Sephora US Downloads & RevenueSephora US: Makeup & Skincare · App Store & Google Play
Sephora US: Makeup & Skincare gets 5k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Sephora US: Makeup & Skincare by Sephora USA, Inc is on App Store and Google Play. Active Users (MAU & DAU), Downloads, rankings, keywords, revenue, and rating totals.
Sephora US: Makeup & Skincare update history & changes
Last change · 59 events since 29 Sep 2010Full timeline ↓Full timeline · 59 events
- 🌟Sephora US: Makeup & Skincare featured by AppleiOSapps · CA
- ✏️Sephora US: Makeup & Skincare added hidden keywords: clothingiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Sephora US: Makeup & Skincare featured by AppleiOSapps · CA
- 🌟Sephora US: Makeup & Skincare featured by AppleiOSapps · CA
- ✏️Sephora US: Makeup & Skincare added hidden keywords: cosmeticiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Sephora US: Makeup & Skincare featured by AppleiOSapps · CA
- 🌟Sephora US: Makeup & Skincare featured by AppleiOSapps · CA
- 📈Sephora US: Makeup & Skincare new best rank in the overall chart: #47AndroidTop Free · All Apps · CA
- 🌟Sephora US: Makeup & Skincare featured by AppleiOSapps · CA
- 🌟Sephora US: Makeup & Skincare featured by AppleiOSapps · CA
- 📈Sephora US: Makeup & Skincare new best rank in the overall chart: #49AndroidTop Free · All Apps · CA
- 🚀Sephora US: Makeup & Skincare: now shown next to Niche Beauty, Ulta Beauty Middle East, Space NK | BeautyiOSthe store's “similar apps” for it changed: who it's seen as competing with
- 📊Sephora US: Makeup & Skincare: downloads up ×3.0 in a weekiOSabout 3.6k a day now (our estimate)
- ✏️Sephora US: Makeup & Skincare added hidden keywords: clothesiOSwords in the App Store's hidden keyword field (found by probing search)
- 🚀Sephora US: Makeup & Skincare: now shown next to Adore Beauty | Shop Beauty Now, Ulta Beauty: Makeup & Skincare, Niche Beauty +2 moreAndroidthe store's “similar apps” for it changed: who it's seen as competing with
- 🌟Sephora US: Makeup & Skincare featured by AppleiOSapps · CA
- ✏️Sephora US: Makeup & Skincare: new screenshotsiOS7 screenshots (was 7) · CA
- 📈Sephora US: Makeup & Skincare entered the top 100AndroidTop Free · All Apps · CA
- 📈Sephora US: Makeup & Skincare new best rank in the overall chart: #87AndroidTop Free · All Apps · CA
- ✏️Sephora US: Makeup & Skincare added hidden keywords: etsyiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Sephora US: Makeup & Skincare featured by AppleiOSapps · CA
- 📈Sephora US: Makeup & Skincare entered the top 10iOSTop Free · All Apps · CA
- 📈Sephora US: Makeup & Skincare new best rank in the overall chart: #9iOSTop Free · All Apps · CA
- ✏️Sephora US: Makeup & Skincare: new screenshotsiOS7 screenshots (was 7) · US
- 📈Sephora US: Makeup & Skincare new best rank in the overall chart: #115AndroidTop Free · All Apps · CA
- 📈Sephora US: Makeup & Skincare hit #1iOSTop Free · Shopping · CA
- 📈Sephora US: Makeup & Skincare new best rank in the overall chart: #16iOSTop Free · All Apps · CA
- 🎉Sephora US: Makeup & Skincare in-app event: Shop our Sephora Savings EventiOSNEW SEASON · until 10 Nov
- 📈Sephora US: Makeup & Skincare new best rank in the overall chart: #122AndroidTop Free · All Apps · CA
- 📈Sephora US: Makeup & Skincare new best rank in the overall chart: #56iOSTop Free · All Apps · CA
- 📈Sephora US: Makeup & Skincare new best rank in the overall chart: #142AndroidTop Free · All Apps · CA
- 📈Sephora US: Makeup & Skincare new best rank in the overall chart: #151AndroidTop Free · All Apps · CA
- 📈Sephora US: Makeup & Skincare hit #1AndroidTop Free · Beauty · US
- ✏️Sephora US: Makeup & Skincare added hidden keywords: beautyiOSwords in the App Store's hidden keyword field (found by probing search)
- 📈Sephora US: Makeup & Skincare new best rank in the overall chart: #158AndroidTop Free · All Apps · CA
- 📦Sephora US: Makeup & Skincare: now updating weeklyAndroid4 updates in 30 days, after a quiet two months
- ✏️Sephora US: Makeup & Skincare: new screenshotsiOS7 screenshots (was 7) · US, CA
- ✏️Sephora US: Makeup & Skincare: short description updatedAndroid· US
- 📦Sephora US: Makeup & Skincare updated to version 26.20.1iOSNo extra time needed. Our newly redesigned checkout helps you breeze from cart to confirmation faster than ever…GOAL!
- 📦Sephora US: Makeup & Skincare updated to version 26.20.1AndroidNo halftime surprises here! We've been busy fixing bugs and making behind-the-scenes improvements so every shopping session is a win.
- 📦Sephora US: Makeup & Skincare updated to version 26.20iOSNo extra time needed. Our newly redesigned checkout helps you breeze from cart to confirmation faster than ever…GOAL!
- 📦Sephora US: Makeup & Skincare updated to version 26.20AndroidNo halftime surprises here! We've been busy fixing bugs and making behind-the-scenes improvements so every shopping session is a win.
- 🌟Sephora US: Makeup & Skincare featured by AppleiOSapps · CA
- ✏️Sephora US: Makeup & Skincare added hidden keywords: clothesiOSwords in the App Store's hidden keyword field (found by probing search)
- 🌟Sephora US: Makeup & Skincare featured by AppleiOSapps · CA
- 🌟Sephora US: Makeup & Skincare featured by AppleiOSapps · CA
- 🌟Sephora US: Makeup & Skincare featured by AppleiOSapps · CA
- 🎉Sephora US: Makeup & Skincare in-app event: Top Korean Skincare for FalliOSNEW SEASON · until 28 Oct
- 📦Sephora US: Makeup & Skincare updated to version 26.19iOSNo extra time needed. Our newly redesigned checkout helps you breeze from cart to confirmation faster than ever…GOAL!
- 🌟Sephora US: Makeup & Skincare featured by AppleiOSapps · CA
- 🌟Sephora US: Makeup & Skincare featured by AppleiOSapps · CA
- 🆕Sephora US: Makeup & Skincare first spotted by AppInsiderAndroidUnited States
- 📦Sephora US: Makeup & Skincare updated to version 26.19.1AndroidNo halftime surprises here! We've been busy fixing bugs and making behind-the-scenes improvements so every shopping session is a win.
- 🆕Sephora US: Makeup & Skincare first spotted by AppInsideriOS#38 in Top Free · Shopping · United States
- 🌟Sephora US: Makeup & Skincare featured by AppleiOSapps · CA
- 📦Sephora US: Makeup & Skincare version 26.18AndroidNo halftime surprises here! We've been busy fixing bugs and making behind-the-scenes improvements so every shopping session is a win.
- 📦Sephora US: Makeup & Skincare version 26.18.1iOSNo release notes
- 🆕Sephora US: Makeup & Skincare released on Google PlayAndroid
- 🆕Sephora US: Makeup & Skincare released on the App StoreiOS
Collected from the stores by AppInsider since we first spotted the app. Dates are when we saw each change.
Sephora US: Makeup & Skincare at a glance
AI summary written from our chart and store data, 2026-11-06. It can be wrong: check the numbers above.
A free mobile shopping platform for Sephora's US customers to browse and purchase beauty, skincare, haircare, and fragrance products while managing loyalty rewards. The app maintains strong visibility in the Canadian market at #5 in Shopping Free and #22 in All Apps Free, while holding a steady #20 position in US Shopping Free.
Similar apps: Ulta Beauty, Sephora (International), Amazon Shopping
App Store
App details
Google Play
App details
Tech stack
Trackers and permissions of build v23.6.1, from the εxodus privacy report (CC BY-SA).
Sephora US: Makeup & Skincare downloads & installs
Both stores, worldwide. Bands are open; exact numbers are free with an account.
| Store | Downloads / day | Lifetime installs |
|---|---|---|
| App Store | 1k+ | – |
| Google Play | 5k+ | 10M+ Measured |
| Total | 5k+ Confidence | 10M+ Confidence |
How this is calculated
Where Sephora US: Makeup & Skincare's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
Where it ranks now
Both stores, across every country we track.
| Store | Best rank | Charting in | US Top Free | US Top Grossing |
|---|---|---|---|---|
| App Store | #8 | 2 of 30 countries | #24 | – |
| Google Play | #1 | 2 of 23 countries | #1 | – |
Full chart lists: App Store · Google Play.
Review momentum
ⓘ How we measure thisNew ratings by country (2)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| 21 | 69% | ▼ -50% | |
| 9 | 31% | ▲ +24% |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
Ratings
Both stores. Store data, measured.
| Store | Rating | Ratings |
|---|---|---|
| App Store | 4.9 ★ | 426k |
| Google Play | 3.1 ★ | 80k 22k written reviews |
| Both stores | 4.6 ★ weighted by ratings | 506k |
What users say about Sephora US: Makeup & Skincare
From the 65 most recent App Store reviews in the US.
Users report severe technical failures including login errors, broken search functions, and checkout glitches that prevent purchases. A significant portion of negative reviews stem from ethical boycotts related to the brand's expansion into Israel.
Mostly negative (22% of recent reviews give 4–5 stars). People like it for good value, and its features and content. The main complaints are about login and account problems, and crashes and bugs.
What people like
- Price & subscription: “The only thing I would change about it is the price!”
- Features & content: “Huge failure to remove that option”
Common complaints
- Login & account: “Closed my account and deleted apps”
- Crashes & bugs: “app is constantly glitching”
- Updates: “App always needs constant updates”
- Features & content: “I was hoping the last update would fix it but the option is still missing”
About Sephora US: Makeup & Skincare
Try the latest product releases or find brands focusing on inclusivity and diversity. Treat yourself and redeem your points for Beauty Insider Cash or luxurious samples.
Easily shop for your beauty needs, from makeup and skincare to haircare products. Find the perfect foundation, mascara, or concealer for you by comparing product information, how to use instructions, and photos from the Sephora community. If you are looking for good beauty at a better price, try Sephora Collection makeup and skincare!
3 Reasons you’ll love the Sephora app
1. Get access to offers & deals with Beauty Insider
2. Shop all your favorite beauty products in just a few steps
3. Discover the latest trends & releases
Interested in clean products with ingredients you’ll love? Look for the green “Clean at Sephora” seal which means the product is formulated without parabens, sulfates SLS and SLES, phthalates, mineral oils, formaldehyde and more!
Sephora Features:
SKINCARE
• Find the perfect skincare routine for your skin type
• Treat acne, dark spots, dryness & pores with our top-rated products
• Shop from leading skincare brands like Kiehl’s, La Mer, Drunk Elephant & many more!
MAKEUP & COSMETICS
• Best-selling brands like Urban Decay, KVD Vegan Beauty & many more!
• Browse palettes, mini sizes & value sets to suit your beauty budget
• Get special access to the latest offers
HYBRID PRODUCTS
• Makeup and skincare in one effective product
• Get healthy-looking skin while looking your best
• Shop makeup hybrid products from Supergoop, Milk, and Ilia
FRAGRANCE
• Buy all-time favorite fragrances or try a fresh new signature scent
• Select beautifully packaged gift sets & mini-editions
• Luxurious scents from Jean Paul Gaultier, Lancome, Yves Saint Laurent and more
HAIR PRODUCTS
• Explore tools to style and treat your hair for effortlessly luscious locks
• Try out the very best conditioners & hair masks
• Shop beautifully packaged sets for the perfect hair care gift
The Sephora App has your beauty needs covered from head to toe. Never miss a beauty deal with Insider-only offers, products uniquely at Sephora, promotions, and more.
Download the Sephora App now for the best beauty shopping experience.
Summary information concerning the data collected by the App can be found within the App Privacy section below. Note that the summary only applies to the App, not information collected by Sephora in other contexts, such as on our website. Also note that the summary is controlled by Apple using predefined terms and selections. A full explanation of our privacy practices can be found in our privacy policy at https://www.sephora.com/beauty/privacy-policy. To the extent there may be a discrepancy between an App-specific privacy disclosure, and the Sephora Privacy Policy, you should look to the Sephora
Sephora US: Makeup & Skincare App Store
Sephora US: Makeup & Skincare gets 5k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Sephora US: Makeup & Skincare is #24 in Shopping Free in United States and charting in 2 of 30 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
Sephora US: Makeup & Skincare at a glance
AI summary written from our chart and store data, 2026-11-06. It can be wrong: check the numbers above.
A free mobile shopping platform for Sephora's US customers to browse and purchase beauty, skincare, haircare, and fragrance products while managing loyalty rewards. The app maintains strong visibility in the Canadian market at #5 in Shopping Free and #22 in All Apps Free, while holding a steady #20 position in US Shopping Free.
Similar apps: Ulta Beauty, Sephora (International), Amazon Shopping
Sephora US: Makeup & Skincare on the App Store
App details
Sephora US: Makeup & Skincare downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Sephora US: Makeup & Skincare's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
Where it ranks now
Every top chart it appears in across 30 countries.
| Country | Charts | Rank |
|---|---|---|
| ShoppingFree | #24 | |
| ShoppingFree | #8 | |
| All AppsFree | #22 | |
| All AppsFree | #123 |
Apps near Sephora US: Makeup & Skincare on the chart
Shopping Free, around #24.
Ratings
App Store, worldwide.
Review momentum
ⓘ How we measure thisNew ratings by country (2)
| Country | New ratings a week | Share | Last 2 weeks vs the 2 before |
|---|---|---|---|
| 21 | 69% | ▼ -50% | |
| 9 | 31% | ▲ +24% |
App Store ratings in the countries we track, 4-week average.
Review momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Sephora US: Makeup & Skincare
From the 65 most recent App Store reviews in the US.
Users report severe technical failures including login errors, broken search functions, and checkout glitches that prevent purchases. A significant portion of negative reviews stem from ethical boycotts related to the brand's expansion into Israel.
Mostly negative (22% of recent reviews give 4–5 stars). People like it for good value, and its features and content. The main complaints are about login and account problems, and crashes and bugs.
What people like
- Price & subscription: “The only thing I would change about it is the price!”
- Features & content: “Huge failure to remove that option”
Common complaints
- Login & account: “Closed my account and deleted apps”
- Crashes & bugs: “app is constantly glitching”
- Updates: “App always needs constant updates”
- Features & content: “I was hoping the last update would fix it but the option is still missing”
About Sephora US: Makeup & Skincare
Try the latest product releases or find brands focusing on inclusivity and diversity. Treat yourself and redeem your points for Beauty Insider Cash or luxurious samples.
Easily shop for your beauty needs, from makeup and skincare to haircare products. Find the perfect foundation, mascara, or concealer for you by comparing product information, how to use instructions, and photos from the Sephora community. If you are looking for good beauty at a better price, try Sephora Collection makeup and skincare!
3 Reasons you’ll love the Sephora app
1. Get access to offers & deals with Beauty Insider
2. Shop all your favorite beauty products in just a few steps
3. Discover the latest trends & releases
Interested in clean products with ingredients you’ll love? Look for the green “Clean at Sephora” seal which means the product is formulated without parabens, sulfates SLS and SLES, phthalates, mineral oils, formaldehyde and more!
Sephora Features:
SKINCARE
• Find the perfect skincare routine for your skin type
• Treat acne, dark spots, dryness & pores with our top-rated products
• Shop from leading skincare brands like Kiehl’s, La Mer, Drunk Elephant & many more!
MAKEUP & COSMETICS
• Best-selling brands like Urban Decay, KVD Vegan Beauty & many more!
• Browse palettes, mini sizes & value sets to suit your beauty budget
• Get special access to the latest offers
HYBRID PRODUCTS
• Makeup and skincare in one effective product
• Get healthy-looking skin while looking your best
• Shop makeup hybrid products from Supergoop, Milk, and Ilia
FRAGRANCE
• Buy all-time favorite fragrances or try a fresh new signature scent
• Select beautifully packaged gift sets & mini-editions
• Luxurious scents from Jean Paul Gaultier, Lancome, Yves Saint Laurent and more
HAIR PRODUCTS
• Explore tools to style and treat your hair for effortlessly luscious locks
• Try out the very best conditioners & hair masks
• Shop beautifully packaged sets for the perfect hair care gift
The Sephora App has your beauty needs covered from head to toe. Never miss a beauty deal with Insider-only offers, products uniquely at Sephora, promotions, and more.
Download the Sephora App now for the best beauty shopping experience.
Summary information concerning the data collected by the App can be found within the App Privacy section below. Note that the summary only applies to the App, not information collected by Sephora in other contexts, such as on our website. Also note that the summary is controlled by Apple using predefined terms and selections. A full explanation of our privacy practices can be found in our privacy policy at https://www.sephora.com/beauty/privacy-policy. To the extent there may be a discrepancy between an App-specific privacy disclosure, and the Sephora Privacy Policy, you should look to the Sephora
Latest updates
Store changes
What Sephora US: Makeup & Skincare changed on its store page: name, icon, screenshots, price, size, languages, requirements.
Sephora: Buy Makeup & Skincare Android
Sephora: Buy Makeup & Skincare gets 5k+ downloads a day worldwide (AppInsider estimate, November 2026, rounded down to a band).
Sephora: Buy Makeup & Skincare is #1 in Beauty Free on Google Play in United States and charting in 2 of 23 countries we track.
Updated 8 Nov 2026 · rankings refresh through the day
Sephora: Buy Makeup & Skincare at a glance
AI summary written from our chart and store data, 2026-11-07. It can be wrong: check the numbers above.
Sephora is a free retail application for beauty consumers to browse, purchase, and reserve makeup, skincare, and fragrance products from major brands while managing loyalty rewards. The app currently holds the #1 position in both the US and Canadian Beauty Free charts, indicating dominant market share within its specific vertical despite a moderate user rating of 3.14.
Similar apps: Ulta Beauty, Amazon Shopping, Target
Sephora: Buy Makeup & Skincare on Google Play
App details
Tech stack
Trackers and permissions of build v23.6.1, from the εxodus privacy report (CC BY-SA).
Sephora: Buy Makeup & Skincare downloads
Worldwide, per day, and installs to date. The band is open; the exact number is free with an account.
How this is calculated
Where Sephora: Buy Makeup & Skincare's downloads come from Modelled
Last 30 days: organic search, browsing the store, features and paid ads.
Active users
All platforms, worldwide. Free with an account.
Retention · share of new users still active
Time spent · per daily user
How this is calculated
Where it ranks on Google Play
Every top 200 chart it appears in across 23 countries.
| Country | Charts | Rank |
|---|---|---|
| BeautyFree | #1 | |
| BeautyFree | #1 | |
| All AppsFree | #84 |
Apps near Sephora: Buy Makeup & Skincare on the chart
Beauty Free, around #1.
Ratings
Google Play, worldwide.
Review momentum
ⓘ How we measure thisReview momentum (0-100) blends how fast the app collects ratings compared with other apps in its category (60%), whether that pace is speeding up (25%) and what recent raters give it (15%; recent stars well below lifetime pull it down). Ratings counts are read daily. A jump usually means a launch, a feature, ads or a new review prompt.
What users say about Sephora: Buy Makeup & Skincare
From the 130 most recent Google Play reviews in the US.
Users report severe technical instability, including frequent crashes, login failures, and errors when adding items to carts or viewing products. While some praise the app's interface and delivery speed, these positives are overshadowed by persistent bugs that render the shopping experience unusable for many.
Mostly negative (32% of recent reviews give 4–5 stars). People like it for being useful, and speed. The main complaints are about crashes and bugs, and login and account problems.
What people like
- Useful: “they were so helpful and showed me everything I wanted”
- Speed & performance: “the app works very smoothly with minimal hiccups”
- Customer support: “exceptional customer service”
- Ease of use: “I love so many items it's so easy online to see the sales”
Common complaints
- Crashes & bugs: “js glitchy and annoying asf”
- Login & account: “The app won't let me sign in”
- Price & subscription: “Do you just NOT WANT TO PAY THEM?”
- Updates: “I update it, reinstall it”
About Sephora: Buy Makeup & Skincare
Have another question? Live chat with one of our beauty associates to get an unbiased opinion and recommendation for you. Easily order or reserve products online to pick up in-store.
Beauty products suited for your beauty needs are a click away. Explore sustainability minded beauty brands changing your skin and the earth, black-owned beauty brands pioneering change, and Sephora exclusive brands & product releases!
Discover the best cosmetics, makeup and skincare hybrids, fragrance and more while you earn rewards and Beauty Insider Cash. Shop for skincare and makeup from the brands you love, like Supergoop, FENTY BEAUTY, and Dior. If you are looking for quality at a better price, try Sephora Collection makeup and skincare!
5 reasons you’ll love to do your beauty shopping with us:
• Makeup tips: Scan products in-store to receive ratings & reviews. Check out the hottest brands like Milk, Ilia, Charlotte Tilbury, and Too Faced!
• Beauty rewards: Join Beauty Insider, our free rewards program!
• Hair & nails: Discover nourishing hair masks, everything you need for nails & so much more
• Fragrance: Discover seductive or fresh new perfumes from designers, luxury fashion houses, & your favorite brands
Go makeup shopping, buy the hottest cosmetic products, start a new skincare routine & find expert beauty products, advice & tips. From hair to makeup, nail art, & fragrance - we have your beauty shopping needs covered from head to toe!
Sephora Features:
SKINCARE
• Skincare treatment: Protect your skin with hydrating moisturizers, or treat acne, dryness, & pores with our top-rated products
• Buy skincare brands like Kiehl’s, Dior & many more with products best suited to your skin type
MAKEUP SHOPPING
• Cosmetics, fragrance, & hair offers in the palm of your hand
• Buy beauty products from exclusive makeup brands like Huda Beauty
• Makeup shopping made simple: browse palettes, fragrance mini sizes, & value sets to suit your beauty budget shopping
• Search makeup by price, brand and more
• Locate nearby stores
HYBRID PRODUCTS
• Makeup products with skincare benefits to enhance your natural beauty while providing the coverage you want
• Get healthy skin with skin-loving ingredients while looking your best
• Shop makeup hybrid brands like Supergoop, Milk, and Ilia
HAIR PRODUCTS
• Tools to style & treat your hair for effortlessly luscious locks
• Hair spa: Try conditioners & hair masks from bestselling brands like Ouai, Briogeo, Olaplex and many more
• Shop hair care product sets
FRAGRANCE
• Fragrances for him or her, beautifully packaged and available from Sephora
• Find fragrance favorites or try something new - explore all our fragrance families: floral, fresh, warm & spicy, and earthy & woody
BUY MAKEUP & EARN REWARDS
• Shop with Sephora & earn beauty rewards
• Select your free makeup gifts during your birthday month!
• Beauty Rewards Bazaar: Redeem your poin
What's new in 26.20.1
Store changes
What Sephora: Buy Makeup & Skincare changed on its store page: name, icon, screenshots, price, size, languages, requirements.
Similar apps
Apps people compare with Sephora US: Makeup & Skincare: the same core purpose or gameplay, checked one by one.