Simply B&W
Not in any tracked top chart right now.
Updated 25 Oct 2026 · rankings refresh through the day
DeveloperJames Moore
CategoryPhoto & Video
Price3.99 GBP
Released
Rating★ 4.0 (11)
Version4.0
Age rating4+
First seen by us
20 Oct 2026
20 Oct 2026Installs (est.)1k+ worldwide
Rating
4.0 ★
11 ratings
Measured
Simply B&W on the App Store
App details
App ID
601916620
Publisher
James Moore
On the store since
Feb 2013
13 years on the store
Minimum OS
iOS 17.0+
iPhone XS and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
1
EN
Size
5 MB
Also listed in
Productivity
Simply B&W downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. iPhone downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where Simply B&W's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| Not charting right now. | ||
Ratings
App Store, worldwide.
Rating
4.0 ★
11 ratings
Measured
Ratings
11
Measured
About Simply B&W
Simply B&W is an easy, focused way to explore monochrome on iPhone. Start with tone, brightness and contrast, then go further with photographic filters, grain, optical effects and selective focus.
FIND THE BLACK & WHITE WITHIN
Black and white is about more than taking the colour away.
Simply B&W lets you change how the colours in your photograph translate into shades of grey. Red filters can turn a blue sky dark and dramatic. Yellow filters brings out clouds more gently. Green changes the balance of foliage and skin. Orange falls somewhere in between.
They work like the familiar colour filters used by black and white photographers, but applied to the photograph you’ve already made. There’s infrared too, for luminous foliage and dark skies, and a polariser effect for deeper skies and stronger definition.
GIVE IT CHARACTER
Not every photograph needs to be perfectly sharp.
Toy adds the soft corners, swirl and gentle vignette of a plastic lens, with a sharp area you can position anywhere in the frame. Prism fractures and repeats your subject, inspired by the faceted filters of the seventies.
Bokeh uses Portrait depth information to soften backgrounds and draw attention to your subject. Out-of-focus highlights can bloom into luminous, softly edged bubbles, creating the dreamy optical character of classic vintage lenses.
THE FEEL OF FILM
Add grain from the almost invisible texture of ISO 25 to the gritty character of ISO 3200.
Shape the finished photograph with exposure, brightness, contrast, shadows, highlights and vignette.
Everything is controlled from one set of dials, right under your thumb. Choose what you want to change on the outer ring, then turn the inner one to adjust it.
The controls stay out of the way. Your photograph fills the screen.
MADE FOR YOUR PHOTOGRAPHS
Simply B&W works with JPEG, HEIC and RAW photographs from your library. With RAW files, it develops the original image data rather than using the embedded preview.
Save your finished photograph as JPEG, HEIC or lossless TIFF, with EXIF, IPTC and location details preserved.
Find a look you love and it stays with you, photograph after photograph.
Everything happens on your iPhone. Nothing is uploaded.
No account. No subscription.
Simply Photography. Simply B&W.
FIND THE BLACK & WHITE WITHIN
Black and white is about more than taking the colour away.
Simply B&W lets you change how the colours in your photograph translate into shades of grey. Red filters can turn a blue sky dark and dramatic. Yellow filters brings out clouds more gently. Green changes the balance of foliage and skin. Orange falls somewhere in between.
They work like the familiar colour filters used by black and white photographers, but applied to the photograph you’ve already made. There’s infrared too, for luminous foliage and dark skies, and a polariser effect for deeper skies and stronger definition.
GIVE IT CHARACTER
Not every photograph needs to be perfectly sharp.
Toy adds the soft corners, swirl and gentle vignette of a plastic lens, with a sharp area you can position anywhere in the frame. Prism fractures and repeats your subject, inspired by the faceted filters of the seventies.
Bokeh uses Portrait depth information to soften backgrounds and draw attention to your subject. Out-of-focus highlights can bloom into luminous, softly edged bubbles, creating the dreamy optical character of classic vintage lenses.
THE FEEL OF FILM
Add grain from the almost invisible texture of ISO 25 to the gritty character of ISO 3200.
Shape the finished photograph with exposure, brightness, contrast, shadows, highlights and vignette.
Everything is controlled from one set of dials, right under your thumb. Choose what you want to change on the outer ring, then turn the inner one to adjust it.
The controls stay out of the way. Your photograph fills the screen.
MADE FOR YOUR PHOTOGRAPHS
Simply B&W works with JPEG, HEIC and RAW photographs from your library. With RAW files, it develops the original image data rather than using the embedded preview.
Save your finished photograph as JPEG, HEIC or lossless TIFF, with EXIF, IPTC and location details preserved.
Find a look you love and it stays with you, photograph after photograph.
Everything happens on your iPhone. Nothing is uploaded.
No account. No subscription.
Simply Photography. Simply B&W.
Latest updates
4.0
Simply B&W has had a big update, with much of the app rebuilt from the ground up with a new experience dedicated to iPhone Duo.
A new set of dials puts everything under your thumb while your photograph fills the screen. Pinch to zoom in and take a closer look at your work.
Bokeh softens the background of Portrait photographs. Prism repeats and fractures the image across the frame. Toy adds soft corners, swirl and vignette, with a sharp spot you position yourself.
Exposure joins the tone controls, and film grain now runs from the fine texture of ISO 25 to the grit of ISO 3200.
Simply B&W now works directly with RAW image data rather than the embedded preview, preserving much more of the original photograph.
Export your finished image as JPEG, HEIC or lossless TIFF, straight to your photo library, with EXIF and location information preserved.
3.0
- Introducing a single view, dial controlled editing experience, reminiscent of classic 35mm SLR film cameras.
- Convenient pinch and zoom image editing review.
- Brought up to date for iOS 13 and larger screen sizes.
- New look and feel. Same classic black and white editing functionality.
