AJ Bell Downloads & RevenueAJ Bell: ISA & SIPP investing · App Store & Google Play
AJ Bell: ISA & SIPP investing by AJ Bell is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
AJ Bell: ISA & SIPP investing update history & changes
Last change · 11 events since 11 Jan 2013Full timeline ↓✏️iOSNew iPad screenshots✏️iOSNew screenshots📦iOSUpdated to version 5.1.3📈AndroidEntered the top 100📈iOSEntered the top 100🆕iOSFirst spotted by AppInsider🆕AndroidFirst spotted by AppInsider📦iOSVersion 5.1.0📦AndroidVersion 4.0.110.4870🆕AndroidReleased on Google Play🆕iOSReleased on the App Store
Full timeline · 11 events
- ✏️AJ Bell: ISA & SIPP investing: new iPad screenshotsiOS· GB
- ✏️AJ Bell: ISA & SIPP investing: new screenshotsiOS10 screenshots (was 10) · GB
- 📦AJ Bell: ISA & SIPP investing updated to version 5.1.3iOSIn this release, we've ironed out some issues and made a few small improvements.
- 📈AJ Bell: ISA & SIPP investing entered the top 100AndroidTop Free · Finance · GB
- 📈AJ Bell: ISA & SIPP investing entered the top 100iOSTop Free · Finance · GB
- 🆕AJ Bell: ISA & SIPP investing first spotted by AppInsideriOS#27 in Top Free · Finance · United Kingdom
- 🆕AJ Bell: ISA & SIPP investing first spotted by AppInsiderAndroidUnited Kingdom
- 📦AJ Bell: ISA & SIPP investing version 5.1.0iOSWe've rung in a new look for AJ Bell! Same great service, fresh new feel. Though things may look a little different, rest assured it's still us - everything you know and trust has stayed exactly the same.
- 📦AJ Bell: ISA & SIPP investing version 4.0.110.4870AndroidWe've rung in a new look for AJ Bell! Same great service, fresh new feel. Though things may look a little different, rest assured it's still us – everything you know and trust has stayed exactly the same..
- 🆕AJ Bell: ISA & SIPP investing released on Google PlayAndroid
- 🆕AJ Bell: ISA & SIPP investing released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.7 ★
28k ratings, both stores
Measured
Best rank now
#127
App Store · 
Finance Free
Finance FreeMeasured
New ratings a week
223
steady vs the 2 weeks before (App Store)
Measured
App Store
App details
App ID
557882383
Publisher
AJ Bell
Publisher country
United Kingdom
On the store since
Jan 2013
13 years on the store
Minimum OS
iOS 15.0+
iPhone 6s and later
Devices
iPhone · iPad · Watch
Universal purchase
Content rating
4+
Languages
1
EN
Size
108 MB
Also listed in
Business
Google Play
App details
App ID
com.apadmi.AJBell
Publisher
AJ BELL BUSINESS SOLUTIONS LIMITED
Publisher country
United Kingdom
Content rating
Everyone
AJ Bell: ISA & SIPP investing downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | – | 1M+ |
| Google Play | – | 100k+ Measured |
| Total | – | 1M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where AJ Bell: ISA & SIPP investing's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #127 Finance Free | 1 of 30 countries | – | – |
| Google Play | #150 Finance Free | 1 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
194
steady vs the 2 weeks before
Recent ratings
4.7★
vs 4.7★ lifetime
Review momentum
80/100
faster than 90% of Finance apps
Google Play
New ratings a week
30
4-week average
Lifetime rating
4.6★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
37/100
faster than 28% of Finance apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.7 ★ | 24k |
| Google Play | 4.6 ★ | 3.5k 2 written reviews |
| Both stores | 4.7 ★ weighted by ratings | 28k |
About AJ Bell: ISA & SIPP investing
Feel good investing. AJ Bell is the only investment provider Which? recommended eight years running (2019–2026).
Invest with us, and you're joining 723,000+ customers and counting. They've rated us 'Excellent' on Trustpilot for our low costs, easy to use service, and wide range of investments. As a FTSE 250 company, we're one of the UK's largest and most trusted investment platforms.
Your portfolio, always in your pocket
The AJ Bell app puts your investments right at your fingertips. Here's just some of what you can do in a few taps:
• Manage your portfolio anytime, anywhere
• Buy and sell shares, funds, ETFs and investment trusts in just a swipe
• View UK live prices and keep an eye on market moves
• Set up regular investments with as little as £25 monthly
• Top up easily with a debit card, Direct Debit or bank transfer
• Deal at best, or place limit and stop orders for more control
A choice of low-cost accounts
On our app, you can easily open an account that suits your investment goals:
• Stocks and shares ISA – tax-efficient investing, with anytime withdrawals
• Lifetime ISA – get a government bonus towards your first home or later life
• Self-invested personal pension (SIPP) – take control of your pension, with tax relief
• Dealing account – invest without limits
Help if you need it
You'll get all the tools you need to manage your investments with confidence. And if you need a helping hand, try our:
• AJ Bell Managed funds, which let you leave all the hard work to our experts
• AJ Bell Favourite funds, our shortlist of investments to make choosing easier
• Shares Magazine news and views, to help you keep up with the markets
Safe, secure investing
We think investing should feel good – and that starts with feeling safe. With the AJ Bell app, you can feel assured by:
• Strong industry-standard 256-bit encryption, to keep your data safe
• Use Touch or Face ID for fast, secure access
• Or sign in with your existing AJ Bell details
Support you can rely on
Our UK based support team is here whenever you need us. Reach us through in-app chat, at ajbell.co.uk, or by calling 0345 54 32 600.
Important information
Investing is an opportunity to grow your money, and has typically outperformed cash savings over the long term. However, it involves risk as well as reward, and the value of your investments can go down as well as up. You may get back less than you invest.
Tax benefits depend on your individual circumstances, and tax rules may change in future.
Any information we provide is to help with your research, and isn't financial advice. If you’re unsure if an investment's right for you, it's best to seek financial advice.
AJ Bell is authorised and regulated by the Financial Conduct Authority.
Invest with us, and you're joining 723,000+ customers and counting. They've rated us 'Excellent' on Trustpilot for our low costs, easy to use service, and wide range of investments. As a FTSE 250 company, we're one of the UK's largest and most trusted investment platforms.
Your portfolio, always in your pocket
The AJ Bell app puts your investments right at your fingertips. Here's just some of what you can do in a few taps:
• Manage your portfolio anytime, anywhere
• Buy and sell shares, funds, ETFs and investment trusts in just a swipe
• View UK live prices and keep an eye on market moves
• Set up regular investments with as little as £25 monthly
• Top up easily with a debit card, Direct Debit or bank transfer
• Deal at best, or place limit and stop orders for more control
A choice of low-cost accounts
On our app, you can easily open an account that suits your investment goals:
• Stocks and shares ISA – tax-efficient investing, with anytime withdrawals
• Lifetime ISA – get a government bonus towards your first home or later life
• Self-invested personal pension (SIPP) – take control of your pension, with tax relief
• Dealing account – invest without limits
Help if you need it
You'll get all the tools you need to manage your investments with confidence. And if you need a helping hand, try our:
• AJ Bell Managed funds, which let you leave all the hard work to our experts
• AJ Bell Favourite funds, our shortlist of investments to make choosing easier
• Shares Magazine news and views, to help you keep up with the markets
Safe, secure investing
We think investing should feel good – and that starts with feeling safe. With the AJ Bell app, you can feel assured by:
• Strong industry-standard 256-bit encryption, to keep your data safe
• Use Touch or Face ID for fast, secure access
• Or sign in with your existing AJ Bell details
Support you can rely on
Our UK based support team is here whenever you need us. Reach us through in-app chat, at ajbell.co.uk, or by calling 0345 54 32 600.
Important information
Investing is an opportunity to grow your money, and has typically outperformed cash savings over the long term. However, it involves risk as well as reward, and the value of your investments can go down as well as up. You may get back less than you invest.
Tax benefits depend on your individual circumstances, and tax rules may change in future.
Any information we provide is to help with your research, and isn't financial advice. If you’re unsure if an investment's right for you, it's best to seek financial advice.
AJ Bell is authorised and regulated by the Financial Conduct Authority.
AJ Bell: ISA & SIPP investing App Store
AJ Bell: ISA & SIPP investing is #127 in Finance Free in United Kingdom and charting in 1 of 30 countries we track.
Updated 11 Nov 2026 · rankings refresh through the day
DeveloperAJ Bell
CategoryFinance
PriceFree
Released
Rating★ 4.7 (24k)
Version5.1.3
Age rating4+
First seen by us 25 Sep 2026
25 Sep 2026Installs (est.)1M+ worldwide
Rating
4.7 ★
24k ratings
Measured
Best rank now
#127
Finance FreeMeasured
New ratings a week
194
steady vs the 2 weeks before
Measured
AJ Bell: ISA & SIPP investing on the App Store
App details
App ID
557882383
Publisher
AJ Bell
Publisher country
United Kingdom
On the store since
Jan 2013
13 years on the store
Minimum OS
iOS 15.0+
iPhone 6s and later
Devices
iPhone · iPad · Watch
Universal purchase
Content rating
4+
Languages
1
EN
Size
108 MB
Also listed in
Business
AJ Bell: ISA & SIPP investing downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where AJ Bell: ISA & SIPP investing's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | FinanceFree | #127 |
Apps near AJ Bell: ISA & SIPP investing on the chart
Finance Free, around #127.
Ratings
App Store, worldwide.
Rating
4.7 ★
24k ratings
Measured
Ratings
24k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
194
steady vs the 2 weeks before
Recent ratings
4.7★
vs 4.7★ lifetime
Review momentum
80/100
faster than 90% of Finance apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About AJ Bell: ISA & SIPP investing
Feel good investing. AJ Bell is the only investment provider Which? recommended eight years running (2019–2026).
Invest with us, and you're joining 723,000+ customers and counting. They've rated us 'Excellent' on Trustpilot for our low costs, easy to use service, and wide range of investments. As a FTSE 250 company, we're one of the UK's largest and most trusted investment platforms.
Your portfolio, always in your pocket
The AJ Bell app puts your investments right at your fingertips. Here's just some of what you can do in a few taps:
• Manage your portfolio anytime, anywhere
• Buy and sell shares, funds, ETFs and investment trusts in just a swipe
• View UK live prices and keep an eye on market moves
• Set up regular investments with as little as £25 monthly
• Top up easily with a debit card, Direct Debit or bank transfer
• Deal at best, or place limit and stop orders for more control
A choice of low-cost accounts
On our app, you can easily open an account that suits your investment goals:
• Stocks and shares ISA – tax-efficient investing, with anytime withdrawals
• Lifetime ISA – get a government bonus towards your first home or later life
• Self-invested personal pension (SIPP) – take control of your pension, with tax relief
• Dealing account – invest without limits
Help if you need it
You'll get all the tools you need to manage your investments with confidence. And if you need a helping hand, try our:
• AJ Bell Managed funds, which let you leave all the hard work to our experts
• AJ Bell Favourite funds, our shortlist of investments to make choosing easier
• Shares Magazine news and views, to help you keep up with the markets
Safe, secure investing
We think investing should feel good – and that starts with feeling safe. With the AJ Bell app, you can feel assured by:
• Strong industry-standard 256-bit encryption, to keep your data safe
• Use Touch or Face ID for fast, secure access
• Or sign in with your existing AJ Bell details
Support you can rely on
Our UK based support team is here whenever you need us. Reach us through in-app chat, at ajbell.co.uk, or by calling 0345 54 32 600.
Important information
Investing is an opportunity to grow your money, and has typically outperformed cash savings over the long term. However, it involves risk as well as reward, and the value of your investments can go down as well as up. You may get back less than you invest.
Tax benefits depend on your individual circumstances, and tax rules may change in future.
Any information we provide is to help with your research, and isn't financial advice. If you’re unsure if an investment's right for you, it's best to seek financial advice.
AJ Bell is authorised and regulated by the Financial Conduct Authority.
Invest with us, and you're joining 723,000+ customers and counting. They've rated us 'Excellent' on Trustpilot for our low costs, easy to use service, and wide range of investments. As a FTSE 250 company, we're one of the UK's largest and most trusted investment platforms.
Your portfolio, always in your pocket
The AJ Bell app puts your investments right at your fingertips. Here's just some of what you can do in a few taps:
• Manage your portfolio anytime, anywhere
• Buy and sell shares, funds, ETFs and investment trusts in just a swipe
• View UK live prices and keep an eye on market moves
• Set up regular investments with as little as £25 monthly
• Top up easily with a debit card, Direct Debit or bank transfer
• Deal at best, or place limit and stop orders for more control
A choice of low-cost accounts
On our app, you can easily open an account that suits your investment goals:
• Stocks and shares ISA – tax-efficient investing, with anytime withdrawals
• Lifetime ISA – get a government bonus towards your first home or later life
• Self-invested personal pension (SIPP) – take control of your pension, with tax relief
• Dealing account – invest without limits
Help if you need it
You'll get all the tools you need to manage your investments with confidence. And if you need a helping hand, try our:
• AJ Bell Managed funds, which let you leave all the hard work to our experts
• AJ Bell Favourite funds, our shortlist of investments to make choosing easier
• Shares Magazine news and views, to help you keep up with the markets
Safe, secure investing
We think investing should feel good – and that starts with feeling safe. With the AJ Bell app, you can feel assured by:
• Strong industry-standard 256-bit encryption, to keep your data safe
• Use Touch or Face ID for fast, secure access
• Or sign in with your existing AJ Bell details
Support you can rely on
Our UK based support team is here whenever you need us. Reach us through in-app chat, at ajbell.co.uk, or by calling 0345 54 32 600.
Important information
Investing is an opportunity to grow your money, and has typically outperformed cash savings over the long term. However, it involves risk as well as reward, and the value of your investments can go down as well as up. You may get back less than you invest.
Tax benefits depend on your individual circumstances, and tax rules may change in future.
Any information we provide is to help with your research, and isn't financial advice. If you’re unsure if an investment's right for you, it's best to seek financial advice.
AJ Bell is authorised and regulated by the Financial Conduct Authority.
Latest updates
5.1.3
In this release, we've ironed out some issues and made a few small improvements.
5.1.0
We've rung in a new look for AJ Bell! Same great service, fresh new feel. Though things may look a little different, rest assured it's still us - everything you know and trust has stayed exactly the same.
Store changes
What AJ Bell: ISA & SIPP investing changed on its store page: name, icon, screenshots, price, size, languages, requirements.
New iPad screenshots
New screenshots
10 screenshots (was 10)
More from AJ Bell
AJ Bell: ISA & SIPP investing Android
AJ Bell: ISA & SIPP investing is #150 in Finance Free on Google Play in United Kingdom and charting in 1 of 23 countries we track.
Updated 11 Nov 2026 · rankings refresh through the day
DeveloperAJ Bell
CategoryFinance
PriceFree
Released
Installs100k+
Rating★ 4.6 (3.5k)
Updated
Content ratingEveryone
Rating
4.6 ★
3.5k ratings
Measured
Best rank now
#150
Finance FreeMeasured
New ratings a week
30
Google Play, 4-week average
Measured
AJ Bell: ISA & SIPP investing on Google Play
App details
App ID
com.apadmi.AJBell
Publisher
AJ BELL BUSINESS SOLUTIONS LIMITED
Publisher country
United Kingdom
Content rating
Everyone
AJ Bell: ISA & SIPP investing downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where AJ Bell: ISA & SIPP investing's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | FinanceFree | #150 |
Apps near AJ Bell: ISA & SIPP investing on the chart
Finance Free, around #150.
Ratings
Google Play, worldwide.
Rating
4.6 ★
3.5k ratings
Measured
Ratings
3.5k
Measured
Written reviews
2
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
30
4-week average
Lifetime rating
4.6★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
37/100
faster than 28% of Finance apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About AJ Bell: ISA & SIPP investing
Feel good investing. AJ Bell is the only investment provider to be Which? recommended eight years running. With our app, invest for the long-term in a Stocks and shares ISA, SIPP, Lifetime ISA and Dealing account – all in one secure place.
You can buy and sell UK and international shares, funds, ETFs and investment trusts, and manage your portfolio easily on the go. All with a low-cost, FTSE 250-listed provider that's trusted by over 760,000 investors.
Built for long-term investing
• Invest regularly into your ISA, Lifetime ISA, SIPP or Dealing account to grow your portfolio over time.
• Track your account value and investment performance, and check your cash statement and transaction history 24/7.
• Leave it all to our award-winning experts with the AJ Bell managed funds, or narrow your options with our Favourite funds list.
• Use insightful tools to help build your portfolio, plan your pension, and make more confident investment decisions.
• Enjoy low charges and keep more of your investing returns, including a 0.25% account charge that's one of the lowest around.
• Place at best, limit or stop orders, and edit or cancel existing orders whenever you need to.
An investment app that makes it easy
• Open and manage a Stocks and shares ISA, Self invested personal pension (SIPP), Lifetime ISA or Dealing account directly in the app.
• Top up quickly with a debit card to keep your investments moving.
• See all of your ISA, SIPP, Lifetime ISA and Dealing account balances together in one view so you can stay focused on your long-term goals.
Be an in-the-know investor
• Read market news and updates from Shares Magazine, written by our in-house investing experts.
• Keep track of active orders, market movements and how your investments are performing over time.
• View UK live prices.
Simple, secure login
• Enable Face ID or fingerprint recognition for quick access or use your existing AJ Bell login.
• Your data is protected with strong industry-standard 256bit encryption to keep you and your investments safe.
Support when you need it
Our UK based support team are rated Excellent on Trustpilot, and always just a call or message away. You can reach us at ajbell.co.uk, through our in-app chat, or by calling 0345 54 32 600.
Important information
Investing is an opportunity to grow your money and typically outperforms cash savings over the long-term. However, it comes with risk as well as reward, and the value of your investments can go down as well as up. Tax benefits depend on your circumstances and tax rules may change. Any information we provide is to help with your research, and isn't financial advice.
AJ Bell is authorised and regulated by the Financial Conduct Authority.
You can buy and sell UK and international shares, funds, ETFs and investment trusts, and manage your portfolio easily on the go. All with a low-cost, FTSE 250-listed provider that's trusted by over 760,000 investors.
Built for long-term investing
• Invest regularly into your ISA, Lifetime ISA, SIPP or Dealing account to grow your portfolio over time.
• Track your account value and investment performance, and check your cash statement and transaction history 24/7.
• Leave it all to our award-winning experts with the AJ Bell managed funds, or narrow your options with our Favourite funds list.
• Use insightful tools to help build your portfolio, plan your pension, and make more confident investment decisions.
• Enjoy low charges and keep more of your investing returns, including a 0.25% account charge that's one of the lowest around.
• Place at best, limit or stop orders, and edit or cancel existing orders whenever you need to.
An investment app that makes it easy
• Open and manage a Stocks and shares ISA, Self invested personal pension (SIPP), Lifetime ISA or Dealing account directly in the app.
• Top up quickly with a debit card to keep your investments moving.
• See all of your ISA, SIPP, Lifetime ISA and Dealing account balances together in one view so you can stay focused on your long-term goals.
Be an in-the-know investor
• Read market news and updates from Shares Magazine, written by our in-house investing experts.
• Keep track of active orders, market movements and how your investments are performing over time.
• View UK live prices.
Simple, secure login
• Enable Face ID or fingerprint recognition for quick access or use your existing AJ Bell login.
• Your data is protected with strong industry-standard 256bit encryption to keep you and your investments safe.
Support when you need it
Our UK based support team are rated Excellent on Trustpilot, and always just a call or message away. You can reach us at ajbell.co.uk, through our in-app chat, or by calling 0345 54 32 600.
Important information
Investing is an opportunity to grow your money and typically outperforms cash savings over the long-term. However, it comes with risk as well as reward, and the value of your investments can go down as well as up. Tax benefits depend on your circumstances and tax rules may change. Any information we provide is to help with your research, and isn't financial advice.
AJ Bell is authorised and regulated by the Financial Conduct Authority.
What's new in 4.0.110.4870
We've rung in a new look for AJ Bell! Same great service, fresh new feel. Though things may look a little different, rest assured it's still us – everything you know and trust has stayed exactly the same..