What people like
- Ease of use: “Very easy, love that it's able to share between us”
- Privacy & data: “Other tracking categories allow notes which is super nice!”
Common complaints
- Price & subscription: “expensive and not intuitive”
- Features & content: “level buttons do not work”
- Connection & sync: “Connectivity, lack of support”
- Useful: “not helpful, doesn't even work!”
About Happiest Baby, makers of SNOO
Parenting is hard. Getting sleep + peace of mind shouldn’t be! Maximize your Happiest Baby devices’ ZZZs-boosting benefits—plus, get expert tips, track activities & more!
The Happiest Baby App is your all-in-one parenting companion. It connects seamlessly with your Happiest Baby devices, including SNOO Smart Sleeper—the world’s first FDA De Novo authorized infant sleep system—and SNOObie Smart Soother—our all-in-one sound machine, nightlight, and sleep trainer, while offering additional features like a free baby tracker and the Timeline, packed with personalized parenting advice.
CUSTOMIZE YOUR SNOO EXPERIENCE
Created by Dr. Harvey Karp, renowned pediatrician and sleep expert, SNOO intelligently responds to your baby’s needs with womb-like soothing to help the whole family get 1-2+ hours more sleep a night. The Happiest Baby App lets caregivers personalize their baby’s sleep journey with advanced SNOO settings, including:
* Log: Track every SNOOze automatically, see sleep-wake patterns at a glance, and keep tabs on sleep successes!
* Alerts: Get notified if your baby needs more than SNOO's soothing (due to hunger or discomfort).
* Remote Control: Quickly respond to your baby's unique needs by adjusting SNOO’s levels up and down.
* Adapt: Pick the best motion and white noise settings for your baby—boost the level of rhythmic sensation to get through sleep disruptions, adjust sensitivity for the just-right response, and more!
* Easy Weaning: Special setting helps babies learn to sleep without motion, to prepare for the transition to the crib.
EASILY TRACK BABY’S ACTIVITIES
Record sleep (in and out of SNOO), feeds, diaper changes, and pumping all in one place so you get a full picture of your baby’s routines!
GET DR. KARP’S ADVICE…AT YOUR FINGERTIPS
Like a pediatrician in your pocket, more than 1,000 articles and expert tips are available in the Timeline to answer your questions and guide you through every little milestone of babyhood...and beyond!
PROGRAM SNOOBIE ROUTINES
SNOObie is our all-in-one white noise machine and nightlight system! This portable bedtime buddy features customizable nightlight colors and special soothing sounds that can be controlled
with the App. To program SNOObie routines that signal when it’s time to sleep or when it’s okay to wake, just pick your preferred light color, sound, time, and day(s) of the week. Once you save the routine, set it by tapping your device to SNOObie, and your routine will be ready to play at the scheduled day and time!
A Wi-Fi® connection is required to connect the App to your Happiest Baby products. An NFC-enabled device is required to connect the App to SNOObie. For more info or if you have questions, visit HappiestBaby.com!
Note: Auto-renewable subscriptions can be canceled anytime with no penalty.
Prices are in USD. Pricing may vary in other countries and actual charges may be converted to your local currency depending on your country of residence. Payment will be charged
The Happiest Baby App is your all-in-one parenting companion. It connects seamlessly with your Happiest Baby devices, including SNOO Smart Sleeper—the world’s first FDA De Novo authorized infant sleep system—and SNOObie Smart Soother—our all-in-one sound machine, nightlight, and sleep trainer, while offering additional features like a free baby tracker and the Timeline, packed with personalized parenting advice.
CUSTOMIZE YOUR SNOO EXPERIENCE
Created by Dr. Harvey Karp, renowned pediatrician and sleep expert, SNOO intelligently responds to your baby’s needs with womb-like soothing to help the whole family get 1-2+ hours more sleep a night. The Happiest Baby App lets caregivers personalize their baby’s sleep journey with advanced SNOO settings, including:
* Log: Track every SNOOze automatically, see sleep-wake patterns at a glance, and keep tabs on sleep successes!
* Alerts: Get notified if your baby needs more than SNOO's soothing (due to hunger or discomfort).
* Remote Control: Quickly respond to your baby's unique needs by adjusting SNOO’s levels up and down.
* Adapt: Pick the best motion and white noise settings for your baby—boost the level of rhythmic sensation to get through sleep disruptions, adjust sensitivity for the just-right response, and more!
* Easy Weaning: Special setting helps babies learn to sleep without motion, to prepare for the transition to the crib.
EASILY TRACK BABY’S ACTIVITIES
Record sleep (in and out of SNOO), feeds, diaper changes, and pumping all in one place so you get a full picture of your baby’s routines!
GET DR. KARP’S ADVICE…AT YOUR FINGERTIPS
Like a pediatrician in your pocket, more than 1,000 articles and expert tips are available in the Timeline to answer your questions and guide you through every little milestone of babyhood...and beyond!
PROGRAM SNOOBIE ROUTINES
SNOObie is our all-in-one white noise machine and nightlight system! This portable bedtime buddy features customizable nightlight colors and special soothing sounds that can be controlled
with the App. To program SNOObie routines that signal when it’s time to sleep or when it’s okay to wake, just pick your preferred light color, sound, time, and day(s) of the week. Once you save the routine, set it by tapping your device to SNOObie, and your routine will be ready to play at the scheduled day and time!
A Wi-Fi® connection is required to connect the App to your Happiest Baby products. An NFC-enabled device is required to connect the App to SNOObie. For more info or if you have questions, visit HappiestBaby.com!
Note: Auto-renewable subscriptions can be canceled anytime with no penalty.
Prices are in USD. Pricing may vary in other countries and actual charges may be converted to your local currency depending on your country of residence. Payment will be charged
What's new in 3.2.0
UX/UI improvements and other updates