Cult Beauty: Beauty & Makeup: iPhone vs Android
Cult Beauty: Beauty & Makeup by The Hut.com Ltd is on both the App Store and Google Play. Here are both versions together: downloads, users, revenue, ratings and chart positions, store by store with totals.
Rating
4.9 ★
27k ratings, both stores
Measured
Best rank now
#134
Android · 
Shopping Free
Shopping FreeMeasured
App Store
App details
App ID
1589085216
Publisher
The Hut.com Ltd
Content rating
4+
Google Play
App details
App ID
com.thehutgroup.ecommerce.cultbeauty
Publisher
THG (The Hut Group)
Content rating
Everyone
Cult Beauty: Beauty & Makeup downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| iPhone | – | – |
| Google Play | – | 500k+ Measured |
| Total | – | 500k+ Confidence |
How this is calculated
iPhone: chart positions and rating growth per country, anchored on its own Android downloads; lifetime from ratings worldwide × installs per rating. Google Play: the daily change in its exact install count. The total adds every store.
Where Cult Beauty: Beauty & Makeup's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Stickiness (DAU / MAU)
how many monthly users open it on a given day
Retention · share of new users still active
Day 1
Day 7
Day 30
Time spent · per daily user
Average time spent Pro
min a day
Sessions a day Pro
Time per session Pro
min
How this is calculated
Monthly users come from lifetime installs across every store, fitted on monthly active user figures companies publish; daily users = monthly × the typical daily/monthly ratio for the category. Confidence is the chance the real number is within half to double ours.
Where it ranks now
Both stores, across every country we track.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.9 ★ | 27k |
| Google Play | 4.6 ★ | – |
| Both stores | 4.9 ★ weighted by ratings | 27k |
About Cult Beauty: Beauty & Makeup
Created by a dedicated team of beauty devotees, the Cult Beauty App is the home of the globe’s greatest beauty. Championing iconic names and the little-known indie brands you’ve spied in the cabinets of skintellectuals, our quest to discover the best is relentless. From serums to setting powders, shampoo to self-tan - we cherry-pick products that truly perform to curate the go-to beauty destination.
EXCLUSIVE BEAUTY OFFERS
Sign up to our newsletter and be the first to hear about new arrivals, exclusive discounts, and much more...
DISCOVER HOLY GRAIL BEAUTY
Find firm favourites from our need-to-know product launches and discover the latest trending ingredients on our New & Trending page.
CREATE YOUR WISHLIST
Save and curate your ultimate lust-have list to treat yourself to or hint to loved ones via.
YOUR FAVOURITE BRANDS
Shop OLAPLEX, Charlotte Tilbury, Youth To The People and many more.
EXPERT BEAUTY ADVICE
Beauty advice at your fingertips, we offer personal, one-to-one guidance to answer your skin, hair and make up dilemmas.
EXCLUSIVE BEAUTY OFFERS
Sign up to our newsletter and be the first to hear about new arrivals, exclusive discounts, and much more...
DISCOVER HOLY GRAIL BEAUTY
Find firm favourites from our need-to-know product launches and discover the latest trending ingredients on our New & Trending page.
CREATE YOUR WISHLIST
Save and curate your ultimate lust-have list to treat yourself to or hint to loved ones via.
YOUR FAVOURITE BRANDS
Shop OLAPLEX, Charlotte Tilbury, Youth To The People and many more.
EXPERT BEAUTY ADVICE
Beauty advice at your fingertips, we offer personal, one-to-one guidance to answer your skin, hair and make up dilemmas.