Meta Ads Manager: iPhone vs Android
Meta Ads Manager gets 50k+ downloads a day worldwide (AppInsider estimate, September 2026, rounded down to a band).
Meta Ads Manager by Meta Platforms, Inc. is on both the App Store and Google Play. Here are both versions together: downloads, users, revenue, ratings and chart positions, store by store with totals.
Rating
4.1 ★
584k ratings, both stores
Measured
Best rank now
#24
iPhone · 
Business Free
Business FreeMeasured
App Store
App details
App ID
964397083
Publisher
Meta Platforms, Inc.
Content rating
4+
Google Play
App details
App ID
com.facebook.adsmanager
Publisher
Meta Platforms, Inc.
Content rating
Everyone
Meta Ads Manager downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| iPhone | 5k+ | 10M+ |
| Google Play | 50k+ | 10M+ Measured |
| Total | 50k+ Confidence | 50M+ Confidence |
How this is calculated
iPhone: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where Meta Ads Manager's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Both stores, across every country we track.
Business FreeRatings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.3 ★ | 6.2k |
| Google Play | 4.1 ★ | 578k 4.3k written reviews |
| Both stores | 4.1 ★ weighted by ratings | 584k |
About Meta Ads Manager
Stay connected with your campaigns, no matter where you are.
Create, edit and get insights from ads across the entire Facebook family of apps, including Facebook, Instagram, Messenger, WhatsApp and more.
● View detailed real-time insights from all your campaigns
● Turn campaigns on and off
● Get quick alerts to know what's happening with all your ads
● Compare campaigns and ad sets using a side-by-side view
● Switch between Pages and ad accounts
Create, edit and get insights from ads across the entire Facebook family of apps, including Facebook, Instagram, Messenger, WhatsApp and more.
● View detailed real-time insights from all your campaigns
● Turn campaigns on and off
● Get quick alerts to know what's happening with all your ads
● Compare campaigns and ad sets using a side-by-side view
● Switch between Pages and ad accounts