Sports Direct Downloads & RevenueSports Direct · App Store & Google Play
Sports Direct gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Sports Direct by SportsDirect.com Retail Ltd is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
📦iOSUpdated to version 6.0.12📦AndroidUpdated to version 6.0.12📦iOSUpdated to version 6.0.11📦AndroidUpdated to version 6.0.11🌏AndroidFound on Huawei AppGallery📈AndroidCharting in a new country🔎AndroidTop 10 for “sports”🆕AndroidFirst spotted by AppInsider🆕iOSFirst spotted by AppInsider🆕iOSReleased on the App Store🆕AndroidReleased on Google Play
Full timeline · 15 events
- 📦Sports Direct updated to version 6.0.12iOSBug Fixes & Performance Enhancements: Improvements for a smoother and more reliable user experience.
- 📦Sports Direct updated to version 6.0.12AndroidBug Fixes & Performance Enhancements: Improvements for a smoother and more reliable user experience.
- 📦Sports Direct updated to version 6.0.11iOSBug Fixes & Performance Enhancements: Improvements for a smoother and more reliable user experience.
- 📦Sports Direct updated to version 6.0.11AndroidBug Fixes & Performance Enhancements: Improvements for a smoother and more reliable user experience.
- 🌏Sports Direct: found on Huawei AppGalleryAndroid
- 📈Sports Direct charting in a new countryAndroidIndia
- 📦Sports Direct updated to version 6.0.10iOSBug Fixes & Performance Enhancements: Improvements for a smoother and more reliable user experience.
- 📦Sports Direct updated to version 6.0.10AndroidBug Fixes & Performance Enhancements: Improvements for a smoother and more reliable user experience.
- 🔎Sports Direct reached Top 10 for “sports”Android#10 in Italy search · popularity 44
- 🆕Sports Direct first spotted by AppInsiderAndroidUnited Kingdom
- 🆕Sports Direct first spotted by AppInsideriOS#22 in Top Free · Shopping · United Kingdom
- 📦Sports Direct version 6.0.9iOSBug Fixes & Performance Enhancements: Improvements for a smoother and more reliable user experience.
- 📦Sports Direct version 6.0.9AndroidBug Fixes & Performance Enhancements: Improvements for a smoother and more reliable user experience.
- 🆕Sports Direct released on the App StoreiOS
- 🆕Sports Direct released on Google PlayAndroid
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.7 ★
140k ratings, both stores
Measured
Best rank now
#81
Android · 
Shopping Free
Shopping FreeMeasured
New ratings a week
239
▲ +6% vs the 2 weeks before (App Store)
Measured
App Store
App details
App ID
1119507124
Publisher
sportsdirect.com retail limited
Publisher country
United Kingdom
On the store since
Sep 2016
10 years on the store
Minimum OS
iOS 15.6+
iPhone 6s and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
1
EN
Size
72 MB
Also listed in
Sports
Google Play
App details
App ID
com.sportsdirect.sdapp
Publisher
FRASERS GROUP TRADING LIMITED
Publisher country
United Kingdom
Content rating
Everyone
Sports Direct downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 1k+ | 5M+ |
| Google Play | 500+ | 5M+ Measured |
| Total | 1k+ Confidence | 10M+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where Sports Direct's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #83 Shopping Free | 2 of 30 countries | – | – |
| Google Play | #81 Shopping Free | 1 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisApp Store
New ratings a week
206
▲ +6% vs the 2 weeks before
Lifetime rating
4.8★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
76/100
faster than 91% of Shopping apps
Google Play
New ratings a week
33
▲ +15% vs the 2 weeks before
Written reviews a week
under 1
Google Play
Lifetime rating
4.5★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
45/100
faster than 38% of Shopping apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.8 ★ | 81k |
| Google Play | 4.6 ★ | 59k 16 written reviews |
| Both stores | 4.7 ★ weighted by ratings | 140k |
About Sports Direct
Whether you're a beginner or a professional, our diverse product range will assist you to train and improve in your chosen sport or activity. We stock over 800 brands from Nike, adidas and Puma to Slazenger, Lonsdale and Karrimor, ensuring we've got just what you need for every level of every sport. We also boast a wide range of fashion and lifestyle brands for all the family so no matter what you're looking for, we've got it covered.
With the Sportsdirect.com app for iOS, you can:
-TAILOR YOUR SHOPPING EXPERIENCE
Find the products you’re after effortlessly by setting preferences to suit the way you shop
-SHOP AS ONE
Use the same login details from the Sportsdirect.com website, your basket is synced too so you can shop across devices
-KEEP IN THE LOOP WITH PUSH NOTIFICATIONS
New products just in that you're going to love? Sale launching at midnight? Leave it to us.
-PERSONALISATION
Want to personalise your team's football shirt or maybe your favourite player's boots? No problem, it's all in the app.
-SHOP STRESS FREE
Find your way around quickly with easy to follow navigation and new and updated features designed for shopping on mobile.
With the Sportsdirect.com app for iOS, you can:
-TAILOR YOUR SHOPPING EXPERIENCE
Find the products you’re after effortlessly by setting preferences to suit the way you shop
-SHOP AS ONE
Use the same login details from the Sportsdirect.com website, your basket is synced too so you can shop across devices
-KEEP IN THE LOOP WITH PUSH NOTIFICATIONS
New products just in that you're going to love? Sale launching at midnight? Leave it to us.
-PERSONALISATION
Want to personalise your team's football shirt or maybe your favourite player's boots? No problem, it's all in the app.
-SHOP STRESS FREE
Find your way around quickly with easy to follow navigation and new and updated features designed for shopping on mobile.
Sports Direct App Store
Sports Direct gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Sports Direct is #83 in Shopping Free in United Kingdom and charting in 2 of 30 countries we track.
Updated 11 Nov 2026 · rankings refresh through the day
DeveloperSportsDirect.com Retail Ltd
CategoryShopping
PriceFree
Released
Rating★ 4.8 (81k)
Version6.0.12
Age rating4+
First seen by us 25 Sep 2026
25 Sep 2026Installs (est.)5M+ worldwide
Rating
4.8 ★
81k ratings
Measured
Best rank now
#83
Shopping FreeMeasured
New ratings a week
206
▲ +6% vs the 2 weeks before
Measured
Sports Direct on the App Store
App details
App ID
1119507124
Publisher
sportsdirect.com retail limited
Publisher country
United Kingdom
On the store since
Sep 2016
10 years on the store
Minimum OS
iOS 15.6+
iPhone 6s and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
1
EN
Size
72 MB
Also listed in
Sports
Sports Direct downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where Sports Direct's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | ShoppingFree | #83 |
 Argentina | ShoppingFree | #182 |
Apps near Sports Direct on the chart
Shopping Free, around #83.
Ratings
App Store, worldwide.
Rating
4.8 ★
81k ratings
Measured
Ratings
81k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
206
▲ +6% vs the 2 weeks before
Lifetime rating
4.8★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
76/100
faster than 91% of Shopping apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About Sports Direct
Whether you're a beginner or a professional, our diverse product range will assist you to train and improve in your chosen sport or activity. We stock over 800 brands from Nike, adidas and Puma to Slazenger, Lonsdale and Karrimor, ensuring we've got just what you need for every level of every sport. We also boast a wide range of fashion and lifestyle brands for all the family so no matter what you're looking for, we've got it covered.
With the Sportsdirect.com app for iOS, you can:
-TAILOR YOUR SHOPPING EXPERIENCE
Find the products you’re after effortlessly by setting preferences to suit the way you shop
-SHOP AS ONE
Use the same login details from the Sportsdirect.com website, your basket is synced too so you can shop across devices
-KEEP IN THE LOOP WITH PUSH NOTIFICATIONS
New products just in that you're going to love? Sale launching at midnight? Leave it to us.
-PERSONALISATION
Want to personalise your team's football shirt or maybe your favourite player's boots? No problem, it's all in the app.
-SHOP STRESS FREE
Find your way around quickly with easy to follow navigation and new and updated features designed for shopping on mobile.
With the Sportsdirect.com app for iOS, you can:
-TAILOR YOUR SHOPPING EXPERIENCE
Find the products you’re after effortlessly by setting preferences to suit the way you shop
-SHOP AS ONE
Use the same login details from the Sportsdirect.com website, your basket is synced too so you can shop across devices
-KEEP IN THE LOOP WITH PUSH NOTIFICATIONS
New products just in that you're going to love? Sale launching at midnight? Leave it to us.
-PERSONALISATION
Want to personalise your team's football shirt or maybe your favourite player's boots? No problem, it's all in the app.
-SHOP STRESS FREE
Find your way around quickly with easy to follow navigation and new and updated features designed for shopping on mobile.
Latest updates
6.0.12
Bug Fixes & Performance Enhancements: Improvements for a smoother and more reliable user experience.
6.0.11
Bug Fixes & Performance Enhancements: Improvements for a smoother and more reliable user experience.
6.0.10
Bug Fixes & Performance Enhancements: Improvements for a smoother and more reliable user experience.
More from SportsDirect.com Retail Ltd
Sports Direct Android
Sports Direct gets 1k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Sports Direct is #81 in Shopping Free on Google Play in United Kingdom and charting in 1 of 23 countries we track.
Updated 11 Nov 2026 · rankings refresh through the day
DeveloperSports Direct Retail Ltd
CategoryShopping
PriceFree
Released
Installs5M+
Rating★ 4.6 (59k)
Updated
Content ratingEveryone
Rating
4.6 ★
59k ratings
Measured
Best rank now
#81
Shopping FreeMeasured
New ratings a week
33
▲ +15% vs the 2 weeks before
Measured
Sports Direct on Google Play
App details
App ID
com.sportsdirect.sdapp
Publisher
FRASERS GROUP TRADING LIMITED
Publisher country
United Kingdom
Content rating
Everyone
Sports Direct downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where Sports Direct's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
On Android app stores
The same app (com.sportsdirect.sdapp) on every Android store we track. Known Android installs: at least 5.1M (Google Play band + AppGallery count).
| Store | Installs | Rating | Version | |
|---|---|---|---|---|
| Google Play | 5,000,000+ | ★ 4.6 (59k) | 6.0.12 | Open ↗ |
| Huawei AppGallery | 83k | ★ 5.0 (1) | 5.0.23 | Open ↗ |
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | ShoppingFree | #81 |
Apps near Sports Direct on the chart
Shopping Free, around #81.
Ratings
Google Play, worldwide.
Rating
4.6 ★
59k ratings
Measured
Ratings
59k
Measured
Written reviews
16
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
33
▲ +15% vs the 2 weeks before
Written reviews a week
under 1
Google Play
Lifetime rating
4.5★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
45/100
faster than 38% of Shopping apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About Sports Direct
Whether you're a beginner or a professional, our diverse product range will assist you to train and improve in your chosen sport or activity. We stock over 800 brands from Nike, adidas and Puma to Slazenger, Lonsdale and Karrimor, ensuring we've got just what you need for every level of every sport. We also boast a wide range of fashion and lifestyle brands for all the family so no matter what you're looking for, we've got it covered.
With the Sportsdirect.com app for Android, you can:
-TAILOR YOUR SHOPPING EXPERIENCE
Find the products you’re after effortlessly by setting preferences to suit the way you shop.
-SHOP AS ONE
Use the same login details from the sportsdirect.com website, your basket is synced too so you can shop across devices.
-KEEP IN THE LOOP WITH PUSH NOTIFICATIONS
New products just in that you're going to love? Sale launching at midnight? Leave it to us.
-PERSONALISATION
Want to personalise your team's football shirt or maybe your favourite player's boots? No problem, it's all in the app.
- SHOP STRESS FREE
Find your way around quickly with easy to follow navigation and new and updated features designed for shopping on mobile.
With the Sportsdirect.com app for Android, you can:
-TAILOR YOUR SHOPPING EXPERIENCE
Find the products you’re after effortlessly by setting preferences to suit the way you shop.
-SHOP AS ONE
Use the same login details from the sportsdirect.com website, your basket is synced too so you can shop across devices.
-KEEP IN THE LOOP WITH PUSH NOTIFICATIONS
New products just in that you're going to love? Sale launching at midnight? Leave it to us.
-PERSONALISATION
Want to personalise your team's football shirt or maybe your favourite player's boots? No problem, it's all in the app.
- SHOP STRESS FREE
Find your way around quickly with easy to follow navigation and new and updated features designed for shopping on mobile.
What's new in 6.0.12
Bug Fixes & Performance Enhancements: Improvements for a smoother and more reliable user experience.