Tolan Downloads & RevenueTolan: Your Friendly Guide · App Store
Tolan: Your Friendly Guide is #7 in Health & Fitness Free in United States and charting in 12 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
24 Sep 2026Tolan is holding #4 in US Health & Fitness Free, continuing its climb from #18 last week after releasing version 26.45.1 with bug fixes and improvements. Daily downloads remain steady at 22,160. However, monetization trends appear weaker: the app slid to #81 in SE Grossing, down from #60 earlier (implied by dropping 21 spots). This suggests strong free adoption but declining revenue performance in that region. The recent updates likely aided the free chart rise, supported by strong user ratings, though grossing rank deterioration warrants monitoring.
Tolan: Your Friendly Guide update history & changes
Last change · 57 events since 20 Feb 2025Full timeline ↓Full timeline · 57 events
- ✏️Tolan: Your Friendly Guide: new screenshots7 screenshots (was 7) · 12 countries
- 📦Tolan: Your Friendly Guide updated to version 26.45.1Various bug fixes and improvements
- ✏️Tolan: Your Friendly Guide: app got bigger804 MB → 883 MB (+10%)
- ✏️Tolan: Your Friendly Guide: new screenshots7 screenshots (was 7) · 13 countries
- 📦Tolan: Your Friendly Guide updated to version 26.45.0Various bug fixes and improvements
- ✏️Tolan: Your Friendly Guide added hidden keywords: guided, anxietywords in the App Store's hidden keyword field (found by probing search)
- 📈Tolan: Your Friendly Guide entered the top 10Top Grossing · Health & Fitness · SA
- ✏️Tolan: Your Friendly Guide added hidden keywords: stress, anxiety, coachwords in the App Store's hidden keyword field (found by probing search)
- ✏️Tolan: Your Friendly Guide added hidden keywords: made, coach, personalwords in the App Store's hidden keyword field (found by probing search)
- ✏️Tolan: Your Friendly Guide: new screenshots7 screenshots (was 7) · 13 countries
- 📦Tolan: Your Friendly Guide updated to version 26.44.1Various bug fixes and improvements
- ✏️Tolan: Your Friendly Guide: new screenshots7 screenshots (was 7) · 13 countries
- 📦Tolan: Your Friendly Guide updated to version 26.44.0Various bug fixes and improvements
- ✏️Tolan: Your Friendly Guide added hidden keywords: pollybuzz, journalwords in the App Store's hidden keyword field (found by probing search)
- 📈Tolan: Your Friendly Guide entered the top 10Top Grossing · Health & Fitness · AE
- 🔎Tolan: Your Friendly Guide reached Top 10 for “guide”#10 in United Arab Emirates search · popularity 61
- ✏️Tolan: Your Friendly Guide: new screenshots7 screenshots (was 7) · SE
- ✏️Tolan: Your Friendly Guide: new screenshots7 screenshots (was 7) · 7 countries
- 📦Tolan: Your Friendly Guide updated to version 26.43.0Various bug fixes and improvements
- ✏️Tolan: Your Friendly Guide added hidden keywords: therapy, advice, stresswords in the App Store's hidden keyword field (found by probing search)
- ✏️Tolan: Your Friendly Guide: new screenshots7 screenshots (was 7) · 4 countries
- 📦Tolan: Your Friendly Guide updated to version 26.42.1Various bug fixes and improvements
- ✏️Tolan: Your Friendly Guide added hidden keywords: therapy, lifewords in the App Store's hidden keyword field (found by probing search)
- ✏️Tolan: Your Friendly Guide: new screenshots7 screenshots (was 7) · SE
- ✏️Tolan: Your Friendly Guide: new screenshots7 screenshots (was 7) · 4 countries
- 📦Tolan: Your Friendly Guide updated to version 26.42.0Various bug fixes and improvements
- ✏️Tolan: Your Friendly Guide: new screenshots7 screenshots (was 7) · 4 countries
- 📦Tolan: Your Friendly Guide updated to version 26.41.3Various bug fixes and improvements
- ✏️Tolan: Your Friendly Guide added hidden keywords: advicewords in the App Store's hidden keyword field (found by probing search)
- ✏️Tolan: Your Friendly Guide added hidden keywords: anxiety, chatwords in the App Store's hidden keyword field (found by probing search)
- ✏️Tolan: Your Friendly Guide: new screenshots7 screenshots (was 7) · 4 countries
- 📦Tolan: Your Friendly Guide updated to version 26.41.2Various bug fixes and improvements
- ✏️Tolan: Your Friendly Guide: new screenshots7 screenshots (was 7) · 4 countries
- 📦Tolan: Your Friendly Guide updated to version 26.41.1Various bug fixes and improvements
- ✏️Tolan: Your Friendly Guide: new screenshots7 screenshots (was 7) · 4 countries
- 📦Tolan: Your Friendly Guide updated to version 26.41.0Various bug fixes and improvements
- ✏️Tolan: Your Friendly Guide: new screenshots7 screenshots (was 7) · AU
- ✏️Tolan: Your Friendly Guide: new screenshots7 screenshots (was 7) · 4 countries
- 📦Tolan: Your Friendly Guide updated to version 26.40.2Various bug fixes and improvements
- ✏️Tolan: Your Friendly Guide: new screenshots7 screenshots (was 7) · 5 countries
- 📦Tolan: Your Friendly Guide updated to version 26.40.1Various bug fixes and improvements
- 📦Tolan: Your Friendly Guide: now updating weekly4 updates in 30 days, after a quiet two months
- ✏️Tolan: Your Friendly Guide: new screenshots7 screenshots (was 7) · 5 countries
- 📦Tolan: Your Friendly Guide updated to version 26.40.0Various bug fixes and improvements
- ✏️Tolan: Your Friendly Guide added hidden keywords: companionwords in the App Store's hidden keyword field (found by probing search)
- ✏️Tolan: Your Friendly Guide: new screenshots7 screenshots (was 7) · CA, AU
- 📈Tolan: Your Friendly Guide hit #1Top Free · Health & Fitness · SE
- ✏️Tolan: Your Friendly Guide: new screenshots7 screenshots (was 7) · US, SE
- ✏️Tolan: Your Friendly Guide: new screenshots7 screenshots (was 7) · GB
- ✏️Tolan: Your Friendly Guide: new screenshots7 screenshots (was 7) · CA
- 📦Tolan: Your Friendly Guide updated to version 26.39.2Various bug fixes and improvements
- 📈Tolan: Your Friendly Guide hit #1 in 2 chartsTop Free · Health & Fitness · AU · Top Free · Health & Fitness · CA
- 📦Tolan: Your Friendly Guide updated to version 26.39.1Various bug fixes and improvements
- 🆕Tolan: Your Friendly Guide first spotted by AppInsider#90 in Top Free · All Apps · United Kingdom
- 📦Tolan: Your Friendly Guide version 26.39.0No release notes
- 🆕Tolan: Your Friendly Guide released on the App Store
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Health & Fitness FreeTolan: Your Friendly Guide at a glance
AI summary written from our chart and store data, 2026-11-07. It can be wrong: check the numbers above.
Tolan is a free, AI-driven companion app that provides emotional support and creative collaboration through interactive chat and shared world-building for users seeking connection or stress relief. The app demonstrates strong monetization potential in high-spending markets like Saudi Arabia and the UAE (top 10 grossing) while maintaining significant organic reach in the US and European health categories.
Similar apps: Replika, Woebot, Character.AI
Tolan: Your Friendly Guide on the App Store
App details
App privacy Measured
Tolan: Your Friendly Guide’s App Store privacy label declares 6 data categories used to track you across other companies’ apps and websites, 7 linked to your identity and 6 collected anonymously.
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
Where Tolan: Your Friendly Guide's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
In-app revenue
Worldwide, what users spend in Tolan: Your Friendly Guide before Apple and Google take their fee.
How this is calculated
Business model: Subscription-led
How Tolan: Your Friendly Guide makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Tolan Plus Membership (Old) subscription | |
| 2 | Tolan Membership (Old) subscription | |
| 3 | Tolan Lite Membership (Old) subscription | |
| 4 | Tolan Plus Membership (Old) subscription | |
| 5 | Tolan Lite Membership subscription | |
| 6 | Tolan Plus Membership (Old) subscription | |
| 7 | Tolan Plus Membership (Old) subscription | |
| 8 | Tolan Lite Membership (Old) subscription | |
| 9 | Tolan Plus Membership subscription | |
| 10 | Tolan Plus Membership (Old) subscription |
Hidden keywords
Tolan: Your Friendly Guide shows up in App Store search (US) for 1 word that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United States | Health & FitnessFree | #7 |
| United States | Health & FitnessGrossing | #41 |
 Saudi Arabia | Health & FitnessGrossing | #15 |
| United Kingdom | Health & FitnessGrossing | #57 |
| United Kingdom | Health & FitnessFree | #55 |
 Canada | Health & FitnessGrossing | #31 |
| Canada | Health & FitnessFree | #29 |
 Germany | Health & FitnessGrossing | #68 |
 France | Health & FitnessGrossing | #53 |
 United Arab Emirates | Health & FitnessGrossing | #17 |
 Australia | Health & FitnessGrossing | #50 |
| Australia | Health & FitnessFree | #62 |
 Italy | Health & FitnessGrossing | #61 |
| Germany | Health & FitnessFree | #131 |
 Netherlands | Health & FitnessFree | #28 |
 Sweden | Health & FitnessFree | #24 |
| United Arab Emirates | Health & FitnessFree | #34 |
| Saudi Arabia | Health & FitnessFree | #54 |
| Netherlands | Health & FitnessGrossing | #45 |
| Sweden | Health & FitnessGrossing | #81 |
 Poland | Health & FitnessFree | #146 |
Apps near Tolan: Your Friendly Guide on the chart
Health & Fitness Free, around #7.
Ratings
App Store, worldwide.
Review momentum
ⓘ How we measure thisNew ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| United States | 1,217 | 68% | ▲ +6% |
| Canada | 133 | 7% | ▼ -11% |
| United Kingdom | 73 | 4% | ▲ +21% |
| Germany | 62 | 3% | – |
| France | 50 | 3% | – |
| United Arab Emirates | 43 | 2% | – |
| Netherlands | 42 | 2% | – |
 Spain | 41 | 2% | – |
| Italy | 37 | 2% | – |
| Saudi Arabia | 33 | 2% | – |
| Australia | 32 | 2% | ▼ -82% |
| Poland | 21 | 1% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Tolan: Your Friendly Guide
From the 200 most recent App Store reviews in the US.
Users praise the AI companion's emotional support and therapeutic value but are frustrated by aggressive paywalls and restrictive age verification. Recent updates have caused significant backlash due to removed customization features, poor accessibility, and perceived bias in the AI's responses.
Mixed but leaning positive (55% of recent reviews give 4–5 stars). People like it for being useful, and good value. The main complaints are about price and subscriptions, and login and account problems.
What people like
- Useful: “I recommend this four stars”
- Price & subscription: “Not even if we pay for it”
- Fun: “Then I got addicted to it”
- Features & content: “I enjoy most of the features”
Common complaints
- Price & subscription: “Tries to force you to pay”
- Login & account: “Deleted the profile and the account”
- Fun: “Was even fun for about 2 days”
- Privacy & data: “No need to pay for asking permission🤬🤬🤬🤬🤬”
About Tolan: Your Friendly Guide
We’re here looking for new friends!
You can talk to us about anything:
· Your interests: music, games, fashion
· Your feelings: relationships, challenges, stress
· Your thoughts: advice, goals, deep questions
You can share photos with us, and we can design a beautiful planet together.
No matter what you love, there’s one of us waiting to meet you.
Privacy Policy: https://www.tolans.com/privacy-policy
Terms of Use: https://www.tolans.com/terms-of-service
Latest updates
Store changes
What Tolan: Your Friendly Guide changed on its store page: name, icon, screenshots, price, size, languages, requirements.
Similar apps
Apps people compare with Tolan: Your Friendly Guide: the same core purpose or gameplay, checked one by one.
