Instagram Downloads & RevenueInstagram · App Store & Google Play
Instagram gets 1M+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Instagram by Instagram, Inc. is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Instagram entered the top 10 grossing charts in Sweden (#9) and South Korea (#7), while holding #1 in UAE Photo & Video Grossing. Daily downloads rose to ~1.98M, though some notes indicate a slight week-over-week dip. A major update added Apple TV support; recent versions focus on bug fixes and stability. Apple featured the app in Australia and Vietnam. Despite strong commercial performance, user sentiment is under pressure: overall ratings remain high (4.66–4.7), but recent reviews average 2.66 stars, citing aggressive AI moderation causing suspensions, crashes, and removed features like hold-to-pause.
Full timeline · 201 events in the last 12 months
- 🚀Instagram: now shown next to Knock Knock – Where You Belong, AvyaniOSthe store's “similar apps” for it changed: who it's seen as competing with
- ✏️Instagram added hidden keywords: tabby, aljazira, seekee, psp +12 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Instagram featured by Apple: “ESSENTIALS”iOStoday · AE, AU, BR, CA, DE, ES, FR, GB, IT, NL, PL, SA, SE, TR, US, ZA
- ✏️Instagram: keywords changediOS· US
- 📈Instagram hit #1AndroidTop Free · All Apps · IN
- ✏️Instagram added hidden keywords: anthropic, made, gpsiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Instagram reached #1 for “jiohotstar”iOS#1 in Sweden search · popularity 89
- 🔎Instagram reached Top 10 for “outlook”iOS#10 in Philippines search · popularity 92
- 🔎Instagram reached Top 10 for “gmail”iOS#10 in Saudi Arabia search · popularity 93
- 🔎Instagram reached Top 10 for “scb”iOS#9 in Thailand search · popularity 92
- 🔎Instagram reached Top 10 for “true money”iOS#9 in Thailand search · popularity 92
- 🔎Instagram reached Top 10 for “viber”iOS#10 in Thailand search · popularity 90
- 🔎Instagram reached Top 10 for “google pay”iOS#8 in Turkey search · popularity 92
- 🔎Instagram reached Top 10 for “hp pay”iOS#5 in Taiwan search · popularity 90
- 🔎Instagram reached Top 10 for “sonyliv”iOS#4 in Taiwan search · popularity 94
- 🔎Instagram reached Top 10 for “whatsapp”Android#7 in South Korea search · popularity 94
- 🔎Instagram reached Top 10 for “phonepe”Android#10 in Netherlands search · popularity 100
- 🔎Instagram reached Top 10 for “linkedin”Android#9 in Sweden search · popularity 94
- 🌟Instagram featured by Apple: “おすすめ”iOStoday · AE, AU, BR, CA, DE, ES, FR, GB, IT, JP, NL, PL, SA, SE, TR, US, ZA
- ✏️Instagram added hidden keywords: tax, open, holdem, club +1 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Instagram reached #1 for “rpg”iOS#1 in South Korea search · popularity 90
- 🔎Instagram reached #1 for “zeta”iOS#1 in South Korea search · popularity 83
- 🔎Instagram reached Top 10 for “caixa tem”iOS#7 in Brazil search · popularity 95
- 🔎Instagram reached Top 10 for “ブロスタ”iOS#9 in Japan search · popularity 91
- 🔎Instagram reached Top 10 for “アマゾンプライム”iOS#10 in Japan search · popularity 92
- 🔎Instagram reached Top 10 for “home credit”iOS#8 in Philippines search · popularity 96
- 🔎Instagram reached Top 10 for “downloader”iOS#10 in Saudi Arabia search · popularity 91
- 🔎Instagram reached Top 10 for “loklok”Android#5 in Sweden search · popularity 92
- 🌟Instagram featured by Apple: “ESSENTIALS”iOStoday · AE, AU, BR, CA, DE, ES, FR, GB, IT, NL, PL, SA, SE, TR, US, ZA
- ✏️Instagram: keywords changediOS· AU
- ✏️Instagram added hidden keywords: dropbox, ecg, neediOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Instagram reached Top 10 for “photo”Android#6 in Vietnam search · popularity 94
- 🔎Instagram reached Top 10 for “my etisalat”Android#10 in United Arab Emirates search · popularity 92
- 🔎Instagram reached Top 10 for “hotstar”Android#10 in Netherlands search · popularity 93
- 🔎Instagram reached Top 10 for “max мессенджер”Android#10 in Russia search · popularity 94
- 🌟Instagram featured by Apple: “ESSENTIALS”iOStoday · AE, AU, CA, DE, ES, FR, GB, IT, NL, PL, SA, SE, TR, US, ZA
- ✏️Instagram added hidden keywords: wonder, based, everyone, insight +20 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Instagram reached Top 10 for “gemini”iOS#10 in United Arab Emirates search · popularity 94
- 🔎Instagram reached Top 10 for “la banque postale”iOS#10 in France search · popularity 94
- 🔎Instagram reached Top 10 for “tiktok”iOS#2 in Mexico search · popularity 98
- 🔎Instagram reached Top 10 for “edits”iOS#3 in Mexico search · popularity 91
- 🔎Instagram reached Top 10 for “whatsapp business”iOS#3 in Mexico search · popularity 93
- 🔎Instagram reached Top 10 for “grab”iOS#10 in Malaysia search · popularity 91
- 🌟Instagram featured by Apple: “FEATURED”iOStoday · AE, AU, BR, CA, DE, ES, FR, GB, IT, NL, PL, SA, SE, TR, US, VN, ZA
- 📦Instagram updated to version 454.1iOSThe latest version contains bug fixes and performance improvements.
- ✏️Instagram added hidden keywords: lecture, grow, softwareiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Instagram reached Top 10 for “yt studio”iOS#9 in Argentina search · popularity 91
- 🌟Instagram featured by Apple: “FEATURED”iOStoday · AE, AU, CA, DE, ES, FR, GB, IT, NL, PL, SA, SE, TR, US, VN, ZA
- ✏️Instagram added hidden keywords: myfff, foreflightiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Instagram featured by Apple: “おすすめ”iOStoday · AE, AU, BR, CA, DE, ES, FR, GB, IT, JP, NL, PL, SA, SE, TR, US, VN, ZA
- 📦Instagram updated to version 454.0.0iOSPerformance optimizations and stability improvements for a smoother, more reliable experience.
- ✏️Instagram added hidden keywords: cardiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Instagram reached Top 10 for “facebook”iOS#3 in Colombia search · popularity 97
- 🔎Instagram reached Top 10 for “gemini”iOS#10 in Colombia search · popularity 90
- 🔎Instagram reached Top 10 for “chrome”iOS#7 in Spain search · popularity 94
- 🔎Instagram reached Top 10 for “messenger”iOS#4 in France search · popularity 97
- 🌟Instagram featured by AppleiOSapps · AE, AU, CA, DE, ES, FR, GB, IT, NL, PL, SA, SE, TR, US, ZA
- ✏️Instagram: keywords changediOS· FR
- 📈Instagram hit #1AndroidTop Free · Social · CA
- ✏️Instagram: keywords changediOS· CA
- ✏️Instagram added hidden keywords: signal, bestsecret, rainviewer, mcdonalds +3 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Instagram reached Top 10 for “xender”iOS#10 in Colombia search · popularity 92
- 🌟Instagram featured by Apple: “ESSENTIALS”iOStoday · AE, AU, BR, CA, DE, ES, FR, GB, IT, NL, PL, SA, SE, TR, US, ZA
- ✏️Instagram: keywords changediOS· JP
- ✏️Instagram: keywords changediOS· DE
- ✏️Instagram added hidden keywords: indeed, steam, canva, plai +16 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Instagram reached Top 10 for “signal”iOS#10 in United States search · popularity 92
- 🔎Instagram reached Top 10 for “paytm”iOS#4 in Argentina search · popularity 90
- 🔎Instagram reached Top 10 for “messenger”iOS#3 in Australia search · popularity 97
- 🔎Instagram reached Top 10 for “whatsapp”Android#10 in Brazil search · popularity 94
- 🌟Instagram featured by Apple: “おすすめ”iOStoday · AE, AU, BR, CA, DE, ES, FR, GB, IT, JP, NL, PL, SA, SE, TR, US, ZA
- 📈Instagram entered the top 10 on iPad · Top Grossing All AppsiOSAR
- ✏️Instagram added hidden keywords: nab, capcut, fibe, indeed +21 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Instagram reached #1 for “live halo”iOS#1 in United Arab Emirates search · popularity 91
- 🔎Instagram reached Top 10 for “netflix”iOS#10 in United States search · popularity 94
- ✏️Instagram: keywords changediOS· GB
- ✏️Instagram added hidden keywords: indeed, linkedin, signal, tou +19 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Instagram added hidden keywords: 無印良品, コアイメージ, reel, dramawave +12 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Instagram: new iPad screenshotsiOS· 4 countries
- ✏️Instagram: app got biggeriOS611 MB → 672 MB (+10%)
- ✏️Instagram added hidden keywords: build, same, support, benefit +4 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Instagram: new iPad screenshotsiOS· 26 countries
- ✏️Instagram: new screenshotsiOS8 screenshots (was 8) · US
- 🎉Instagram in-app event: Halloween, your wayiOSMAJOR UPDATE · until 3 Nov
- 🎉Instagram in-app event: Instagram, now on Apple TV.iOSMAJOR UPDATE · until 10 Nov
- 📦Instagram updated to version 453.0iOSThe latest version contains bug fixes and performance improvements.
- ✏️Instagram added hidden keywords: warehouse, cursor, blink, anything +8 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 📣Instagram started a new adAndroid3
- ✏️Instagram: keywords changediOS· US
- 📈Instagram hit #1AndroidTop Free · Social · MX
- ✏️Instagram added hidden keywords: splitwise, islam, reads, collection +10 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Instagram reached Top 10 for “google”iOS#10 in Malaysia search · popularity 93
- ✏️Instagram added hidden keywords: method, value, roll, dna +15 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Instagram: keywords changediOS· AU
- ✏️Instagram added hidden keywords: serato, tipsy, relationship, chicken +16 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Instagram added hidden keywords: alphapadel, トラックカーナビ, storytel, snow +9 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Instagram added hidden keywords: bookbeat, vibeshort, 出会い系, satnav +14 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Instagram entered the top 10iOSTop Grossing · All Apps · TW
- 📈Instagram hit #1AndroidTop Free · Social · NL
- ✏️Instagram added hidden keywords: アークナイツ, gallerie, let, around +11 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Instagram updated to version 452.0.0iOSThe latest version contains bug fixes and performance improvements.
- ✏️Instagram added hidden keywords: cameo, couponbirds, きるグルメアプリ, nhl +24 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Instagram: keywords changediOS· FR
- ✏️Instagram added hidden keywords: borrowbox, rainviewer, custom, high-performance +21 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Instagram reached #1 for “magazine”iOS#1 in South Korea search · popularity 50
- 🔎Instagram reached Top 10 for “google”iOS#10 in Colombia search · popularity 92
- ✏️Instagram: keywords changediOS· CA
- ✏️Instagram: keywords changediOS· DE
- ✏️Instagram added hidden keywords: アナトミー, scrl, in-depth, scam +16 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Instagram hit #1iOSTop Free · Photo & Video · GB
- 📈Instagram entered the top 10iOSTop Free · All Apps · GB
- ✏️Instagram added hidden keywords: herbi, taz, meb, gallerie +24 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Instagram: keywords changediOS· GB
- 📈Instagram entered the top 10AndroidTop Free · All Apps · SA
- ✏️Instagram added hidden keywords: favourite, clay, sirius, nhl +21 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🔎Instagram reached Top 10 for “youtube”iOS#4 in Poland search · popularity 95
- 📣Instagram started a new adAndroid3
- 📈Instagram hit #1AndroidTop Free · Social · TR
- ✏️Instagram added hidden keywords: mymcdonald’s, berlin-marathon, import, ecg +6 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Instagram entered the top 10iOSTop Free · All Apps · AE
- 📈Instagram hit #1AndroidTop Free · Social · SE
- 📈Instagram entered the top 10AndroidTop Free · All Apps · ES
- ✏️Instagram added hidden keywords: loyalty, cta, story, build +2 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Instagram: keywords changediOS· JP
- 📈Instagram hit #1iOSTop Grossing · Photo & Video · CO
- 📦Instagram updated to version 451.0.0iOSThe latest version contains bug fixes and performance improvements.
- ✏️Instagram added hidden keywords: favourite, fees, padel, zalando +2 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Instagram entered the top 10 in 16 chartsiOSTop Grossing · All Apps · AR · Top Grossing · All Apps · CO · Top Free · Photo & Video · CO · Top Grossing · Photo & Video · CO · +12 more
- 📈Instagram hit #1iOSTop Grossing · Photo & Video · AR
- ✏️Instagram: keywords changediOS· US
- 📈Instagram entered the top 10 in 15 chartsAndroidTop Free · Social · ES · Top Grossing · Social · ES · Top Free · All Apps · MX · Top Free · Social · MX · +11 more
- ✏️Instagram added hidden keywords: finfin, growth, handball, apply +2 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Instagram entered the top 10iOSTop Free · All Apps · IN
- ✏️Instagram added hidden keywords: idf, bathroom, pinedrama, freecash +3 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Instagram added hidden keywords: media, stadium, macro, rpgiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Instagram added hidden keywords: images, split, financial, guides +3 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Instagram hit #1AndroidTop Free · Social · US
- 📈Instagram entered the top 10AndroidTop Free · All Apps · ID
- ✏️Instagram added hidden keywords: around, stadium, privacy, assistant +2 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Instagram entered the top 10 in 2 chartsiOSTop Grossing · All Apps · SE · Top Grossing · Photo & Video · VN
- ✏️Instagram: new screenshotsiOS6 screenshots (was 6) · SE
- ✏️Instagram: new screenshotsiOS6 screenshots (was 6) · KR
- ✏️Instagram: new screenshotsiOS7 screenshots (was 7) · IT
- 📦Instagram updated to version 450.1.0iOSThe latest version contains bug fixes and performance improvements.
- ✏️Instagram added hidden keywords: promo, 妖怪ウォッチ, efootball, loyalty +2 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Instagram: now updating weeklyiOS4 updates in 30 days, after a quiet two months
- ✏️Instagram: new screenshotsiOS6 screenshots (was 6) · SE
- ✏️Instagram: new screenshotsiOS6 screenshots (was 6) · KR
- ✏️Instagram: new screenshotsiOS7 screenshots (was 6) · IT
- 📈Instagram hit #1AndroidTop Free · Social · AU
- 📦Instagram updated to version 450.0.0iOSPerformance optimizations and stability improvements for a smoother, more reliable experience.
- ✏️Instagram added hidden keywords: サバイバル, editor, veo, room +2 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Instagram added hidden keywords: hellowork, パズルゲーム, borrowbox, promo +2 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Instagram added hidden keywords: value, filters, room, healthy +1 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 📦Instagram updated to version 449.0.0iOSThe latest version contains bug fixes and performance improvements.
- 📈Instagram hit #1AndroidTop Free · Social · BR
- ✏️Instagram added hidden keywords: potto, few, privacy, litres +8 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- ✏️Instagram added hidden keywords: reels, layout, privacy, prévi +8 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Instagram: featuring lifted it to #54 (from #68)iOSFeatured story · VN
- ✏️Instagram added hidden keywords: software, reels, value, face +8 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 📣Instagram started a new adAndroid3
- 🌟Instagram featured by Apple: “おすすめ”iOStoday · AE, AU, CA, DE, ES, FR, GB, IT, JP, NL, SA, SE, TR
- 📈Instagram entered the top 10iOSTop Grossing · All Apps · TH
- 📈Instagram entered the top 10 in 2 chartsAndroidTop Free · All Apps · AU · Top Free · All Apps · FR
- 🌟Instagram: featuring lifted it to #48 (from #78)iOS必ず入れておきたいアプリ · JP
- ✏️Instagram added hidden keywords: pronote, アトラス, carrot, crunchyroll +11 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Instagram featured by Apple: “おすすめ”iOStoday · AE, AU, CA, DE, ES, FR, GB, IT, JP, NL, SA, SE, TR
- 📈Instagram entered the top 10 in 2 chartsAndroidTop Grossing · All Apps · ID · Top Free · All Apps · JP
- 🌟Instagram: featuring lifted it to #27 (from outside the chart)iOSFeatured story · ID
- ✏️Instagram added hidden keywords: media, cameo, substack, dramawave +29 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Instagram featured by Apple: “おすすめ”iOStoday · AE, AU, BR, CA, DE, FR, GB, IT, JP, NL, SA, SE, TH, TR
- 📈Instagram entered the top 10iOSTop Grossing · All Apps · KR
- 📈Instagram hit #1AndroidTop Free · Social · ID
- ✏️Instagram added hidden keywords: substack, time, storyreel, telegraph +18 moreiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Instagram featured by Apple: “FEATURED”iOStoday · AE, AU, CA, DE, ES, FR, GB, IT, NL, SA, SE, TH, TR, VN
- 📈Instagram hit #1iOSTop Free · Photo & Video · JP
- 🌟Instagram featured by Apple: “おすすめ”iOStoday · AE, AU, BR, CA, DE, ES, FR, GB, ID, IT, JP, NL, SA, SE, TR
- 🔎Instagram reached #1 for “iphone”iOS#1 in Indonesia search · popularity 74
- 🌟Instagram featured by Apple: “FEATURED”iOStoday · AE, AU, BR, CA, DE, ES, FR, GB, ID, IT, NL, SA, SE, TR
- 🆕Instagram first spotted by AppInsiderAndroidUnited Arab Emirates
- 🌟Instagram featured by Apple: “ESSENCIAIS”iOStoday · AE, AU, BR, CA, DE, FR, GB, IT, SA
- 🆕Instagram first spotted by AppInsideriOS#24 in Top Grossing · All Apps · Japan
- 📦Instagram version 448.0.0iOSNo release notes
- 🎉Instagram in-app event: Close Friends Only iOSPREMIERE · until 19 Oct
- 📣Instagram started 2 new adsiOS3
- 📣Instagram started a new adAndroid3
- 📣Instagram started a new adAndroid3
- 📣Instagram started a new adiOS3
- 📣Instagram started a new adAndroid3
- 🆕Instagram: its developer released another app: Instants, an Instagram appiOS
- 🆕Instagram: its developer released another app: Instants, an Instagram appAndroid
- 📣Instagram started a new adAndroid3
- 📣Instagram started a new adiOS3
- 📣Instagram started 3 new adsiOS3
- 📣Instagram started a new adAndroid3
- 📣Instagram started 5 new adsAndroid3
- 📣Instagram started a new adiOS3
- 🆕Instagram released on Google PlayAndroid
- 🆕Instagram released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Photo & Video GrossingInstagram at a glance
AI summary written from our chart and store data, 2026-11-08. It can be wrong: check the numbers above.
Instagram is a free social media platform for sharing photos, short videos (Reels), and ephemeral stories, targeting users seeking to connect with friends, discover creators, and shop. The app holds the #1 spot in Photo & Video Grossing charts across multiple markets including AE, AR, CO, ES, IN, and IT, while also ranking #1 in Free downloads in GB and #2 in All Apps Grossing in AR and IN.
Similar apps: TikTok, Snapchat, Facebook
App Store
App details
App privacy Measured
Instagram’s App Store privacy label declares 3 data categories used to track you across other companies’ apps and websites, 14 linked to your identity and 0 collected anonymously.
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
Google Play
App details
Instagram downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 100k+ | 5B+ |
| Google Play | 1M+ | 5B+ Measured |
| Total | 1M+ Confidence | 10B+ Confidence |
How this is calculated
Where Instagram's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend before Apple and Google take their fee.
| Store | Per day | Per month | Share |
|---|---|---|---|
| App Store | |||
| Google Play | |||
| Total | Confidence | 100% |
Business model: In-app purchase-led
How Instagram makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Instagram Badge subscription | |
| 2 | Meta Verified Standard | |
| 3 | Instagram Badge subscription | |
| 4 | Meta Verified Standard | |
| 5 | Meta Verified Standard | |
| 6 | Meta Verified Standard | |
| 7 | Meta Verified Standard | |
| 8 | Meta Verified Standard | |
| 9 | Meta Verified Standard | |
| 10 | Meta Verified Standard |
Hidden keywords
Instagram shows up in App Store search (US) for 26 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #1 Photo & Video Grossing | 30 of 30 countries | #2 | #3 |
| Google Play | #1 Social Free | 23 of 23 countries | #3 | #3 |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisGrowing fastest in 
Brazil ▲ ×4.1 · 
Mexico ▲ +25%
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| Brazil | 34.8k | 27% | ▲ ×4.1 |
 United States | 27.5k | 21% | steady |
| India | 27k | 21% | ▼ -8% |
| Mexico | 7,839 | 6% | ▲ +25% |
 Indonesia | 5,410 | 4% | ▲ +14% |
 Thailand | 4,675 | 4% | ▼ -7% |
 Turkey | 4,285 | 3% | ▲ +14% |
 Argentina | 3,577 | 3% | – |
| Japan | 3,486 | 3% | ▲ +7% |
 Philippines | 3,441 | 3% | – |
 United Kingdom | 3,107 | 2% | ▲ +20% |
 Colombia | 3,103 | 2% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.7 ★ | 30M |
| Google Play | 4.2 ★ | 170M 4.5M written reviews |
| Both stores | 4.3 ★ weighted by ratings | 200M |
What users say about Instagram
From the 200 most recent App Store reviews in the US.
Users express strong frustration with aggressive AI moderation that suspends accounts without clear reasons or recourse. Complaints also focus on technical bugs like crashing apps and poor user experience changes such as the removal of the hold-to-pause feature.
Mostly negative (37% of recent reviews give 4–5 stars). People like it for being fun, and its features and content. The main complaints are about login and account problems, and missing features or content.
What people like
- Fun: “10/10 app, lowkey addictive, W brainrot doe”
- Features & content: “Please bring back the “hold to pause” feature!”
- Useful: “Verna good app highly recommend if you can study how it works ??”
- Connection & sync: “IG lets my results speak for themselves and connects me to clients new & established”
Common complaints
- Login & account: “I just want my account back”
- Features & content: “Absolutely no option to opt out”
- Ads: “A bunch of AI slop and ADs”
- Fun: “Fun but hella addictive and makes me sad”
About Instagram
— From Meta
Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights.
Share what you’re up to and into:
- Turn your life into a movie and discover short, entertaining videos on Instagram with Reels.
- Keep up with friends on the fly with Stories and Notes that disappear after 24 hours.
- Start group chats and share unfiltered moments with your Close Friends.
- Share memories from recent events or trips in Feed.
- Customize your posts with exclusive templates, music, stickers and filters.
Dive into your interests.
- Watch videos from your favorite creators and discover new content that’s personalized to your interests.
- Get inspired by photos and videos from new accounts in Explore.
- Discover brands and small businesses, and shop products that are relevant to your personal style.
Some Instagram features may not be available in your country or region.
Terms and Policies: https://help.instagram.com/581066165581870
Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health
Learn how we're working to help keep our communities safe across Meta technologies at the Instagram Safety Center: https://about.instagram.com/safety
Instagram App Store
Instagram gets 1M+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Instagram is #2 in Photo & Video Free in United States and charting in 30 of 30 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
24 Sep 2026 Photo & Video FreeInstagram at a glance
AI summary written from our chart and store data, 2026-11-08. It can be wrong: check the numbers above.
Instagram is a free social media platform for sharing photos, short videos (Reels), and ephemeral stories, targeting users seeking to connect with friends, discover creators, and shop. The app holds the #1 spot in Photo & Video Grossing charts across multiple markets including AE, AR, CO, ES, IN, and IT, while also ranking #1 in Free downloads in GB and #2 in All Apps Grossing in AR and IN.
Similar apps: TikTok, Snapchat, Facebook
Instagram on the App Store
App details
App privacy Measured
Instagram’s App Store privacy label declares 3 data categories used to track you across other companies’ apps and websites, 14 linked to your identity and 0 collected anonymously.
As declared by the developer on the App Store — Apple requires every app to publish this label. We track changes over time.
Instagram downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Instagram's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in Instagram before Apple and Google take their fee.
How this is calculated
Business model: In-app purchase-led
How Instagram makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Instagram Badge subscription | |
| 2 | Meta Verified Standard | |
| 3 | Instagram Badge subscription | |
| 4 | Meta Verified Standard | |
| 5 | Meta Verified Standard | |
| 6 | Meta Verified Standard | |
| 7 | Meta Verified Standard | |
| 8 | Meta Verified Standard | |
| 9 | Meta Verified Standard | |
| 10 | Meta Verified Standard |
Hidden keywords
Instagram shows up in App Store search (US) for 26 words that appear nowhere in its name, subtitle or developer name, so they are almost certainly in its private keyword field, and it ranks in the top 10 for at least one of them.
Where it ranks now
Every top chart it appears in across 30 countries.
Italy
Germany
South Korea
Spain
Canada
United Arab Emirates
Russia
Saudi Arabia
Taiwan
China
Netherlands
Poland
Sweden
South Africa
Malaysia
VietnamApps near Instagram on the chart
Photo & Video Free, around #2.
Ratings
App Store, worldwide.
Review momentum
ⓘ How we measure thisGrowing fastest in Brazil ▲ ×4.1 · Mexico ▲ +25%
New ratings by country (12)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| Brazil | 34.8k | 27% | ▲ ×4.1 |
| United States | 27.5k | 21% | steady |
| India | 27k | 21% | ▼ -8% |
| Mexico | 7,839 | 6% | ▲ +25% |
| Indonesia | 5,410 | 4% | ▲ +14% |
| Thailand | 4,675 | 4% | ▼ -7% |
| Turkey | 4,285 | 3% | ▲ +14% |
| Argentina | 3,577 | 3% | – |
| Japan | 3,486 | 3% | ▲ +7% |
| Philippines | 3,441 | 3% | – |
| United Kingdom | 3,107 | 2% | ▲ +20% |
| Colombia | 3,103 | 2% | – |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Instagram
From the 200 most recent App Store reviews in the US.
Users express strong frustration with aggressive AI moderation that suspends accounts without clear reasons or recourse. Complaints also focus on technical bugs like crashing apps and poor user experience changes such as the removal of the hold-to-pause feature.
Mostly negative (37% of recent reviews give 4–5 stars). People like it for being fun, and its features and content. The main complaints are about login and account problems, and missing features or content.
What people like
- Fun: “10/10 app, lowkey addictive, W brainrot doe”
- Features & content: “Please bring back the “hold to pause” feature!”
- Useful: “Verna good app highly recommend if you can study how it works ??”
- Connection & sync: “IG lets my results speak for themselves and connects me to clients new & established”
Common complaints
- Login & account: “I just want my account back”
- Features & content: “Absolutely no option to opt out”
- Ads: “A bunch of AI slop and ADs”
- Fun: “Fun but hella addictive and makes me sad”
About Instagram
— From Meta
Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights.
Share what you’re up to and into:
- Turn your life into a movie and discover short, entertaining videos on Instagram with Reels.
- Keep up with friends on the fly with Stories and Notes that disappear after 24 hours.
- Start group chats and share unfiltered moments with your Close Friends.
- Share memories from recent events or trips in Feed.
- Customize your posts with exclusive templates, music, stickers and filters.
Dive into your interests.
- Watch videos from your favorite creators and discover new content that’s personalized to your interests.
- Get inspired by photos and videos from new accounts in Explore.
- Discover brands and small businesses, and shop products that are relevant to your personal style.
Some Instagram features may not be available in your country or region.
Terms and Policies: https://help.instagram.com/581066165581870
Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health
Learn how we're working to help keep our communities safe across Meta technologies at the Instagram Safety Center: https://about.instagram.com/safety
Latest updates
Store changes
What Instagram changed on its store page: name, icon, screenshots, price, size, languages, requirements.
More from Instagram, Inc.
Instagram Android
Instagram gets 1M+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Instagram is #1 in Social Free on Google Play in Japan and charting in 23 of 23 countries we track.
Updated 9 Nov 2026 · rankings refresh through the day
Social FreeInstagram at a glance
AI summary written from our chart and store data, 2026-11-07. It can be wrong: check the numbers above.
Instagram is a free social media platform by Meta for sharing photos, short videos (Reels), and ephemeral stories to connect with friends and discover content. The app holds the #1 position in both Free and Grossing charts across major markets including Brazil, India, Japan, and South Korea, indicating dominant user engagement and monetization strength.
Similar apps: TikTok, Snapchat, Facebook
Instagram on Google Play
App details
Instagram downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Instagram's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
In-app revenue
Worldwide, what users spend in Instagram before Apple and Google take their fee.
How this is calculated
Business model: In-app purchase-led
How Instagram makes money: subscriptions, one-off purchases and ads.
Top in-app purchases · App Store US, most popular first
| 1 | Instagram Badge subscription | |
| 2 | Meta Verified Standard | |
| 3 | Instagram Badge subscription | |
| 4 | Meta Verified Standard | |
| 5 | Meta Verified Standard | |
| 6 | Meta Verified Standard | |
| 7 | Meta Verified Standard | |
| 8 | Meta Verified Standard | |
| 9 | Meta Verified Standard | |
| 10 | Meta Verified Standard |
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
Apps near Instagram on the chart
Social Free, around #1.
Ratings
Google Play, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Instagram
From the 200 most recent Google Play reviews in the US.
Users are overwhelmingly frustrated by account suspensions and bans that they claim are unjustified and difficult to appeal. Technical complaints focus on bugs where 'likes' disappear immediately after being posted and excessive battery drain.
Mixed but leaning positive (72% of recent reviews give 4–5 stars). People like it for easy sign-in, and its features and content. The main complaints are about login and account problems, and missing features or content.
What people like
- Login & account: “5 month meta verified please”
- Features & content: “Overall good but add a chat lock option, please”
- Fun: “this app is very good and lot of funny videos iam so enjoying”
Common complaints
- Login & account: “insta account suspended problem”
- Features & content: “restore the hold screen pause feature, fix your search engine, giving garbage results”
- Ads: “Not to mention the influx of ads, bots and AI accounts”
- Connection & sync: “This is my personal account that I have been using for a long time to stay connected with my friends and family and share everyday moments”
About Instagram
—From Meta
Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights.
Share what you’re up to and into on Insta®.
- Keep up with friends on the fly with Stories and Notes that disappear after 24 hours.
- Start group chats and share unfiltered moments with your Close Friends.
- Share memories from recent events or trips in Feed.
- Turn your life into a movie and discover short, entertaining videos on Instagram with Reels.
- Customize your posts with exclusive templates, music, stickers and filters.
Dive into your interests.
- Watch videos from your favorite Creators and discover new content that’s personalized to your interests.
- Get inspired by photos and videos from new accounts in Explore.
- Discover brands and small businesses, and shop products that are relevant to your personal style.
Some Instagram features may not be available in your country or region.
Terms and Policies - https://help.instagram.com/581066165581870
Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health
Learn how we're working to help keep our communities safe across Meta technologies at the Instagram Safety Center: https://about.instagram.com/safety
Similar apps
Apps people compare with Instagram: the same core purpose or gameplay, checked one by one.
