The Walk Downloads & RevenueThe Walk: Fitness Tracker Game · App Store & Google Play
The Walk: Fitness Tracker Game by Zombies Run! Ltd is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
The Walk: Fitness Tracker Game update history & changes
Last change · 6 events since 11 Dec 2013Full timeline ↓🆕AndroidFirst spotted by AppInsider🆕iOSFirst spotted by AppInsider📦AndroidVersion 2.7.4🆕AndroidReleased on Google Play🆕iOSReleased on the App Store
Full timeline · 5 events in the last 12 months
- 🆕The Walk: Fitness Tracker Game first spotted by AppInsiderAndroidUnited States (found via similar)
- 🆕The Walk: Fitness Tracker Game first spotted by AppInsideriOSUnited States (found via search)
- 📦The Walk: Fitness Tracker Game version 2.7.4AndroidRemoved links to the website to comply with google policies
- 🆕The Walk: Fitness Tracker Game released on Google PlayAndroid
- 🆕The Walk: Fitness Tracker Game released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.3 ★
1.4k ratings, both stores
Measured
App Store
App details
App ID
678971662
Publisher
ZOMBIES RUN LTD
Publisher country
United Kingdom
On the store since
Dec 2013
12 years on the store
Minimum OS
iOS 15.0+
iPhone 6s and later
Devices
iPhone · iPad
Content rating
12+
6 content notes below
Languages
1
EN
Size
316 MB
Also listed in
Sports, Adventure, Games
Content notesInfrequent/Mild Alcohol, Tobacco, or Drug Use or ReferencesInfrequent/Mild Cartoon or Fantasy ViolenceInfrequent/Mild Horror/Fear ThemesInfrequent/Mild Profanity or Crude HumorInfrequent/Mild Mature/Suggestive ThemesInfrequent/Mild Realistic Violence
Google Play
App details
App ID
com.sixtostart.thewalk2
Publisher
ZOMBIES RUN! LTD
Publisher country
United Kingdom
Content rating
Teen
The Walk: Fitness Tracker Game downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | – | – |
| Google Play | – | 50k+ Measured |
| Total | – | 50k+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: In-app purchase-led
How The Walk: Fitness Tracker Game makes money: subscriptions, one-off purchases and ads.
In-app purchases
One-off purchases
/mo
of revenue
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | – | 0 of 30 countries | – | – |
| Google Play | – | 0 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.4 ★ | 790 |
| Google Play | 4.1 ★ | 583 111 written reviews |
| Both stores | 4.3 ★ weighted by ratings | 1.4k |
About The Walk: Fitness Tracker Game
Created with the NHS and the UK's Department of Health, The Walk helps you walk more, every single day. When you’re playing The Walk, every step counts.
A bomb explodes in Inverness station, and you’re given a package that could save the world. To stay alive, you’ll need to walk the length of the UK. The Walk is more than just a great pedometer/step counter — it's a way to turn walking into a journey, a challenge, and a rip-roaring adventure.
Made by Six to Start and Naomi Alderman, creators of the world’s most popular running game with over 5 million players, Zombies, Run!
ENGADGET - “Simple, fun, effective.”
JOYSTIQ - "Spices up your step-tracking with some danger and intrigue.”
BBC NEWS - “Encourages users to walk 10,000 steps-a-day to help improve their health”
LIFEHACKER - “You're motivated to actually get up and move around so you can progress further into the story, and it works really well.”
AWESOME ACTIVITY TRACKER
Just put your phone in your pocket or purse and we’ll track every walk and run you take — and map it, too!
CAPTIVATING STORY
You’ll walk the length of the UK while evading capture by the police and enemy agents. Can you work out who set off that bomb in the first place and what their plan is? Get ready for an epic adventure across 65 episodes, 800 minutes of audio, and hundreds of miles.
MOTIVATING GAMEPLAY
Get rewarded for walking more by collecting clues, scanning for information, and unlocking achievements.
ADAPTIVE
The Walk adjusts its difficulty based on individual fitness levels. Everyone’s different, and we make sure we give you the right level of challenge!
Comes with the first five episodes and challenges for free, with the remaining 60 unlockable by subscribing to the Abel Runner's Club.
Subscriptions are $5.99 USD/month or $34.99 USD/year. Subscriptions will be charged to your iTunes account after your confirmation of purchase.
Subscriptions automatically renew unless auto-renew is turned off at least 24-hours before the end of the current period. You can go to your iTunes Account Settings to manage your subscription and turn off auto-renew. Cancellation of the current active subscription period is not allowed.
- Requires iOS 10.3
- This app integrates with the Health app via Healthkit to read and track your steps and movement data to register your progress in the game
- Continued use of GPS running in the background can dramatically decrease battery life. The Walk uses your phone’s accelerometer to measure your movement, and primarily uses wifi and cell towers to track location. The Walk is designed to use GPS sparingly and should have little to no impact on your battery.
Full terms of use and our privacy policy are at https://support.sixtostart.com/hc/en-us/articles/360004083098-The-Walk-Terms-of-Use and https://support.sixtostart.com/hc/en-us/articles/360004082978-The-Walk-Privacy-Policy or via https://support.sixtostart.com (view The Walk > Buying & Downloading The Walk)
Follow us on Twitter: h
A bomb explodes in Inverness station, and you’re given a package that could save the world. To stay alive, you’ll need to walk the length of the UK. The Walk is more than just a great pedometer/step counter — it's a way to turn walking into a journey, a challenge, and a rip-roaring adventure.
Made by Six to Start and Naomi Alderman, creators of the world’s most popular running game with over 5 million players, Zombies, Run!
ENGADGET - “Simple, fun, effective.”
JOYSTIQ - "Spices up your step-tracking with some danger and intrigue.”
BBC NEWS - “Encourages users to walk 10,000 steps-a-day to help improve their health”
LIFEHACKER - “You're motivated to actually get up and move around so you can progress further into the story, and it works really well.”
AWESOME ACTIVITY TRACKER
Just put your phone in your pocket or purse and we’ll track every walk and run you take — and map it, too!
CAPTIVATING STORY
You’ll walk the length of the UK while evading capture by the police and enemy agents. Can you work out who set off that bomb in the first place and what their plan is? Get ready for an epic adventure across 65 episodes, 800 minutes of audio, and hundreds of miles.
MOTIVATING GAMEPLAY
Get rewarded for walking more by collecting clues, scanning for information, and unlocking achievements.
ADAPTIVE
The Walk adjusts its difficulty based on individual fitness levels. Everyone’s different, and we make sure we give you the right level of challenge!
Comes with the first five episodes and challenges for free, with the remaining 60 unlockable by subscribing to the Abel Runner's Club.
Subscriptions are $5.99 USD/month or $34.99 USD/year. Subscriptions will be charged to your iTunes account after your confirmation of purchase.
Subscriptions automatically renew unless auto-renew is turned off at least 24-hours before the end of the current period. You can go to your iTunes Account Settings to manage your subscription and turn off auto-renew. Cancellation of the current active subscription period is not allowed.
- Requires iOS 10.3
- This app integrates with the Health app via Healthkit to read and track your steps and movement data to register your progress in the game
- Continued use of GPS running in the background can dramatically decrease battery life. The Walk uses your phone’s accelerometer to measure your movement, and primarily uses wifi and cell towers to track location. The Walk is designed to use GPS sparingly and should have little to no impact on your battery.
Full terms of use and our privacy policy are at https://support.sixtostart.com/hc/en-us/articles/360004083098-The-Walk-Terms-of-Use and https://support.sixtostart.com/hc/en-us/articles/360004082978-The-Walk-Privacy-Policy or via https://support.sixtostart.com (view The Walk > Buying & Downloading The Walk)
Follow us on Twitter: h
The Walk: Fitness Tracker Game App Store
Not in any tracked top chart right now.
Updated 7 Nov 2026 · rankings refresh through the day
DeveloperZombies Run! Ltd
CategoryHealth & Fitness
PriceFree
Released
Rating★ 4.4 (790)
Version2.6.5
Age rating12+
First seen by us
24 Oct 2026
24 Oct 2026Rating
4.4 ★
790 ratings
Measured
The Walk: Fitness Tracker Game on the App Store
App details
App ID
678971662
Publisher
ZOMBIES RUN LTD
Publisher country
United Kingdom
On the store since
Dec 2013
12 years on the store
Minimum OS
iOS 15.0+
iPhone 6s and later
Devices
iPhone · iPad
Content rating
12+
6 content notes below
Languages
1
EN
Size
316 MB
Also listed in
Sports, Adventure, Games
Content notesInfrequent/Mild Alcohol, Tobacco, or Drug Use or ReferencesInfrequent/Mild Cartoon or Fantasy ViolenceInfrequent/Mild Horror/Fear ThemesInfrequent/Mild Profanity or Crude HumorInfrequent/Mild Mature/Suggestive ThemesInfrequent/Mild Realistic Violence
The Walk: Fitness Tracker Game downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in The Walk: Fitness Tracker Game before Apple and Google take their fee.
How this is calculated
Not on any Top Grossing chart: monthly active users × spend per user for its category, measured on the charted apps nearest the bottom of the charts.
Business model: In-app purchase-led
How The Walk: Fitness Tracker Game makes money: subscriptions, one-off purchases and ads.
In-app purchases
One-off purchases
/mo
of revenue
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| Not charting right now. | ||
Ratings
App Store, worldwide.
Rating
4.4 ★
790 ratings
Measured
Ratings
790
Measured
About The Walk: Fitness Tracker Game
Created with the NHS and the UK's Department of Health, The Walk helps you walk more, every single day. When you’re playing The Walk, every step counts.
A bomb explodes in Inverness station, and you’re given a package that could save the world. To stay alive, you’ll need to walk the length of the UK. The Walk is more than just a great pedometer/step counter — it's a way to turn walking into a journey, a challenge, and a rip-roaring adventure.
Made by Six to Start and Naomi Alderman, creators of the world’s most popular running game with over 5 million players, Zombies, Run!
ENGADGET - “Simple, fun, effective.”
JOYSTIQ - "Spices up your step-tracking with some danger and intrigue.”
BBC NEWS - “Encourages users to walk 10,000 steps-a-day to help improve their health”
LIFEHACKER - “You're motivated to actually get up and move around so you can progress further into the story, and it works really well.”
AWESOME ACTIVITY TRACKER
Just put your phone in your pocket or purse and we’ll track every walk and run you take — and map it, too!
CAPTIVATING STORY
You’ll walk the length of the UK while evading capture by the police and enemy agents. Can you work out who set off that bomb in the first place and what their plan is? Get ready for an epic adventure across 65 episodes, 800 minutes of audio, and hundreds of miles.
MOTIVATING GAMEPLAY
Get rewarded for walking more by collecting clues, scanning for information, and unlocking achievements.
ADAPTIVE
The Walk adjusts its difficulty based on individual fitness levels. Everyone’s different, and we make sure we give you the right level of challenge!
Comes with the first five episodes and challenges for free, with the remaining 60 unlockable by subscribing to the Abel Runner's Club.
Subscriptions are $5.99 USD/month or $34.99 USD/year. Subscriptions will be charged to your iTunes account after your confirmation of purchase.
Subscriptions automatically renew unless auto-renew is turned off at least 24-hours before the end of the current period. You can go to your iTunes Account Settings to manage your subscription and turn off auto-renew. Cancellation of the current active subscription period is not allowed.
- Requires iOS 10.3
- This app integrates with the Health app via Healthkit to read and track your steps and movement data to register your progress in the game
- Continued use of GPS running in the background can dramatically decrease battery life. The Walk uses your phone’s accelerometer to measure your movement, and primarily uses wifi and cell towers to track location. The Walk is designed to use GPS sparingly and should have little to no impact on your battery.
Full terms of use and our privacy policy are at https://support.sixtostart.com/hc/en-us/articles/360004083098-The-Walk-Terms-of-Use and https://support.sixtostart.com/hc/en-us/articles/360004082978-The-Walk-Privacy-Policy or via https://support.sixtostart.com (view The Walk > Buying & Downloading The Walk)
Follow us on Twitter: h
A bomb explodes in Inverness station, and you’re given a package that could save the world. To stay alive, you’ll need to walk the length of the UK. The Walk is more than just a great pedometer/step counter — it's a way to turn walking into a journey, a challenge, and a rip-roaring adventure.
Made by Six to Start and Naomi Alderman, creators of the world’s most popular running game with over 5 million players, Zombies, Run!
ENGADGET - “Simple, fun, effective.”
JOYSTIQ - "Spices up your step-tracking with some danger and intrigue.”
BBC NEWS - “Encourages users to walk 10,000 steps-a-day to help improve their health”
LIFEHACKER - “You're motivated to actually get up and move around so you can progress further into the story, and it works really well.”
AWESOME ACTIVITY TRACKER
Just put your phone in your pocket or purse and we’ll track every walk and run you take — and map it, too!
CAPTIVATING STORY
You’ll walk the length of the UK while evading capture by the police and enemy agents. Can you work out who set off that bomb in the first place and what their plan is? Get ready for an epic adventure across 65 episodes, 800 minutes of audio, and hundreds of miles.
MOTIVATING GAMEPLAY
Get rewarded for walking more by collecting clues, scanning for information, and unlocking achievements.
ADAPTIVE
The Walk adjusts its difficulty based on individual fitness levels. Everyone’s different, and we make sure we give you the right level of challenge!
Comes with the first five episodes and challenges for free, with the remaining 60 unlockable by subscribing to the Abel Runner's Club.
Subscriptions are $5.99 USD/month or $34.99 USD/year. Subscriptions will be charged to your iTunes account after your confirmation of purchase.
Subscriptions automatically renew unless auto-renew is turned off at least 24-hours before the end of the current period. You can go to your iTunes Account Settings to manage your subscription and turn off auto-renew. Cancellation of the current active subscription period is not allowed.
- Requires iOS 10.3
- This app integrates with the Health app via Healthkit to read and track your steps and movement data to register your progress in the game
- Continued use of GPS running in the background can dramatically decrease battery life. The Walk uses your phone’s accelerometer to measure your movement, and primarily uses wifi and cell towers to track location. The Walk is designed to use GPS sparingly and should have little to no impact on your battery.
Full terms of use and our privacy policy are at https://support.sixtostart.com/hc/en-us/articles/360004083098-The-Walk-Terms-of-Use and https://support.sixtostart.com/hc/en-us/articles/360004082978-The-Walk-Privacy-Policy or via https://support.sixtostart.com (view The Walk > Buying & Downloading The Walk)
Follow us on Twitter: h
Latest updates
2.6.5
Improved security and authentication. Users can now opt to use 2-step authentication.
More from Zombies Run! Ltd
The Walk: Fitness Game Android
Not in a tracked Google Play top chart right now.
Updated 7 Nov 2026 · rankings refresh through the day
DeveloperZOMBIES RUN! LTD
CategoryHealth & Fitness
PriceFree
Released
Installs50k+
Rating★ 4.1 (583)
Updated
Content ratingTeen
Rating
4.1 ★
583 ratings
Measured
The Walk: Fitness Game on Google Play
App details
App ID
com.sixtostart.thewalk2
Publisher
ZOMBIES RUN! LTD
Publisher country
United Kingdom
Content rating
Teen
The Walk: Fitness Game downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
In-app revenue
Worldwide, what users spend in The Walk: Fitness Game before Apple and Google take their fee.
How this is calculated
Not on any Top Grossing chart: monthly active users × spend per user for its category, measured on the charted apps nearest the bottom of the charts.
Business model: In-app purchase-led
How The Walk: Fitness Game makes money: subscriptions, one-off purchases and ads.
In-app purchases
One-off purchases
/mo
of revenue
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| Not in a Google Play top chart right now. | ||
Ratings
Google Play, worldwide.
Rating
4.1 ★
583 ratings
Measured
Ratings
583
Measured
Written reviews
111
Measured
About The Walk: Fitness Game
Created with the NHS and the UK's Department of Health, The Walk helps you walk more, every single day. When you’re playing The Walk, every step counts.
A bomb explodes in Inverness station, and you’re given a package that could save the world. To stay alive, you’ll need to walk the length of the UK. The Walk is more than just a great pedometer/step counter — it's a way to turn walking into a journey, a challenge, and a rip-roaring adventure.
Made by Six to Start and Naomi Alderman, creators of the world’s most popular running game with over 5 million players, Zombies, Run!
ENGADGET - “Simple, fun, effective.”
JOYSTIQ - "Spices up your step-tracking with some danger and intrigue.”
BBC NEWS - “Encourages users to walk 10,000 steps-a-day to help improve their health”
LIFEHACKER - “You're motivated to actually get up and move around so you can progress further into the story, and it works really well.”
AWESOME ACTIVITY TRACKER
Just put your phone in your pocket or purse and we’ll track every walk and run you take — and map it, too!
CAPTIVATING STORY
You’ll walk the length of the UK while evading capture by the police and enemy agents. Can you work out who set off that bomb in the first place and what their plan is? Get ready for an epic adventure across 65 episodes, 800 minutes of audio, and hundreds of miles.
MOTIVATING GAMEPLAY
Get rewarded for walking more by collecting clues, scanning for information, and unlocking achievements.
ADAPTIVE
The Walk adjusts its difficulty based on individual fitness levels. Everyone’s different, and we make sure we give you the right level of challenge!
Follow us on Twitter: http://twitter.com/thewalkgame
Join our mailing list: http://www.thewalkgame.com
A bomb explodes in Inverness station, and you’re given a package that could save the world. To stay alive, you’ll need to walk the length of the UK. The Walk is more than just a great pedometer/step counter — it's a way to turn walking into a journey, a challenge, and a rip-roaring adventure.
Made by Six to Start and Naomi Alderman, creators of the world’s most popular running game with over 5 million players, Zombies, Run!
ENGADGET - “Simple, fun, effective.”
JOYSTIQ - "Spices up your step-tracking with some danger and intrigue.”
BBC NEWS - “Encourages users to walk 10,000 steps-a-day to help improve their health”
LIFEHACKER - “You're motivated to actually get up and move around so you can progress further into the story, and it works really well.”
AWESOME ACTIVITY TRACKER
Just put your phone in your pocket or purse and we’ll track every walk and run you take — and map it, too!
CAPTIVATING STORY
You’ll walk the length of the UK while evading capture by the police and enemy agents. Can you work out who set off that bomb in the first place and what their plan is? Get ready for an epic adventure across 65 episodes, 800 minutes of audio, and hundreds of miles.
MOTIVATING GAMEPLAY
Get rewarded for walking more by collecting clues, scanning for information, and unlocking achievements.
ADAPTIVE
The Walk adjusts its difficulty based on individual fitness levels. Everyone’s different, and we make sure we give you the right level of challenge!
Follow us on Twitter: http://twitter.com/thewalkgame
Join our mailing list: http://www.thewalkgame.com
What's new in 2.7.4
Removed links to the website to comply with google policies