Cult Beauty Downloads & RevenueCult Beauty: Beauty & Makeup · App Store & Google Play
Cult Beauty: Beauty & Makeup by The Hut.com Ltd is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Cult Beauty: Beauty & Makeup update history & changes
Last change · 9 events since 15 Oct 2021Full timeline ↓📦iOSUpdated to version 1.76.0📈iOSEntered the top 100📦iOSUpdated to version 1.75.0📈AndroidEntered the top 100🆕iOSFirst spotted by AppInsider🆕AndroidFirst spotted by AppInsider🆕iOSReleased on the App Store
Full timeline · 9 events
- 📦Cult Beauty: Beauty & Makeup updated to version 1.76.0iOSBug fixes and performance improvements
- 📈Cult Beauty: Beauty & Makeup entered the top 100iOSTop Free · Shopping · GB
- 📦Cult Beauty: Beauty & Makeup updated to version 1.75.0iOSBug fixes and performance improvements
- 📈Cult Beauty: Beauty & Makeup entered the top 100AndroidTop Free · Shopping · GB
- 📦Cult Beauty: Beauty & Makeup updated to version 1.74.0iOSBug fixes and performance improvements
- 🆕Cult Beauty: Beauty & Makeup first spotted by AppInsideriOS#75 in Top Free · Shopping · United Kingdom
- 🆕Cult Beauty: Beauty & Makeup first spotted by AppInsiderAndroidUnited Kingdom
- 📦Cult Beauty: Beauty & Makeup version 1.73.0iOSBug fixes and performance improvements
- 🆕Cult Beauty: Beauty & Makeup released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Rating
4.9 ★
28k ratings, both stores
Measured
Best rank now
#86
App Store · 
Shopping Free
Shopping FreeMeasured
New ratings a week
65
▲ +55% vs the 2 weeks before
Measured
App Store
App details
App ID
1589085216
Publisher
The Hut.com Limited
Publisher country
United Kingdom
On the store since
Oct 2021
5 years on the store
Minimum OS
iOS 15.1+
iPhone 6s and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
1
EN
Size
103 MB
Google Play
App details
App ID
com.thehutgroup.ecommerce.cultbeauty
Publisher
FIC SHARECO LIMITED
Publisher country
United Kingdom
Content rating
Everyone
Cult Beauty: Beauty & Makeup downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | – | – |
| Google Play | – | 500k+ Measured |
| Total | – | 500k+ Confidence |
How this is calculated
App Store: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where Cult Beauty: Beauty & Makeup's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #86 Shopping Free | 1 of 30 countries | – | – |
| Google Play | #113 Shopping Free | 1 of 23 countries | – | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisNew ratings a week
65
▲ +55% vs the 2 weeks before
Lifetime rating
4.9★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
78/100
faster than 83% of Shopping apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.9 ★ | 28k |
| Google Play | 4.7 ★ | – |
| Both stores | 4.9 ★ weighted by ratings | 28k |
About Cult Beauty: Beauty & Makeup
Created by a dedicated team of beauty devotees, the Cult Beauty App is the home of the globe’s greatest beauty. Championing iconic names and the little-known indie brands you’ve spied in the cabinets of skintellectuals, our quest to discover the best is relentless. From serums to setting powders, shampoo to self-tan - we cherry-pick products that truly perform to curate the go-to beauty destination.
EXCLUSIVE BEAUTY OFFERS
Sign up to our newsletter and be the first to hear about new arrivals, exclusive discounts, and much more...
DISCOVER HOLY GRAIL BEAUTY
Find firm favourites from our need-to-know product launches and discover the latest trending ingredients on our New & Trending page.
CREATE YOUR WISHLIST
Save and curate your ultimate lust-have list to treat yourself to or hint to loved ones via.
YOUR FAVOURITE BRANDS
Shop OLAPLEX, Charlotte Tilbury, Youth To The People and many more.
EXPERT BEAUTY ADVICE
Beauty advice at your fingertips, we offer personal, one-to-one guidance to answer your skin, hair and make up dilemmas.
EXCLUSIVE BEAUTY OFFERS
Sign up to our newsletter and be the first to hear about new arrivals, exclusive discounts, and much more...
DISCOVER HOLY GRAIL BEAUTY
Find firm favourites from our need-to-know product launches and discover the latest trending ingredients on our New & Trending page.
CREATE YOUR WISHLIST
Save and curate your ultimate lust-have list to treat yourself to or hint to loved ones via.
YOUR FAVOURITE BRANDS
Shop OLAPLEX, Charlotte Tilbury, Youth To The People and many more.
EXPERT BEAUTY ADVICE
Beauty advice at your fingertips, we offer personal, one-to-one guidance to answer your skin, hair and make up dilemmas.
Cult Beauty: Beauty & Makeup App Store
Cult Beauty: Beauty & Makeup is #86 in Shopping Free in United Kingdom and charting in 1 of 30 countries we track.
Updated 11 Nov 2026 · rankings refresh through the day
DeveloperThe Hut.com Ltd
CategoryShopping
PriceFree
Released
Rating★ 4.9 (28k)
Version1.76.0
Age rating4+
First seen by us 25 Sep 2026
25 Sep 2026Rating
4.9 ★
28k ratings
Measured
Best rank now
#86
Shopping FreeMeasured
New ratings a week
65
▲ +55% vs the 2 weeks before
Measured
Cult Beauty: Beauty & Makeup on the App Store
App details
App ID
1589085216
Publisher
The Hut.com Limited
Publisher country
United Kingdom
On the store since
Oct 2021
5 years on the store
Minimum OS
iOS 15.1+
iPhone 6s and later
Devices
iPhone · iPad
Universal purchase
Content rating
4+
Languages
1
EN
Size
103 MB
Cult Beauty: Beauty & Makeup downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Apple publishes no download counts. App Store downloads come from chart positions and daily rating growth per country, calibrated on Google Play install counts; lifetime installs from ratings worldwide × installs per rating. Confidence is the chance the real number is within half to double ours.
Where Cult Beauty: Beauty & Makeup's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | ShoppingFree | #86 |
Apps near Cult Beauty: Beauty & Makeup on the chart
Shopping Free, around #86.
Ratings
App Store, worldwide.
Rating
4.9 ★
28k ratings
Measured
Ratings
28k
Measured
Review momentum
ⓘ How we measure thisNew ratings a week
65
▲ +55% vs the 2 weeks before
Lifetime rating
4.9★
recent stars not readable yet: new ratings are a tiny share of the total
Review momentum
78/100
faster than 83% of Shopping apps
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
About Cult Beauty: Beauty & Makeup
Created by a dedicated team of beauty devotees, the Cult Beauty App is the home of the globe’s greatest beauty. Championing iconic names and the little-known indie brands you’ve spied in the cabinets of skintellectuals, our quest to discover the best is relentless. From serums to setting powders, shampoo to self-tan - we cherry-pick products that truly perform to curate the go-to beauty destination.
EXCLUSIVE BEAUTY OFFERS
Sign up to our newsletter and be the first to hear about new arrivals, exclusive discounts, and much more...
DISCOVER HOLY GRAIL BEAUTY
Find firm favourites from our need-to-know product launches and discover the latest trending ingredients on our New & Trending page.
CREATE YOUR WISHLIST
Save and curate your ultimate lust-have list to treat yourself to or hint to loved ones via.
YOUR FAVOURITE BRANDS
Shop OLAPLEX, Charlotte Tilbury, Youth To The People and many more.
EXPERT BEAUTY ADVICE
Beauty advice at your fingertips, we offer personal, one-to-one guidance to answer your skin, hair and make up dilemmas.
EXCLUSIVE BEAUTY OFFERS
Sign up to our newsletter and be the first to hear about new arrivals, exclusive discounts, and much more...
DISCOVER HOLY GRAIL BEAUTY
Find firm favourites from our need-to-know product launches and discover the latest trending ingredients on our New & Trending page.
CREATE YOUR WISHLIST
Save and curate your ultimate lust-have list to treat yourself to or hint to loved ones via.
YOUR FAVOURITE BRANDS
Shop OLAPLEX, Charlotte Tilbury, Youth To The People and many more.
EXPERT BEAUTY ADVICE
Beauty advice at your fingertips, we offer personal, one-to-one guidance to answer your skin, hair and make up dilemmas.
Latest updates
1.76.0
Bug fixes and performance improvements
1.75.0
Bug fixes and performance improvements
1.74.0
Bug fixes and performance improvements
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Cult Beauty: Beauty & Makeup Android
Cult Beauty: Beauty & Makeup is #113 in Shopping Free on Google Play in United Kingdom and charting in 1 of 23 countries we track.
Updated 11 Nov 2026 · rankings refresh through the day
DeveloperTHG (The Hut Group)
CategoryShopping
PriceFree
Released–
Installs500k+
Rating★ 4.7 (0)
Updated–
Content ratingEveryone
Rating
4.7 ★
0 ratings
Measured
Best rank now
#113
Shopping FreeMeasured
Cult Beauty: Beauty & Makeup on Google Play
App details
App ID
com.thehutgroup.ecommerce.cultbeauty
Publisher
FIC SHARECO LIMITED
Publisher country
United Kingdom
Content rating
Everyone
Cult Beauty: Beauty & Makeup downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Google Play shows an exact lifetime install count; downloads per day are its daily change (measured). When Play hasn't refreshed the count, they come from new ratings and Top Free chart positions. Confidence is the chance the real number is within half to double ours.
Where Cult Beauty: Beauty & Makeup's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| United Kingdom | ShoppingFree | #113 |
Apps near Cult Beauty: Beauty & Makeup on the chart
Shopping Free, around #113.
Ratings
Google Play, worldwide.
Rating
4.7 ★
0 ratings
Measured
Ratings
0
Measured
About Cult Beauty: Beauty & Makeup
Created by a dedicated team of beauty devotees, the Cult Beauty App is the home of the globe’s greatest beauty. Championing iconic names and the little-known indie brands you’ve spied in the cabinets of skintellectuals, our quest to discover the best is relentless. From serums to setting powders, shampoo to self-tan - we cherry-pick products that truly perform to curate the go-to beauty destination.
EXCLUSIVE BEAUTY OFFERS
Sign up to our newsletter and be the first to hear about new arrivals, exclusive discounts, and much more...
DISCOVER HOLY GRAIL BEAUTY
Find firm favourites from our need-to-know product launches and discover the latest trending ingredients on our New & Trending page.
CREATE YOUR WISHLIST
Save and curate your ultimate lust-have list to treat yourself to or hint to loved ones via.
YOUR FAVOURITE BRANDS
Shop OLAPLEX, Charlotte Tilbury, Youth To The People and many more.
EXPERT BEAUTY ADVICE
Beauty advice at your fingertips, we offer personal, one-to-one guidance to answer your skin, hair and make up dilemmas.
EXCLUSIVE BEAUTY OFFERS
Sign up to our newsletter and be the first to hear about new arrivals, exclusive discounts, and much more...
DISCOVER HOLY GRAIL BEAUTY
Find firm favourites from our need-to-know product launches and discover the latest trending ingredients on our New & Trending page.
CREATE YOUR WISHLIST
Save and curate your ultimate lust-have list to treat yourself to or hint to loved ones via.
YOUR FAVOURITE BRANDS
Shop OLAPLEX, Charlotte Tilbury, Youth To The People and many more.
EXPERT BEAUTY ADVICE
Beauty advice at your fingertips, we offer personal, one-to-one guidance to answer your skin, hair and make up dilemmas.