PricingSign in
Sephora US: Makeup & Skincare icon

Sephora US Downloads & RevenueSephora US: Makeup & Skincare · App Store & Google Play

Sephora US: Makeup & Skincare gets 5k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).

Sephora US: Makeup & Skincare by Sephora USA, Inc is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.

Sephora US: Makeup & Skincare update history & changes

Last change · 59 events since 29 Sep 2010Full timeline ↓
Full timeline · 59 events
  1. ✏️
    Sephora US: Makeup & Skincare added hidden keywords: clothingiOS
    words in the App Store's hidden keyword field (found by probing search)
  2. ✏️
    Sephora US: Makeup & Skincare added hidden keywords: cosmeticiOS
    words in the App Store's hidden keyword field (found by probing search)
  3. 📈
    Sephora US: Makeup & Skincare new best rank in the overall chart: #47Android
    Top Free · All Apps · CA
  4. 📈
    Sephora US: Makeup & Skincare new best rank in the overall chart: #49Android
    Top Free · All Apps · CA
  5. 🚀
    Sephora US: Makeup & Skincare: now shown next to Niche Beauty, Ulta Beauty Middle East, Space NK | BeautyiOS
    the store's “similar apps” for it changed: who it's seen as competing with
  6. 📊
    Sephora US: Makeup & Skincare: downloads up ×3.0 in a weekiOS
    about 3.6k a day now (our estimate)
  7. ✏️
    Sephora US: Makeup & Skincare added hidden keywords: clothesiOS
    words in the App Store's hidden keyword field (found by probing search)
  8. 🚀
    Sephora US: Makeup & Skincare: now shown next to Adore Beauty | Shop Beauty Now, Ulta Beauty: Makeup & Skincare, Niche Beauty +2 moreAndroid
    the store's “similar apps” for it changed: who it's seen as competing with
  9. ✏️
    Sephora US: Makeup & Skincare: new screenshotsiOS
    7 screenshots (was 7) · CA
  10. 📈
    Sephora US: Makeup & Skincare entered the top 100Android
    Top Free · All Apps · CA
  11. 📈
    Sephora US: Makeup & Skincare new best rank in the overall chart: #87Android
    Top Free · All Apps · CA
  12. ✏️
    Sephora US: Makeup & Skincare added hidden keywords: etsyiOS
    words in the App Store's hidden keyword field (found by probing search)
  13. 📈
    Sephora US: Makeup & Skincare entered the top 10iOS
    Top Free · All Apps · CA
  14. 📈
    Sephora US: Makeup & Skincare new best rank in the overall chart: #9iOS
    Top Free · All Apps · CA
  15. ✏️
    Sephora US: Makeup & Skincare: new screenshotsiOS
    7 screenshots (was 7) · US
  16. 📈
    Sephora US: Makeup & Skincare new best rank in the overall chart: #115Android
    Top Free · All Apps · CA
  17. 📈
    Sephora US: Makeup & Skincare hit #1iOS
    Top Free · Shopping · CA
  18. 📈
    Sephora US: Makeup & Skincare new best rank in the overall chart: #16iOS
    Top Free · All Apps · CA
  19. 🎉
    Sephora US: Makeup & Skincare in-app event: Shop our Sephora Savings EventiOS
    NEW SEASON · until 10 Nov
  20. 📈
    Sephora US: Makeup & Skincare new best rank in the overall chart: #122Android
    Top Free · All Apps · CA
  21. 📈
    Sephora US: Makeup & Skincare new best rank in the overall chart: #56iOS
    Top Free · All Apps · CA
  22. 📈
    Sephora US: Makeup & Skincare new best rank in the overall chart: #142Android
    Top Free · All Apps · CA
  23. 📈
    Sephora US: Makeup & Skincare new best rank in the overall chart: #151Android
    Top Free · All Apps · CA
  24. 📈
    Sephora US: Makeup & Skincare hit #1Android
    Top Free · Beauty · US
  25. ✏️
    Sephora US: Makeup & Skincare added hidden keywords: beautyiOS
    words in the App Store's hidden keyword field (found by probing search)
  26. 📈
    Sephora US: Makeup & Skincare new best rank in the overall chart: #158Android
    Top Free · All Apps · CA
  27. 📦
    Sephora US: Makeup & Skincare: now updating weeklyAndroid
    4 updates in 30 days, after a quiet two months
  28. ✏️
    Sephora US: Makeup & Skincare: new screenshotsiOS
    7 screenshots (was 7) · US, CA
  29. ✏️
    Sephora US: Makeup & Skincare: short description updatedAndroid
    · US
  30. 📦
    Sephora US: Makeup & Skincare updated to version 26.20.1iOS
    No extra time needed. Our newly redesigned checkout helps you breeze from cart to confirmation faster than ever…GOAL!
  31. 📦
    Sephora US: Makeup & Skincare updated to version 26.20.1Android
    No halftime surprises here! We've been busy fixing bugs and making behind-the-scenes improvements so every shopping session is a win.
  32. 📦
    Sephora US: Makeup & Skincare updated to version 26.20iOS
    No extra time needed. Our newly redesigned checkout helps you breeze from cart to confirmation faster than ever…GOAL!
  33. 📦
    Sephora US: Makeup & Skincare updated to version 26.20Android
    No halftime surprises here! We've been busy fixing bugs and making behind-the-scenes improvements so every shopping session is a win.
  34. ✏️
    Sephora US: Makeup & Skincare added hidden keywords: clothesiOS
    words in the App Store's hidden keyword field (found by probing search)
  35. 🎉
    Sephora US: Makeup & Skincare in-app event: Top Korean Skincare for FalliOS
    NEW SEASON · until 28 Oct
  36. 📦
    Sephora US: Makeup & Skincare updated to version 26.19iOS
    No extra time needed. Our newly redesigned checkout helps you breeze from cart to confirmation faster than ever…GOAL!
  37. 🆕
    Sephora US: Makeup & Skincare first spotted by AppInsiderAndroid
    United States
  38. 📦
    Sephora US: Makeup & Skincare updated to version 26.19.1Android
    No halftime surprises here! We've been busy fixing bugs and making behind-the-scenes improvements so every shopping session is a win.
  39. 🆕
    Sephora US: Makeup & Skincare first spotted by AppInsideriOS
    #38 in Top Free · Shopping · United States
  40. 📦
    Sephora US: Makeup & Skincare version 26.18Android
    No halftime surprises here! We've been busy fixing bugs and making behind-the-scenes improvements so every shopping session is a win.
  41. 📦
    Sephora US: Makeup & Skincare version 26.18.1iOS
    No release notes
  42. 🆕
    Sephora US: Makeup & Skincare released on Google PlayAndroid
  43. 🆕
    Sephora US: Makeup & Skincare released on the App StoreiOS

Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.

Downloads / month
100k+
all stores, worldwide · 5k+ a day
Monthly users
all platforms
Rating
4.6 ★
506k ratings, both stores
Measured
Best rank now
#1
Android · Beauty Free
Measured
New ratings a week
42
▼ -33% vs the 2 weeks before (App Store)
Measured
Exact figures, their ranges and how sure we are, free with an account.Sign up freeSign in

Sephora US: Makeup & Skincare at a glance

AI summary written from our chart and store data, 2026-11-06. It can be wrong: check the numbers above.

A free mobile shopping platform for Sephora's US customers to browse and purchase beauty, skincare, haircare, and fragrance products while managing loyalty rewards. The app maintains strong visibility in the Canadian market at #5 in Shopping Free and #22 in All Apps Free, while holding a steady #20 position in US Shopping Free.

Similar apps: Ulta Beauty, Sephora (International), Amazon Shopping

Similar apps

Apps people compare with Sephora US: Makeup & Skincare: the same core purpose or gameplay, checked one by one.