Bath & Body Works | B&BW: iPhone vs Android
Bath & Body Works | B&BW gets 100+ downloads a day worldwide (AppInsider estimate, September 2026, rounded down to a band).
Bath & Body Works | B&BW by Bath & Body Works Brand Management, Inc. is on both the App Store and Google Play. Here are both versions together: downloads, users, revenue, ratings and chart positions, store by store with totals.
Rating
4.8 ★
2.2M ratings, both stores
Measured
Best rank now
#38
iPhone · 
Shopping Free
Shopping FreeMeasured
App Store
App details
App ID
1256027729
Publisher
Bath & Body Works, Inc.
Publisher country
United States
Content rating
4+
Google Play
App details
App ID
com.bathandbody.bbw
Publisher
Bath & Body Works, Inc.
Publisher country
United States
Content rating
Everyone
Bath & Body Works | B&BW downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| iPhone | 10+ | – |
| Google Play | 100+ | 10M+ Measured |
| Total | 100+ Confidence | 10M+ Confidence |
How this is calculated
iPhone: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where Bath & Body Works | B&BW's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Business model: Ad-led
How Bath & Body Works | B&BW makes money: subscriptions, one-off purchases and ads.
Ads
Ads
/mo
of revenue
Where it ranks now
Both stores, across every country we track.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.9 ★ | 1.9M |
| Google Play | 4.2 ★ | 292k 33k written reviews |
| Both stores | 4.8 ★ weighted by ratings | 2.2M |
About Bath & Body Works | B&BW
Download the top-rated app and make shopping Bath & Body Works even better—online and in stores. Discover today’s best deals, stay up on the latest scent drops and turn on push notifications so you never miss what’s new.
Become a Rewards member to unlock even more app-exclusive features:
• Earn points toward FREE products (up to an $18.95 value, exclusions apply*)
• Track your points anytime
• Keep rewards and offers ready to use in your wallet
• Get early access to new scents, sneak peeks and more
• Celebrate your birthday with a special surprise
*Excludes Wallflowers fragrance plugs, candle & soap accessories, PocketBac clips, car fragrance clips, sponges, socks, reeds vessels, boxed single wick candles and Essentials collection.
Become a Rewards member to unlock even more app-exclusive features:
• Earn points toward FREE products (up to an $18.95 value, exclusions apply*)
• Track your points anytime
• Keep rewards and offers ready to use in your wallet
• Get early access to new scents, sneak peeks and more
• Celebrate your birthday with a special surprise
*Excludes Wallflowers fragrance plugs, candle & soap accessories, PocketBac clips, car fragrance clips, sponges, socks, reeds vessels, boxed single wick candles and Essentials collection.