Latitude App Downloads & RevenueLatitude App · App Store & Google Play
Latitude App gets 500+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Latitude App by Latitude Financial Services Australia Holdings Pty Ltd is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
🌟iOSFeatured by Apple🌟iOSFeatured by Apple✏️iOSAdded hidden keywords: visa, loans📦iOSUpdated to version 3.19📦AndroidUpdated to version 3.19.24264-hotfix✏️iOSAdded hidden keywords: afterpay, qantas📦iOSUpdated to version 3.18📦AndroidUpdated to version 3.18.23999-release🆕AndroidFirst spotted by AppInsider🆕iOSFirst spotted by AppInsider🆕AndroidReleased on Google Play🆕iOSReleased on the App Store
Full timeline · 36 events
- 🌟Latitude App featured by AppleiOSapps · AU
- 🌟Latitude App featured by AppleiOSapps · AU
- ✏️Latitude App added hidden keywords: visa, loansiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Latitude App featured by AppleiOSapps · AU
- 🌟Latitude App featured by AppleiOSapps · AU
- 🌟Latitude App featured by AppleiOSapps · AU
- 🌟Latitude App featured by AppleiOSapps · AU
- 🌟Latitude App featured by AppleiOSapps · AU
- 📦Latitude App updated to version 3.19iOSFixes and improvements
- 🌟Latitude App featured by AppleiOSapps · AU
- 🌟Latitude App featured by AppleiOSapps · AU
- 📦Latitude App updated to version 3.19.24264-hotfixAndroidBug fixes and stability improvements
- 🌟Latitude App featured by AppleiOSapps · AU
- ✏️Latitude App added hidden keywords: afterpay, qantasiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Latitude App featured by AppleiOSapps · AU
- 🌟Latitude App featured by AppleiOSapps · AU
- 📦Latitude App updated to version 3.18iOSfixes and improvements
- 📦Latitude App: now updating weeklyiOS4 updates in 30 days, after a quiet two months
- 📦Latitude App updated to version 3.18.23999-releaseAndroidBug fixes and stability improvements
- 📦Latitude App updated to version 3.17.1iOSFixes and improvements
- 📦Latitude App updated to version 3.17iOSfixes and improvements
- 📦Latitude App updated to version 3.17.23922-hotfixAndroidBug fixes and stability improvements
- 🌟Latitude App featured by AppleiOSapps · AU
- 🌟Latitude App featured by AppleiOSapps · AU
- 🌟Latitude App featured by AppleiOSapps · AU
- 🌟Latitude App featured by AppleiOSapps · AU
- 🌟Latitude App featured by AppleiOSapps · AU
- 🌟Latitude App featured by AppleiOSapps · AU
- 🆕Latitude App first spotted by AppInsiderAndroidAustralia
- 🆕Latitude App first spotted by AppInsideriOS#30 in Top Free · Finance · Australia
- 🌟Latitude App featured by AppleiOSapps · AU
- 📦Latitude App version 3.16iOSfixes and improvements
- 📦Latitude App updated to version 3.15.23735-hotfixAndroidBug fixes and stability improvements
- 📦Latitude App version 3.16.23746-releaseAndroidBug fixes and stability improvements
- 🆕Latitude App released on Google PlayAndroid
- 🆕Latitude App released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.7 ★
133k ratings, both stores
Measured
Best rank now
#35
Android · 
Finance Free
Finance FreeMeasured
New ratings a week
2.8
▲ +60% vs the 2 weeks before
Measured
App Store
App details
App ID
1373059866
Publisher
Latitude Financial Services Australia Holdings Pty Ltd
Publisher country
Australia
On the store since
Oct 2018
8 years on the store
Minimum OS
iOS 16+
iPhone 8 and later
Devices
iPhone · iPad
Content rating
4+
Languages
1
EN
Size
210 MB
Also listed in
Lifestyle
Google Play
App details
App ID
com.latitudefinancial.latitudeapp
Publisher
LATITUDE FINANCIAL SERVICES AUSTRALIA HOLDINGS PTY LTD
Publisher country
Australia
Content rating
Everyone
Latitude App downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 100+ | – |
| Google Play | 100+ | 1M+ Measured |
| Total | 500+ Confidence | 1M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where Latitude App's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #40 Finance Free | 1 of 30 countries | – | – |
| Google Play | #35 Finance Free | 1 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
–
Apple's rating count fell over the last 4 weeks: it removed more ratings than came in (spam clean-ups, deleted accounts), so the pace can't be read right now
Lifetime rating
4.8★
recent stars not readable yet: new ratings are a tiny share of the total
Google Play
New ratings a week
2.8
▲ +60% vs the 2 weeks before
Written reviews a week
under 1
Google Play
Lifetime rating
4.1★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
31/100
faster than 4% of Finance apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.8 ★ | 112k |
| Google Play | 4.1 ★ | 20k 20 written reviews |
| Both stores | 4.7 ★ weighted by ratings | 133k |
About Latitude App
Latitude’s mobile app brings all your finances together in one place. We’re always listening to your feedback and building the app around what matters to you.
Credit card features currently include:
• Access accounts with Touch ID or Face ID
• Add your card to your Apple wallet
• Temporarily lock your card
• Fast access to all balances
• View your statements
• Check payment due date
• View all transaction information
• View and change personal details
• Activate your new card
• Set or change card PIN
• Set up direct debit (Australia only)
• Pay by bank transfer (Australia only)
• Request a refund (Australia only)
• Request a letter
• Request account closure
• Create a balance transfer
• Receive push notifications
• Track your spending
• Split your credit limit (eligible customers only)
• Add an additional card holder
• Click to pay
Other app features:
• View our latest promotions
• In app messaging
• Receive digital letters
• Enhanced secure login
• Enhanced homepage
• Spend Tracker (Latitude 28 Degrees Global Platinum Mastercard - New customers only)
• Rewards with offers, discounts and perks
You can view all the products below from your Latitude App:
Australia products:
• Latitude Gem Visa
• Latitude GO Mastercard & GO Platinum Mastercard
• Apple Financial Services (AFS) CreditLine
• Latitude 28 Degrees Global Platinum Mastercard
• Latitude Low Rate Mastercard
• Latitude Infinity Rewards Visa
• David Jones Premiere, Prestige and Icon Mastercard
• Latitude Eco Mastercard
• Latitude Mastercard
• Care Credit
• CreditLine
• Buyer's Edge
Gem Finance New Zealand products:
• Gem Visa
• Gem Essentials
• Gem CreditLine
Credit card features currently include:
• Access accounts with Touch ID or Face ID
• Add your card to your Apple wallet
• Temporarily lock your card
• Fast access to all balances
• View your statements
• Check payment due date
• View all transaction information
• View and change personal details
• Activate your new card
• Set or change card PIN
• Set up direct debit (Australia only)
• Pay by bank transfer (Australia only)
• Request a refund (Australia only)
• Request a letter
• Request account closure
• Create a balance transfer
• Receive push notifications
• Track your spending
• Split your credit limit (eligible customers only)
• Add an additional card holder
• Click to pay
Other app features:
• View our latest promotions
• In app messaging
• Receive digital letters
• Enhanced secure login
• Enhanced homepage
• Spend Tracker (Latitude 28 Degrees Global Platinum Mastercard - New customers only)
• Rewards with offers, discounts and perks
You can view all the products below from your Latitude App:
Australia products:
• Latitude Gem Visa
• Latitude GO Mastercard & GO Platinum Mastercard
• Apple Financial Services (AFS) CreditLine
• Latitude 28 Degrees Global Platinum Mastercard
• Latitude Low Rate Mastercard
• Latitude Infinity Rewards Visa
• David Jones Premiere, Prestige and Icon Mastercard
• Latitude Eco Mastercard
• Latitude Mastercard
• Care Credit
• CreditLine
• Buyer's Edge
Gem Finance New Zealand products:
• Gem Visa
• Gem Essentials
• Gem CreditLine
Latitude App App Store
Latitude App gets 500+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Latitude App is #40 in Finance Free in Australia and charting in 1 of 30 countries we track.
Updated 11 Nov 2026 · rankings refresh through the day
CategoryFinance
PriceFree
Released
Rating★ 4.8 (112k)
Version3.19
Age rating4+
First seen by us 25 Sep 2026
25 Sep 2026Rating
4.8 ★
112k ratings
Measured
Best rank now
#40
Finance FreeMeasured
Latitude App on the App Store
App details
App ID
1373059866
Publisher
Latitude Financial Services Australia Holdings Pty Ltd
Publisher country
Australia
On the store since
Oct 2018
8 years on the store
Minimum OS
iOS 16+
iPhone 8 and later
Devices
iPhone · iPad
Content rating
4+
Languages
1
EN
Size
210 MB
Also listed in
Lifestyle
Latitude App downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where Latitude App's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| Australia | FinanceFree | #40 |
Apps near Latitude App on the chart
Finance Free, around #40.
Ratings
App Store, worldwide.
Rating
4.8 ★
112k ratings
Measured
Ratings
112k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
–
Apple's rating count fell over the last 4 weeks: it removed more ratings than came in (spam clean-ups, deleted accounts), so the pace can't be read right now
Lifetime rating
4.8★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About Latitude App
Latitude’s mobile app brings all your finances together in one place. We’re always listening to your feedback and building the app around what matters to you.
Credit card features currently include:
• Access accounts with Touch ID or Face ID
• Add your card to your Apple wallet
• Temporarily lock your card
• Fast access to all balances
• View your statements
• Check payment due date
• View all transaction information
• View and change personal details
• Activate your new card
• Set or change card PIN
• Set up direct debit (Australia only)
• Pay by bank transfer (Australia only)
• Request a refund (Australia only)
• Request a letter
• Request account closure
• Create a balance transfer
• Receive push notifications
• Track your spending
• Split your credit limit (eligible customers only)
• Add an additional card holder
• Click to pay
Other app features:
• View our latest promotions
• In app messaging
• Receive digital letters
• Enhanced secure login
• Enhanced homepage
• Spend Tracker (Latitude 28 Degrees Global Platinum Mastercard - New customers only)
• Rewards with offers, discounts and perks
You can view all the products below from your Latitude App:
Australia products:
• Latitude Gem Visa
• Latitude GO Mastercard & GO Platinum Mastercard
• Apple Financial Services (AFS) CreditLine
• Latitude 28 Degrees Global Platinum Mastercard
• Latitude Low Rate Mastercard
• Latitude Infinity Rewards Visa
• David Jones Premiere, Prestige and Icon Mastercard
• Latitude Eco Mastercard
• Latitude Mastercard
• Care Credit
• CreditLine
• Buyer's Edge
Gem Finance New Zealand products:
• Gem Visa
• Gem Essentials
• Gem CreditLine
Credit card features currently include:
• Access accounts with Touch ID or Face ID
• Add your card to your Apple wallet
• Temporarily lock your card
• Fast access to all balances
• View your statements
• Check payment due date
• View all transaction information
• View and change personal details
• Activate your new card
• Set or change card PIN
• Set up direct debit (Australia only)
• Pay by bank transfer (Australia only)
• Request a refund (Australia only)
• Request a letter
• Request account closure
• Create a balance transfer
• Receive push notifications
• Track your spending
• Split your credit limit (eligible customers only)
• Add an additional card holder
• Click to pay
Other app features:
• View our latest promotions
• In app messaging
• Receive digital letters
• Enhanced secure login
• Enhanced homepage
• Spend Tracker (Latitude 28 Degrees Global Platinum Mastercard - New customers only)
• Rewards with offers, discounts and perks
You can view all the products below from your Latitude App:
Australia products:
• Latitude Gem Visa
• Latitude GO Mastercard & GO Platinum Mastercard
• Apple Financial Services (AFS) CreditLine
• Latitude 28 Degrees Global Platinum Mastercard
• Latitude Low Rate Mastercard
• Latitude Infinity Rewards Visa
• David Jones Premiere, Prestige and Icon Mastercard
• Latitude Eco Mastercard
• Latitude Mastercard
• Care Credit
• CreditLine
• Buyer's Edge
Gem Finance New Zealand products:
• Gem Visa
• Gem Essentials
• Gem CreditLine
Latest updates
3.19
Fixes and improvements
3.18
fixes and improvements
3.17.1
Fixes and improvements
Latitude Android
Latitude gets 500+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Latitude is #35 in Finance Free on Google Play in Australia and charting in 1 of 23 countries we track.
Updated 11 Nov 2026 · rankings refresh through the day
DeveloperLatitude Financial Services
CategoryFinance
PriceFree
Released
Installs1M+
Rating★ 4.1 (20k)
Updated
Content ratingEveryone
Rating
4.1 ★
20k ratings
Measured
Best rank now
#35
Finance FreeMeasured
New ratings a week
2.8
▲ +60% vs the 2 weeks before
Measured
Latitude on Google Play
App details
App ID
com.latitudefinancial.latitudeapp
Publisher
LATITUDE FINANCIAL SERVICES AUSTRALIA HOLDINGS PTY LTD
Publisher country
Australia
Content rating
Everyone
Latitude downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where Latitude's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| Australia | FinanceFree | #35 |
Apps near Latitude on the chart
Finance Free, around #35.
Ratings
Google Play, worldwide.
Rating
4.1 ★
20k ratings
Measured
Ratings
20k
Measured
Written reviews
20
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
2.8
▲ +60% vs the 2 weeks before
Written reviews a week
under 1
Google Play
Lifetime rating
4.1★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
31/100
faster than 4% of Finance apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About Latitude
Latitude’s mobile app brings all your finances together in one place. We’re always listening to your feedback and building the app around what matters to you.
Credit card features currently include:
• Access accounts with Touch ID or Face ID
• Add your card to your Apple wallet
• Temporarily lock your card
• Fast access to all balances
• View your statements
• Check payment due date
• View all transaction information
• View and change personal details
• Activate your new card
• Set or change card PIN
• Set up direct debit (Australia only)
• Pay by bank transfer (Australia only)
• Request a refund (Australia only)
• Request a letter
• Request account closure
• Create a balance transfer
• Receive push notifications
• Track your spending
• Split your credit limit (eligible customers only)
• Add an additional card holder
• Click to pay
Other app features:
• View our latest promotions
• In app messaging
• Receive digital letters
• Enhanced secure login
• Enhanced homepage
• Spend Tracker (Latitude 28 Degrees Global Platinum Mastercard - New customers only)
• Rewards with offers, discounts and perks
You can view all the products below from your Latitude App:
Latitude Australia products
• Latitude GO Mastercard & GO Platinum Mastercard
• Latitude Gem Visa
• Apple Financial Services (AFS) CreditLine
• Latitude 28 Degrees Global Platinum Mastercard
• Latitude Low Rate Mastercard
• Latitude Infinity Rewards Visa
• Latitude Eco Mastercard
• Latitude Mastercard
• Care Credit
• CreditLine
• Buyer's Edge
Gem Finance New Zealand products
• Gem Visa
• Gem Essentials
• Gem CreditLine
The Latitude Group is a leader in consumer finance in Australia and New Zealand.
Credit card features currently include:
• Access accounts with Touch ID or Face ID
• Add your card to your Apple wallet
• Temporarily lock your card
• Fast access to all balances
• View your statements
• Check payment due date
• View all transaction information
• View and change personal details
• Activate your new card
• Set or change card PIN
• Set up direct debit (Australia only)
• Pay by bank transfer (Australia only)
• Request a refund (Australia only)
• Request a letter
• Request account closure
• Create a balance transfer
• Receive push notifications
• Track your spending
• Split your credit limit (eligible customers only)
• Add an additional card holder
• Click to pay
Other app features:
• View our latest promotions
• In app messaging
• Receive digital letters
• Enhanced secure login
• Enhanced homepage
• Spend Tracker (Latitude 28 Degrees Global Platinum Mastercard - New customers only)
• Rewards with offers, discounts and perks
You can view all the products below from your Latitude App:
Latitude Australia products
• Latitude GO Mastercard & GO Platinum Mastercard
• Latitude Gem Visa
• Apple Financial Services (AFS) CreditLine
• Latitude 28 Degrees Global Platinum Mastercard
• Latitude Low Rate Mastercard
• Latitude Infinity Rewards Visa
• Latitude Eco Mastercard
• Latitude Mastercard
• Care Credit
• CreditLine
• Buyer's Edge
Gem Finance New Zealand products
• Gem Visa
• Gem Essentials
• Gem CreditLine
The Latitude Group is a leader in consumer finance in Australia and New Zealand.
What's new in 3.19.24264-hotfix
Bug fixes and stability improvements