What Color? Downloads & RevenueWhat Color? · App Store
What Color? is #10 in Graphics & Design Paid in Italy and charting in 12 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
24 Sep 2026Full timeline · 7 events
- 🆕What Color?: its developer released another app: Six couronnes, un Empire
- 📈What Color? entered the top 100Top Paid · Graphics & Design · US
- 📈What Color? charting in a new country in 2 chartsJapan · United States
- 🆕What Color? first spotted by AppInsider#58 in Top Paid · Graphics & Design · United Kingdom
- 📦What Color? version 3.2No release notes
- 🆕What Color?: its developer released another app: Children Diary
- 🆕What Color? released on the App Store
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Graphics & Design PaidWhat Color? at a glance
AI summary written from our chart and store data, 2026-09-27. It can be wrong: check the numbers above.
A professional color identification and design toolkit for iOS that enables users to sample, analyze, convert, and build accessible color palettes using camera input or photos. The app is currently ranking #3 in the Italian Graphics & Design paid charts, with notable presence in France (#29) and the UAE (#43), indicating strong traction in European and Middle Eastern markets despite lower visibility in the US (#115).
Similar apps: Color Grab, Adobe Color, Pantone Studio
What Color? on the App Store
App details
App privacy Measured
What Color? declares it collects no data at all — the rarest and most private label on the App Store.
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
What Color? downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where What Color?'s downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
How this is calculated
Business model: Ad-led
How What Color? makes money: subscriptions, one-off purchases and ads.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| Italy | Graphics & DesignPaid | #10 |
 United States | Graphics & DesignPaid | #136 |
 France | Graphics & DesignPaid | #33 |
| United Kingdom | Graphics & DesignPaid | #56 |
 Germany | Graphics & DesignPaid | #57 |
 Japan | Graphics & DesignPaid | #178 |
 Australia | Graphics & DesignPaid | #61 |
 Russia | Graphics & DesignPaid | #59 |
 Canada | Graphics & DesignPaid | #81 |
 Brazil | Graphics & DesignPaid | #98 |
 South Korea | Graphics & DesignPaid | #153 |
 United Arab Emirates | Graphics & DesignPaid | #50 |
Apps near What Color? on the chart
Graphics & Design Paid, around #10.
Ratings
App Store, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about What Color?
From recent reviews.
About What Color?
IDENTIFY ANY COLOR
Point the camera at a surface or choose a photo. Tap the area you care about to see the nearest generic reference, the exact sampled HEX and RGB values, and a confidence indicator. Zoom in, pause live detection, adjust the sampling area and hear the color name spoken aloud.
ANALYZE YOUR PHOTOS
Move the reticle precisely, open an image full screen, magnify fine details and automatically extract a dominant palette. Share values or save a sample to your library.
CONVERT AND COMPARE
Work with HEX, RGB, HSL, Lab and OKLCH. Adjust RGB channels numerically or by percentage, copy CSS, SwiftUI and UIKit snippets, compare two colors with CIEDE2000, and check contrast against WCAG AA and AAA criteria.
BUILD BETTER PALETTES
Blend two colors using multiple models. Generate complementary, analogous, triadic, tetradic and monochromatic harmonies, then save your work as reusable palettes.
DESIGN FOR ACCESSIBILITY
Simulate protanopia, deuteranopia, tritanopia and achromatopsia. The accessibility lab suggests more distinguishable companions and previews how choices appear across different vision profiles.
206 REFERENCES TO EXPLORE
Browse and search a catalog of original generic color references. Open any entry to inspect advanced values, hear its name and save it with one tap.
PRIVATE BY DESIGN
No account, cloud, advertising or tracking. Photos, colors, notes and palettes stay on your device, and every feature works offline.
Pay once. No subscription and no in-app purchases.
Please note: detected color can vary with lighting, camera, display and surface characteristics. Always use calibrated instruments for color-critical work.
