BackThen Downloads & RevenueBackThen - Baby Book & Albums · App Store & Google Play
BackThen - Baby Book & Albums gets 500+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
BackThen - Baby Book & Albums by Back Then Digital Ltd is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
BackThen - Baby Book & Albums update history & changes
Last change · 38 events since 25 Apr 2020Full timeline ↓Full timeline · 38 events
- 📈BackThen - Baby Book & Albums entered the top 100AndroidTop Grossing · Parenting · ES
- 📈BackThen - Baby Book & Albums charting in a new countryAndroidSpain
- 📦BackThen - Baby Book & Albums updated to version 2.12.1.0AndroidA little something for our UK families. The calendar's cover has had a makeover. 💚
Spotted a bug or have a bright idea? Drop us a note at [email protected] — we're all ears! - 📦BackThen - Baby Book & Albums updated to version 2.3.5iOSSmall improvements to keep your memories safe and your experience smooth. Got a feature idea or just want to say hi?
Write to [email protected] — we love hearing from our families. - ✏️BackThen - Baby Book & Albums added hidden keywords: sharingiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈BackThen - Baby Book & Albums entered the top 100iOSTop Grossing · Lifestyle · ZA
- 📈BackThen - Baby Book & Albums charting in a new countryiOSSouth Africa
- 📈BackThen - Baby Book & Albums entered the top 100iOSTop Grossing · Lifestyle · PL
- 📈BackThen - Baby Book & Albums charting in a new countryiOSPoland
- 📈BackThen - Baby Book & Albums entered the top 100AndroidTop Grossing · Parenting · TH
- 📈BackThen - Baby Book & Albums charting in a new countryAndroidThailand
- 📈BackThen - Baby Book & Albums entered the top 100AndroidTop Grossing · Parenting · NL
- 📈BackThen - Baby Book & Albums charting in a new countryAndroidNetherlands
- 📈BackThen - Baby Book & Albums entered the top 100 in 3 chartsAndroidTop Grossing · Parenting · MX · Top Grossing · Parenting · TR · Top Grossing · Parenting · VN
- 📈BackThen - Baby Book & Albums charting in a new country in 3 chartsAndroidMexico · Turkey · Vietnam
- 🌏BackThen - Baby Book & Albums: found on Huawei AppGalleryAndroid
- 📈BackThen - Baby Book & Albums entered the top 100iOSTop Grossing · Lifestyle · AU
- 📈BackThen - Baby Book & Albums charting in a new countryiOSAustralia
- 📈BackThen - Baby Book & Albums entered the top 100 in 4 chartsiOSTop Grossing · Lifestyle · CA · Top Grossing · Lifestyle · DE · Top Grossing · Lifestyle · ES · Top Grossing · Lifestyle · US
- 📈BackThen - Baby Book & Albums charting in a new country in 4 chartsiOSCanada · Germany · Spain · United States
- 📈BackThen - Baby Book & Albums entered the top 10AndroidTop Grossing · Parenting · CA
- 📈BackThen - Baby Book & Albums charting in a new country in 2 chartsAndroidCanada · Italy
- 📈BackThen - Baby Book & Albums entered the top 100AndroidTop Grossing · Parenting · IT
- 📦BackThen - Baby Book & Albums updated to version 2.3.4iOSGood news: uploading your photos and videos is now much faster. We’ve made a few behind-the-scenes improvements to speed things up.
Got a feature idea or just want to say hi? Write to [email protected] — we love hearing from our families.… more - 📈BackThen - Baby Book & Albums entered the top 100AndroidTop Grossing · Parenting · DE
- 📈BackThen - Baby Book & Albums charting in a new countryAndroidGermany
- 📈BackThen - Baby Book & Albums entered the top 100iOSTop Grossing · Lifestyle · RU
- 📈BackThen - Baby Book & Albums charting in a new countryiOSRussia
- 📈BackThen - Baby Book & Albums entered the top 100iOSTop Grossing · Lifestyle · IT
- 📈BackThen - Baby Book & Albums charting in a new countryiOSItaly
- 🆕BackThen - Baby Book & Albums first spotted by AppInsiderAndroidUnited Kingdom
- 🆕BackThen - Baby Book & Albums first spotted by AppInsideriOS#96 in Top Grossing · Lifestyle · France
- 📦BackThen - Baby Book & Albums version 2.3.3iOSSmall improvements to keep your memories safe and your experience smooth. Got a feature idea or just want to say hi?
Write to [email protected] — we love hearing from our families. - 📦BackThen - Baby Book & Albums version 2.10.4.1AndroidThis update ensures BackThen compatibility with Android 16.
Got a feature idea or just want to say hi? Write to [email protected] — we love hearing from our families. - 🆕BackThen - Baby Book & Albums released on the App StoreiOS
- 🆕BackThen - Baby Book & Albums released on Google PlayAndroid
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Parenting GrossingBackThen - Baby Book & Albums at a glance
AI summary written from our chart and store data, 2026-11-08. It can be wrong: check the numbers above.
A private digital baby book and family photo sharing app for parents and grandparents to organize milestones, memories, and albums by child. The app is charting in the top 20 of Parenting Grossing categories across diverse markets including GB, CA, IT, DE, ES, FR, NL, TH, AE, VN, SA, and ID, indicating strong international monetization potential.
Similar apps: FamilyAlbum, Shutterfly, Tinybeans
App Store
App details
Google Play
App details
Tech stack
Trackers and permissions of build v1.37.0.1, from the εxodus privacy report (CC BY-SA).
BackThen - Baby Book & Albums downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 100+ | 1M+ |
| Google Play | 50+ | 100k+ Measured |
| Total | 500+ Confidence | 1M+ Confidence |
How this is calculated
Where BackThen - Baby Book & Albums's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
How this is calculated
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: Subscription-led
How BackThen - Baby Book & Albums makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | VIP - Monthly payment subscription | |
| 2 | VIP - Monthly payment subscription |
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #35 Lifestyle Grossing | 4 of 30 countries | – | – |
| Google Play | #5 Parenting Grossing | 16 of 23 countries | #117 | #20 |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisGrowing fastest in 
United States ▲ ×11+ · 
Canada ▲ ×11+ · 
Australia ▲ ×11+
New ratings by country (10)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 59 | 47% | ▲ ×11+ |
| United Kingdom | 37 | 30% | ▼ -38% |
| Canada | 7.8 | 6% | ▲ ×11+ |
 France | 6.2 | 5% | ▲ +8% |
| Australia | 4.5 | 4% | ▲ ×11+ |
 Netherlands | 3.2 | 3% | ▲ +14% |
 Germany | 3 | 2% | ▲ ×11+ |
 Sweden | 1.5 | 1% | – |
 Spain | 1.2 | 1% | – |
 South Africa | 1.2 | 1% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.9 ★ | 29k |
| Google Play | 4.8 ★ | 9.3k 383 written reviews |
| Both stores | 4.8 ★ weighted by ratings | 39k |
What users say about BackThen - Baby Book & Albums
From the 104 most recent Google Play reviews in the US.
Users appreciate the app's privacy-focused photo sharing and long-term utility for family updates, but recent reviews highlight severe technical instability including upload failures and crashes. Complaints also focus on aggressive notification spam, rising subscription costs, and a lack of essential features like bulk management tools.
Mixed but leaning positive (67% of recent reviews give 4–5 stars). People like it for being easy to use, and regular updates. The main complaints are about price and subscriptions, and crashes and bugs. Recent reviews are more negative than earlier ones.
What people like
- Ease of use: “Private, easy to use, no politics, no ads!”
- Updates: “Only issue is the update hasnt fixed my upload problems, still hanging a lot”
- Useful: “I highly recommend this app and the team behind it”
- Price & subscription: “Definitely worth your money”
Common complaints
- Price & subscription: “Things like this SHOULDN'T cost money”
- Crashes & bugs: “The app keep crashing recently”
- Speed & performance: “Web browser version is very slow to load”
- Updates: “Update 22nd of August 2026”
About BackThen - Baby Book & Albums
NEW! Transform your memories into premium Photo Books you can hold forever — created effortlessly from your most-loved moments already in BackThen. Our most requested feature, minus the hassle.
WHY FAMILIES CHOOSE BACKTHEN
1. Private & secure — You control who sees what. No ads. No data-sharing. Ever.
2. Effortlessly organized — Photos auto-sorted by child on their own timeline.
3. Full resolution — We never compress your images. Your memories, kept at their best.
4. Timelapse magic — Watch how their face changes over time with our unique technology.
5. Photo Books & prints — Create premium keepsakes from the photos already in your app.
6. The whole family — Grandparents, aunts, uncles — everyone included on any device.
DESIGNED FOR EVERY STAGE
• Pregnancy Journal — Track bump photos, maternity moments & milestones
• Newborn & Baby Book — Document firsts, growth markers & everyday memories
• Growing Up — Build a lasting digital family album from year to year
SAVE & ORGANIZE
• Auto-organize from any device — mobile or desktop
• Ordered chronologically from the moment you save — every photo and video in the right place
• Photos at full resolution, videos at any length, unlimited milestones including height & weight
• Each child gets their own timeline, viewed together or individually
• Find any moment with instant scroll or search by date
SHARE SECURELY
• Invite family and friends — you set their permissions
• Everyone gets notified when new memories are added
• 100% private — no ads, no data-sharing, no exceptions
LOOK BACK & ENJOY
• Unique timelapse technology shows how their face changes
• Fun sibling and cousin comparisons at the same age
• Auto-created highlights, flashback reels and animated stickers
PRINT YOUR FAVORITES
• NEW: Premium Photo Books — beautifully laid out, printed to the highest quality
• Auto-created calendars, montages and prints from your favorite photos
• Available in the UK, US, Canada and Europe
• Printed locally using your original-resolution photos for the best results
TRUSTED BY MILLIONS
• From the team behind Lifecake — the original online childhood journal, founded in 2012
• Connecting families across 182 countries
• All devices welcome — iOS, email, web & other mobile platforms
TRY IT FREE
• 1GB free storage to try all features
• VIP subscription: £4.99 / $6.49 / €5.99 per month
• Nothing to lose — all your content returned if you choose to leave
Questions? [email protected]
Privacy: https://www.backthen.com/privacy
Terms: https://www.backthen.com/terms
BackThen - Baby Book & Albums App Store
BackThen - Baby Book & Albums gets 500+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
BackThen - Baby Book & Albums is #35 in Lifestyle Grossing in United Kingdom and charting in 4 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
24 Sep 2026 Lifestyle GrossingBackThen - Baby Book & Albums on the App Store
App details
BackThen - Baby Book & Albums downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where BackThen - Baby Book & Albums's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
How this is calculated
In-app revenue
Worldwide, what users spend in BackThen - Baby Book & Albums before Apple and Google take their fee.
How this is calculated
Business model: Subscription-led
How BackThen - Baby Book & Albums makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | VIP - Monthly payment subscription | |
| 2 | VIP - Monthly payment subscription |
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | LifestyleGrossing | #35 |
| France | LifestyleGrossing | #94 |
| Netherlands | LifestyleGrossing | #48 |
| Sweden | LifestyleGrossing | #39 |
Apps near BackThen - Baby Book & Albums on the chart
Lifestyle Grossing, around #35.
Ratings
App Store, worldwide.
Review momentum
ⓘ How we measure thisGrowing fastest in United States ▲ ×11+ · Canada ▲ ×11+ · Australia ▲ ×11+
New ratings by country (10)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 59 | 47% | ▲ ×11+ |
| United Kingdom | 37 | 30% | ▼ -38% |
| Canada | 7.8 | 6% | ▲ ×11+ |
| France | 6.2 | 5% | ▲ +8% |
| Australia | 4.5 | 4% | ▲ ×11+ |
| Netherlands | 3.2 | 3% | ▲ +14% |
| Germany | 3 | 2% | ▲ ×11+ |
| Sweden | 1.5 | 1% | – |
| Spain | 1.2 | 1% | – |
| South Africa | 1.2 | 1% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About BackThen - Baby Book & Albums
NEW! Transform your memories into premium Photo Books you can hold forever — created effortlessly from your most-loved moments already in BackThen. Our most requested feature, minus the hassle.
WHY FAMILIES CHOOSE BACKTHEN
1. Private & secure — You control who sees what. No ads. No data-sharing. Ever.
2. Effortlessly organized — Photos auto-sorted by child on their own timeline.
3. Full resolution — We never compress your images. Your memories, kept at their best.
4. Timelapse magic — Watch how their face changes over time with our unique technology.
5. Photo Books & prints — Create premium keepsakes from the photos already in your app.
6. The whole family — Grandparents, aunts, uncles — everyone included on any device.
DESIGNED FOR EVERY STAGE
• Pregnancy Journal — Track bump photos, maternity moments & milestones
• Newborn & Baby Book — Document firsts, growth markers & everyday memories
• Growing Up — Build a lasting digital family album from year to year
SAVE & ORGANIZE
• Auto-organize from any device — mobile or desktop
• Ordered chronologically from the moment you save — every photo and video in the right place
• Photos at full resolution, videos at any length, unlimited milestones including height & weight
• Each child gets their own timeline, viewed together or individually
• Find any moment with instant scroll or search by date
SHARE SECURELY
• Invite family and friends — you set their permissions
• Everyone gets notified when new memories are added
• 100% private — no ads, no data-sharing, no exceptions
LOOK BACK & ENJOY
• Unique timelapse technology shows how their face changes
• Fun sibling and cousin comparisons at the same age
• Auto-created highlights, flashback reels and animated stickers
PRINT YOUR FAVORITES
• NEW: Premium Photo Books — beautifully laid out, printed to the highest quality
• Auto-created calendars, montages and prints from your favorite photos
• Available in the UK, US, Canada and Europe
• Printed locally using your original-resolution photos for the best results
TRUSTED BY MILLIONS
• From the team behind Lifecake — the original online childhood journal, founded in 2012
• Connecting families across 182 countries
• All devices welcome — iOS, email, web & other mobile platforms
TRY IT FREE
• 1GB free storage to try all features
• VIP subscription: £4.99 / $6.49 / €5.99 per month
• Nothing to lose — all your content returned if you choose to leave
Questions? [email protected]
Privacy: https://www.backthen.com/privacy
Terms: https://www.backthen.com/terms
Latest updates
More from Back Then Digital Ltd
BackThen - Baby Book & Albums Android
BackThen - Baby Book & Albums gets 500+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
BackThen - Baby Book & Albums is #5 in Parenting Grossing on Google Play in United Kingdom and charting in 16 of 23 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
Parenting GrossingBackThen - Baby Book & Albums at a glance
AI summary written from our chart and store data, 2026-11-08. It can be wrong: check the numbers above.
A private digital baby book and family photo sharing app for parents and grandparents to organize milestones, memories, and albums by child. The app is charting in the top 20 of Parenting Grossing categories across diverse markets including GB, CA, IT, DE, ES, FR, NL, TH, AE, VN, SA, and ID, indicating strong international monetization potential.
Similar apps: FamilyAlbum, Shutterfly, Tinybeans
BackThen - Baby Book & Albums on Google Play
App details
Tech stack
Trackers and permissions of build v1.37.0.1, from the εxodus privacy report (CC BY-SA).
BackThen - Baby Book & Albums downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where BackThen - Baby Book & Albums's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
On Android app stores
The same app (com.backthen.android) on every Android store we track. Known Android installs: at least 103k (Google Play band + AppGallery count).
| Store | Installs | Rating | Version | |
|---|---|---|---|---|
| Google Play | 100,000+ | ★ 4.8 (9.3k) | 2.12.1.0 | Open ↗ |
| Huawei AppGallery | 3k | – | 1.25.1.0 | Open ↗ |
Active users
All platforms, worldwide. Free with an account.
How this is calculated
In-app revenue
Worldwide, what users spend in BackThen - Baby Book & Albums before Apple and Google take their fee.
How this is calculated
Business model: Subscription-led
How BackThen - Baby Book & Albums makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | VIP - Monthly payment subscription | |
| 2 | VIP - Monthly payment subscription |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | ParentingGrossing | #5 |
| United States | ParentingGrossing | #20 |
| Germany | ParentingGrossing | #13 |
| Canada | ParentingGrossing | #10 |
| France | ParentingGrossing | #15 |
 Italy | ParentingGrossing | #12 |
 India | ParentingGrossing | #19 |
| Spain | ParentingGrossing | #13 |
| United States | ParentingFree | #117 |
 Mexico | ParentingGrossing | #20 |
 Saudi Arabia | ParentingGrossing | #18 |
 Indonesia | ParentingGrossing | #19 |
| United Kingdom | ParentingFree | #70 |
 United Arab Emirates | ParentingGrossing | #17 |
 Turkey | ParentingGrossing | #19 |
| Netherlands | ParentingGrossing | #19 |
 Thailand | ParentingGrossing | #18 |
 Vietnam | ParentingGrossing | #18 |
Apps near BackThen - Baby Book & Albums on the chart
Parenting Grossing, around #5.
Findmykids: Location tracker#1
Huckleberry: Baby Tracker#2
AppClose: Co-Parent Essentials#3
Kids360: Parental Control App#4
Qustodio Parental Control App#6
Solid Starts: Baby Food App#7
FamilyAlbum - Photo Sharing#8
TalkingParents: Co-Parent App#9
Family Nest: Private Locator#10
The Wonder Weeks - Baby Leaps#11
Ratings
Google Play, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about BackThen - Baby Book & Albums
From the 104 most recent Google Play reviews in the US.
Users appreciate the app's privacy-focused photo sharing and long-term utility for family updates, but recent reviews highlight severe technical instability including upload failures and crashes. Complaints also focus on aggressive notification spam, rising subscription costs, and a lack of essential features like bulk management tools.
Mixed but leaning positive (67% of recent reviews give 4–5 stars). People like it for being easy to use, and regular updates. The main complaints are about price and subscriptions, and crashes and bugs. Recent reviews are more negative than earlier ones.
What people like
- Ease of use: “Private, easy to use, no politics, no ads!”
- Updates: “Only issue is the update hasnt fixed my upload problems, still hanging a lot”
- Useful: “I highly recommend this app and the team behind it”
- Price & subscription: “Definitely worth your money”
Common complaints
- Price & subscription: “Things like this SHOULDN'T cost money”
- Crashes & bugs: “The app keep crashing recently”
- Speed & performance: “Web browser version is very slow to load”
- Updates: “Update 22nd of August 2026”
About BackThen - Baby Book & Albums
From pregnancy to first steps and birthdays, save every photo, video, and milestone in your digital baby book. Create a shared family album, record firsts, and keep your memories beautifully organized by child — all in one safe place.
NEW: Premium Photo Books — transform your favorite family photos into stunning printed keepsakes, created effortlessly from memories already saved in BackThen.
WHY FAMILIES LOVE BACKTHEN
✅ Save every moment
Create a private baby photo album for each child. Every photo is saved in full resolution, with videos of any length and unlimited milestones and notes.
🔐 Private photo sharing
Share photos securely with family and grandparents. You control who sees what. No ads. No data-sharing. Ever.
📖 Your digital baby book
Capture first smiles, first steps, and all the moments in between. Add notes and memories to build a beautiful family journal you’ll treasure forever.
🕰 Timeline view
Scroll through your child’s life instantly. Every memory organized chronologically in one simple timeline.
❤️ Made for families
A trusted private family photo sharing app connecting loved ones across 183 countries.
DESIGNED FOR EVERY STAGE
🤰 Pregnancy Journal
Track bump photos and maternity memories in your private pregnancy diary.
👶 Baby Book & Milestones
Document firsts and meaningful milestones in your digital baby book.
📸 Family Photo Album
Build a lasting digital memory book and shared family album year after year.
SAVE & ORGANIZE EFFORTLESSLY
• Auto-organize photos by child in seconds
• Save full-resolution images and unlimited milestones
• Add captions and notes to every memory
• Your private family album keeps everything safe and structured
SHARE WITH THOSE YOU TRUST
• Create a shared album for grandparents and family
• Instantly notify loved ones when new photos are added
• A truly private photo sharing app designed for families
LOOK BACK & RELIVE
• Compare siblings at the same age
• Enjoy auto-created highlights and flashbacks
• Watch creative time-lapse memories come together
PRINT YOUR FAVORITES
• Premium Photo Books printed locally
• Auto-created calendars and photo products
• Designed directly from your saved family album
TRY BACKTHEN FREE
Made for parents, by parents.
• 1GB free storage
• VIP subscription: $6.49/month
• Your memories are always yours
Questions? [email protected]
Privacy: backthen.com/privacy
Terms: backthen.com/terms
What's new in 2.12.1.0
Spotted a bug or have a bright idea? Drop us a note at [email protected] — we're all ears!