H&M Downloads & RevenueH&M · App Store & Google Play
H&M gets 50k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
H&M by H&M is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
🌟iOSFeatured by Apple📦iOSUpdated to version 26.44.1🌟iOSFeatured by Apple✏️iOSAdded hidden keywords: proxyman🔎iOSTop 10 for “shein”🔎iOSTop 10 for “shein”🚀AndroidNow shown next to Fashion Nova: Trendy Shopping, New Look Fashion, Hollister Co. +3 more✏️iOSAdded hidden keywords: zara, bestsecret📦iOSUpdated to version 26.44.0📦AndroidUpdated to version 26.44.0📦AndroidUpdated to version 26.42.0📈AndroidEntered the top 100📈AndroidCharting in a new country🌏AndroidFound on Samsung Galaxy Store🆕AndroidFirst spotted by AppInsider🆕iOSFirst spotted by AppInsider🆕iOSIts developer released another app: H&M Thailand🆕AndroidReleased on Google Play
Full timeline · 56 events
- 🌟H&M featured by AppleiOSapps · CA, ES, IN, IT, MY, PH, SE
- 📦H&M updated to version 26.44.1iOSThanks for shopping at H&M! We regularly update our app to fix bugs, improve performance and add new features to help you find the fashion you like!
This release contains a fix that improve the app stability. - 🌟H&M featured by AppleiOSapps · CA, ES, IN, IT, MY, PH, SE
- ✏️H&M added hidden keywords: proxymaniOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟H&M featured by AppleiOSapps · CA, ES, IN, IT, MY, PH, SE
- 🌟H&M featured by AppleiOSapps · CA, ES, IN, IT, MY, PH, SE
- 🌟H&M featured by AppleiOSapps · CA, ES, IN, IT, MY, PH, SE
- 🔎H&M reached Top 10 for “shein”iOS#10 in United Kingdom search · popularity 90
- 🌟H&M featured by AppleiOSapps · CA, ES, IN, IT, MY, PH, SE
- 🔎H&M reached Top 10 for “shein”iOS#10 in Italy search · popularity 92
- 🌟H&M featured by AppleiOSapps · CA, ES, IN, IT, MY, PH, SE
- 🚀H&M: now shown next to Fashion Nova: Trendy Shopping, New Look Fashion, Hollister Co. +3 moreAndroidthe store's “similar apps” for it changed: who it's seen as competing with
- 🌟H&M featured by AppleiOSapps · CA, ES, IN, IT, MY, PH, SE
- 🌟H&M featured by AppleiOSapps · CA, ES, IN, IT, MY, PH, SE
- 🌟H&M featured by AppleiOSapps · CA, ES, IN, IT, MY, PH, SE
- ✏️H&M added hidden keywords: zara, bestsecretiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟H&M featured by AppleiOSapps · CA, ES, IN, IT, MY, PH, SE
- 🌟H&M featured by AppleiOSapps · CA, ES, IN, IT, MY, PH, SE
- ✏️H&M added hidden keywords: clothes, ikea, pennyiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦H&M updated to version 26.44.0iOSThanks for shopping at H&M! We regularly update our app to fix bugs, improve performance and add new features to help you find the fashion you like!
This release contains a fix that improve the app stability. - 📦H&M updated to version 26.44.0AndroidThe H&M app has been refined to give a more seamless shopping experience:
Enhanced searches: Find favourites faster with updated search results.
General performance tweaks: Minor fixes to keep everything running smoothly.
Enjoy the latest update.… more - ✏️H&M: new iPad screenshotsiOS· TW
- ✏️H&M: new screenshotsiOS10 screenshots (was 10) · TW
- ✏️H&M: new iPad screenshotsiOS· 17 countries
- ✏️H&M: new screenshotsiOS10 screenshots (was 10) · 17 countries
- 📦H&M updated to version 26.42.0iOSThanks for shopping at H&M! We regularly update our app to fix bugs, improve performance and add new features to help you find the fashion you like!
This release contains a fix that improve the app stability. - 📦H&M updated to version 26.42.0AndroidThe H&M app has been refined to give a more seamless shopping experience:
Enhanced searches: Find favourites faster with updated search results.
General performance tweaks: Minor fixes to keep everything running smoothly.
Enjoy the latest update.… more - 📈H&M entered the top 100AndroidTop Free · Shopping · TR
- 📈H&M charting in a new countryAndroidTurkey
- 📈H&M entered the top 100 in 5 chartsAndroidTop Free · Shopping · ES · Top Free · Shopping · MX · Top Free · Shopping · NL · Top Free · Shopping · SE · +1 more
- 📈H&M charting in a new country in 6 chartsAndroidSpain · Mexico · Netherlands · Sweden · +2 more
- ✏️H&M added hidden keywords: rossmanniOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️H&M added hidden keywords: zalandoiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️H&M added hidden keywords: aboutiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎H&M reached #1 for “shopping”iOS#1 in Sweden search · popularity 70
- 📈H&M new best rank in the overall chart: #172AndroidTop Free · All Apps · DE
- 🌏H&M: found on Samsung Galaxy StoreAndroid
- 📈H&M new best rank in the overall chart: #175AndroidTop Free · All Apps · DE
- 🔎H&M reached #1 for “shopping”iOS#1 in Spain search · popularity 69
- 🌟H&M featured by AppleiOSapps · CA, ES, IN, IT, SE
- ✏️H&M added hidden keywords: reweiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟H&M featured by AppleiOSapps · CA, ES, IN, IT, SE
- 🌟H&M featured by AppleiOSapps · CA, IN, IT, SE
- 🔎H&M reached #1 for “shopping”iOS#1 in Netherlands search · popularity 67
- 🌟H&M featured by AppleiOSapps · CA, ES, IN, IT, SE
- 🌟H&M featured by AppleiOSapps · CA, ES, IN, IT, SE
- 🌟H&M featured by AppleiOSapps · CA, ES, IN, IT, SE
- 🆕H&M first spotted by AppInsiderAndroidFrance
- 🆕H&M first spotted by AppInsideriOS#87 in Top Free · Shopping · United States
- 🌟H&M featured by AppleiOSapps · CA, IN, IT
- 📦H&M version 26.38.2iOSNo release notes
- 📦H&M updated to version 26.38.0AndroidThe H&M app has been refined to give a more seamless shopping experience:
Enhanced searches: Find favourites faster with updated search results.
General performance tweaks: Minor fixes to keep everything running smoothly.
Enjoy the latest update.… more - 📦H&M version 26.38.1AndroidThe H&M app has been refined to give a more seamless shopping experience:
Enhanced searches: Find favourites faster with updated search results.
General performance tweaks: Minor fixes to keep everything running smoothly.
Enjoy the latest update.… more - 🆕H&M: its developer released another app: H&M ThailandiOS
- 🆕H&M released on Google PlayAndroid
- 🆕H&M released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.7 ★
1.3M ratings, both stores
Measured
Best rank now
#21
App Store · 
Shopping Free
Shopping FreeMeasured
New ratings a week
5,433
▲ +5% vs the 2 weeks before (App Store)
Measured
App Store
App details
App ID
834465911
Publisher
H & M Hennes & Mauritz AB
Publisher country
Sweden
On the store since
Jul 2018
8 years on the store
Minimum OS
iOS 17.0+
iPhone XS and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
26
AR BG CS DA NL EN FI FR DE HE HU IT …
Size
246 MB
Also listed in
Lifestyle
Google Play
App details
App ID
com.hm.goe
Publisher
H & M Hennes & Mauritz Gbc AB
Publisher country
Sweden
Content rating
Everyone
H&M downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 50k+ | – |
| Google Play | 10k+ | 100M+ Measured |
| Total | 50k+ Confidence | 100M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where H&M's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #21 Shopping Free | 20 of 30 countries | #90 | – |
| Google Play | #22 Shopping Free | 17 of 23 countries | #139 | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
4,370
▲ +5% vs the 2 weeks before
Written reviews a week
2.8
US App Store
Recent ratings
4.8★
vs 4.8★ lifetime
Recent written reviews
4.8★
people who write skew negative
Review momentum
86/100
top 1% of Shopping apps
Growing fastest in India ▲ +93% · 
France ▲ +86% · 
Japan ▲ +40%
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
 Germany | 632 | 16% | ▲ +11% |
 United States | 604 | 15% | steady |
 United Kingdom | 375 | 10% | ▼ -7% |
| India | 372 | 10% | ▲ +93% |
| France | 321 | 8% | ▲ +86% |
 Turkey | 305 | 8% | ▼ -37% |
 Poland | 248 | 6% | ▼ -19% |
 Spain | 236 | 6% | ▼ -27% |
 Mexico | 228 | 6% | ▼ -10% |
 Italy | 211 | 5% | ▲ +35% |
 Canada | 202 | 5% | ▼ -6% |
| Japan | 176 | 5% | ▲ +40% |
App Store ratings in the countries we track, 4-week average.
Google Play
New ratings a week
1,064
▲ +18% vs the 2 weeks before
Written reviews a week
3.1
Google Play
Lifetime rating
4.8★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
77/100
faster than 90% of Shopping apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.8 ★ | 244k |
| Google Play | 4.7 ★ | 1M 4.3k written reviews |
| Both stores | 4.7 ★ weighted by ratings | 1.3M |
What users say about H&M
From the 67 most recent App Store reviews in the US.
Users generally praise the app's interface, product quality, and affordability, often citing it as a top-tier shopping experience. However, significant frustration exists regarding broken in-store pickup features, inconsistent pricing between online and physical stores, and recent negative changes to the app's navigation design.
Mostly positive (76% of recent reviews give 4–5 stars). People like it for its design, and good value. The main complaints are about price and subscriptions, and crashes and bugs.
What people like
- Design: “Beautiful Floral Clothing”
- Price & subscription: “Fabulous Fashion for a great price!”
- Customer support: “Great selection and good customer service”
- Ease of use: “I like how easy it is to see the products and search for what I want”
Common complaints
- Price & subscription: “I ended up paying to ship to my home”
- Crashes & bugs: “Silly Errors or Unethical practices?”
- Updates: “This latest app update is a mess”
About H&M
Explore the latest styles in fashion, home and beauty with the H&M app. Discover inspiring collections and intuitive features that simplify the shopping experience — from instant search to real-time order updates.
Features:
Instant search: Quickly find any item with smarter results.
Visual discovery: Snap or upload images for style suggestions.
Save favourites: Build wishlists to shop and curate later.
H&M Membership: Access points, perks and exclusive rewards.
Track orders: Stay updated with real-time delivery information.
Restock alerts: Find out first when favourites return.
Seamless scanning: Scan in-store items to check sizes online.
Experience a more streamlined way to shop — download the H&M app today.
Features:
Instant search: Quickly find any item with smarter results.
Visual discovery: Snap or upload images for style suggestions.
Save favourites: Build wishlists to shop and curate later.
H&M Membership: Access points, perks and exclusive rewards.
Track orders: Stay updated with real-time delivery information.
Restock alerts: Find out first when favourites return.
Seamless scanning: Scan in-store items to check sizes online.
Experience a more streamlined way to shop — download the H&M app today.
H&M App Store
H&M gets 50k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
H&M is #34 in Shopping Free in Japan and charting in 20 of 30 countries we track.
Updated 11 Nov 2026 · rankings refresh through the day
DeveloperH&M
CategoryShopping
PriceFree
Released
Rating★ 4.8 (244k)
Version26.44.0
Age rating4+
First seen by us 24 Sep 2026
24 Sep 2026Rating
4.8 ★
244k ratings
Measured
Best rank now
#34
Shopping FreeMeasured
New ratings a week
4,370
▲ +5% vs the 2 weeks before
Measured
H&M on the App Store
App details
App ID
834465911
Publisher
H & M Hennes & Mauritz AB
Publisher country
Sweden
On the store since
Jul 2018
8 years on the store
Minimum OS
iOS 17.0+
iPhone XS and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
26
AR BG CS DA NL EN FI FR DE HE HU IT …
Size
246 MB
Also listed in
Lifestyle
H&M downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where H&M's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| Japan | ShoppingFree | #34 |
| Germany | ShoppingFree | #27 |
| United States | ShoppingFree | #90 |
| India | ShoppingFree | #21 |
| Germany | All AppsFree | #132 |
| United Kingdom | ShoppingFree | #62 |
| Mexico | ShoppingFree | #25 |
| Italy | ShoppingFree | #31 |
| Canada | ShoppingFree | #45 |
 South Korea | ShoppingFree | #75 |
| France | ShoppingFree | #64 |
| Spain | ShoppingFree | #37 |
| India | All AppsFree | #186 |
 Australia | ShoppingFree | #73 |
| Italy | All AppsFree | #170 |
 Netherlands | ShoppingFree | #36 |
| Poland | ShoppingFree | #37 |
 Philippines | ShoppingFree | #22 |
| Sweden | ShoppingFree | #29 |
 Vietnam | ShoppingFree | #25 |
| Turkey | ShoppingFree | #47 |
| Poland | All AppsFree | #157 |
| Turkey | All AppsFree | #170 |
 Malaysia | ShoppingFree | #32 |
 Taiwan | ShoppingFree | #122 |
Apps near H&M on the chart
Shopping Free, around #34.
Ratings
App Store, worldwide.
Rating
4.8 ★
244k ratings
Measured
Ratings
244k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
4,370
▲ +5% vs the 2 weeks before
Written reviews a week
2.8
US App Store
Recent ratings
4.8★
vs 4.8★ lifetime
Recent written reviews
4.8★
people who write skew negative
Review momentum
86/100
top 1% of Shopping apps
Growing fastest in India ▲ +93% · France ▲ +86% · Japan ▲ +40%
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| Germany | 632 | 16% | ▲ +11% |
| United States | 604 | 15% | steady |
| United Kingdom | 375 | 10% | ▼ -7% |
| India | 372 | 10% | ▲ +93% |
| France | 321 | 8% | ▲ +86% |
| Turkey | 305 | 8% | ▼ -37% |
| Poland | 248 | 6% | ▼ -19% |
| Spain | 236 | 6% | ▼ -27% |
| Mexico | 228 | 6% | ▼ -10% |
| Italy | 211 | 5% | ▲ +35% |
| Canada | 202 | 5% | ▼ -6% |
| Japan | 176 | 5% | ▲ +40% |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about H&M
From the 67 most recent App Store reviews in the US.
Users generally praise the app's interface, product quality, and affordability, often citing it as a top-tier shopping experience. However, significant frustration exists regarding broken in-store pickup features, inconsistent pricing between online and physical stores, and recent negative changes to the app's navigation design.
Mostly positive (76% of recent reviews give 4–5 stars). People like it for its design, and good value. The main complaints are about price and subscriptions, and crashes and bugs.
What people like
- Design: “Beautiful Floral Clothing”
- Price & subscription: “Fabulous Fashion for a great price!”
- Customer support: “Great selection and good customer service”
- Ease of use: “I like how easy it is to see the products and search for what I want”
Common complaints
- Price & subscription: “I ended up paying to ship to my home”
- Crashes & bugs: “Silly Errors or Unethical practices?”
- Updates: “This latest app update is a mess”
About H&M
Explore the latest styles in fashion, home and beauty with the H&M app. Discover inspiring collections and intuitive features that simplify the shopping experience — from instant search to real-time order updates.
Features:
Instant search: Quickly find any item with smarter results.
Visual discovery: Snap or upload images for style suggestions.
Save favourites: Build wishlists to shop and curate later.
H&M Membership: Access points, perks and exclusive rewards.
Track orders: Stay updated with real-time delivery information.
Restock alerts: Find out first when favourites return.
Seamless scanning: Scan in-store items to check sizes online.
Experience a more streamlined way to shop — download the H&M app today.
Features:
Instant search: Quickly find any item with smarter results.
Visual discovery: Snap or upload images for style suggestions.
Save favourites: Build wishlists to shop and curate later.
H&M Membership: Access points, perks and exclusive rewards.
Track orders: Stay updated with real-time delivery information.
Restock alerts: Find out first when favourites return.
Seamless scanning: Scan in-store items to check sizes online.
Experience a more streamlined way to shop — download the H&M app today.
Latest updates
26.44.1
Thanks for shopping at H&M! We regularly update our app to fix bugs, improve performance and add new features to help you find the fashion you like!
This release contains a fix that improve the app stability.
26.44.0
Thanks for shopping at H&M! We regularly update our app to fix bugs, improve performance and add new features to help you find the fashion you like!
This release contains a fix that improve the app stability.
26.42.0
Thanks for shopping at H&M! We regularly update our app to fix bugs, improve performance and add new features to help you find the fashion you like!
This release contains a fix that improve the app stability.
Store changes
What H&M changed on its store page: name, icon, screenshots, price, size, languages, requirements.
New iPad screenshots
New screenshots
10 screenshots (was 10)
New iPad screenshots
More from H&M
H&M Android
H&M gets 50k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
H&M is #41 in Shopping Free on Google Play in Japan and charting in 17 of 23 countries we track.
Updated 11 Nov 2026 · rankings refresh through the day
DeveloperH&M
CategoryShopping
PriceFree
Released
Installs100M+
Rating★ 4.7 (1M)
Updated
Content ratingEveryone
Rating
4.7 ★
1M ratings
Measured
Best rank now
#41
Shopping FreeMeasured
New ratings a week
1,064
▲ +18% vs the 2 weeks before
Measured
H&M on Google Play
App details
App ID
com.hm.goe
Publisher
H & M Hennes & Mauritz Gbc AB
Publisher country
Sweden
Content rating
Everyone
H&M downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where H&M's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
On Android app stores
The same app (com.hm.goe) on every Android store we track.
| Store | Installs | Rating | Version | |
|---|---|---|---|---|
| Google Play | 100,000,000+ | ★ 4.7 (1M) | 26.44.0 | Open ↗ |
| Samsung Galaxy Store | not published | ★ 4.5 (29) | 26.38.1 | Open ↗ |
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| Japan | ShoppingFree | #41 |
| United States | ShoppingFree | #139 |
| Germany | ShoppingFree | #59 |
| India | ShoppingFree | #35 |
| United Kingdom | ShoppingFree | #78 |
| Mexico | ShoppingFree | #34 |
| Italy | ShoppingFree | #47 |
| Canada | ShoppingFree | #64 |
| South Korea | ShoppingFree | #101 |
| France | ShoppingFree | #86 |
| Australia | ShoppingFree | #72 |
| Spain | ShoppingFree | #51 |
| Sweden | ShoppingFree | #22 |
| Turkey | ShoppingFree | #46 |
| Netherlands | ShoppingFree | #59 |
| Taiwan | ShoppingFree | #112 |
| Vietnam | ShoppingFree | #69 |
Apps near H&M on the chart
Shopping Free, around #41.
Ratings
Google Play, worldwide.
Rating
4.7 ★
1M ratings
Measured
Ratings
1M
Measured
Written reviews
4.3k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
1,064
▲ +18% vs the 2 weeks before
Written reviews a week
3.1
Google Play
Lifetime rating
4.8★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
77/100
faster than 90% of Shopping apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About H&M
Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!
Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!
Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!
Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.
Save the items you love the most in your own list of favourites — just tap the HEART ICON.
Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!
Don’t miss out — download the H&M app now!
When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!
Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!
Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!
Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.
Save the items you love the most in your own list of favourites — just tap the HEART ICON.
Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!
Don’t miss out — download the H&M app now!
When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.
What's new in 26.44.0
The H&M app has been refined to give a more seamless shopping experience:
Enhanced searches: Find favourites faster with updated search results.
General performance tweaks: Minor fixes to keep everything running smoothly.
Enjoy the latest update.
Enhanced searches: Find favourites faster with updated search results.
General performance tweaks: Minor fixes to keep everything running smoothly.
Enjoy the latest update.
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